How to Start a Business | The Tim Ferriss Experiment

Summary

This video follows entrepreneur Tim Ferriss as he mentors a beginner yoga instructor, Cindy, to transform her freelance yoga practice into a thriving business. In just four days, Tim and his partner Noah push Cindy out of her comfort zone, challenging her to overcome fears, define her goals, and create a unique, repeatable yoga experience. Through unconventional methods like disco yoga parties and backflip challenges, Cindy learns to confront her fears, focus her marketing efforts, and price her services effectively. By the end, she successfully hosts a sold-out disco yoga party and earns over $1,000 in a week, setting her on the path to entrepreneurial success.

Takeaways

• 🚀 Tim Ferriss and Noah Kagan team up in San Francisco to mentor Cindy Manet, a freelance yoga instructor, on transforming her passion into a sustainable business within a week.
• 📚 The experiment is based on Ferriss's 'DEAL' framework from his book 'The 4-Hour Work Week,' aiming for Definition, Elimination, Automation, and Liberation.
• 🙋 Cindy's challenge is to differentiate her yoga classes in a saturated market. A focus group reveals the unique appeal of her '70s disco yoga night.
• 📌 The mentors emphasize the importance of overcoming fear and taking direct actions towards goals, exemplified by the 'coffee challenge' to confront fear of rejection.
• 📲 Effective marketing and pricing strategies are critical. Cindy learns to value her services higher and to adopt more direct marketing techniques.
• 💁 Cindy hosts a disco yoga class, her largest event to date, applying lessons in marketing, pricing, and unique value proposition to attract over 30 paying participants.
• 💰 The goal is to achieve a 'Liberation' lifestyle through entrepreneurship. Cindy aims for a monthly income that supports her ideal lifestyle and dreams.
• ✅ Success metrics are established, with Cindy setting a target of $5,000 monthly income to cover personal expenses and save for a family trip to Thailand.
• 🙌 Cindy's final challenge is to generate $1,000 in a week by scaling her unique yoga concept, potentially through corporate events, to move towards financial independence.
• 🎉 The experiment concludes with Cindy surpassing her $1,000 target, demonstrating the feasibility of her business model and her growth as an entrepreneur.

Q & A

Who is Tim Ferriss in the context of the video script?

Tim Ferriss is presented as a bestselling author, entrepreneur, and 'human guinea pig' who is using his experience to help a novice entrepreneur. He is known for experimenting with different challenges and deconstructing the processes to achieve success.

What is the main goal of Tim Ferriss's experiment in the script?

The main goal of Tim Ferriss's experiment is to help a novice entrepreneur, Cindy Manet, build a business within a week, focusing on transforming her from a freelance yoga instructor to a successful entrepreneur with her unique yoga business.

Who is Noah Kagan and what role does he play in this venture?

Noah Kagan is introduced as the founder and chief Sumo of AppSumo.com and a good friend of Tim Ferriss. He partners with Tim to mentor Cindy, providing his analytical skills and experience in tracking and assisting entrepreneurs.

What initial challenge does Cindy face in her yoga business?

Initially, Cindy faces the challenge of distinguishing her yoga classes from others and finding a unique selling proposition. Despite teaching three to four times a week, she wants to create her own distinctive offering in the saturated market of San Francisco.

How do Tim and Noah begin to address Cindy's business challenges?

Tim and Noah begin by participating in one of Cindy's classes to experience her product first-hand. They then conduct an impromptu focus group with other students to explore what could differentiate Cindy's yoga classes, discovering the potential in unique themed classes like '70s disco yoga.

What framework does Tim Ferriss use to guide Cindy in her business journey?

Tim Ferriss uses the 'DEAL' framework from his book 'The 4-Hour Work Week', which stands for Definition, Elimination, Automation, and Liberation. This framework is intended to help Cindy define her goals, eliminate inefficiencies, automate processes, and ultimately achieve a liberating lifestyle.

What specific strategy did Tim suggest Cindy to overcome her fear and timidity?

