Affiliate Bukan Cuma Sebar Link Tapi Bikin Customer Journey

DennySantoso

15 May 202410:57

Summary

TLDRThe video script discusses the misconceptions about affiliate marketing, often seen as merely sharing links for commissions. It emphasizes the importance of understanding the customer journey and target market for successful affiliate marketing. The speaker advocates for a strategic approach, rather than a 'hit and run' mentality, by building a business that offers value to customers. They suggest creating a customer journey that aligns with the target market's needs, such as helping 'Rich Creators' to sell digital products through courses, ebooks, and advertising skills. The script highlights the need for continuous content creation and advertising to drive sales and build a scalable affiliate business model.

Takeaways

🔗 Affiliate marketing is often misunderstood as merely sharing links and earning a commission from any sales that result from clicks.
📈 Beginners in affiliate marketing typically use social media to drive traffic to vendor websites and earn commissions from sales.
🎯 For more professional approaches, affiliates may use paid ads to drive traffic and sales, but they must consider the costs of these ads when calculating profits.
🤔 The 'Hit and Run' mindset of affiliates who constantly seek the next winning product can lead to a lack of focus and smaller profit margins due to ad costs.
🛠 Building a sustainable affiliate business involves understanding and targeting a specific market, rather than randomly promoting products.
🎯 Targeting a specific market, such as 'Rich Creators', allows affiliates to tailor their offerings to meet the needs and desires of that audience.
📚 The speaker uses the example of a 'Rich Creator' who needs to learn how to create digital products and sell them, which can be facilitated through courses or ebooks.
🚀 A customer journey for an affiliate involves creating a path that helps the customer achieve their goals, such as becoming proficient in digital marketing.
💰 The true affiliate marketing approach focuses on providing value and building a business that offers products and services that help customers on their journey, leading to pure profit without ongoing ad costs.
📈 The speaker emphasizes the importance of designing a customer journey with the end goal in mind, which can include various products and services that are not necessarily their own but are part of a larger strategy.
👍 The video aims to clarify the concept of affiliate marketing and encourages viewers to learn more about creating a sustainable affiliate business model.

Q & A

What is the common misconception about affiliate marketing according to the transcript?
-The common misconception is that affiliate marketing is just about sharing links and earning commissions when someone clicks and makes a transaction.
What is the 'Hit and Run' mindset in affiliate marketing as mentioned in the script?
-The 'Hit and Run' mindset refers to the approach of beginners in affiliate marketing who constantly look for winning products, switch products frequently, and focus on immediate sales without building a sustainable business.
Why is it important to understand the target market in affiliate marketing?
-Understanding the target market is crucial because it allows affiliates to create a customer journey tailored to the needs and interests of their audience, leading to more effective marketing and higher conversion rates.
What is the main problem with focusing solely on social media for affiliate marketing?
-The main problem is the need for viral content and a large audience to generate traffic. Without these, there will be less visibility and fewer clicks, leading to lower sales.
How does using ads in affiliate marketing differ from social media?
-Using ads involves a cost for advertising, which must be factored into the profit margin. The goal is to create engaging content and direct it to the marketplace to generate sales, but the profit must cover the cost of ads.
What is the difference between the 'Hit and Run' approach and a more scalable approach in affiliate marketing?
-The scalable approach involves building a business with a focus on a specific target market and creating a customer journey that includes various products and services that cater to the needs of that market, rather than just looking for quick wins.
What is a 'customer journey' in the context of affiliate marketing?
-A customer journey refers to the path a customer takes from becoming aware of a product or service to making a purchase. In affiliate marketing, it involves guiding potential customers through a series of steps that lead to a sale.
Why is it beneficial to have a clear target market when engaging in affiliate marketing?
-Having a clear target market allows affiliates to create more targeted and effective marketing campaigns. It helps in understanding the needs and preferences of the audience, which can lead to better product recommendations and higher sales.
What is an example of a target market mentioned in the transcript?
-An example of a target market mentioned is 'Rich Creators', which refers to individuals who want to become creators capable of selling digital products.
How can affiliates ensure they are not just making 'Hit and Run' sales but building a sustainable business?
-Affiliates can ensure sustainability by focusing on a specific target market, creating a customer journey that includes various relevant products and services, and continuously providing value to their audience beyond just making a sale.
What is the importance of creating a customer journey in affiliate marketing?
-Creating a customer journey is important because it helps in building trust and rapport with the audience. It allows affiliates to guide potential customers through a series of steps that are designed to help them achieve their goals, leading to higher engagement and sales.

Outlines

00:00

😀 Understanding the Basics of Affiliate Marketing

This paragraph discusses the common misconceptions about affiliate marketing, which is often seen as merely sharing links and earning commissions from clicks and transactions. It explains that having a product is not a barrier to becoming a successful affiliate marketer. The speaker emphasizes the importance of understanding the customer journey in affiliate marketing, especially for beginners who might rely on social media to drive traffic to vendor websites. The paragraph also touches on the challenges of creating viral content and the costs associated with ads, which can reduce profit margins. The speaker advocates for a more strategic approach to affiliate marketing, rather than a hit-and-run mentality.

05:02

😉 Targeting the Right Market in Affiliate Marketing

The second paragraph delves into the importance of identifying the target market for successful affiliate marketing. It uses the example of a 'Rich Creator' as a target market, which represents individuals interested in creating and selling digital products. The speaker outlines the needs of this target market, such as creating products like e-courses, e-books, or templates. The paragraph also discusses the process of selling these products through advertising and the importance of designing a customer journey that leads to sales. The speaker provides examples of products that can be offered to the target market, such as classes on creating e-books or advertising, and emphasizes the importance of pure profit after covering advertising costs.

