I Built A $1M SaaS In 87 Days

Summary

In this video, entrepreneur Andre Heckel Jr. shares how he built a $2.4 million SaaS company in just 87 days using a unique strategy. Initially struggling and burning through funds, Andre relaunched his business with a focus on cold email and a productized service model. By leveraging a solid team of co-founders and continuous customer feedback, he scaled the business rapidly. Andre's story highlights the importance of persistence, strategic planning, and market research. He also offers insights into pricing, growth strategies, and the role of a strong co-founding team in achieving success.

Takeaways

• 🚀 Andre Heckle Jr. built a million-dollar SaaS business in just 87 days using a unique strategy and a productized service approach.
• 💡 The success of the business was not an overnight story; Andre faced significant struggles and financial burn before finding the right strategy.
• 🔍 The product, ListKit, focuses on cold email services for salespeople, business owners, freelancers, and solopreneurs, aiming to facilitate lead generation and outreach.
• 💰 The business model is subscription-based, starting at $97 per month, with tiered pricing for enterprise users.
• 📈 The company achieved rapid growth to over 1,500 paying customers and a revenue run rate (ARR) of over $2 million within a year.
• 👥 Andre credits his team of co-founders for the business's success, emphasizing the importance of having complementary skill sets in a team.
• 🛠 Initially, the business started as a productized service to validate the idea and generate cash flow before developing the actual SaaS product.
• 📊 The company's growth strategy includes cold emailing, advertising, content marketing, and leveraging an existing customer base from related businesses.
• 💌 A key growth tactic was offering 50 free leads to potential customers, which helped validate the demand and later led to paid subscriptions.
• 💼 Andre emphasizes the importance of hiring the right team, often leveraging international talent for cost-effectiveness and skill.
• 🔑 The company differentiates itself from competitors by offering verified leads, a feature that was lacking in competitor products and highly valued by customers.

Q & A

How did Andre Heckle Jr. grow his SaaS business to a million dollars in ARR within 87 days?

Andre Heckle Jr. grew his SaaS business by leveraging a strategy revolving around cold email, targeting salespeople, business owners, freelancers, and solopreneurs. He also had a strong team of co-founders with diverse skill sets, including a CTO, head of sales, and marketing experts, which played a crucial role in the rapid growth of the business.

What is the primary function of the app called ListKit?

ListKit is designed to assist users in finding email addresses online and sending out pitches for various purposes such as selling services, getting guests on a podcast, or making business pitches to potential clients.

How did Andre Heckle Jr. initially struggle with his business idea before finding success?

Andre initially struggled by burning through tens of thousands of dollars on developers and designers who couldn't deliver on his vision. He was on the brink of shutting down the business when he discovered a new approach that led to the relaunch and subsequent success of his SaaS business.

What was the turning point that led Andre to relaunch his business and achieve success?

The turning point was when one of Andre's students from his coaching program, Oliver, offered to help execute the idea effectively. This collaboration led to the relaunch of the business, which then grew to over a million dollars in ARR within 87 days.

What is the pricing structure of ListKit?

ListKit has a simple pricing structure starting at $97 per month. There are higher pricing tiers for enterprise users, but the specifics are not detailed in the script.

How did Andre build his team and what is the team composition?

Andre built his team by identifying the skills he needed and finding people who had those skills. His team includes four co-founders with roles including CTO, head of sales, and marketing specialists. Beyond the co-founders, there are 20 people in customer service and sales, and the rest are on the development team.

What was Andre's approach to developing the SaaS product without initial startup capital?

Andre started with a productized service, which was a manual process that looked like a SaaS on the front end but was fulfilled by people on the back end. This approach allowed him to gather market research, prove the idea, and build cash flow without incurring high development costs.

How did Andre ensure the success of his relaunch?

Andre ensured the success of the relaunch by engaging with his existing customer base from his coaching program, agency, and productized service. He built a product that these customers had been specifically asking for and leveraged their support during the launch.

What strategies did Andre use to grow his business from one million to over two million in ARR?

Andre primarily used cold email, which is the target market's preferred method, ads to scale the business, and content marketing. He also leveraged his existing product ecosystem, including a coaching program and agency business, to fuel growth.

