The NEXT Big Opportunity for Content Creators!

Summary

In this insightful video, viewers discover the seven pivotal YouTube trends for 2024, aimed at amplifying views, followers, and earnings. Key insights include the dominance of high-quality, long-form content due to viewer preferences for extended watch times on connected TVs, the surge in short-form video across multiple platforms, and the strategic advantage of embracing multiple content formats for broadened audience engagement. The video also highlights the transformative impact of AI in content creation, emphasizing the balance between innovation and ethical considerations. Additionally, trends point towards the rise of authentic content, the importance of brand building over mere virality, and the burgeoning opportunities for creators, including micro and nano influencers, to transition to full-time roles, underscoring the evolving dynamics of the creator economy and the unique potential of user-generated content (UGC) in brand collaborations.

Takeaways

• 🎬 High-quality, high-effort long-form videos will continue to dominate YouTube, with a trend towards longer content as people increasingly watch on connected TVs.
• 📹 Short-form video content, like YouTube Shorts, will continue to grow in popularity, driven by significant daily views and the adaptability of content creators to multi-format content.
• 💻 Pro creators are encouraged to embrace multiple content formats on YouTube (shorts, long-form videos, podcasts, live streams) to cater to diverse audience preferences.
• 🧠 AI will play a pivotal role in content creation, offering tools for scriptwriting, editing, SEO, and more, but creators must navigate safety and ethical concerns.
• 🔥 Authentic and raw content creation is gaining traction, offering a contrast to highly produced content and appealing to viewers seeking genuine connections.
• 📖 Brand building is crucial for long-term success on YouTube, emphasizing the importance of cultivating a loyal audience beyond chasing viral hits.
• 💵 There's a growing opportunity for creators, including micro and nano influencers, to monetize their content and potentially go full-time, supported by brand sponsorships and the expanding creator economy.
• 🌐 UGC (User Generated Content) creators are rising, focusing on creating authentic content for brands, indicating a shift towards genuine, relatable advertising.
• 📚 YouTube is implementing new disclosure requirements for AI-generated content to maintain transparency and protect the community.
• 📌 Consistency, authenticity, and embracing multiple content formats are key strategies for growth and engagement on YouTube.

Q & A

What is the trend for YouTube video length in 2024?

The trend for YouTube video length in 2024 is towards high-quality, high-effort, long-form content, with videos ranging from 1 to 3 hours, and top creators producing videos of 25 to 30 minutes or more on average.

How popular are YouTube Shorts expected to be in 2024?

YouTube Shorts are expected to continue growing in popularity, with current stats revealing 70 billion views every single day, indicating a significant trend towards short-form vertical video content.

What type of content formats should creators focus on in 2024?

Creators should embrace multiple content formats, including shorts, long-form videos, podcasts, and live streams, to cater to diverse audience preferences.

What role is AI expected to play for content creators in 2024?

AI is expected to disrupt the creator economy significantly, assisting in script writing, video editing, SEO optimization, and more, but also brings safety concerns such as deep fakes.

What new policies is YouTube implementing regarding AI-generated content?

YouTube is implementing disclosure requirements and content labels for videos with altered or synthetic content, including deep fakes or AI-generated voices, to avoid misleading viewers.

Why is raw and authentic content gaining popularity on YouTube?

Raw and authentic content is gaining popularity as a reaction against highly produced content, with creators having success by being real, down to earth, and consistent in their uploads.

What is the importance of brand building for YouTube creators in 2024?

Brand building is crucial for lasting success on YouTube, focusing on creating a loyal audience and connection, rather than just chasing virality and views.

How is the creator economy expected to grow by 2027?

The creator economy is expected to approach a half a trillion dollars by 2027, doubling in size over the next three years, indicating significant growth and opportunity for creators.

What is the trend regarding influencer marketing and content creators?

There is a trend towards brands preferring to work with micro and nano influencers for sponsored content, as they tend to have more authentic relationships and engagement with their communities.

What is the opportunity for creators in producing user-generated content (UGC) for brands?

Creators have an opportunity to generate income by creating UGC for brands, focusing on authenticity and their ability to create compelling content, rather than the size of their following.

