How to Create Content Pillars to Sell Digital Products

Summary

This video script emphasizes the importance of strategic content creation for driving sales in digital business. It introduces the concept of 'tofu, mofu, bofu' as the three essential pillars of content: Top of Funnel for awareness, Middle of Funnel for trust-building through storytelling, and Bottom of Funnel for direct selling. The speaker shares insights on creating value content, leveraging personal stories to connect with the audience, and ultimately converting them into customers, all without the need for paid advertising.

Takeaways

• 🧐 The speaker emphasizes the importance of content strategy for driving sales and suggests that many entrepreneurs are creating the wrong type of content.
• 🍯 The script humorously addresses the age-old 'jelly or jam' debate, using it as a metaphor for focusing on what's important in business.
• 📈 The speaker has made over seven figures with their content strategy, which is divided into three distinct pillars: ToFu (Top of Funnel), MoFu (Middle of Funnel), and BoFu (Bottom of Funnel).
• 🎯 ToFu content focuses on awareness and reaching a cold audience, requiring specific targeting and value content to attract attention.
• 📚 MoFu content is about building trust with a warm audience through storytelling, which is a powerful tool in marketing.
• 💰 BoFu content is all about selling to a hot audience, using testimonials, case studies, and other direct selling methods.
• 🤝 Trust is a critical component in the sales process, and storytelling in the middle of the funnel helps to establish this trust.
• 🏆 The speaker suggests that to be successful, one must be confident in their offerings and not shy away from promoting their successes and capabilities.
• 🎖 The importance of creating an avatar or target customer profile is highlighted to ensure content resonates with a specific audience.
• 💡 Value content is essential for building trust and should be given away for free to demonstrate expertise and generate interest.
• 🔄 The speaker emphasizes continuous self-improvement and skill acquisition as a way to ensure a constant stream of valuable content.
• 🚀 Lastly, the speaker promotes their community for further coaching and support, suggesting it as a pathway to achieving business success.

Q & A

What are the two main questions the speaker claims to answer in the script?

The speaker claims to answer why jelly doesn't shake like jam and how to make over seven figures online with just one digital product.

What is the speaker's advice on the jelly versus jam dilemma?

The speaker humorously advises to stop questioning whether it's jelly or jam and to appreciate the shake instead.

What is the speaker's content strategy for driving sales?

The speaker's content strategy involves creating content that fits into three pillars: ToFu (Top of Funnel), MoFu (Middle of Funnel), and BoFu (Bottom of Funnel).

Why does the speaker emphasize the importance of creating content with a paid advertising mindset?

The speaker emphasizes this because creating content with a paid advertising mindset helps to effectively drive traffic and generate sales without the need for actual paid ads.

What does ToFu stand for and what type of content does it involve?

ToFu stands for Top of Funnel and involves content focused on awareness, targeting a cold audience with value content given away for free.

What does MoFu stand for and what is its purpose in the content strategy?

MoFu stands for Middle of Funnel and its purpose is to build trust with the audience through storytelling and providing value.

What does BoFu stand for and what kind of content is typically created for this stage?

BoFu stands for Bottom of Funnel and involves content focused on selling, such as testimonials, case studies, or video sales letters, targeting a hot audience.

Why is storytelling important in the middle of the funnel according to the speaker?

Storytelling is important in the middle of the funnel because it helps build trust with the audience, which is crucial for the know-like-trust factor in business.

What is the speaker's view on the concept of becoming viral with content?

The speaker advises against aiming for virality, as it's like 'shooting buck shots' and not targeted enough, preferring a more focused approach with sniper rifle precision.

What is the speaker's advice on giving away content for free?

The speaker advises giving away the best content for free to build trust and demonstrate value, which can lead to sales as people are more likely to buy from someone they trust.

How does the speaker define the term 'avatar profile' in the context of content creation?

The 'avatar profile' is a specific and detailed target customer profile that the speaker advises content creators to focus on, ensuring the content speaks directly to that one person.

What is the acronym 'SYSTEM' stand for and what does it represent in the speaker's strategy?

SYSTEM stands for Saving Yourself Time, Energy, and Money. It represents the idea that once the content strategy is in place, it can work for the creator, saving them time, energy, and money.

What is the final call to action the speaker provides in the script?

The speaker's final call to action is to join a community for weekly coaching, exclusive trainers, and a private community of entrepreneurs, all aimed at growing an online business with a digital product.

