I used this formula to sell $10M worth of digital products

Summary

In this video, Ben Bader unveils a straightforward system that has exponentially increased his income and that of his clients, without the need for drastic life changes or learning new skills. The secret lies in leveraging social media attention through top-of-funnel strategies, converting it into sales via free live trainings or webinars. Bader emphasizes the importance of selling the problem-solving mechanism, the authority, and the customer's own potential for transformation, which has led to multi-million dollar successes in various niches.

Takeaways

• 😀 The speaker discovered a system that multiplied his income significantly without requiring major lifestyle changes or learning new skills.
• 🤑 The system has been used to generate over $10 million for clients and is applicable to various professionals such as service providers, agency owners, copywriters, growth operators, and coaches.
• 📈 The system is simple and primarily functions as a conversion mechanism for selling information online.
• 👥 The speaker, Ben Bader, runs a marketing agency specializing in working with individuals who sell coaching and courses, often associated with significant personal brands.
• 💡 The system starts with 'top of funnel' which involves gaining attention through social media content, building likability, and trust.
• 📊 Content creation is crucial, focusing on areas of expertise to attract an audience and build trust, eventually leading to a desire for more in-depth learning or coaching.
• 💼 The speaker's role involves creating efficient mechanisms to convert social media attention into sales, such as through copywriting, funnels, and video sales letters.
• 🎓 Free live trainings, or webinars, are a key component of the system, where the audience is educated and sold on the value of the speaker's or client's services.
• 📆 The process involves an opt-in page, a thank you page with additional content, and follow-up emails and text messages to encourage attendance at the webinar.
• 📈 The webinar is used to sell three key things: the mechanism to solve the audience's problem, the credibility and authority of the speaker or client, and the audience's belief in their own ability to change or succeed.
• 💰 The system is effective because it re-engages the audience with a new ask, qualifies leads, educates and builds trust, and compounds in value over time as it educates more people.

Q & A

What system did the speaker claim to have found that significantly increased their income?

The speaker found a system that multiplies income without requiring significant life changes, new skills, or adopting specific habits. It's a singular system implemented into their business and clients' businesses, which has made them a million dollars and generated over $10 million for clients.

What is the speaker's name and what does he do?

The speaker's name is Ben Bader. He runs a marketing agency and works with people selling coaching and courses, helping them make money online.

What is the role of social media in the speaker's described system?

In the speaker's system, social media serves as the top of the funnel, where attention is garnered through content creation, which can then be converted into sales.

What is the importance of the top of funnel (TOF) in the speaker's system?

The top of funnel is crucial as it generates attention, which is a prerequisite for making money online. It involves creating content and building trust and likability with the audience.

How does the speaker describe the process of converting attention into sales?

The speaker describes a process involving efficient mechanisms such as webinars, which convert the attention gained from social media into sales by educating the audience and building trust.

What is the significance of free live trainings or webinars in the speaker's system?

Free live trainings or webinars are significant as they serve as a conversion vehicle, allowing the presenter to educate the audience, build trust, and sell products or services.

What are the three key things the speaker suggests selling to potential customers during a webinar?

The three key things to sell are: the mechanism or vehicle to solve the customer's problem, the authority or credibility of the presenter as a source of information, and the potential for self-transformation or change in the customer's life.

Why does the speaker believe webinars are an effective tool for selling information products?

Webinars are effective because they allow for the simultaneous education and qualification of leads, build trust through consistent interaction, and offer a scalable way to convert a large audience into customers.

What is the speaker's strategy for increasing the show-up rate for webinars?

The speaker's strategy includes nurturing leads with a thank you page, emails, and text messages that warm them up and sell them on the value of attending the live training.

How does the speaker define the 'mechanism' in the context of selling information products?

The 'mechanism' refers to the specific system, business model, or method being sold as the solution to the customer's problem, which the speaker emphasizes the importance of selling during the webinar.

What is the speaker's view on the importance of storytelling in establishing authority and trust?

The speaker views storytelling as crucial for establishing authority and trust by humanizing the presenter, showing a relatable journey, and demonstrating credibility through a narrative of overcoming similar challenges faced by the audience.