Outlines

00:00

📈 YouTube Trends for 2024

The video begins by identifying seven major YouTube trends for 2024, focusing on the continued dominance of high-quality, long-form content due to YouTube's preference for increased platform time. It notes the rise in popularity of short-form videos, such as YouTube Shorts, and predicts the growth of tools and AI to facilitate content creation across formats. The script highlights the importance of embracing multiple content formats for creators, particularly procreators, to cater to varied audience preferences. It also touches on the disruptive potential of AI in content creation, listing ways it can assist creators while also introducing new challenges such as deep fakes and the necessity for disclosure.

05:02

🔍 Authenticity and Brand Building in Content Creation

This section delves into the rising preference for raw and authentic content over highly produced videos, using the example of Sam Silik's success to illustrate this trend. It emphasizes the importance of brand building over chasing virality, suggesting creators focus on establishing a loyal audience rather than just accumulating views. The script argues that true success on YouTube involves creating a connection with viewers through consistent and authentic content. It also mentions the potential of micro and nano influencers in the evolving landscape of brand sponsorships, highlighting the efficiency and effectiveness of working with smaller, more engaged audiences.

10:02

🌟 The Future of Full-Time Creators and UGC

The final part of the script projects an optimistic future for creators aiming to go full-time, supported by a growing creator economy. It points out the opportunities for micro and nano influencers in brand partnerships due to their authentic engagement with audiences. The script introduces the concept of User Generated Content (UGC) creators, who produce sponsored content that appears genuine and authentic. It suggests that creators can pivot towards becoming UGC creators for brands they are passionate about, presenting it as a viable path to earning a full-time income. This section encourages creators to explore new opportunities beyond traditional content creation, highlighting the potential for innovation and adaptability in the creator economy.

Keywords

💡High Quality Long Form Videos

High Quality Long Form Videos refers to content on YouTube that is not only lengthy (ranging from 1 to 3 hours or more) but also maintains a high standard of production quality. These videos are crucial because they cater to the platform's preference for keeping viewers engaged for longer periods. The script mentions that such videos are increasingly popular, outperforming other content forms on smart TVs in the US and are rewarded by YouTube's algorithm with greater reach and potential earnings for creators.

💡Short Form Video

Short Form Video is a rapidly growing content format across various platforms, including YouTube Shorts, Instagram Reels, and Facebook. These videos, often vertical and lasting only a few seconds to a couple of minutes, tap into the audience's preference for quick, engaging content. The script highlights that YouTube Shorts alone garners 70 billion views daily, emphasizing the importance for content creators to leverage this format for increased visibility and engagement.

💡Content Formats

Content Formats in the context of YouTube include diverse types such as shorts, long-form videos, podcasts, and live streams. The script notes that pro creators are encouraged to embrace multiple content formats to cater to varied audience preferences. This strategy ensures that creators can reach wider audiences by providing different ways for viewers to engage with their content, from quick snippets to in-depth explorations of topics.

💡AI in Content Creation

AI in Content Creation refers to the use of artificial intelligence to support various aspects of producing content, including scriptwriting, video editing, and SEO optimization. The script underscores AI's role in revolutionizing the creator economy by making content creation more efficient and enhancing the quality of output. However, it also mentions the need for ethical considerations and transparency, particularly regarding the use of generative AI and deepfakes.

💡Generative AI

Generative AI pertains to AI technologies that can create new content, such as text, images, and videos, that mimic human-like creativity. The video script discusses YouTube's stance on generative AI, emphasizing the balance between unleashing creativity and ensuring the safety and trust of the platform's community. It mentions upcoming requirements for disclosing the use of altered or synthetic content to prevent misleading viewers.

💡UGC Creators

UGC Creators stands for User Generated Content Creators, individuals who produce content for brands that appears authentic and genuine, often mimicking customer testimonials but are paid engagements. The script highlights this as a rising opportunity for creators, allowing them to monetize their skills in content creation without the need for a large following or subscriber base, focusing instead on their ability to produce compelling content for brands.

💡Brand Building

Brand Building in the YouTube context refers to the process of creating a distinct identity and loyal community around a creator's content, beyond just chasing views or viral success. The script advises creators to focus on building a brand that resonates with viewers, fostering a deeper connection and loyalty. This approach is contrasted with merely seeking virality, emphasizing the long-term benefits of establishing a strong, recognizable brand.