What is Andre's advice for young entrepreneurs looking to build a successful SaaS business?

Andre advises young entrepreneurs to be patient and consistent over a long period of time. He emphasizes the importance of staying consistent even when times are tough and doubling down on successful actions when things are going well.

How does Andre differentiate ListKit from its competitors?

Andre differentiates ListKit by focusing on verified leads, which was a feature that users of competitors like Apollo did not like. By addressing this pain point, ListKit was able to offer a similar service with an improved feature that customers valued.

What is Andre's approach to hiring and building a large team while maintaining profitability?

Andre builds his team by hiring in countries where he can get quality work at a lower cost, such as Ukraine for developers and Lebanon for customer success representatives. This approach allows him to have a large team without the high costs associated with hiring full-time employees in more expensive countries.

How does Andre maintain a low churn rate among his SaaS customers?

Andre maintains a low churn rate by offering one-on-one onboarding calls with every customer to understand their needs and ensure they are getting what they signed up for. This personal touch and attention to customer satisfaction helps to keep customers consistently happy and loyal.

Outlines

00:00

🚀 Rapid SaaS Success Story

Andre Heckle Jr. shares his journey of building a million-dollar SaaS company, ListKit, in just 87 days. Initially struggling with the business, Andre nearly gave up after burning through his own money on unproductive developers and designers. However, a pivotal discovery led to a relaunch that skyrocketed the business to a million-dollar ARR in under three months. The key to success was a unique strategy involving cold emails, targeting salespeople, business owners, freelancers, and solopreneurs. ListKit's growth was fueled by a simple pricing model starting at $97 per month, a strong team of co-founders, and strategic marketing efforts. The company now boasts over 1,500 paying customers and continues to expand.

05:02

💼 Behind the Scenes of SaaS Growth

This section delves into the financial and operational aspects of ListKit's SaaS business. The company has grown from its inception in July to surpassing $200,000 in MRR by June 2024. Andre credits his team of co-founders, including a CTO, head of sales, and marketing experts, as well as a 20-member CS and sales team, and a developer team. The total cost to grow the business, including ads and marketing, is between $150,000 to $175,000 per month. Andre also discusses the evolution of his entrepreneurial journey, from founding an agency to partnering with Daniel Fio for client ascension, and eventually transitioning to a SaaS model.

10:03

🛠 Building a SaaS Business from Scratch

Andre explains the strategy behind building a SaaS business without startup capital, which involves starting with a productized service. This approach allowed them to manually fulfill orders on the backend while presenting a SaaS-like front end. The process involved gathering market research, proving the idea's viability, and building cash flow. The business model was tested through manual onboarding, where customers would request leads and the team would fulfill those requests within 24 hours. This approach helped them understand customer needs and preferences before developing the actual SaaS product.

15:05

📈 Scaling a SaaS Business to New Heights

The discussion shifts to how ListKit scaled from zero to over two million dollars. The primary growth strategies included leveraging cold emails to target the right audience, utilizing ads to scale the business, and employing content marketing and affiliate programs. Andre also shares insights into their pricing strategy, which involved understanding costs, competitor pricing, and customer preferences. The company's growth was also supported by a strong onboarding process, offering one-on-one calls to understand customer needs and ensure their satisfaction, which helped ListKit stay ahead of the competition.

🤝 The Power of a Complementary Co-founder Team

Andre emphasizes the importance of having a team of co-founders with complementary skills to build a successful SaaS business. He outlines the roles of each co-founder in ListKit, including his own as CEO, and how their diverse expertise in marketing, sales, technology, and leadership contributes to the company's success. He advises aspiring entrepreneurs to identify their own skills and find co-founders who can fill the gaps. Andre also stresses the importance of aligning core values and visions to ensure the team works cohesively towards a common goal.

🌞 A Day in the Life of a SaaS Entrepreneur

The final paragraph provides a glimpse into Andre's daily routine, which includes a morning walk, meditation, meetings, deep work, lunch with co-founders, exercise, and personal time. He highlights the importance of routine and maintaining a work-life balance. Andre also shares advice for young entrepreneurs, emphasizing the need for patience, consistency, and intentional action, especially during challenging times. He encourages continuous learning and investment in personal development to achieve success in the entrepreneurial journey.

