Affiliate Bukan Cuma Sebar Link Tapi Bikin Customer Journey

Summary

The video script discusses the misconceptions about affiliate marketing, often seen as merely sharing links for commissions. It emphasizes the importance of understanding the customer journey and target market for successful affiliate marketing. The speaker advocates for a strategic approach, rather than a 'hit and run' mentality, by building a business that offers value to customers. They suggest creating a customer journey that aligns with the target market's needs, such as helping 'Rich Creators' to sell digital products through courses, ebooks, and advertising skills. The script highlights the need for continuous content creation and advertising to drive sales and build a scalable affiliate business model.

Takeaways

• 🔗 Affiliate marketing is often misunderstood as merely sharing links and earning a commission from any sales that result from clicks.
• 📈 Beginners in affiliate marketing typically use social media to drive traffic to vendor websites and earn commissions from sales.
• 🎯 For more professional approaches, affiliates may use paid ads to drive traffic and sales, but they must consider the costs of these ads when calculating profits.
• 🤔 The 'Hit and Run' mindset of affiliates who constantly seek the next winning product can lead to a lack of focus and smaller profit margins due to ad costs.
• 🛠 Building a sustainable affiliate business involves understanding and targeting a specific market, rather than randomly promoting products.
• 🎯 Targeting a specific market, such as 'Rich Creators', allows affiliates to tailor their offerings to meet the needs and desires of that audience.
• 📚 The speaker uses the example of a 'Rich Creator' who needs to learn how to create digital products and sell them, which can be facilitated through courses or ebooks.
• 🚀 A customer journey for an affiliate involves creating a path that helps the customer achieve their goals, such as becoming proficient in digital marketing.
• 💰 The true affiliate marketing approach focuses on providing value and building a business that offers products and services that help customers on their journey, leading to pure profit without ongoing ad costs.
• 📈 The speaker emphasizes the importance of designing a customer journey with the end goal in mind, which can include various products and services that are not necessarily their own but are part of a larger strategy.
• 👍 The video aims to clarify the concept of affiliate marketing and encourages viewers to learn more about creating a sustainable affiliate business model.

Q & A

What is the common misconception about affiliate marketing according to the transcript?

The common misconception is that affiliate marketing is just about sharing links and earning commissions when someone clicks and makes a transaction.

What is the 'Hit and Run' mindset in affiliate marketing as mentioned in the script?

The 'Hit and Run' mindset refers to the approach of beginners in affiliate marketing who constantly look for winning products, switch products frequently, and focus on immediate sales without building a sustainable business.

Why is it important to understand the target market in affiliate marketing?

Understanding the target market is crucial because it allows affiliates to create a customer journey tailored to the needs and interests of their audience, leading to more effective marketing and higher conversion rates.

What is the main problem with focusing solely on social media for affiliate marketing?

The main problem is the need for viral content and a large audience to generate traffic. Without these, there will be less visibility and fewer clicks, leading to lower sales.

How does using ads in affiliate marketing differ from social media?

Using ads involves a cost for advertising, which must be factored into the profit margin. The goal is to create engaging content and direct it to the marketplace to generate sales, but the profit must cover the cost of ads.

What is the difference between the 'Hit and Run' approach and a more scalable approach in affiliate marketing?

The scalable approach involves building a business with a focus on a specific target market and creating a customer journey that includes various products and services that cater to the needs of that market, rather than just looking for quick wins.

What is a 'customer journey' in the context of affiliate marketing?

A customer journey refers to the path a customer takes from becoming aware of a product or service to making a purchase. In affiliate marketing, it involves guiding potential customers through a series of steps that lead to a sale.

Why is it beneficial to have a clear target market when engaging in affiliate marketing?

Having a clear target market allows affiliates to create more targeted and effective marketing campaigns. It helps in understanding the needs and preferences of the audience, which can lead to better product recommendations and higher sales.

What is an example of a target market mentioned in the transcript?

An example of a target market mentioned is 'Rich Creators', which refers to individuals who want to become creators capable of selling digital products.

How can affiliates ensure they are not just making 'Hit and Run' sales but building a sustainable business?

Affiliates can ensure sustainability by focusing on a specific target market, creating a customer journey that includes various relevant products and services, and continuously providing value to their audience beyond just making a sale.

What is the importance of creating a customer journey in affiliate marketing?

Creating a customer journey is important because it helps in building trust and rapport with the audience. It allows affiliates to guide potential customers through a series of steps that are designed to help them achieve their goals, leading to higher engagement and sales.