💡Nano Influencers

Nano Influencers are defined in the script as content creators with a subscriber count between 1,000 to 10,000. They are highlighted for their potential to go full-time due to the growing interest from brands in partnering with influencers who have a smaller but highly engaged audience. The script points out the effectiveness of these collaborations for both brands and creators, suggesting a more accessible path to monetization for creators with smaller audiences.

💡Multi-Format Content

Multi-Format Content refers to the strategic creation of content that can be easily adapted across different formats and platforms, such as horizontal, vertical, or square videos. The script anticipates the development of tools and technologies that assist creators in producing content that is versatile and can cater to the preferences of audiences on different platforms, highlighting the importance of flexibility in content creation strategies.

💡Creator Economy

The Creator Economy is a sector within the broader economy focused on individuals who create and monetize their content, primarily on digital and social platforms. The script mentions a projection that the creator economy could double in size within the next three years, indicating a significant influx of opportunities and financial resources for content creators. This growth signifies the increasing value and impact of creators in shaping cultural trends and generating economic value through their content.

Highlights

High quality, high effort long form YouTube videos will continue to dominate, with a trend towards longer content as connected TVs increase YouTube viewership over other platforms.

Short form video content, like YouTube Shorts, is growing in popularity, with platforms seeing significant daily views and a shift towards vertical video formats.

Content creators are encouraged to embrace multiple content formats on YouTube, including shorts, long-form videos, podcasts, and live streams, to reach varied audiences.

AI's role in content creation is expanding, offering tools for scriptwriting, video editing, and more, but also raising safety and ethical concerns.

YouTube is implementing disclosure requirements and content labels for AI-generated content to address safety concerns and ensure transparency.

Raw and authentic content is gaining traction, with creators achieving success through minimal editing and genuine presentation.

Emphasis on brand building over chasing virality, with a focus on establishing a loyal audience and brand identity.

The creator economy is booming, with predictions of substantial growth, offering increased opportunities for creators to monetize their content.

Micro and nano influencers are becoming more significant for brand partnerships, offering authenticity and engagement over broader reach.

UGC (User Generated Content) creators are rising, focusing on creating authentic content for brands, independent of subscriber count.

The importance of video captions and how they can increase viewership duration, with services like Rev.com providing captioning solutions.

The potential double in the creator economy by 2027, emphasizing the importance of the next three years for YouTube creators.

The strategic advantage of embracing multiple content formats to cater to different audience preferences and consumption habits.

The critical role of authenticity and consistency in building a successful YouTube presence, as demonstrated by successful creators.

The evolving landscape of content creation with AI, highlighting the balance between innovation and ethical considerations.