Tim suggests Cindy undertake a 'coffee challenge', where she must ask for a 10% discount on coffee from a stranger. This exercise is designed to help her confront and overcome irrational fears and timidity by facing the possibility of rejection in a low-stakes situation.

What major event does Tim challenge Cindy to organize, and what is its significance?

Tim challenges Cindy to host a disco yoga party/class with at least 30 paying attendees. This event is significant as it would be the largest class Cindy has ever taught, potentially marking a turning point in her business by proving she can attract and manage a large-scale event.

How does Cindy's approach to marketing change as a result of Tim and Noah's guidance?

Under Tim and Noah's guidance, Cindy shifts from passive marketing strategies, like posting on Facebook with little engagement, to more direct and aggressive methods. She learns to use direct phone calls and scripts to personally invite and confirm attendees, leading to better results.

What long-term goal does Tim set for Cindy, and how does it relate to her personal and professional development?

Tim sets a goal for Cindy to earn $1,000 within a week as a step towards her personal and professional development. This goal is designed to push her towards creating a unique yoga experience with a repeatable revenue model, moving her closer to automation and liberation, and enabling her to fund a dream trip to Thailand with her family.

Outlines

00:00

🚀 Launching an Entrepreneur's Journey

Tim Ferris, a bestselling author and entrepreneur, takes on a new challenge to mentor Cindy Manet, a freelance yoga instructor looking to become her own boss. In San Francisco, the heart of startup culture, Tim and his friend Noah Kagan, founder of AppSumo, aim to help Cindy transform her yoga passion into a full-fledged business. They start by participating in one of Cindy's classes to understand her current offering. Despite the class being solid, Tim believes Cindy has more unique value to offer, and they set out to discover what that could be. They conduct an impromptu focus group, learning that Cindy's integration of music into her yoga classes, such as '70s disco nights, could be her differentiator. The goal is to help Cindy articulate a clear business vision and strategy, leveraging Tim's DEAL framework from his book, 'The 4-Hour Workweek', focusing on definition, elimination, automation, and liberation to guide her towards success.

05:01

🧘‍♀️ Defining and Confronting Entrepreneurial Fears

Cindy is introduced to the concept of the 'coffee challenge' to confront her fears and break out of her comfort zone, a key step in her entrepreneurial journey. Despite initial hesitation, Cindy successfully asks for a discount on coffee, learning the importance of facing fear and rejection. This lesson in overcoming fear is further emphasized through a backflip challenge at House of Air, where Cindy learns to commit fully to her actions, symbolizing the need for full commitment in her business endeavors as well. Through these experiences, Cindy begins to understand the critical role of overcoming fear in reaching her goals. Meanwhile, Tim and Noah work with Cindy to refine her business goals, focusing on defining a clear target monthly income (TMI) and identifying unique offerings that set her apart from other yoga instructors.

10:01

🎉 Planning a Landmark Yoga Event

Tim challenges Cindy to host a disco yoga party/class with at least 30 paying participants, aiming to make it the biggest class she has ever taught. To assist her, Tim provides a book on product launches, emphasizing actionable principles. Cindy, pushed outside her comfort zone, starts planning the event, grappling with pricing and marketing strategies. She adopts direct marketing techniques, such as phone calls, to promote the event. This approach marks a significant shift from her previous passive marketing efforts, leading to a successful turnout of 11 people in a short span, showcasing the effectiveness of direct action and personal engagement in entrepreneurial ventures.

15:03

📈 Scaling Up and Automation Insights

Cindy meets with Tim at CreativeLive, a startup that exemplifies scaling and automation, to discuss progress and learn about scaling her business. They review the effectiveness of her marketing strategies, emphasizing the importance of eliminating ineffective methods and focusing on what works, such as phone calls. Tim introduces the concept of automation, suggesting that Cindy could delegate tasks like marketing calls to others, allowing her business to operate without her direct involvement constantly. This lesson aims to help Cindy envision a future where her business can grow and thrive independently, providing her with the freedom and flexibility she desires.

