POV Nếu phải làm Dropshipping từ đầu...

Quang Vinh

8 Jun 202407:33

Summary

TLDRThe video script outlines a step-by-step guide on how to successfully implement dropshipping. It emphasizes researching viral products on TikTok and Instagram, creating engaging Instagram content, selecting a 'Winner' product based on audience interaction, and using Shopify to build a focused store. The strategy also involves influencer marketing and reinvesting profits for sustainable growth.

Takeaways

📈 Start by researching the market and identifying viral products on platforms like TikTok and Instagram.
🔍 Select at least five potential products that are trending and have a good margin.
📚 Create an Instagram account to post content and assess the potential of these products.
📅 Prepare and post content for each of the five products, with three posts per product, over three days.
🏆 After three days, identify the 'Winner' product that has the highest engagement in terms of likes, comments, and shares.
🛒 Import the 'Winner' product to verify its quality and functionality, ensuring it meets customer expectations.
📹 Use the physical product to create authentic videos and content, avoiding copying or downloading from the internet.
🏘️ Set up a Shopify store focused on the 'Winner' product, making it look professional and only selling this product, with a few related items for upselling.
🎯 Choose at least three high-engagement posts to run ads on, as these are likely to convert well into sales.
💰 Reinvest profits into influencer marketing to increase brand recognition and reach a larger audience.
♻️ If initial ads don't generate sales, revisit the initial steps, particularly the product selection process, to ensure potential is maximized.

Q & A

What is the primary focus of the video script?
-The primary focus of the video script is to provide a safe and quick method for achieving success in dropshipping, specifically by identifying viral products and leveraging social media platforms like TikTok and Instagram.
What is the first step in the dropshipping process outlined in the script?
-The first step is to research the market by spying on popular platforms like TikTok and Instagram to identify the most viral products.
How many potential products should be selected in the initial research phase?
-At least five potential products should be selected based on their virality and potential for high engagement.
What is the purpose of creating an Instagram account in the dropshipping process?
-The purpose of creating an Instagram account is to post content about the selected products and assess their potential in terms of likes, comments, and overall engagement.
How often should content be posted on Instagram according to the script?
-Content should be posted three times a day for three consecutive days, with three posts per product.
What is the significance of identifying a 'Winner' product in the dropshipping strategy?
-The 'Winner' product is the one that garners the most likes, comments, and engagement, indicating its popularity and potential for high sales. It becomes the focus of the dropshipping campaign.
Why is it important to physically import the 'Winner' product before selling it?
-Importing the 'Winner' product physically allows the seller to verify its features and quality, ensuring that it meets expectations before promoting it to customers.
What is the role of creating a Shopify store in the dropshipping process?
-Creating a Shopify store is crucial as it serves as the online platform where the 'Winner' product is sold. It is designed to be professional and focused on the selected product.
How should the advertising strategy be approached in the dropshipping method described?
-The advertising strategy involves selecting the top three posts with the highest engagement and running ads directly on those posts, as they are likely to convert well into sales.
What is the recommended approach if the initial advertising efforts do not yield orders?
-If initial advertising efforts fail to generate orders, the process should be revisited starting from the second step, focusing on reevaluating the potential products and their market appeal.
How does influencer marketing fit into the dropshipping strategy outlined in the script?
-Influencer marketing is used to increase the visibility and credibility of the 'Winner' product by collaborating with influencers on Instagram or TikTok, which can lead to a larger audience and higher sales.

Outlines

00:00

🚀 Launching a Successful Dropshipping Business

This paragraph outlines a step-by-step guide to launching a successful dropshipping business. The speaker begins by emphasizing the importance of conducting market research to identify trending and viral products, specifically on platforms like TikTok and Instagram. They suggest selecting at least five potential products based on their virality and interaction levels. The next step involves creating an Instagram account to post content about these products, aiming to post three times a day for each product over a span of three days. The goal is to identify the most popular product, referred to as the 'Winner,' based on likes, comments, and engagement. Once identified, the speaker recommends personally sourcing and testing the product to ensure its quality before promoting it further. The process also includes creating content, such as videos, to be used in advertising campaigns and setting up a Shopify store focused on the Winner product. The final steps involve selecting high-engagement posts for advertising and potentially collaborating with influencers to increase brand recognition and credibility.