Keywords

💡SaaS

SaaS stands for Software as a Service. It is a software licensing and delivery model in which software is provided on a subscription basis over the internet. In the video, Andre Heckle Jr. discusses building a SaaS business from scratch, emphasizing the importance of understanding the market and competitors to create a successful product.

💡Cold Email

Cold email refers to the practice of sending unsolicited emails to potential customers or clients in an attempt to generate interest in a product or service. The video's theme revolves around a SaaS product that facilitates cold emailing, and the script mentions how the business grew by targeting salespeople and business owners who use cold emails for outreach.

💡ARR

ARR stands for Annual Recurring Revenue, which is a financial metric that represents the amount of income a company can expect to generate over the next year from its existing customers. The script highlights Andre's achievement of reaching $1 million in ARR within 87 days of launching his SaaS product.

💡Productized Service

A productized service is a service that is packaged and sold like a product, with a clear and consistent offering. In the video, Andre discusses how he initially offered a productized service for lead generation, which later evolved into the development of a SaaS platform that automates this process.

💡Co-founders

Co-founders are individuals who jointly start a business and share in its ownership and management. The video emphasizes the importance of having a strong team of co-founders with complementary skills, which was a key factor in the success of Andre's SaaS business.

💡Lead Generation

Lead generation is the process of identifying and cultivating potential customer interest in a product or service. In the context of the video, Andre's SaaS product, ListKit, is designed to help users generate leads through cold emailing, which is a core part of their business model.

💡Competitive Analysis

Competitive analysis involves evaluating the strengths and weaknesses of existing competitors in the market. Andre used competitive analysis to identify gaps in the market and improve upon existing products, which is a strategy he recommends for building a successful SaaS business.

💡Customer Onboarding

Customer onboarding is the process of integrating a new customer into a company's services or products. The video mentions offering one-on-one onboarding calls to customers, which helps ListKit understand customer needs and ensure they achieve their goals with the product.

💡Content Marketing

Content marketing is a strategy that involves creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. In the script, Andre discusses using content marketing as one of the channels to grow his SaaS business.

💡Churn Rate

Churn rate, in a business context, refers to the percentage of customers who discontinue a subscription to a service. The video emphasizes the importance of keeping churn rates low in SaaS businesses, and how Andre's company focuses on customer satisfaction to achieve this.

💡Affiliates

Affiliates are individuals or companies that promote a product or service in exchange for a commission on sales made through their referral. The script mentions scaling the business through affiliates, which is a strategy used to expand reach and generate more leads.

Highlights

Andre Heckle Jr. built a million-dollar SaaS business in just 87 days using a unique strategy.

The SaaS product, ListKit, revolves around cold email services for salespeople, business owners, freelancers, and solopreneurs.

ListKit achieved its first 1,000 paying customers within the first 6 months and has over 1,500 paying customers a year into the business.

The pricing model for ListKit is simple, starting at $97 a month with higher pricing for enterprise users.

Andre's team consists of four co-founders with diverse roles and 20 people in CS and sales, with the total team cost exceeding $100,000.

The business model started with a productized service before transitioning to a full SaaS, allowing for market research and cash flow generation.

Andre's entrepreneurial journey began at 16, building an agency business that reached $100K a month but faced scalability issues.

Client Ascension, a coaching program, was launched to help others replicate the agency's success using cold email lead generation tactics.

The relaunch of ListKit was successful due to direct communication with customers, understanding their needs, and leveraging their support.

ListKit's growth strategy includes cold email, ads, content marketing, affiliates, and leveraging the existing product ecosystem.

The company avoids free trials, opting for a money-back guarantee to attract the right buyers and maintain cash flow.

Hiring practices focus on cost-effectiveness, with many team members based in countries where labor is cheaper but skilled.

Competition is embraced, with ListKit differentiating itself by addressing verified leads, a feature lacking in competitors like Apollo.

The co-founder team's complementary skills have been crucial to ListKit's success, with each member excelling in their respective areas.