20:05

🎯 Achieving Immediate Goals and Setting New Ones

Cindy successfully organizes and executes the disco yoga event, drawing a larger audience than ever before and earning praise for her innovative approach. The event symbolizes her growth and newfound confidence in her business capabilities. Following this success, Tim and Noah challenge Cindy to generate $1,000 in one week, pushing her to further expand her business model. Cindy rises to the challenge, surpassing the goal by earning $1,050, primarily by targeting the corporate world with her disco yoga concept. This achievement marks the beginning of Cindy's journey towards financial independence and business success, showcasing the potential of innovative thinking and perseverance in entrepreneurship.

Keywords

💡Entrepreneurship

Entrepreneurship refers to the process of designing, launching, and running a new business, typically a startup offering a product, process, or service. In the video, the theme of entrepreneurship is central as it chronicles the journey of a novice entrepreneur, Cindy, being mentored to transform her freelance yoga instruction into a profitable business venture. Through this transformation, the video illustrates the challenges, strategies, and mindset required to succeed in entrepreneurship, including defining goals, overcoming fears, and innovating.

💡Mentorship

Mentorship is the guidance provided by a mentor, especially an experienced person in a company or educational institution. In the context of the video, mentorship is exemplified by Tim Ferriss and Noah Kagan's roles in advising and supporting Cindy. They share their expertise and experiences to help her navigate the complexities of starting and growing her business, illustrating the value of having mentors who can provide direction, encourage risk-taking, and foster personal and professional growth.

💡Differentiation

Differentiation is a strategy that businesses use to make their products or services stand out from competitors. In the video, differentiation is a key concept as Cindy seeks to make her yoga classes unique. The introduction of '70s disco music into her yoga sessions serves as her differentiation factor, offering a novel experience that attracts customers. This illustrates how entrepreneurs can carve out niches in crowded markets by adding unique elements to their offerings.

💡Fear of Failure

The fear of failure is a significant psychological barrier that prevents many individuals from pursuing their entrepreneurial dreams. The video addresses this through Cindy's journey, particularly highlighting the 'coffee challenge' designed to confront and overcome her fears. This concept is crucial as it shows that facing small, irrational fears through practical exercises can build the confidence needed to tackle larger challenges in business and life.

💡Automation

Automation refers to the use of technology or systems to perform tasks with minimal human intervention. In the video, automation is discussed as part of the DEAL acronym (Definition, Elimination, Automation, Liberation) that Tim Ferriss promotes for growing a business efficiently. Although Cindy's business is at an early stage, the idea of eventually automating aspects of her business is introduced to illustrate how entrepreneurs can scale operations and increase efficiency.

💡Quantification

Quantification involves measuring or expressing something as a quantity. The video emphasizes the importance of quantification in setting clear, achievable goals for Cindy's business. By determining her target monthly income and understanding the costs associated with her desired lifestyle, Cindy is able to create financial goals that guide her business decisions. This illustrates the practical aspect of entrepreneurship where success is often measured by specific, quantifiable objectives.

💡Liberation

Liberation, in the context of the video, refers to achieving a lifestyle of freedom and choice, underpinned by financial independence. It is the ultimate goal of the DEAL framework mentioned by Tim Ferriss. For Cindy, liberation represents the ability to travel with her family to Thailand without financial constraints. This concept underscores the aspirational aspect of entrepreneurship, where the pursuit of business success is also a pursuit of personal freedom and fulfillment.

💡Market Research

Market research is the process of gathering, analyzing, and interpreting information about a market, including potential customers and competitors. The video illustrates market research through the impromptu focus group conducted after Cindy's yoga class. By understanding what makes her classes special to students, Cindy and her mentors identify opportunities for differentiation. This highlights how entrepreneurs can use direct feedback to refine their offerings and better meet customer needs.

