A One-Person Business You Can Start Today (With $0)

Brett Malinowski
17 Oct 202310:20

Summary

TLDRThis video script reveals an underrated online business model: starting a newsletter. It's a low-effort, high-reward venture that can generate thousands to millions with minimal weekly work. The speaker shares their journey from skepticism to success, showcasing how newsletters can become lucrative full-time jobs. The script offers tactics for monetization, growth, and the use of tools like Beehive for seamless sponsorships. It also details strategies for organic growth, including leveraging Reddit and lead magnets, ultimately emphasizing the potential for significant income and business growth through consistent effort.

Takeaways

  • ๐Ÿ’ผ Starting a newsletter is a potentially lucrative business model that can be done part-time and requires minimal initial investment.
  • ๐Ÿ’ฐ The speaker's media company made over $7,000 in its first month of monetizing a newsletter, and it has grown to make significant income for others.
  • ๐Ÿ“ˆ Newsletters can be a side hustle or a full-time job, with examples like Axios being sold for over half a billion dollars.
  • ๐Ÿ“š The content of a newsletter should be informative, timely, or entertaining, and it should be something the creator is knowledgeable about.
  • ๐Ÿ“ง Sending one email per week is recommended to start, with the possibility of increasing frequency as the subscriber base grows.
  • ๐Ÿ’ธ Companies will pay to promote their products in newsletters based on the number of readers and engagement rates.
  • ๐Ÿ” High-quality, active readers are more valuable than a large number of inactive subscribers.
  • ๐Ÿ’ฌ The speaker recommends using tools like Beehive to automate the process of finding sponsors and placing sponsored posts in newsletters.
  • ๐Ÿ“š The tool Revamp can be used to quickly generate newsletter content by selecting sources and writing styles.
  • ๐ŸŒ Growing a newsletter subscriber base can be done organically through social media platforms like Reddit, where high-value content can attract viewers and subscribers.
  • ๐Ÿ”— Utilizing lead magnets, such as free resources or information, can incentivize people to subscribe to a newsletter.

Q & A

  • What is the business model discussed in the video script?

    -The business model discussed is starting a newsletter, which is an online method to make money that requires minimal initial investment and can be managed alongside a full-time job.

  • How much money was made in the first month of monetizing the newsletter business model mentioned in the script?

    -In the first month of monetizing, they made over $7,000.

  • What is the potential income for someone like Cody who is successful with this business model?

    -Cody is reported to make $600,000 per month from the newsletter business model.

  • How did the speaker's partner work on the newsletter business model without the speaker's initial knowledge?

    -The partner worked quietly behind the scenes while the speaker was busy with other activities, and by the third month, they had made significant earnings.

  • What is the significance of newsletters in the context of the script?

    -Newsletters are presented as a valuable and potentially lucrative side hustle that can be turned into a full-time job, with examples of successful sales like Axios being sold for over half a billion dollars.

  • What is the recommended frequency for sending newsletters according to the script?

    -The script recommends sending one email a week and then building from there.

  • How does the script suggest monetizing a newsletter?

    -Monetization can come from other companies paying to promote their products to the newsletter's readers, based on the size and quality of the subscriber base.

  • What tool is mentioned in the script for creating newsletters quickly?

    -The tool mentioned is called 'revamp,' which allows users to save ideas from the internet and create newsletters with selected sources, writing styles, and angles.

  • How does the 'beehive' platform assist in monetizing newsletters?

    -BeeHive automates the placement of sponsored posts at the bottom of newsletters, making the monetization process seamless and requiring minimal effort from the newsletter creator.

  • What is the 'Boost' feature on BeeHive and how does it work?

    -The 'Boost' feature allows users to earn money by recommending other newsletters to their subscribers. For every new subscriber to a recommended newsletter, the creator earns a commission of $1 to $2.

  • How did the speaker's team grow their newsletter to 75,000 subscribers in 6 months?

    -They used a combination of tactics including lead magnets, Facebook ads, and a Reddit strategy to attract and engage subscribers.

  • What is the role of a lead magnet in growing a newsletter?

    -A lead magnet is something valuable given away to potential subscribers in exchange for their email address, which helps in growing the subscriber list.

  • How does the speaker describe Reddit as a tool for growing a newsletter?

