Fundraising 101: Rueben Mayes at TEDxWSU 2014

Summary

Ruben Ma, a seasoned fundraiser and former NFL player, shares insights on conquering the fear of fundraising. He outlines seven key principles for success, emphasizing the importance of commitment, a compelling case for support, local impact, clear financial plans, and the significance of asking for specific amounts. Ma encourages embracing ambiguity and highlights the joy of giving, advocating for gratitude and stewardship in recognizing donors' contributions.

Takeaways

• 🎓 Ruben Ma has over 20 years of experience in fundraising and was a student athlete at Washington State University, followed by a professional career in the NFL.
• 🤝 Fundraising is a universal activity that everyone will encounter at some point, whether for civic organizations, charities, or other causes.
• 💡 The primary fear associated with fundraising is the act of asking for money, but it's essential to overcome this fear to be successful.
• 🔑 There are three main tenants in fundraising: matching donor needs with organizational needs, understanding that philanthropy is driven by emotions rather than logic, and having a clear goal for the fundraising efforts.
• 📋 Commitment is crucial in fundraising; both the individual and the organization must be dedicated to the cause and maintain a long-term perspective.
• 📈 A strong case for support is vital, involving a well-thought-out plan and a clear understanding of the benefits and urgency of the fundraising initiative.
• 🌐 Local impact is a powerful motivator for donors; showing the tangible effects of the fundraising efforts within the community can be compelling.
• 📊 Measuring outcomes is important to demonstrate the effectiveness of the fundraising efforts and to provide accountability to donors.
• 💸 Clarity on how funds will be spent is essential for transparency and to build trust with donors.
• 🗣️ Asking for money requires overcoming fear and embracing the uncertainty that comes with the process; it's about making a genuine request to join a cause.
• 🙌 Stewardship is critical; acknowledging and thanking donors repeatedly is a fundamental part of maintaining relationships and encouraging continued support.

Q & A

What is the main topic of Ruben Ma's talk?

The main topic of Ruben Ma's talk is fundraising and how to erase the fear associated with it.

How long has Ruben been involved in fundraising?

Ruben has been involved in fundraising for over 20 years.

What are the three tenants Ruben mentions as important in fundraising?

The three tenants are: matching the needs of the donor with the needs of the organization, understanding that you're asking on behalf of the organization, and recognizing that philanthropy is an emotional transaction rather than a purely logical one.

Why does Ruben emphasize the importance of commitment in fundraising?

Ruben emphasizes commitment because it signifies a serious dedication from both the fundraiser and the organization, ensuring that plans will not change midway, which is crucial for building trust with donors.

What does Ruben mean by 'a case for support' in fundraising?

A 'case for support' refers to a well-prepared plan that outlines the benefits and urgency of the cause, which is used to persuade potential donors to contribute financially.

How does Ruben connect his NFL experience to fundraising?

Ruben connects his NFL experience to fundraising by highlighting the importance of embracing ambiguity and not overthinking the outcomes, as well as the realization that there are many reasons why people may or may not give.

What is the significance of 'local impact' in fundraising according to Ruben?

Local impact is significant in fundraising because it provides a tangible and relatable way for donors to see the direct effects of their contributions, making the cause more compelling.

Why is it important to measure outcomes in fundraising?

Measuring outcomes is important because it allows fundraisers to demonstrate the tangible results of their efforts, providing accountability and credibility to donors.

How should fundraisers articulate how the money will be spent?

Fundraisers should clearly and specifically articulate how the money will be spent, whether it's on operations, scholarships, or endowments, to ensure donors understand the allocation of their contributions.

What is Ruben's advice on overcoming the fear of asking for money?

Ruben advises embracing the ambiguity of the situation, not overthinking the outcomes, and focusing on the fact that people appreciate being asked to join something bigger than themselves.

What does Ruben consider the final key to successful fundraising?

The final key to successful fundraising, according to Ruben, is stewardship, which involves recognizing and thanking donors repeatedly to show appreciation for their contributions.