Andre emphasizes the importance of consistency and intentional action, especially during challenging times in entrepreneurship.

Investing in personal development and learning from successful individuals in the industry is key to unlocking success.

A day in Andre's life includes routine, meetings, deep work, physical exercise, and maintaining a work-life balance.

Transcripts

this guy built a million dooll SAS in

just 87 days and the crazy part is he

did it using a strategy that nobody is

talking about the producti Sass the way

we built SAS is the way I think everyone

should build a SAS Andre invited us into

his house in Tampa Florida to show us

exactly how it works how he got his

first customer and how he grew it to

millions in

ARR but this story is not an overnight

success I was pretty much at the point

of giving up for months Andre struggled

to make any progress burning through

tens of thousands of dollars of his own

money on developers and designers who

couldn't deliver then on the brink of

shutting down the business he discovered

something that would change everything

so he relaunched the business and 3

months later it was doing over a million

doar a year the biggest secret to all

the success is my in this video Andre

will share his exact blueprint on how to

build build launch and grow a $2.4

million SAS company from

scratch I'm Pat walls and this is

starter

[Music]

story thank you for having me Andre

absolutely Pat thanks for having me yeah

tell me about who you are and what you

built absolutely so my name is Andre

Heckle Jr I've been an entrepreneur for

the last seven years and most recently

I've built an app called list kit or

sauce in 87 days we grew it to a million

dollar ARR wow Z to a million from the

launch of the actual size yeah Wow first

87 days can you break down this business

a little bit more how does it work yes

so it revolves around cold email and so

cold email is you find someone's email

address online and you send them a pitch

either to sell your service or to get

them on a podcast or a show like this

the type of people that use it are

either salese or business owners

themselves we also have a lot of

Freelancers and solopreneurs on there

that want to again reach out and make

pitches to potential clients for their

own business or agency just within the

first 6 months we had our first 1,000

paying customers and as of right now

almost a year into the business we have

over 1,500 paying customers and the

pricing is really simple it's $97 a

month to get started and we have pricing

that goes up obviously a couple hundred

for our more Enterprise users yeah let's

dive a little bit deeper into the

numbers behind this SAS business what do

the numbers look like here so yeah we

started the business last July right now

is June 2024 and we're about to just

surpass $200,000 in Mr the biggest

secret to all this success is is my team

of co-founders I have four other

co-founders I have a CTO I have a head

of sales and I have two guys that focus

on marketing and ads and then what the

team beyond the team of co-founders

looks like is we have 20 people in CS

and in sales and then the rest of the

team is on the developer team the team

cost is over $100,000 total cost to grow

the business including ads and marketing

and acquisition is anywhere from $150 to

$175,000 a month to maintain you build

this amazing SAS business but what's the

timeline here how do you get there so I

hit entrepreneurship as early as I

possibly could around the age of 16 or

17 and just like anyone else getting

started with entrepreneurship and no

money you go with the service rep and I

built an agency business around that

we're primarily doing lead generation

services for a really long time that was

myself my cousin Dan who's still a

co-founder at the businesses we run now

and Christian who's also a co-founder in

Lis kit and everything else we do and we

grew that business to 100K a month to us

that was a massive success but the

problem we ran into is we couldn't scale

it really past that and that's when we

partnered up with C Wizard or Daniel fio

as everyone knows and started client

Ascension that helped people do the same

things we did to go from Zer to $100,000

a month with our agency by using cold

Emil lead generation tactics that we

used you launched this agency and then

you launched this coaching program how

does that lead you to building a SAS

business yeah so SAS is really

interesting right because again it takes

a lot of startup Capital to start so I

think the approach is the only way to go

about it if you don't have startup

capital and if you don't want to go the

Venture Capital route and what that is

is starting with a product TI service so

on the front end it looks and feels like

a SAS where you go on the website and

you order something and on the back end

it's fulfilled manually by people when

we were selling a product TI service you

had to go through a manual onboarding

process so you just tell us how many

leads you're looking for 100 leads 1,000

leads 10,000 leads and that submits an

onboarding for to our team then within

24 hours it's being fulfilled behind

behind the scenes and then it gets

manually delivered to the customers

because again it's low cost we didn't

have to have any development fees all we

had to do was single out what we were

already doing within our agency to build

leads list for our agency clients and

just do that with a really fast

turnaround time for our SAS customers