Transcripts

this video I'm going to be breaking down

the seven big YouTube trends you need to

know for 2024 so ultimately you can get

more views grow your following and earn

more money this year you got to just

press record number one high quality

High effort long form YouTube videos

will continue to dominate videos

continue to get longer on YouTube and

we're seeing the rise of connected TVs

people are watching in the US more

YouTube than any of the other Netflix or

platforms on their Smart TVs we're

seeing 1 to 2 hour to 3 hour video

podcasts and some of the top creators

are creating videos that are upwards of

25 to 30 minutes plus in their average

videos and this makes sense because

YouTube's main desire is top time on

platform and so longer videos if they're

good and they keep people's attention

are something that YouTube loves and

they reward you as a creator with more

reach with more suggestions and the

algorithm and with more money number two

short form video will continue to grow

in popularity across platforms the most

recent stats reveal that YouTube shorts

currently get 70 billion views every

single day and the best performing

content on meta Instagram and Facebook

is reals and is vertical video and so

short form vertical video across

platforms continues to grow in

popularity and I think some of the

predictions and trends that we're going

to see is we're going to see cameras and

video editing software and AI that

starts helping content creators create

more multiat content CU I don't know

about you but in today's world I'm

sometimes a little bit frustrated trying

to think okay am I going to shoot this

vertical do I shoot this horizontal

should I actually shoot this wider so we

can crop in and do both I think we're

going to see tools supporting content

creators making it easier to create

content that can end up being

multi-format and to put it bluntly I

think that content creators that are

ignoring YouTube shorts are making a big

mistake but that's just my opinion

number three procreators will Embrace

four plus content formats on YouTube

Here's the data 87% of adults are

watching at least four content formats

on YouTube shorts long form video

podcasts and live stream so I don't

blame you if you're thinking Sean should

I create long form videos or YouTube

shorts should I create a video podcast

or should I start going Live on YouTube

well my answer would be yes you should

do all of the above now one of the

things to clarify here is I said

procreators will Embrace 4 plus content

formats I think if you're just getting

started it's not necessarily even

practical to try to do it all but I

think that as you advance and maybe

systematize things learn better tools

maybe even start to build a team that's

when it starts to make sense to embrace

all these different content formats but

the practice iCal Point here is that

different audiences like to consume

content in different ways so if you're

not showing up in YouTube shorts you're

missing out on reaching people who love

YouTube shorts if you're not showing up

in longer form live streams or podcasts

where you can expound on your ideas or

create a deeper connection you're

potentially missing out on people who

prefer that content format Trend number

four AI will continue to disrupt the

Creator economy if you're not using AI

as a content creator you're making a big

mistake because there's so many

practical ways that AI can help you with

content creation I wrote down a list

script writing and brainstorming

automatic captions and transcripts video

editing quickly creating clips and short

form videos title generation thumbnail

generation and graphic design SEO

optimization social media management

content moderation and engaging with

your community there is no doubt that AI

can save you you time help you make

better content and ultimately help you

reach your creator business goals faster

but there's also some bad that comes

along with AI that we need to talk about

so let's hit that right now so by now

it's no surprise that there are many

safety concerns when it comes to AI deep

fakes people's voices sounding like them

but saying things they never said and

YouTube has a lot to say about this and

I quote generative AI has the potential

to unlock creativity on YouTube and

transform the experience for viewers and

creators on our platform but just as

important these opportunities must be

balanced with our responsibility to

protect the YouTube community so what

they've added and this will be rolling

out is disclosure requirements and new

content labels what's a Content label

well we've all seen now creators that

have a paid sponsorship in their video

the little pop out that says includes

paid sponsorship and so the YouTube's

goal is to a avoid misleading viewers

with a new disclosure that says altered

or synthetic content sound or visuals

were altered or generated digitally and

so the idea is that people will need to

check a box if they've used deep fakes

or they've used some kind of a voice

tool to create generative AI of

something that really didn't happen and

so what does this mean practically for

us I think it just means that we need to

be prepared for this to be a bumpy ride

for there to be especially if you're

going to lean heavy on generative AI

that you could run into some issues with

maybe your channel being demonetized or

certain content being affected in some

way as YouTube is cracking down on this

my prediction is that AI will be more

disruptive in 2024 than it was in 2023

and that year was insane so we have a

lot to look forward to and it's going to

get interesting this video is brought to

you by rev this did you know that there

are studies that have shown that videos

with captions are 80% more likely to be

watched in their entirety which is why

we trust rev.com their human caption

Services ensure Flawless captions for

our content and you can use their

transcriptions as an aid in video

editing and you can get AI captions as a

lower cost alternative to their human

captions if you want to save money all

you have to do is connect your YouTube

channel to your rev account and simply

select the videos you would like to add

captions to and they get automatically

applied when finished rev also has

foreign language subtitles to expand

your audience as well and you'll get