    -Reddit is described as a collection of forums on various topics, making it an ideal place to find a target audience and promote content for free, which can lead to newsletter subscriptions.

  • What is the speaker's advice on posting content on Reddit to promote a newsletter?

    -The advice given is to find relevant subreddits, read their rules, create high-value content, and make the post sound personal rather than commercial, subtly plugging the newsletter.

  • What is the potential outcome of successfully growing and maintaining a newsletter according to the script?

    -The potential outcome includes a growing subscriber base and income that can increase linearly with the effort put into the newsletter, and possibly selling the newsletter for millions of dollars.

Outlines

00:00

๐Ÿ’ผ The Power of Newsletters for Passive Income

This paragraph introduces a surprisingly lucrative business model: starting a newsletter. Despite its simplicity, it's described as an effective and underrated way to generate significant income online. The speaker shares personal experiences, highlighting how they made over $7,000 in their first month and grew to substantial earnings over time. The model is particularly appealing for those with limited time due to its low maintenance requirements. The speaker also mentions the success of others, such as Cody and Alex, who achieved even greater financial success through newsletter monetization. The key to success is creating valuable, high-quality content that readers look forward to, which can then be monetized through sponsorships and promotions.

05:01

๐Ÿ“ˆ Monetizing Newsletters and Growing Subscriber Base

The second paragraph delves into the specifics of monetizing a newsletter and strategies for growing a subscriber base. The speaker discusses the use of tools like 'revamp' for creating content quickly and 'beehive' for automating the process of finding sponsors and placing sponsored posts. The importance of quality over quantity in subscribers is emphasized, with the speaker explaining how even a small but engaged audience can be highly valuable. The paragraph also covers a strategy for growing a newsletter through Reddit, utilizing lead magnets and Facebook ads to attract subscribers. The speaker shares the success of their own newsletter, 'wgmi', which grew to 75,000 subscribers primarily through these methods.

10:03

๐Ÿš€ Scaling Newsletter Success with Consistency

The final paragraph wraps up the discussion by emphasizing the potential for significant financial success through consistent effort in newsletter creation and management. The speaker encourages viewers to follow the strategies outlined in the video, suggesting that with dedication, one could even sell their newsletter for millions of dollars. The paragraph concludes on a motivational note, urging viewers to take action and start their own newsletter journey, highlighting the linear relationship between time invested and subscriber growth, which in turn translates to increased income.

Mindmap

Keywords

๐Ÿ’กBusiness Model

A business model refers to the way a company creates, delivers, and captures value. In the context of the video, the business model discussed is starting a newsletter, which is presented as a low-effort, high-reward online venture that can generate significant income without significant initial investment.

๐Ÿ’กMonetization

Monetization is the process of converting a non-revenue generating asset or service into a profitable one. The video mentions monetizing a newsletter by sending weekly or daily emails with content that can attract sponsorships or advertisements, which is a key strategy for generating income from the business model.

๐Ÿ’กNewsletter

A newsletter is a regularly distributed publication that is sent to subscribers via email. It typically contains news, updates, or content relevant to the subscriber's interests. The video emphasizes the potential of newsletters as a profitable side hustle that can be scaled into a full-time business.

๐Ÿ’กScalability

Scalability refers to the ability of a business to increase its size, output, or scope. The video script highlights the scalability of the newsletter business model, noting that it can grow from a side project to a lucrative full-time job with substantial income potential.

๐Ÿ’กLead Magnet

A lead magnet is a marketing tool used to capture potential customers' contact information by offering them something of value in return. In the video, the lead magnet is used to incentivize people to subscribe to the newsletter, which is a strategy for growing the subscriber base.

๐Ÿ’กContent Creation

Content creation involves producing material such as text, images, or videos for distribution. The video discusses the importance of creating high-quality, valuable content for the newsletter to attract and retain subscribers, which is essential for the success of the business model.

๐Ÿ’กSubscriber Growth

Subscriber growth is the increase in the number of individuals who subscribe to a service, in this case, a newsletter. The video outlines strategies for growing the subscriber base, such as using Reddit and offering lead magnets, which is crucial for the monetization of the newsletter.

๐Ÿ’กSponsored Post

A sponsored post is a form of advertising where a company pays to have their content featured in a publication or platform. The video mentions the use of sponsored posts in newsletters as a means of monetization, where companies pay to have their products promoted to the newsletter's audience.