Outlines

00:00

📈 Content Strategy for Entrepreneurial Success

The speaker introduces a content strategy aimed at driving sales through digital products, emphasizing the importance of creating the right type of content. They explain the concept of 'content pillars' as a way to categorize content into three distinct areas: Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU). The speaker shares their experience with paid advertising and suggests that a well-thought-out content strategy can be more effective than paid ads. They also stress the importance of thinking like a business person first and a content creator second.

05:01

🎯 Targeting the Right Audience with Top of Funnel Content

The speaker discusses the first pillar, Top of Funnel (TOFU), focusing on creating awareness among a cold audience unfamiliar with the brand. They argue against trying to appeal to everyone and instead advocate for building a detailed customer avatar to target specific individuals within a niche. The speaker emphasizes the importance of value content, giving away the best information for free to build trust and attract the right audience. They also challenge the fear of giving away too much for free, encouraging continuous learning and skill acquisition for content creators.

10:03

📚 Storytelling for Trust Building in Middle of Funnel Content

Moving on to the Middle of Funnel (MOFU), the speaker highlights the power of storytelling as a means to build trust with the audience. They compare storytelling's effectiveness in business to the strategies used by major brands like Nike, which sell stories attached to their products. The speaker encourages content creators to work on their storytelling abilities to connect with their audience on a deeper level, using personal anecdotes and relatable experiences to move from simple awareness to trust.

15:06

💰 The Art of Selling Through Bottom of Funnel Content

The speaker addresses the Bottom of Funnel (BOFU) content, which is aimed at selling to an audience already aware and trusting of the brand. They discuss the importance of testimonials and case studies as effective selling tools, urging creators to overcome humility and confidently showcase their successes and the effectiveness of their products or services. The speaker also touches on the idea of creating a video sales letter (VSL) as a potent BOFU content strategy.

20:07

🔄 Creating a Content System for Passive Income

In the final paragraph, the speaker wraps up the content strategy by emphasizing the creation of a system (SYSTM) that saves time, energy, and money. They explain how a well-executed content strategy allows for passive income generation, with content working for the creator 24/7. The speaker invites the audience to join a community for further coaching and support, positioning the strategy as a way to work less and earn more by leveraging digital products and online presence.

🚀 Eliminating the Need for Paid Ads

The speaker concludes by teasing further content that will explain why paid advertising may not be necessary when a content strategy is effectively implemented. They suggest that the organic reach and trust built through the TOFU, MOFU, and BOFU approach can lead to greater success than traditional advertising methods, hinting at a comprehensive breakdown in a follow-up video.

Keywords

💡Content Strategy

A content strategy refers to a structured plan for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. In the video, the speaker emphasizes the importance of a content strategy for driving sales and building a successful online business, outlining a three-pillar approach to content creation.

💡Top of Funnel (TOFU)

Top of Funnel (TOFU) is a marketing term that describes the initial stage of the sales funnel where potential customers become aware of a product or service. The video script discusses TOFU as the first pillar of content, focusing on creating awareness through value content aimed at a cold audience.

💡Middle of Funnel (MOFU)

Middle of Funnel (MOFU) represents the stage in the sales funnel where potential customers start to engage more deeply with the brand, often through educational content. The speaker in the video describes MOFU as the second pillar, where storytelling is used to build trust with a warm audience.

💡Bottom of Funnel (BOFU)

Bottom of Funnel (BOFU) is the final stage of the sales funnel where potential customers are ready to make a purchase. The script mentions BOFU as the third pillar, where the content is all about selling to a hot audience that is already aware and trusts the brand.

💡Value Content

Value content is content that provides useful information or insights to the audience without any immediate expectation of return. The video emphasizes giving away the best content for free to build trust and attract customers, exemplifying the concept of value content in the context of TOFU.

💡Storytelling

Storytelling is a powerful communication method that involves telling stories to engage an audience and convey a message or lesson. In the video, storytelling is highlighted as a key component of MOFU content, used to build trust and connect with the audience on an emotional level.

💡Sales Funnel

A sales funnel is a visual representation of the customer journey from initial awareness to the final purchase. The video script uses the concept of a sales funnel to structure the content strategy, with different types of content designed to move potential customers through the stages of awareness, engagement, and conversion.

💡Avatar Profile

An avatar profile is a detailed description of an ideal customer or target audience member. The speaker in the video stresses the importance of creating a specific avatar profile to tailor content to the needs and interests of a particular person within a niche, rather than trying to appeal to everyone.