💡Customer Acquisition

Customer acquisition refers to the process of gaining new customers. The video demonstrates various strategies Cindy employs to attract attendees for her disco yoga event, including direct calls and social media marketing. This segment emphasizes the importance of proactive and diversified customer acquisition tactics in building a customer base and generating revenue for a new business.

💡Scaling

Scaling involves expanding a business in a sustainable manner. While the video primarily focuses on the initial stages of Cindy's entrepreneurial journey, it introduces the concept of scaling through discussions on automation and delegation. By considering how to replicate her successful disco yoga event and potentially outsource tasks, Cindy is beginning to think about how to grow her business beyond its current capacity. This illustrates the forward-thinking required for successful entrepreneurship.

Highlights

Tim Ferriss, bestselling author and human guinea pig, aims to make the impossible possible by bending the rules and pushing himself to the edge to deconstruct, decode, and demystify some of the world's toughest challenges in record time.

This week's experiment is building a business, where Tim and his partner Noah Kagan, the founder and chief Sumo of AppSumo, aim to help a beginner, Cindy Manet, a freelance yoga instructor, get up and running and become her own boss focused solely on yoga.

To evaluate Cindy's current offering, Tim and Noah attend one of her classes, which they find solid but similar to every other yoga class, leading them to realize the need to explore how to differentiate her and make her unique.

Cindy expresses a desire to create her own thing, seeing other fitness businesses in San Francisco, but she's unsure of what her unique offering would be.

Tim introduces the framework from his book The 4-Hour Work Week, which outlines the acronym DEAL (Definition, Elimination, Automation, and Liberation) as a guide for creating and growing a business.

The first step, Definition, involves quantifying goals and overcoming fears. Tim and Noah give Cindy a coffee challenge, asking her to approach strangers and request a 10% discount to help her confront her fears.

At the House of Air, Cindy faces her fears by attempting her first-ever backflip, realizing that the worst-case scenario is manageable and that she needs to commit fully to reach her goals.

To define her goals more clearly, Cindy identifies a target monthly income of $5,000, which would allow her to take her parents on vacation to Thailand.

Tim and Noah challenge Cindy to host a disco yoga party/class with at least 30 paying clients within two days, her largest event ever, to push her out of her comfort zone and make more money than she ever has.

For the Elimination step, Cindy lists different marketing strategies and tracks their effectiveness, realizing that direct phone calls are the most successful approach.

Tim and Noah introduce the concept of Automation, suggesting that Cindy could delegate tasks like phone calls to others in the future, allowing her to scale her business and work remotely.

Cindy successfully hosts the disco yoga party, impressing Tim and Noah with her efforts and delivery, proving her ability to execute a unique event.

As a final challenge, Tim and Noah give Cindy one week to make $1,000, encouraging her to create a unique, repeatable yoga experience with a revenue model that provides immediate cash flow.

Cindy exceeds the $1,000 goal by bringing disco yoga to the corporate world in San Francisco, marking the beginning of her entrepreneurial journey.

Tim Ferriss highlights the wealth of additional footage and interviews available on the 4hourworkweek.com website and his Tim Ferriss Show podcast, providing more in-depth content beyond the constraints of the 30-minute TV format.

Transcripts

this week I'm using my startup

experience to help a novice

entrepreneur I'm a little scared I have

just 4 days to set her on A New Path and

hopefully give her the tools to unlock

her full potential

[Applause]

yeah I'm Tim Ferris everything going

bestselling author and human guinea pig

I'll show you how to make the impossible

possible by bending the rules yourself

together I'll find the world's best

teachers and push myself to the edge to

deconstruct decode and demystify some of

the world's toughest challenges in

record

[Music]