๐Ÿ’กEngagement

Engagement refers to the level of interest and involvement of the audience with the content. The video emphasizes the importance of high-quality, engaging content in newsletters to maintain reader interest and ensure consistent opens and reads, which is vital for attracting advertisers.

๐Ÿ’กRevenue Streams

Revenue streams are the various sources through which a company generates income. The video discusses different revenue streams for newsletters, including sponsorships, advertisements, and partnerships, which contribute to the overall profitability of the business model.

๐Ÿ’กBeeHive

BeeHive is mentioned in the video as a tool that automates the placement of sponsored posts in newsletters and facilitates the monetization process. It represents an innovation that simplifies the task of finding sponsors and setting up advertisements, making it easier for newsletter creators to earn revenue.

๐Ÿ’กReddit Strategy

The video outlines a specific strategy for using Reddit to grow a newsletter's subscriber base. This involves posting valuable content in relevant subreddits to attract views and upvotes, which can lead to new subscribers. The strategy is highlighted as an effective, cost-free method for increasing visibility and growing the audience.

Highlights

A simple yet lucrative online business model is presented, which can generate thousands to millions of dollars with minimal weekly effort, making it ideal for those with full-time jobs.

The model is free to start and involves monetizing through newsletters, which can be surprisingly profitable as demonstrated by the sales of platforms like Axios.

The speaker's media company made over $7,000 in the first month of newsletter monetization, with one partner earning $600,000 per month and another over $75 million.

Newsletters are a weekly or daily email with news, updates, or content related to the subscriber's interests, serving as an educational or entertaining resource.

Choosing a niche for the newsletter is crucial, with the advice to select a topic the creator is already knowledgeable about to ensure consistent high-quality content.

Newsletter monetization begins with a few thousand subscribers, where companies pay for product promotions to the newsletter's audience.

The quality of newsletter readers is more valuable than the size of the subscriber list, emphasizing the importance of active and engaged readers.

An example is given where a creator earns $55,000 per email sent to his list, illustrating the potential income from a well-engaged audience.

BeeHive is introduced as a tool that automates the process of finding sponsors and placing sponsored posts in newsletters, simplifying monetization.

Revamp is another tool mentioned for quickly creating newsletter content by saving ideas and customizing them with selected writing styles and angles.

A strategy for growing a newsletter without spending money involves leveraging Reddit for organic growth by posting valuable content in relevant subreddits.

BeeHive's Boost feature allows creators to earn money by recommending other newsletters to their subscribers, providing an additional income stream.

A detailed explanation of using Facebook ads with lead magnets to grow a newsletter list is provided, including the cost-effectiveness of this method.

Lead magnets are discussed as a strategy for attracting subscribers by offering something of value in exchange for their email address.

The potential for selling a newsletter for millions of dollars is mentioned, highlighting the long-term value of building a high-quality subscriber base.

Consistency and effort in newsletter creation and growth are emphasized as key to increasing income over time.

The video concludes with encouragement to follow the steps outlined and to be persistent in newsletter creation for potential significant financial rewards.

Transcripts

play00:00

there's a boring business model that can

play00:01

make you thousands or even millions of

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dollars and it's an extremely underrated

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way to make money online it's completely

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free to start and only takes a few hours

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of work per week making it one of the

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best oneperson business models out there

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right now especially if you already have

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a job that takes up most of your time on

play00:20

our very first month of monetizing we

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made over

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$7,000 it makes Cody

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$600,000 per month and it made Alex over

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$75

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million I haven't told anyone about this

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some of you might not be happy that I'm

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exposing this on YouTube so that's me in

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2022 on my media company's first team

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meeting and I asked a crazy question how

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are we going to make money you should

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start a i blinked a those are old

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besides there's no way you can make

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money from that a few weeks went by and

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while I was busy being a big shot

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YouTuber my partner was quietly working

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on the behind my back

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and at the end of the first month

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nothing I knew the business was a scam

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but then by the third month I was

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shocked our bank account had

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$4,000 in it and it kept going up let me

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show you what this magic money printer

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is because I think it might surprise you

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I'm talking about starting a newsletter

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it's not exactly the sexiest business