💡Paid Advertising Mind

Having a 'paid advertising mind' refers to creating content with the mindset of an advertiser who invests in reaching a specific audience with a clear goal in mind. The video suggests adopting this mindset for content creation to ensure that the content is effective in driving sales, even without the need for paid ads.

💡Testimonials

Testimonials are positive feedback or endorsements from customers about a product or service. In the context of BOFU, the video mentions testimonials as a type of content that can help in the selling process by providing social proof and building credibility.

💡System (S.Y.S.T.E.M.)

In the video, SYSTEM is an acronym for Saving Yourself Time, Energy, and Money. It refers to creating a content strategy that works continuously to attract and engage customers, reducing the need for constant effort and allowing the business to operate more efficiently.

Highlights

The speaker emphasizes the importance of content in driving sales and shares their content strategy for success.

Three types of content are identified as essential for a successful content strategy.

Content pillars are introduced as 'buckets' for organizing content effectively.

A common mistake among entrepreneurs is creating content without considering the marketing funnel.

The concept of TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) is introduced.

TOFU content focuses on awareness and reaching a cold audience.

MOFU content is about building trust with a warm audience through storytelling.

BOFU content aims to sell to a hot audience that is already aware and trusts the brand.

The importance of creating an avatar profile to target a specific customer is discussed.

Value content is highlighted as a key strategy for the top of the funnel.

Giving away the best content for free is recommended to build trust and showcase expertise.

The speaker shares personal experience with paid advertising and its relation to content creation.

Storytelling is positioned as a powerful tool for building trust in the middle of the funnel.

Examples from major brands like Nike are given to illustrate the power of storytelling in business.

The bottom of the funnel content focuses on selling and includes testimonials and case studies.

The speaker encourages entrepreneurs to step out of humility and confidently showcase their achievements.

An invitation to join a community for further coaching and support is extended.

The final message emphasizes the power of a content strategy that works for you, rather than you working for it.