and number two it allows you to prove

your idea out we didn't necessarily know

that if we built a SAS that someone

could go to and selfs serve that they'd

actually want it that way or how they

would want it or if the turnaround time

mattered or if the cost mattered as much

so we gathered market research through

that time and then number three build

cash flow right again SAS is expensive

and rather than having to guess at what

the product should look like we knew

exactly what it should look like so we

were able to build it a lot cheaper than

most people would have to spend to build

a sass that actually works yeah guys

Andrea is proof that you can build a

million-dollar business idea with Z

especially with this unique model of the

product High SAS but Andre's business

comes from the foundation of having a

solid idea and solving the right problem

now imagine there was a place where you

could find this the problems to solve

the blueprints to solve them and real

data from million-dollar businesses

started by regular people like you and

me well I made something cool for you if

you're actually serious about this you

can go to the first link in the

description and you'll be able to

download our free report of 50 solo

developer business ideas that are making

money right now all right let's get back

to the interview and see how Andre

actually built this business tell me

about the story about actually building

this and hiring people to build it and

your experience with that in the

beginning yeah we were doing the product

High service and reinvesting the5 to

$110,000 we were making from that every

month in the product development but

we've never developed a product and so

all that money was reinvested into

developers and designers to build an app

that never saw the light of day it was

very demotivating like I was pretty much

at the point of giving up like this

liset thing it's not working out I know

this idea can work I just can't find

someone to execute on the idea and so

funny enough at the same time we're

building client Ascension which is our

really nicely cash flowing business in

the coaching space and one of our

students flew out to Tampa himself

Oliver shout out to Oliver was like I

have the exact understanding that you

need to see this thing through and

actually build it and within 6 months

that's when we launched and as you've

heard already after 87 days of launching

we grew the thing a million dollars AR

Wow Let's talk about that that launch

that relaunch of of Lis kit where you

went from 0 to a million 87 days what

happened how did that happen we had a

list of paying customers from coaching

from our agency and from again the

product TI service and talking to those

customers asking them hey what would you

like to see in this final version of our

SAS we've tweeted about it we just told

our story the entire time from when we

started it as a product as service up to

the point where we spent so much money

and it failed and we were ready to quit

to when we rebuilt it and relaunched and

so they they've been around for the

roller coaster variet we had with the

company and we had a product that they

have been specifically asking for so by

the time we launched we just sent a

couple of emails did a couple of live

calls put some tweets out and everyone

rushed to support us yeah let's talk

pricing pricing and SAS what's been your

what's been your approach or strategy

around pricing yeah so first I mean

you're running a business that has to

have some profit at the end of the day

so first you have to figure out your

cost we take the cost and then we go to

look at what of our competitors charging

and then we're asking their customers

what do you like about their pricing

what don't you like about their pricing

cuz the other thing about SAS is you're

not starting from scratch you're

following other competitors and making

small tweaks and changes to improve upon

what someone else has already built so

with this kid it's just how many credits

do you want and we'll put a price per

credit behind that that's reasonable to

you and your business yeah let's talk

about growth how did you go from zero to

a million to over 2 million now how did

you grow this business yes so I mean

primarily through cold email which is

what our target market wants and that's

what we provide leads for and then

number two we've primarily grown now

through ads ads really help you scale

past a certain point in business and

number three we've scaled through

content marketing Affiliates and through

our existing product ecosystem that I've

talked about before with our coaching

program and with our agency business

yeah let's dive a little bit into that

cold email strategy what did that look

like for you when you were starting out

yeah so we were already good at Cold

email because that was our bread and

butter the problem is cold email really

works if you're selling a high ticket

agency service service and so what we

were doing was instead of selling people

on the product itself we were selling

them on 50 free leads and said hey if

you respond to this email and tell us

who you want leads of we'll send you 50

leads from list kit and if they're good

let's talk about how you can get more

and that lead magnet in our cold email

campaigns took off and now you see all

of our competitors doing the same thing

let's talk about ads you guys run ads

how does that look so the problem with

ads in running a sales team for a SAS is

again you're selling something that's