05:01

💰 Maximizing Profits with Influencer Marketing

In the second paragraph, the speaker discusses the strategy of reinvesting profits into influencer marketing to boost brand visibility and credibility. They suggest reaching out to influencers on Instagram or TikTok to collaborate and increase the product's exposure to a larger audience. The influencer marketing approach is aimed at enhancing the store's trustworthiness and potentially increasing sales. The speaker advises against prematurely investing in advertising without first testing the market through organic posts on Instagram. They emphasize the importance of starting with a solid list of potential products and iterating through the process if initial advertising efforts fail to generate orders. The speaker concludes by inviting viewers to ask questions and engage in the comments section, promising further guidance in future videos.

Mindmap

Keywords

💡Dropshipping

Dropshipping is a retail fulfillment method where a store does not keep the products it sells in stock. Instead, when a store sells a product using dropshipping, it purchases the item from a third party and has it shipped directly to the customer. In the video's context, the speaker discusses a strategy for successful dropshipping, emphasizing the need for rapid results and high profits.

💡Market Research

Market research is the process of gathering, analyzing, and interpreting information about a market. It is crucial for understanding what products are in demand and which ones are trending. The speaker in the script mentions conducting market research to identify viral products on platforms like TikTok and Instagram.

💡Viral Products

Viral products are items that quickly gain popularity and spread through social media or other channels, often due to their unique appeal or the way they resonate with consumers. The script describes selecting viral products as a key step in the dropshipping process, as these products are more likely to attract attention and sales.

💡Instagram

Instagram is a social media platform known for its visual content, including photos and videos. In the script, the speaker plans to create an Instagram account to post content about the potential viral products, leveraging the platform's high engagement rates to test product popularity.

💡Content Creation

Content creation refers to the process of developing and producing various forms of content, such as videos, images, or text, to engage an audience. The speaker in the video script talks about creating content for each of the potential products, posting three pieces of content per product to gauge interest and engagement.

💡Product Winner

A 'product winner' is a term used in the script to denote the product that receives the highest level of engagement and interest from the audience. The speaker plans to identify this product after posting content on Instagram and then focus on it for further promotion and sales.

💡TikTok

TikTok is a social media platform that allows users to create and share short videos. It is mentioned in the script as one of the platforms where the speaker will research viral products and potentially use to promote the chosen 'product winner'.

💡Shopify Store

A Shopify store is an online store created using the Shopify e-commerce platform. The speaker in the script discusses setting up a Shopify store to sell the 'product winner,' emphasizing the importance of a professional-looking store to enhance credibility and sales.

💡Influencer Marketing

Influencer marketing is a form of marketing where influencers—individuals with a significant following on social media—promote products or services to their audience. The script mentions using influencer marketing to increase the visibility and credibility of the 'product winner' and potentially reach a larger audience.

💡Reinvestment

Reinvestment refers to the process of putting profits or earnings back into a business to support its growth. In the context of the video, the speaker talks about reinvesting earnings into influencer marketing to further boost the product's popularity and sales.

💡E-commerce

E-commerce, short for electronic commerce, refers to the buying and selling of goods or services using the internet, as well as the transfer of money and data to execute these transactions. The entire script is centered around e-commerce, specifically the dropshipping model, as a means to achieve a stable and profitable business.

Highlights

A new person jumps into dropshipping and aims for quick results with a safe and fast process to achieve thousands of dollars in profit each month.

A safe and fast roadmap is shared to help achieve stable results with dropshipping.

The first step is to research the market by spying on platforms like TikTok and Instagram to identify the most viral products.

Select at least five potential products that are trending and have good margins.

Create an Instagram account to post content about the potential products and assess their potential in the current market.

Prepare resources and videos for the five high potential products and post three pieces of content per product every day for three days.

After three days of posting on Instagram, identify the product with the highest engagement as the 'Winner'.

Import the 'Winner' product to verify its features and benefits before selling it to customers.

Create more videos with the actual product in hand to avoid copying content from the internet.

Use the most engaging videos to run advertisements and create a professional Shopify store focused on the 'Winner' product.

Choose at least three posts with the highest engagement to run ads directly, as these have a high chance of converting to sales.

Reinvest profits into influencer marketing to increase brand recognition and reach a larger audience.

Collaborate with influencers on Instagram or TikTok to enhance the credibility of the store.

If ads do not generate orders, revisit the initial steps, especially the market research and product selection process.

The initial step of filtering potential products is crucial for creating a stable and sustainable income stream with dropshipping.

Avoid testing ads on products in the first step to prevent wastage of resources.

Only invest in advertising for products that show potential after being posted on Instagram.

This method is a new and safe approach to guide dropshipping beginners towards success.

Encourages viewers to leave comments if they have any questions for further guidance.