time if I can do it so can

you this week's experiment is building a

business and instead of being the

student I'm one of the teachers we're

here in my hometown San Francisco

Kingdom of the startups to help a

beginner get up and running the other

teacher my partner in crime is Noah

Kagan good friend I've known for years

he is the founder and chief Sumo of

appsumo

docomo or entrepreneurs who want to

become entrepreneurs hey what's up bro

you want to get some coffee yeah get

some caffeine the student no and I will

be working with is Cindy Manet a

freelance yoga instructor who

supplements her income by doing odd jobs

now she wants to be her own boss and

focus solely on yoga did you do much

yoga

yourself I was doing it a lot like I

went to India and did yoga for a month

oh you did yeah so I'm not matched I'm

not gunned here uh yeah pretty much

you'll actually be able to evaluate

you'll be have something to compare this

against Noah is highly analytical asks

very good questions he has tracked

hundreds thousands of entrepreneurs as

they try to do what she's going to do

this week all right off we go right out

of the gate I wanted to team up with

Noah and go take one of Cindy's classes

nice to meet you how are wanted to

experience it firsthand no context no

backstory no explanation to see what the

product

is inhale come halfway up hold that

breath now lift and twist to your right

exhale now your next inhale Open the

eyes and it's come to your first

downward facing

dog the class was solid but it was also

a lot like every other yoga class that I

have been to and I suspect there's more

under the surface that Cindy has to

offer and we're going to have to figure

out what that

is so how do you guys choose what to do

exercise or healthwise I'm like a

program type of person actually I

definitely need like a very clear end

point as soon as the class ended Noah

pounced on these other students and it

turned into an impromptu Focus Group so

what I'm trying to explore with Cindy is

you know what kind of yoga can make her

be differentiated so that others would

want to come week after week but I want

to explore some of the things that

people really started to resonate with

she throws in music into her yoga

classes I've been to numerous times one

time I had a' 70s disco yoga night oh

that was blast Donna Summers Michael

Jackson what was a blast about that how

often do you hear ' 70s music and when

you're doing yog we're actually able to

unearth Trails we can follow to really

figure out how she can differentiate

herself and make this thing hopefully

take

off becoming an entrepreneur I mean it's

not the easiest Road right it's tough

like how and when did you decide to

actually try to make yoga into a

business you know I was teaching like

three four times a week but I wanted to

also just create my own thing I saw a

lot of people in San Francisco have like

Fitness business boot camp things like

that I'm like well if they're doing I

could do it too I just didn't know what

it would be Cindy I don't think has a

very clear goal we have to help her get

EX dreem Clarity Crystal Clarity in my

book The 4-Hour Work week I outline a

framework for creating and growing a

business using the acronym deal d a l

which stands for definition elimination

Automation and Liberation Liberation is

the ultimate goal it's a life of

mobility and choice but the first step

towards Liberation is definition that

means quantifying your goals and

overcoming any fears that could keep you

from just getting started what you have

been doing hasn't been working so you

have to try to say all right what is

something new a way I can approach it

there's a lot of parties that involve

alcohol what if there's parties that

located around fitness and health and

smoothies and juicing and all of that

you know and so you're excited about it

and you're like you're convincing me I'm

like yo timy that's I want to get my

green smoothie on what happened though I

like oh how do I how do I do that I mean

what was the worst thing that could have

happened if you actually went for it I

guess the worst thing would be just no

one shows up as a thought it might be

interesting to have her right now try a

coffee challenge it was the coffee

challenge is where you go up to some

random person the guy in there they

don't know about it and you ask for 10%

off she's very timid she can be

extremely timid and shy why would I ask

for a discount on coffee we have to

train her to get to the point where she

can walk through those irrational fears

and you start with silly things have you

had people ask for discounts in your

classes um I guess I could do it I think

that means she should do it yeah it's

all yours I'm kind I'm kind of nervous

this is great don't make me

nervous yeah knock him dead you'll do

great all right fear is a really

interesting animal it's something that

we all face in different ways can I get

one mate with 10% off on there you have

to inoculate yourself that be okay

against the fear of rejection

uncomfortable conversations asking for

things you think you might not deserve

but really need yeah it's like I've done

it yeah hey hey so thank you what

happened he's like yeah sure what's the

special occasion like okay

congratulations yeah thank you you can

really train for the big stuff that

you're afraid of by practicing with the

really little things I'd like to perhaps

explore fear a little bit more oh

no on my first day with Cindy we began

with deal strategy from my book The

4-Hour Work week to help her make the

leap from freelance yoga instructor to

full-time holistic entrepreneur

entrepreneurship is a full contact sport

we're getting Sydney into the game and

immediately forcing her to do things

that make her uncomfortable and we're

using some unorthodox

[Music]