low ticket so what we did is we realized

that people signing up for list kit not

all of them knew how to use it properly

and so we came up with a setup offer

where we would come into your business

set up a cold email system the same way

we've set up our own system and give you

the leads on a reoccurring basis but the

thing with ads is the creatives don't

last very long as you start to scale

like once you get past $300 $400 a day

and spend you really have to create new

creatives and so it's a mix of videos

speaking direct to camera talking about

how this software can help with your

equal email campaigns or it can help you

generate more leads but a lot of them

are just static images as well so we're

testing almost 20 new creatives every

week 10 different static images 10

different variations of videos with

different headlines different copy

different people in the videos right so

we're always testing let's talk about

free trials you mentioned that you don't

have a free trial what's your approach

and why I just think it it attracts the

wrong buyer or person because they're

not a buyer you're attracting freebie

Seekers we knew people coming to our

website it's low ticket enough to buy

and it's low commitment enough and

instead of a free trial what we did is

we added a money back guarantee and so

we could still frame it like a free

trial but collect money right away I

will say however with a free trial it

does make sense for some SAS tools that

monetize how many users they have on the

platform whether they can serve them ads

whether they can get data for more

people right but it didn't make sense

for this kit yeah you run this pretty

big B2B SAS business now it started

small but now there's 40 people on the

team how are you able to hire 40 people

people and keep us profitable yeah so

when people hear 40 team members are

thinking full-time us employees are

getting anywhere from $50 to $100,000 a

year right for us that would not be

sustainable by any means and so a

majority of our team are either

developers that are in countries like

the Ukraine or customer success

Representatives that are in countries

like Lebanon they're the hardest workers

I've ever come across they're really

good at speaking English compared to

some other vas and it's cheap labor

you're paying anywhere from $1,000 to

$2,000 a month to get someone full-time

from Lebanon who's as good as or better

in my opinion than someone in the US

that you might have to pay anywhere from

$5 to $8,000 a month let's talk about

competition clearly you're not the first

uh business to be doing helping with

cold email and L and all that what does

the competition look like for Lis kit

yeah so first I have to say we love our

competition the way we built SAS is the

way I think everyone should build a sass

is find something that's already proven

proven in the fact that they have either

a ton of users there are publicly traded

company that's doing very well with

billions of dollars in Revenue like Zoom

info and find out what do people like

about them but what don't they like

about them where are the bottlenecks and

because I was a user of Apollo already

the one thing I knew that I did not like

and other people also did not like after

speaking to them was the fact that

Apollo leads were not verified and so

that presented an opportunity to say

okay we can build exactly what Apollo

has but change this one thing that

people really care about um and that's

how we built this kid yeah as I know you

mainly operate this business but you

have four other co-founders can you

explain that yeah this is like I was

saying earlier probably our biggest

secret on how liset has been so

successful is because we have the best

team of co-founders so I'm technically

CEO I'm more of the the team leader

essentially but I have Daniel and

Christian who operate as cosmos of the

business they're marketing Geniuses they

do the funnels they do the ads they do

all of the content which I want no part

of not just because I don't want to do

it but because I'm not the best in the

world at doing it and I think they're

the best in the world at doing it we

have the best salesperson as a

co-founder I've never been on a sales

call but we have Dan who crushes at

sales and he leads the sales team better

than I've seen anyone lead a sales team

and then Oliver who again is the person

that came into this business when we're

at the lowest of lows and actually made

it work and so if you're looking to put

a team together of co-founders make sure

before anything else you guys have

complimentary skill sets to line this up

with a business especially a SAS you

need marketing you need sales you need

technology like CTO developer type work

and then you need a team leader to bring

it all together and that's exactly how

we buildt our co-founder team but it's

not always pretty I mean there's always

debates and things that come up amongst

co-founder teams that you just have to

sort out just like any relationship but

in regards to finding a team of

co-founders first you need to know that

you need a co-founder what's your goal

at the end of the day is it to build a

massive company or to stay small and to

and and that's something that people are

content with which is

and then figure out what skills you have

and what skills you need to fill the Gap

with and find people who have those

skills if you need people with marketing

skills go to communities or places on

the internet that are full of good