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but it's definitely one that just works

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and with newsletters like axio being

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sold for over half a billion dollars

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just last year this side hustle can turn

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into a very lucrative full-time job but

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that's only if you're willing to put in

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the work here at wgmi we went from 0 to

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75,000 subscribers in 6 months so in

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this video I'm going to be sharing every

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tactic we used so you can start monetize

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and grow your newsletter as fast as

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possible even if you're starting

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completely from scratch a newsletter is

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simply a weekly or daily email sent by a

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person or business containing news

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updates or any type of content related

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to what you signed up for people will

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read your newsletter to learn new things

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stay up Tod dat on Trends or even to

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just entertain themselves for a few

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minutes there really is no right answer

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on deciding what Niche to pick but it's

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best to pick a niche you already know

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about so you don't really have to learn

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anything new even if it's really obscure

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if you like it I guarantee you there are

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other people who will like reading about

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it so the best Niche is what ever you

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can make highquality content on week

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after week you should aim to have such

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valuable emails that your readers are

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actually looking for your newsletter

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every time they open their inbox I just

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recommend sending one email a week and

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then building from there because the

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more emails you send the more money you

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make once you have a couple thousand

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subscribers other companies will happily

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pay you a lot of money to promote their

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products to your readers just like how

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people advertise on Facebook or Google

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companies will pay you based on how how

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many eyeballs you can get on their

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product but it's not just about the size

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of your newsletter it's about the

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quality of your readers and how many

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people are reading week after week so

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even if you have a small following it

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doesn't matter because having

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highquality active readers is 10 times

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more valuable than a big list of people

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who never open your emails Oli for

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example he makes $55,000 for every email

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he sends to his list for me starting an

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email newsletter was one of the best

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decisions I've made in my life as a

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Creator and now every time I send an

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email I make around $5,000 which is more

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than I was making in a whole month of

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working full-time as a doctor and just

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so you guys know what one of these

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Partnerships looks like here's a snippet

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of one of our most recent Partnerships

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that we charged $1,200 for to get

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sponsorships like this we used to have

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to send cold Outreach emails and send

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them to a landing page that listed our

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subscribers open rates click rates and

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testimonials like this we had a

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full-time salesperson doing this but now

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thanks to beehive we don't have to using

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beehive beehive you no longer have to

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worry about finding businesses to

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sponsor your newsletter or doing any of

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the setting up because beehive is now

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just like Google ads they automatically

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place the sponsored post at the bottom

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of your newsletters they make the entire

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process seamless which means you just

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have to sit back let the ads run and

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collect your money it's literally never

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been easier to monetize a newsletter so

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I recommend taking advantage of this as

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soon as possible writing a newsletter

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does take a lot of time you're going to

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have to come up with ideas is you're

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going to have to do research and you're

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going to have to write the thing but let

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me show you how we write ours in under

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30 seconds with this tool called revamp

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so with revamped all we do is save our

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ideas from across the internet whether

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it's a YouTube video a tweet or an

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article we just have to copy and paste

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the link and it saves it into our

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account now to create our newsletter all

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we have to do is Select those sources

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and then choose the writing style choose

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the length and then choose the angle so

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it knows exactly what we want to talk

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about then once both of those sections

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are added we just hit create newsletter

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and voila we have a brand new piece of

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original content now if we want to

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customize it we hit the ghost writing

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tool then we'll just highlight the text

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we want to change then we will prompt

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that individual selected text to make

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this shorter now that the change has

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been made we just click insert and it

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automatically updates so last thing we

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need to do is send this out through

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beehive so I'll hit export I'll hit copy

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as Rich text and then just paste it into

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the Beehive editor and it's perfectly

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formatted with no changes needed so this

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is a tool that my business partner built

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for us and now we're opening it up to

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the public with our limited beta so if

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you want to get access and try it out

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I'll leave a link down below but how can

play05:41

you get people to join your newsletter

play05:43

quickly without spending any money this

play05:45

strategy got us millions of views and

play05:48

tens of thousands of upvotes on Reddit

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and if you couple our Reddit strategy

play05:51

with Beehives boost then you're going to

play05:54

grow your list faster than anyone while

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getting paid you heard that right you

play05:58

can grow your list and and get paid to

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do it using beehives boost section you