methods welcome to the house of

air oh that's cool the founders of the

House of air actually used the 4-Hour

Work week as a guide book when they were

first building their business so it's

the perfect place for Cindy to practice

confronting her fears today we're going

to up the anti by asking her to do her

very very first backflip I'm a little

scared let's get working on this

backflip I'm always scared of like

landing on my neck or something all

right let's go I want to condition her

so she realizes number one she can deal

with fear the worst case scenario if

something goes wrong is not that bad

it's very manageable you can recover

okay I've never done this before all

right you can do

it I'm scared I'm scared now one 2 3

1 2

3 keep keep it going she was 80% of the

way there she kept on grabbing the

ropes giving 80% is like giving 0% it's

just not enough to reach orbit you have

to reach escape velocity and to do that

you have to commit and I think that's

one thing she's had a lot of trouble

doing that was a great pause I think you

can totally do that okay that was so

close you got it you're almost there

okay awesome no either she eventually

did it without grabbing the robes in a

way I think that that will transfer to

the other things that we're doing first

back flip ever that's a big deal which

was harder the 10% off coffee or the

backflip backflip

[Music]

backflip Cindy is really starting to

grasp the critical importance of

overcoming fear in order to reach her

goals now simply time for her to Define

exactly what those goals are so I I want

to ask you a bit about what really

really gets you excited I just visualize

I don't know kids people family coming

together and using yoga as a space of

community Gathering but what's missing

then like why are we

here I want to make more money okay now

we're getting somewhere there there is

definition involves defining your your

ideal lifestyle through quantification

so imagine your ideal retirement that

maybe you're postponing for 10 20 or

more years what do you have what do you

do and how much does it cost on a

monthly basis this becomes your TMI your

target monthly income what's more money

and what would a solid amount be if I

can make just 5,000 a month I'd be fine

with 5K you have an extra 2500 what do

you do with them I want to take my

parents back to Thailand because they

barely go on vacation like I want to be

able to take them back and they don't

have to worry about buying that plane

ticket now we're clear about the amount

Cindy needs to cover her monthly

expenses about

$2500 and how much she needs for

Liberation which is between $4 and

$5,000 per month but the question

remains how does she reach that goal

what sets her apart from every other

yoga instructor and catapults her into

the lucrative Realm of the truly unique

what does the future look like like if

you're trying to drive somewhere you

need to know the destination which idea

besides just being another boring ass

yoga teacher right like doing if you're

going to do I don't want to be a boring

ass yoga teacher that would suck you

know that could get me anywhere it's

time for Cindy to up her game so I'm

giving her a true stretch goal I would

like to propose that you host a disco

yoga party/ class at least 30 people and

they all have to

pay you got really quiet all of a

sudden I'm like shoot I have two days

I'm start to think already this will be

the biggest class IND he has ever taught

she stands to make more money than she

ever has before to help her on her way

I'm giving her a book that I consider

critical for any product launch so I

think you'll find this very useful and

it might be a good idea to dig into this

a little tonight okay the principles in

this book are extremely actionable

they're all supported by case studies

it's a great short book Tim and NOA

definitely poked at me a lot which I

guess in a way it's good the real work

comes tomorrow

OMG all like got to

[Music]