marketers and start to connect with

people so I'm really an introvert at the

end of the day but you have to in this

situation be an extrovert meet everyone

and see if your core values align and

most importantly like I was talking

about earlier make sure your vision for

whatever it is you're building aligns

because if they can't see the same

vision that you're seeing then it's not

going to work work out cuz you're going

in different directions so we talked

about competition how do you not only

build something as good as a competition

but beat the competition one of the

things that we do really well at list

kit is every single customer that

purchases list kit we offer them to get

on a one-onone onboarding call when I

talk to a customer I simply ask why did

you sign up for this what were you

hoping to use this to achieve and are

they getting that or are they not

getting that and if they're not getting

that figure out what you can build

either on the product side or or what

you can do better on the customer

support side to make sure that they get

that not just one time but consistently

overtime right because SAS is a game of

keeping churn loow so we're always

talking to our customers I think more

than any other SAS company out there by

offering to get on a 101 Co with them

right in the beginning and that's how we

stay ahead of the competitors what does

a day in the life look like for you just

like a normal day in the life yeah so

I'm big on routine uh and so every day

when I wake up I go for my morning walk

specifically to Starbucks and back and

that's about a mile walk and I think

just getting outside listening to the

Bible getting my black coffee really

meditating on what the day uh is going

to look like is so important and once I

get back I'm pretty much locked into

meetings or deep work up until lunch and

then I like to go out to lunch with some

of my co-founders that live here in

Tampa I think it's nice to have that

inperson connection and interactions

with either team members or co-founders

so important I'll work out either at my

apartment gym or I'll either go play

basketball or pickle ball and on

weekends I like to play a lot of golf

and then for the rest of the night I'm

either continuing to work or spending

time with my girlfriend or talking to

family members and pretty just simmering

down and getting ready for the next day

do you have any advice for uh young

Andre or for young entrepreneurs out

there I think it's a patience game right

I told you guys I've been in this

entrepreneurship game for seven years

and the first four or five years I would

not call a success by any means the

biggest piece of advice I'd have for my

younger self is it's a game of staying

very consistent over a long period of

time and when times are not good get

even more consistent and get even more

intentional about your action items but

when times are working out and things

are going well double down even more cuz

I think it's really easy for

entrepreneurs who struggled for a really

long time to as soon as they start

seeing success kind of back off and stop

doing the things that got them there in

the first place and if you do that

you're going to fall right back into

where you were before you have to stay

consistent and you have to do it over a

long period period of time whether the

results are good or whether they're not

it's an inputs game I like to say over

an outputs because you can control the

inputs you can't always control the

outputs and so do what you can control

and let I always say God take care of

the rest what do you think is one of the

you know the biggest secrets to be able

to unlock success or unlock getting to

that next level yeah so I think it's

really important to always be investing

in yourself whether it be through

personal development or coaching and I

know this is like a cliche thing to say

and I run a coaching program um but I

really do believe in this business model

uh so some of the guys that I'm

constantly learning from are Patrick B

David Gary ve Taylor Welch Cole Gordon

all the guys I've mentioned to you

already Ed mlet I only know so much so

why not go to the guys that have already

figured it out themselves and ask for

their advice on ways about doing things

and so I always hold myself very

accountable to improving and learning

something new every single day that I

can then take to my team and pass it

down yeah all right man

thank you for having me it's amazing

what you built appreciate you man yeah

I'm proud about it and uh it's just got

to keep it going now yeah man follow

this advice and you will have a

multi-million dollar SAS business good

luck guys hey guys Pat here I hope you

enjoyed the story and I hope it inspires

you and shows you that you could start

something similar I think the coolest

part about his story is this kind of

productized idea that he did he had

clients that he was serving and then he

found a business idea that he could

productize from those Services if you're

curious about doing something similar

but you're still looking for an idea

well you can go to the first link in the

description and download our solo

developer Deep dive for free it breaks

down 50 different solo developers making

money right now their business models

how they price their products and how

they grew those to millions in Revenue

just click the first link in the

description and I'll see you guys in the

next one peace

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