Transcripts

since the beginning of time there's been

two questions that need answers number

one is that jelly cuz Jam don't shake

like that number two how in the heck the

Aston CEO Bank over seven figures online

in this business with just one digital

product doing a little over 900k well I

can answer one of those two questions

for you first of all stop asking if it's

jelly or jam and just appreciate the

shake and second of all content drivve

sales and I'm going just give you my

content strategy so you can use it

now look I'm so serious when I say that

content drivve sales and there's a lot

of entrepreneurs and aspiring

entrepreneurs that are making content

but they are making the wrong kind of

content it's only going to take me about

5 minutes to break down the three types

of content that you need to make I've

made over seven figures with this stuff

so if you don't have 5 minutes to spare

then you obviously don't want to make

seven figures so just keep on making the

wrong type of content and generating

those sales that is okay if that is what

you want to do completely fine with that

but you need to split up your content

into three separate

pillars and all that a pillar is when

you think about it it's just simply a

bucket so anytime you hear me say pillar

just think of a bucket so you need to

have three separate pillars of content

these are just going to be little

buckets here and the mistake that a lot

of entrepreneurs and aspiring

entrepreneurs are making are that they

think that they are creating content

buckets their content pillars when

they're really not so a good example of

this is say that somebody is in the

fitness industry for example somebody's

in the fitness industry and they'll

think of topics to create content about

and they'll put them into separate

pillars or separate buckets and it'll be

uh let's say here they're going to talk

about diet then they're going to talk

about workout routines and then here

they're going to talk about rest and

then this will be their three content

pillars so they're like okay here all my

content is going to be about diet food

nutrition hydration stuff of that nature

here they're going to say okay I'm going

to talk about workout routines Fitness

schedules what to do exercises stuff

like that and then here they say that

they'll talk about rest recovery sleep

stretching stuff of that nature and then

they'll just move around these different

quote unquote pillars and they're like

oh I have a content stry because I have

the three things that I need to talk

about and I'll be known for fitness and

that'll be the only three buckets of

content that I talk about well they're

kind of right but mostly wrong the three

actual content pillars that you need to

focus on are this and you need to think

about this with a marketing brand if

we're entrepreneurs we need to be

thinking business and that's where most

entrepreneurs are faing is that they're

not thinking business first they're

thinking business second and they're

thinking content creation first they

need to do a complete 180 so when I

create any type of content I create my

content with a paid advertising mind I

create content with my paid ad mind and

just to give you a little bit of info

about my background I've spent over

$100,000 in a single month's time on

paid advertising this is not about paid

ads not telling you to run paid ads you

actually don't even need to think about

running paid ads because this works a

lot better than paid ads and I I'll get

into it at the end of the video while

you don't even need to think about like

paid ads at all but the three pillars

that you actually need to focus on are

this

tofu

mofu and

bofu I know this might not make any

sense to you right now but it will very

soon because I know tofu that sounds

like some nasty stuff that's supposed to

be healthy and mofu sounds like oh you

mof you

moof but kofu stands for top of funnel

mofu stands for middle of funnel and

bofu stands for bottom of funnel and you

need to treat your free organic content

like an actual marketing funnel because

that's what it is because this organic

free content is going to drive the

traffic to get sales for you so if we're

thinking of these three buckets or

pillars of tofu mofu and bofu and we

need to think of these as a funnel

because that's what it stands for top of

funnel middle of funnel and bottom of

funnel so if this is going to be our

funnel then we're going to separate our

funnel like this

tofu

mofu

bofu top of funnel middle of funnel

bottom of funnel another way that you

can think of these three pillars instead

of top of funnel think cold audience

middle is warm audience

bottom is hot audience these are going

to be our three buckets these are going

to be our three pillars and we make

different types of content for each

actual pillar because on each level the

viewer is going to have a different

level of awareness to us and we need to

be speaking to those people at the level

that they are meeting us at so our top

of funnel

content is all

about

awareness and that's it this is the

content where we're having a cold

audience people that are not familiar

with us people that are not aware of us

and we're making content just to get in

front of them simply for awareness this

is our content where we're saying hey

hey look at me I'm over here

look but where most people are failing

miserably is that they're trying to get

everybody to look that's why they can't

get anybody to look at them you don't

want to become aware to everybody you

don't want to become viral actually in

this game

becoming viral is one of the worst

things that you can actually do because

here's the thing when you go viral or

when you have the mentality of trying to

go viral to get really really super

popular and all this stuff you're

shooting buck shots it's like you got a

it's like you got a shotgun and you're

shooting buck shots and it's it's

spraying wide versus with this strategy

and if you have a top of funnel content

strategy to get in front of a particular

person or your perspective customer

instead of shooting butt shots

you're shooting with a sniper rifle and

you

just and you're shooting direct instead

of aiming for everybody so this is why

and I've mentioned this on the previous

videos but I just shortly get into it

here you need to build an avatar

profile and your avatar this is your

Target customer profile this is not

plural you need to get really really

specific and go deep out on building an

avatar profile and all of your content

is only going to be speaking to that one

person what most people do is that they

pick a niche where no a niche you can't

get seen you need to speak to a

particular person within that Niche and

then you'll be shocked to find out how