say yesterday no and I put Cindy on the

clock we gave her two days to organize a

disco yoga class with at least 30 paying

clients her largest event ever Cindy

still hasn't figured out what she's

charging and she needs to be much more

aggressive in pricing the service that

she offers I've held events before with

hundreds or a thousand plus people and I

noticed something really interesting

when I did free events

less than half would show up as soon as

I started charging attendance almost

100% right when you pay for it you value

it more like what's the most you've

charged someone for a group class in the

past 10 bucks for the time being let's

just make 10 yeah okay okay now that

we've set Cindy's price point she has to

find an effective marketing strategy and

that brings us to the second step in my

four-part process for building any

business elimination what would you

normally do like let's say you we didn't

give you 48 hours to come up with your

largest event ever what would be the

normal process you'd go through um

probably would give myself maybe a

couple weeks cuz I'm afraid of time I

always have a hard time focusing on one

thing and then it's like I self I

self-doubt myself I start to question

myself if I'm good enough I guess the

good news is you don't really have time

to be afraid of time this week yeah yeah

yeah exactly right

so today we're going to figure out

what's worked what happened

so that we can eliminate as much as

possible Right what we're going to do

which is Quant based marketing is you're

going to list out all the different ways

that you can get 30 people and how many

people you think you'll sign up from

that way keeping track of stuff is very

very important you can actually focus on

what has worked have you tried any

particular ways to get customers I've

just been posting on Facebook hey I'm

teaching at the studio okay and of

course no one shows up I mean of course

what do you mean how often does that

happen um pretty often C needs to stop

crossing your fingers with passive

marketing strategies and try more direct

methods telephone is very effective but

it's very uncomfortable so you need a

script and Noah and I are going to help

her write one how would you approach Tim

to come to your class it's like hey Tim

there's a really great class I'm hosting

tomorrow night I would love for you you

can make it sounds super cool God I've

I've just got so much going on I'll let

you know if I can do it right what's a

common mistake is that we do passive

communication um Can anyone come to my

class okay no one came fine I didn't put

myself out there instead of the opposite

of hey Tim what are you up to tomorrow

night not sure what's going on then I

can't pull the bull card it kind of is

passive in the way maybe I have I need

to really be more up front or direct hey

Tim what are you up to tomorrow night

haven't figured out since you don't have

any solid plans tomorrow I would not

open with since you have nothing else

going on because it diminishes the value

of the class okay I would say awesome

I'm throwing my second ever disco yoga

party the last one was sell out it would

mean so much to me if you came can I

count you in here's a link to the event

it will be $10 and it'll include yoga

disco music and dancing

good Cindy's all set with her script so

now it's time to put it to work hey

David hey Tony her hey Casey I'm

throwing my second yoga dancing disco

party it only cost 10 bucks you want to

come Cindy seems like a from person and

as a result she closed 11 people and

found a venue amazing amazing I've never

really been pushed like that before

there's direct action Now versus just

sitting there wondering what I should be

doing I'm very curious to see how far

she has come by

[Music]

tomorrow today's a pretty big day

turning on my laptop I noticed I had

more tickets sales my goal is 30 I'm

pretty sure I'll get it tonight I'm

going to be working on that today I'm

having Cindy check in with me today at a

location I thought would be particularly

instructive for her here we are creative

live is a startup founded by a friend of

mine that offers worldclass instruction

from some of the best experts in the

world for free so you tune in live

online at streams for free you could

watch a 2 or 3 Day course on photography

language learning on anything and then

if you want to download it after the

fact to have access to it later then you

pay look at this place and this all

started with one guy who liked taking

pictures wow that's it I thought this

was an important lesson for Cindy to see

so she stops thinking about $10 a person

per class one class at a time all right

so I can barely contain myself I want

you to get me get me caught up where are

we I think we're a little over uh 30

sales at the moment

congratulations aside from creative live

the point of the check-in was to Checker

status what is working what isn't let's

look at some of the numbers just quickly

so Facebook so you got four out of

direct message yeah Facebook event page

zero about phone calls how many phone

calls did you make seven all right so

you made Seven calls and you got 10

people yeah that's fantastic all right

after you've done your elimination

remove the things that are the trivial

many as opposed to the critical few

automation is taking what remains and

scale it but let's say you decide that

calls are the most effective way to get

people to sign up it is something that

you can delicate to someone else right

so that removes you from an entire piece

right mhm if the phone's working really

well could she find a friend or two to

recruit people give them a 50%

commission so that it's not her as the

single bottleneck now you don't need to

be there mhm you could be in Thailand

with your family while this stuff is

still happening Cindy is still a long

way from Full automation but I wanted to

plant the seed so that at least she

could visualize what her business might

someday come I got homework to do got

about what four more hours don't know

it's not

[Music]

much the night of Cindy's yoga disco

party has finally

[Applause]