free human produced English captions

when you buy these in any foreign

language click the link in the

description to get started with rev

today Trend number five raw and

authentic content creators will rise to

the top so one of the things we've been

seeing is a shift away from highly

produced forced content this is kind of

a reaction to the Mr

beastify of YouTube which simply means

always trying to outdo your last video

more spectacle more energy more noise

more fast-paced more trying to hack the

viewer's brain to keep audience

retention as high as possible and what

we're seeing is creators having massive

success with really the opposite

approach to that Mr B style for example

if you haven't seen Sam silik yet he's

been one of the fastest growing creators

with an ultra stripped down minimal

editing basic thumbnails with no shine

to them and he's a 21-year-old

bodybuilder who as of March 2023 only

had 8,000 subscribers fast forward to

today and he's over 2.7 million

subscribers he basically has a vlog

where he uploads every day and again I

think he is a refreshing personality cuz

he's real he's down to earth kind of

driving drives a normal car he's tapping

into the unbreakable cheat code required

to win on YouTube which is consistency

cuz he uploads every day but he's paired

that with authenticity he's just real

he's just raw and it just feels

different but his results have been

insane number six creators that last

will focus on brand building one of the

mistakes a lot of people make on YouTube

is they chase views and virality but

they never build an actual brand or

connection with a loyal audience I want

to encourage you don't just create

content build a brand and here's kind of

what I mean if you've ever consumed

YouTube shorts maybe whoever you love to

follow I mean and let me know I'll

probably trigger some people here but

maybe you'll see clips of Jordan

Peterson or you see clips of Andrew Tate

who all these different people that are

building their influence Elon Musk Clips

well when you see these clips whose

brand is being built Elon musk's brand

is being built and what account are

those clips on you have no brand

Affinity you don't know some of these

accounts that are getting views I don't

believe will be around in a couple years

because they never actually built a

loyal following with any kind of

affinity or connection to them and

sometimes I think we overvalue the

virality and Views that video got a

million views but I would much rather

have 4,000 views on one of my most

recent video podcast long form episodes

that went a lot deeper that had a lot

more connection that had almost a record

of how many deep comments I got in

response it got less views but I would

argue it's more super fans it's more of

a loyal following and creators that last

aren't going to just Chase virality and

Trends they're going to build an actual

Brand number seven more creators will go

full-time this year than ever before a

recent article from Goldman Sachs

research revealed that the Creator

economy could approach a half a trillion

dollars by 2027 it means it's going to

double in the next 3 years years so in

other words the next three years are

going to be the best three years on

YouTube what that means is that a lot of

money is flowing into the system and you

need money for your mission you need

money to do this full-time and a lot of

that money is Flowing to what's called

micro influencers and Nano influencers

now a micro influencer is someone with

10,000 subscribers up to 100,000

subscribers but a nano influencer is

someone with 1,000 to 10,000 subscribers

and the trend we're seeing is that

brands that are doing paid sponsorships

are finding better results and finding

that they prefer to work with micro and

Nano influencers but basically the idea

is this instead of paying one Superstar

influencer $100,000 for a sponsored

video they can pay a hundred Nano

influencers $1,000 for 100 sponsored

videos and what they've discovered is

that these micro

influencers have authentic relationships

with their Community there's more

engagement there's more connection there

and that it's more work because you're

working with more people but that the

brands are getting better results in

terms of whatever their campaign

objectives is when it comes to

influencer marketing this means that if

you learn the right skills and you

position your yourself right you learn

how to pitch you learn how to connect

with Brands there is a lot of

opportunity to go fulltime even if you

have a small audience however there's a

huge opportunity here that almost nobody

is talking about and that is the rise of

ugc creators let's talk about it so the

term ugc has been around for a while and

it stands for user generated content and

essentially what they're doing is they

create content for brands that looks

real I mean it is real but it looks more

raw it looks like a a raw customer

testimonial but the difference is they

were actually paid by the brand to

create it the difference here is that

your YouTube channel is not being judged

by the amount of subscribers or the

amount of influence you have it's being

judged by your ability to create content

for the brand that they like maybe your

charisma the way you look your style

your humor and also your video editing

and storytelling and understanding maybe

of how to actually create content now

this might bring up this idea of well

are you being fake or just being paid to

lie and I think to do this with

integrity it's just the opportunity that

if there is a brand you love if there is

a particular product you love you could

pitch and reach out and again your pitch

will be different you're going to

position yourself of hey would you like

me to create content for your brand you

could use it in paid media you could use

it on your website you could use it in

these different places you getting

educated in this reveals that again

fulltime might be a lot closer than you

imagined but it might look different

than you thought it was going to look

and that could be tapping into this idea

of ugc content creators let me know in

the comments if you'd like me to teach

deeper on this in the future and even

bring on some special guests to our

podcast because this is going to be a

major Trend and it's a huge opportunity

to generate money even if you are a

smaller creator