many more people fit that profile that

you built that's how you actually get

customers because that's how you

actually get people to see your content

because you're making that content for

that one person so I had some type of

Fitness product or service my top of

funnel content is not going to just be

some type of Fitness content right my

top of funnel cont content is going to

be Fitness content for single women who

are busy that has a child in ele school

or something like that right my fitness

content is going to be for athletes that

have knee pain my fitness content is

going to be for a busy working

professional that is putting their

career over their health right but I'm

going to make content at my top of

funnel to let them know like hey I got

what you looking for I got what you need

look over here and the best type of

content to make for awareness is what I

call Value

content value content is so key and

value content is where you basically

just give your gift away for free and a

lot of people they struggle with this

and this is why a lot of people struggle

to actually make any money online

because when I tell people that you got

to give your best stuff away for free

you got to give your stuff away for free

then they say oh well if I give all my

best stuff away for free then why

wouldn't you body buy anything from me

you got to understand this the only

reason that anybody will purchase or buy

anything from you is because of what

they've already gotten from you for free

I give all my best stuff away and

there's a reason why my free stuff is

better than most people's paid stuff and

here's the thing about giving your gift

away for free it builds so much trust

with people that they're like dang if

I'm getting all this for free what am I

going to get once I actually pay and

this keeps you on your pce and qes and

it keeps you becoming a better version

of yourself and it keeps you on a mode

of where you are forced to continue to

acquire skills knowledge and information

so you can stay ahead of your

perspective customer so you can continue

to provide value for them because listen

this and listen to me loud and clear and

I'm I'm really really serious when I say

this here if you are scared of giving

your best stuff away for free because

you think you are going to run out of

content to talk about then you do not

know enough and you need to get to the

books you need to get to studying and

you need to get to acquiring some more

skills because as an entrepreneur you

should always be working on yourself

working on your skill set working on

your mindset and working on acquiring

skills so you can continue to level up I

know for a fact that I'm never going to

run out of stuff to say how do I know

that because I do this and I know I'm

not going to stop doing this it's like

asking LeBron James if he is ever going

to run out of information to talk about

basketball LeBron James can talk about

basketball

for 24 hours a day if he was able to

because that is what he does this is

what I do I ain't going to stop being an

entrepreneur this is me I ain't never

going to run out of stuff to do and I'm

never going to run out of stuff to do or

I'm never going to run out of stuff to

talk about because I do these three

things every single

day I work in

public I teach literally every single

thing that I

know and and I create every day so if I

work in public teach everything that I

know and I create every day I know that

I'm always going to have new content to

talk about I know that I'm always going

to have something new to teach I know

that I'm always going to have something

new of value to add to somebody else but

getting back to this content bucket here

so top of funnel is all about awareness

value content giving your best stuff

away for free giving your gift away for

free and just also just think about the

consumer mindset now all of us as

consumers include myself we have become

so used to getting stuff for free that

we feel like we shouldn't pay for a lot

of stuff like I was shopped in a Paul to

find out one day I tried to log on to

Netflix and Netflix said oh you can't

get on here because this aent your

password I've been using my best

friend's Netflix account for like 10

years and then one day a few months ago

it just said nope you can't get on here

I was

like how dare you ask me to pay

Netflix because I gotten so accustomed

to just getting it for free think about

this you're watching this video on

YouTube right now think of all the

entertainment think of all the education

think of all the value that you get for

free every single thing that you get for

free comes at an expense for the Creator

that's giving it to you for free think

about that and think about all the free

stuff that you get from music to movies

to YouTube content to free samples you

guys start giving your taste test you

got to start giving them your best stuff

for free but this middle of funnel

content here

this here is where I like to tell

stories and stories sell oh my gosh you

can make so much money if you work on

your storytelling ability and one of the

reasons why I say to work on your

storytelling ability because really the

whole middle of funnel right here is all

about building trust this whole middle

funnel right here is all about building

trust and one of the ways that I like to

build trust is by telling stories the

reason why I tell stories is because

stories sell and just think about this

from a big business standpoint I'm

talking about multi-billion trillion

dollar businesses right I study

businesses in my free time that's one of

the things that I like to do because I'm

like I'm an entrepreneur I'm in business

maybe I should study some of these big

businesses see how they work and stuff

so I can see what I can grab out of

their air from them and go ahead and

bring it down here to me and I'm telling

you it's applicable at all levels so if

we use somebody like a Nike for example

right Nike they don't sell Athletic

Apparel Nike sell stories just think

about all of Nike's biggest athletes

throughout the years Michael Jordan they

didn't sell bran Jordan by him just

flying through the air with his

tongue right because that's not

relatable to a lot of people and that

wasn't relatable to a lot of kids they

told Michael Jordan's story and then

they attached the product to the man and

his personal story I grew up as a kid in

the 90s I remember all the stories and

all the commercials about Michael Jordan

how he got cut from his high school

basketball team when when he was a

freshman that made us as kids be like oh

Michael Jordan he failed so it's okay if

I failed at this one my favorite Jordan

commercials when I was growing up he

wasn't even in his basketball jersey it