[Music]

arrived Cindy has worked her ass off to

pull this event together in two days

let's see if she can deliver I was super

nervous before because it's just like a

new experience new new venue new space

there's no equipment but now that my

friends are here I feel a little more

[Music]

relaxed I want you to set your intention

for this evening so let's take this

moment in to breathe at first it was

just like the other glass we took with

Cindy but once we were warmed up the

music kicked in and it was a different

Beast entirely all right inhale raise

the arms up clapping to the beauty

music don't be shy woo very go within 5

minutes of starting the class I knew it

was going to go well because she'd

clearly put in a lot of effort she'd

memorized proper lines and Segways the

fist pump fist pump fist pump with the

right hand come down get low get low get

[Applause]

[Music]

low

she did a great job and people were

really having a

[Applause]

blast last night was awesome I thought

you did an amazing job really impressed

we got to shake it definitely was a

growing week for me it was exhausting

but I have more confid in I'm just

excited to get started this week Cindy

successfully put the first two steps of

deal into practice now it's time to give

her an assignment designed to build on

that and point her towards Automation

and eventually Liberation we defined

your target monthly income and we also

had this dream trip to Thailand with

your family if your goal is 4,000 for a

month you did 330 in 36 hours which is

fantastic we're going to be very very

generous and we're going to give you

until next Friday to make $1,000 okay so

if you do that you can change your life

fundamentally Cindy could become a

world-class entrepreneur if she so

chooses right now she teaches a class

paid by the head she has to be there

later on she could Farm it out she could

start delegate start to automate then

well as they say in The infomercials

you're making money and you sleep but

you have to take it step by step you

can't try to eat the elephant in one

bite I think one of the things that you

know Tim talks about the system is that

what you're really looking for is what

can you repeat and what is going to be

predictable Cindy's next challenge is to

create a unique yoga experience with a

repeatable revenue model that provides

her with immediate cash flow at a

minimum of

$1,000 high five high five

five here San Francisco the tech startup

Community is very big and I figured hey

maybe I could bring disco yoga to the

corporate world so Tim and Noah

challenged me to make

$1,000 in one week but I actually ended

up getting

$1,050 so it's definitely a good start

the adventure is just beginning for

Cindy this year she'll be going to

Thailand with her entire family but more

important what about you what are you

going to do and where will you go this

year hey guys Tim Ferris here one of the

things that kills me about TV is that

you have to take all of this amazing

footage in our case we had five to six

days of 12 to 16 hours typically per day

and you have to chop it down to 21 or 22

minutes which is a 30 minute show with

the ads removed it just makes me want to

stab myself in the eyeballs with bicycle

spokes it's so agonizing the good news

is we have all that footage and so we've

taken huge extended scenes we've taken

interviews we've taken tutorials

everything imaginable that we could get

our hands on that we thought was really

world class that we wanted to put in and

you can find it at 4hourworkweek

domcom all spelled out fur Etc and we

really feel like we could have made the

best 2hour documentary imaginable on the

subject that you just saw or had five

different shows of equal quality all

different with the footage that we

captured so please check it out there's

some amazing stuff and you can also

check out the podcast where I do very

long in some cases two to three hour

interviews with a lot of the experts in

this show and that's the Tim Ferris show

which was nominated one of the best of

iTunes which I'm very very happy about

and uh you can check out both so find

everything at 4hourworkweek

doomtv and if you think that's an

oxymoron by the way you're right if you

want a 4-Hour Work Week do not work in

television thank you for

watching