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can make money just for recommending

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other people's newsletters it's like

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when you follow someone on Instagram and

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then they recommend other accounts to

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follow except with newsletters when

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someone subscribes to your list a popup

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will display other recommended

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newsletters and for every single person

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that signs up to those recommended

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newsletters the Boost program pays you

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$1 to $2 we use this exact feature at

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wgmi to get over 10,000 of our

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subscribers completely for free here's

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how it works step one we run a Facebook

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ad with our lead magnet which gives away

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100 free AI business ideas step two

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people click on the ad and are sent to a

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landing page where they can enter their

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email in return for the lead magnet step

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three a popup appears that recommends

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other newsletters and for every person

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that subscribes to a recommended

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newsletter we get paid around $1 to $2

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the Facebook ad costs us around 80 cents

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per newsletter subscriber but we make

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that money back through the

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recommendations in other words we grow

play07:01

through Facebook ads completely for free

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oh and here's the exact Facebook ad

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here's the exact lead magnet and here's

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the exact landing page we use I'll leave

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that down below with everything else at

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wgmi we grew our newsletter to 75,000

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subscribers and 80% of those subscribers

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came through lead magnets but

play07:20

essentially a lead magnet is a way of

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getting people to subscribe to your list

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by giving away something they want in

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return for their email there are a lot

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of ways to grow organic techically you

play07:29

can join Facebook groups in your Niche

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you can post on Twitter you can make

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short form content like Tik Tok or

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Instagram reals and if you provide

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enough value in your content people will

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naturally check out your newsletter and

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want to get your lead magnet if you're

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trying to get your first 500 to 1,000

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subscribers Reddit is going to be your

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best friend you don't know what Reddit

play07:49

is it's basically like a collection of

play07:51

Forums on every topic in the world

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imaginable interested in wedding

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planning here's a subreddit with 338,000

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people or maybe you have a question

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about your car here's a subreddit with

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1.2 million people so Reddit is perfect

play08:05

for finding your target audience AKA

play08:07

people who might be interested in your

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newsletter and it's by far one of the

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easiest places to get hundreds of

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thousands of people to view your content

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completely for free our first post on

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Reddit got over 600 up votes over

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100,000 views and led to around 100

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subscribers all because of one post

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which you can see right here since I

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want to help you guys as much as

play08:29

possible I'm going to explain our exact

play08:31

Reddit strategy that's helped us grow

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faster than any newsletter out there

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first find subreddits around your

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desired topic so just search your Niche

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and go to the communities Tab and then

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read their rules carefully to make sure

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that you're allowed to post a link

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promoting your newsletter then create a

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high value piece of content so you can

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make a post on any tips tricks or a

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breakdown of recent news in the industry

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whatever you think will get views side

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note Reddit hates anything that sounds

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commercial so try to make your post

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sound as personal as possible instead of

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saying here are the top 10 tips for

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copywriters say something like I spent

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three years as a copywriter before

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becoming a Content writer and I still do

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some copy jobs on the side here are 10

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tips I learned along the way then be

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very subtle about plugging your

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newsletter make it sound very personal

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and Casual you could say something like

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if this was helpful it would mean a lot

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if you subscribe to my newsletter I love

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researching and writing about the stuff

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and I share everything I find in my

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newsletter I'm going to leave four

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examples of our posts in the description

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of this video so you can kind of see how

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we word things and hopefully you can

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take some inspiration for yourself so

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hopefully you see the value of starting

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a newsletter it took me way too long to

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start my own this is the perfect way to

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make some extra income whether you have

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a job whether you're in school whatever

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it may be just write about your

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interests and over time it will really

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grow linearly the best thing about the

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newsletter business is you get out what

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you put in so if you have more time to

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spend on focusing on growth you're going

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to get more and more subscribers which

play10:00

means your income is just going to grow

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linearly with that so follow the steps

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in this video be consistent and maybe

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one day you can sell your newsletter for

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millions of dollars and I'm not kidding

play10:11

when I say that that's how crazy this

play10:13

business model is but everybody have a

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wonderful day and I'll see you in the

play10:17

next

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one

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Related Tags
NewsletterMonetizationOnline BusinessEmail MarketingContent CreationPassive IncomeSEO StrategyLead GenerationDigital MarketingSide Hustle