was just him walking in a suit and a

trench coat through the hallway in the

arena and it said I failed at this I

failed at this I had the ball in my

hands this many time with the game on

the line and missed I failed at this I

suck at that blah blah blah blah blah

blah blah and that is why I sit see boom

then the Jumpman logo came up used the

same thing for a Serena Williams right

when she was with nikee they didn't just

show Serena Williams just hitting the

tennis ball they showed Serena working

out with her pops Richard in Compton in

the hood around game bangers when she

was little then showing her Ascension to

getting the the beads on the back of her

braids and beating her sister and then

getting the wom then Champion then they

showed the whole story of her becoming

the best ever best of all time business

Mogul sex icon f Fashion Icon Serena

it's the story same exact thing Tiger

Woods they didn't just show Tiger Woods

hitting the golf ball they showed Tiger

Woods as a kid working out with his pops

all this this debt to Tiger Woods then

if you look at any of the late Nike

campaigns that they show with tiger they

started showing tiger and his son

Charlie so they showed that whole story

arc and then they showed his son Charlie

right there with Tiger Woods because his

son Charlie is a splitting image of

tiger on that Golf Course all their

mannerisms are the same so with this

second pillar of content here in the

middle funnel I like to tell stories

because these stories they built trust

because everything in business and

everything in entrepreneurship it comes

down to this to the know like and Trust

Factor people buy things from people

that they know like and Trust so if

we're here and we get people here on the

top of funnel once we get them aware of

us then they go down through this funnel

and here the middle of funnel this is

where we build that trust there's no

better way to build trust than by

telling the story but you don't just

want to sit there and just tell some

story like well it was a Tuesday and it

was a Cloudy and a rainy day and then I

woke up and then I went and did this and

that's a boring story so I still give my

value content giving value or teaching

about something but the lesson that I'm

giving is in the actual story which

leads us to the third pillar of content

which is our bofu bottom of funnel

remember this is hot hot they're already

aware of us they're already starting to

trust us we're starting to build our

trust because they're learning more so

about our story here on the bottom of

funnel this is just all about selling

that's it bottom of funnel it's all

about selling I ain't got to get them

aware I ain't got to tell them my story

they already know it and here we're

selling so the type of content to sale

you can just have straight up

testimonials if you don't have any

testimonials you have to be your own

testimonial I know and I'm like this too

whether you want to believe it or not

you may not like to talk about yourself

much I don't really like to talk about

all of the things that I have done but I

have to show people that I know what I'm

talking about by showing them that it

worked for me then I may not have to

talk about myself as much because I have

testimonials of other people that I can

show that the stuff that I'm talking

about not only did it work for me but it

worked for them because I have

testimonies look you got to stop being

humble actually being humble nobody

doing better than you will ever tell you

to be humble it's always somebody that's

doing less than you that'll tell you oh

be humble be humble I know you're the

Sun but why don't you go ahead and stop

Illuminating everything so I can shine

my candle a little bit no you got to be

loud poke your chest down and tell

people what it is that you do y oh this

is what I do look one my favorite

basketball players I don't know if you

watch sports tonight Steph Curry Steph

Curry he looks like he's a great guy off

the court looks like he's a great guy

Family Man all about his faith but in

between them four lines when he's on

that Court he is the most disrespectful

cocky basketball player I've ever seen

in my life he does not have problems

showing people his gift so if you don't

have testimonials from other people you

got to show people that you are the

actual testimony get out of get out of

that humble stuff when you doing what

you do you got to be the best you got to

talk about that you got to you got to

you got to pump your chest a little bit

about this all right now other types of

content that you can make for this could

be case

studies or you can do uh what's called

vssl vssl stands for video sales letter

all this would be great bottom of funnel

content to make but you already have

people in your ecosystem because you're

funneling them all in with the top of

funnel content you're hitting them

you're building that trust with the

middle of funnel content then you're

selling with the bottom of funnel

content once you get that down they say

get numbers coming in online your

business like all them that you see on

the screen right now and if you're ready

to make more working less from stuff

that you already know online with a

digital product go ahead and click the

link down in the description join in

credit to the top Community for weekly

coaching for myself all my exclusive

trainers plus a private Community

entrepreneurs all designed to grow your

business online it's only 47 butts I'm

up to join right now that's less than

cup of coffee per day so click the link

down in the description and tap in and

I'll see you on our coaching call this

Wednesday but this is all that it comes

down to tofu mofu bofu and when you

think of creating your organic free

content with this paid advertising mind

of mine I'm telling you I was like oh I

Ain even got R ads because this stuff

works way more than the ads and then you

can start to create a system that works

works for you instead of you working for

it and system is an acronym s y s t m

system stands for saving yourself time

energy and money this content can be

working for you every single day

247365 I don't have to do that much work

because I have many versions of myself

all over the Internet working for me and

selling for me every single day because

I have this content strategy down so go

ahead and click the link down in the

description if you want to tap into the

community and I see you on our coaching

call it's Wednesday I didn't forget I

said at the end of this video I will

break down why you don't even need to

think about running any paid ads check

out this video I break it all down on

why you don't even need to think about

running any PID ads and I'm telling you

it'll clarify a lot for you you'll be

like

what it's crowded at the top