10:03

🎯 Designing a Customer Journey for Long-term Affiliate Success

The final paragraph focuses on the concept of designing a customer journey that helps individuals achieve their goals, using the example of helping someone become a 'Rich Creator'. It discusses the idea of offering a series of products or services that align with the customer's journey, such as classes on public speaking or sales, and the use of binaural audio for improving public speaking skills. The paragraph emphasizes the importance of understanding the customer's needs and offering relevant products to assist them in their journey. It concludes by encouraging affiliates to think beyond immediate sales and commissions, and to consider the long-term value they can provide to their customers.

Mindmap

Keywords

💡Affiliate

An affiliate is an individual or entity that earns commissions by promoting other companies' products. In the video, the concept of being an affiliate is central to the discussion, emphasizing that it's not just about sharing links but building a sustainable business model. The script mentions that affiliates should think beyond 'hit and run' tactics and focus on creating a customer journey to establish a long-term income stream.

💡Commission

Commission refers to the payment received by an affiliate marketer when a transaction is completed as a result of their referral. The script explains that while many people view affiliate marketing as simply sharing links and earning a commission from any resulting sales, the true potential of affiliate marketing lies in creating a strategic approach that maximizes these commissions.

💡Customer Journey

The customer journey is the path a customer takes from becoming aware of a product or service to making a purchase. The video emphasizes the importance of understanding and designing the customer journey for affiliates. It suggests that by mapping out the steps a customer takes, from discovering a product to buying it, affiliates can create a more effective marketing strategy and build a loyal customer base.

💡Target Market

A target market is the specific group of potential customers toward whom a product or service is aimed. The script highlights the importance of identifying one's target market in affiliate marketing. It suggests that by understanding the needs and interests of a particular audience, affiliates can tailor their marketing efforts to better serve and attract these customers.

💡Social Media

Social media is a term used to describe websites and applications that allow people to create and share content or participate in social networking. In the context of the video, social media is presented as a platform where beginners in affiliate marketing can start by sharing links and creating engaging content to attract potential customers.

💡Ads

In the video, 'Ads' refers to paid advertising, which is a method used by more advanced affiliate marketers to drive traffic to their offers. The script discusses the importance of creating creative content and using paid advertising to reach a wider audience, but also points out the costs associated with this approach and the need to balance these costs with the commissions earned.

💡Profit Margin

Profit margin is the difference between the revenue generated from sales and the costs associated with producing those sales. The video script mentions that affiliates need to consider their profit margin, especially when factoring in the costs of advertising. It suggests that a focus on a sustainable profit margin is crucial for long-term success in affiliate marketing.

💡Content Creation

Content creation refers to the process of developing and producing various forms of content to engage an audience. The script discusses the importance of creating engaging content to attract viewers on social media, which is a key strategy for affiliates to get clicks on their affiliate links and generate sales.

💡Product Funnel

A product funnel is a marketing strategy that guides potential customers through a series of steps or stages, with the goal of converting them into buyers. The video script suggests that affiliates should design a customer journey or product funnel that helps their target market progress from awareness to purchase, offering relevant products or services along the way.

💡Digital Marketing

Digital marketing refers to the use of digital channels to reach and convert potential customers. The video script touches on the importance of understanding digital marketing for affiliates, especially in creating a customer journey that includes digital marketing skills such as list building, content creation, and sales.

💡Rich Creator

The term 'Rich Creator' in the script refers to a type of target market that the speaker identifies as their audience. It suggests a group of people who are interested in creating and selling digital products. The video discusses how understanding the needs of this target market can help an affiliate create relevant offers and a customer journey that aligns with their aspirations.

Highlights

Affiliate marketing is often misunderstood as simply sharing links and earning commissions from clicks and transactions.

A beginner's mindset in affiliate marketing is described as 'Hit and Run' due to a lack of understanding of the customer journey.

Social media is commonly used by beginners to create stories or content with affiliate links to drive traffic to vendors' websites.

Professionals may use ads to drive traffic, requiring creative content and understanding of market dynamics to succeed.

The challenge for affiliates is balancing the cost of ads with the commissions earned from sales.

Affiliates are encouraged to constantly look for winning products to maintain and grow their profit margins.

The importance of understanding the target market is emphasized for successful affiliate marketing.

An example target market is 'Rich Creators', who are interested in selling digital products and require specific needs.

The concept of creating a customer journey for affiliates is introduced, focusing on helping customers achieve their goals.

A step-by-step approach is suggested, starting with offering a course to help customers create their digital products.

After the initial sale, the focus shifts to pure profit as there are no further ad costs involved.

The idea of stacking skills and products to create a comprehensive customer journey is presented.

The importance of continuous content creation to drive sales and maintain a customer base is highlighted.

A scalable and proper approach to affiliate marketing is proposed, moving away from the 'Hit and Run' mentality.

The transcript discusses the potential of affiliate marketing to help customers achieve their dreams step by step.

The need for affiliates to design a customer journey that aligns with their target market's aspirations is emphasized.

An example is given where the target market is insurance agents, and a step-by-step journey is designed for them.

The transcript concludes by encouraging affiliates to think big and not limit themselves to small-scale operations.