I Watched Every MrBeast Interview (here's his top YouTube advice)

Summary

This video explores Mr. Beast's top YouTube strategies, including ideation, title and thumbnail creation, hooks, retention, and the importance of quality over quantity. It emphasizes the value of learning from creator friends and constantly improving with each video to achieve success on the platform.

Takeaways

• 😀 Mr Beast emphasizes the importance of transparency and sharing knowledge about growing on YouTube, which has helped many creators increase their earnings.
• 📚 Inspiration for video ideas often comes from random sources like dictionaries or word generators, but it's crucial to expand one's knowledge base to avoid repetitive content.
• 🌟 Originality, audience interest, and extremity are key criteria for selecting video ideas that can potentially go viral.
• 🏆 The title of a video should be short, interesting, and representative of the content, ideally under 50 characters to avoid truncation on some devices.
• 🖼️ Thumbnails should be clear, simple, and work in conjunction with the title to set expectations and evoke emotions like curiosity or surprise.
• 🎬 Mr Beast suggests creating thumbnails and titles before filming the video to ensure they align with the content and to avoid having to make do with a less appealing thumbnail.
• 🔥 The first 30 seconds of a video are critical for retention, and hooks should be designed to match and exceed viewer expectations set by the title and thumbnail.
• 📈 Retention is vital for YouTube success, with Mr Beast advising a target of 70% retention, achieved by removing dull moments, having a big payoff, and incorporating side narratives.
• 🤝 Surrounding oneself with other creators and learning from each other can lead to exponential growth, as seen in Mr Beast's experience with his creator friend group.
• 🚀 For small YouTubers, focusing on quality over quantity is recommended. Uploading fewer but higher-quality videos can lead to better algorithm promotion and audience engagement.
• 💪 Continuous improvement with each video is essential. Small YouTubers should aim to enhance aspects like scripting, editing, and presentation with every upload.

Q & A

What is the key to coming up with good video ideas according to Mr. Beast?

Mr. Beast emphasizes the importance of inspiration. He suggests using random word generators or flipping through a dictionary to spark ideas. However, he also cautions against relying solely on this method as it can lead to repetitive ideas. Expanding one's knowledge base through continuous learning is crucial for generating fresh content.

How does Mr. Beast ensure his ideas are original and interesting?

Mr. Beast looks for ideas that are original, interesting to his audience, and extreme. He compares the idea of running a race to winning $100,000 with climbing a mountain to win the same amount, highlighting that the latter is more extreme and thus more interesting.

What is Mr. Beast's approach to creating compelling video titles?

Mr. Beast believes that titles should be short, interesting, and representative of the video content. They should be so intriguing that viewers can't stop thinking about them. Titles should also be under 50 characters to avoid being truncated on some devices.

Why is it important to create thumbnails before filming the video according to Mr. Beast?

Creating thumbnails before filming helps in visualizing the concept and ensuring that the video content matches the thumbnail. This approach prevents the scenario where the video is filmed but the thumbnail is not appealing, leading to potential viewers not clicking on the video.

What are some general tips Mr. Beast gives for effective thumbnails?

Mr. Beast advises that thumbnails should be clear, simple, and not too cluttered. They should evoke an emotion like curiosity or surprise and work in tandem with the video title to set expectations. Additionally, thumbnails should be bright and instantly convey the video's concept.

How does Mr. Beast view the importance of the first 30 seconds of a video?

Mr. Beast considers the first 30 seconds as make or break for a video. He emphasizes the need to hook viewers immediately to minimize drop-off rates. The first few seconds should match and exceed the expectations set by the title and thumbnail.

What role do hooks play in the context of YouTube's autoplay feature?

With YouTube's autoplay feature, hooks are crucial not only for retaining viewers but also for increasing click-through rates. The first few seconds of a video must visually convince viewers to click and watch, making the hook even more important than before.

What is the significance of achieving a 70% retention rate according to Mr. Beast?

A 70% retention rate is significant because it indicates that viewers are highly engaged with the video. This high engagement sends a strong signal to YouTube's algorithm that the video is popular, leading to more recommendations and potentially more views.

How does Mr. Beast approach the YouTube algorithm?

Mr. Beast simplifies the approach to the YouTube algorithm by focusing on whether people are clicking on videos and watching them through to the end. He suggests that the algorithm essentially reflects audience preferences, promoting content that viewers enjoy.

What advice does Mr. Beast have for small YouTubers regarding video uploads?

Mr. Beast advises small YouTubers to focus on quality over quantity. Instead of uploading many average videos, it's better to upload fewer videos that are of high quality and have the potential to go viral. He also emphasizes the importance of improving something with each video uploaded.