Phil Draper | Dotdigital | Beyond the Browsing: How to Turn Websites into Engagement Hubs

Summary

In this engaging talk, Phil Draper, General Manager EMEA at dotdigital, discusses strategies to transform websites into customer engagement hubs. He highlights the importance of harnessing customer data, using smart tactics, and leveraging technology to personalize experiences and drive revenue. Key focus areas include product recommendations, site search optimization, email marketing, and SMS marketing, emphasizing the need for a holistic approach to customer engagement.

Takeaways

• 😀 Phil Draper, General Manager EMEA at dotdigital, is an experienced sales, marketing, and creative professional focused on helping companies and individuals achieve their ambitions.
• 🌐 dotdigital is a customer engagement, customer experience, and data platform with a focus on engagement, serving as Adobe's first and chosen marketing partner.
• 📈 The role of a website has evolved from supporting high street stores to becoming the main flagship store and revenue driver for businesses.
• 🔍 Site search is crucial, with 15% of retailers optimizing their site search, indicating a significant opportunity for improvement in this area.
• 📊 Product recommendations are used by 71% of retailers, suggesting there is room for more widespread adoption to enhance customer engagement.
• 📧 Email Service Providers (ESPs) are essential, but only 55% of retailers are using marketing automation, leaving a gap in engagement strategies for many businesses.
• 📲 SMS marketing is highly effective, with a 98% read rate within 10 minutes and a 90% read rate within 10 seconds, yet only 39% of retailers are utilizing it.
• 📈 Personalization of the web experience and other communication channels, such as email and SMS, is key to increasing customer engagement and revenue.
• 📊 Customer data is vital for understanding audience preferences and tailoring marketing strategies accordingly, with tools like customer dashboards and RFM analysis being crucial.
• 🛒 Tactics such as exit intent pop-ups, reducing bounce rates, and abandoned cart campaigns can significantly impact revenue by improving customer engagement at various stages of the marketing funnel.
• 💡 There is no silver bullet for success; it requires a combination of customer data, smart technology, and strategic tactics to create an engagement hub that drives revenue.

Q & A

Who is Phil Draper and what is his role at DOT Digital?

Phil Draper is the General Manager for DOT Digital. He is an experienced sales, marketing, and creative professional with a passion for helping companies and individuals achieve their ambitions. He oversees sales, customer success, and professional services at DOT Digital.

What is DOT Digital's primary focus?

DOT Digital is a customer engagement, customer experience, and data platform with an engagement focus. They are Adobe's first and chosen marketing partner and serve hundreds of Magento customers.

What is the significance of customer data in the context of DOT Digital's services?

Customer data is crucial for personalizing the customer experience and maximizing revenue opportunities. DOT Digital uses customer data to deploy smart tactics and technologies that enhance customer engagement and drive business growth.

What is the role of a website in today's digital landscape according to Phil Draper?

Phil Draper suggests that a website is no longer just a digital storefront but an 'engagement hub'. It is the main revenue driver, a central point for brand interaction, and a platform for customer research, sales, and support.

What are the key tactics Phil Draper suggests for turning a website into an engagement hub?

Phil Draper recommends using customer data to personalize experiences, optimizing site search, utilizing email subject line optimization, converting email to SMS, and leveraging customer data to understand and segment audiences.

What is the importance of product recommendations in e-commerce?

Product recommendations are crucial as they can significantly enhance the customer experience and drive sales. However, only 71% of retailers have implemented product recommendations, indicating a potential area for improvement.

Why is site search optimization important for retailers?

Site search optimization is vital because a significant portion of transactions start or involve a search query. Optimizing site search can increase the average order value and improve the customer's journey through the site.

What is the significance of marketing automation in the context of email marketing?

Marketing automation is essential as it helps in sending communications in a timely and channel-appropriate manner. It includes tactics like abandoned cart campaigns and welcome newsletters, which can significantly boost customer engagement.

How does SMS marketing fit into the broader marketing strategy discussed by Phil Draper?

SMS marketing is highlighted as an underutilized channel with a high read rate. Integrating SMS into the marketing strategy can help in driving immediate customer engagement and conversions, especially considering the high mobile commerce trend.

What is the role of AI in enhancing customer engagement as per Phil Draper's discussion?

AI plays a part in the solution by providing tools like subject line optimization and one-time email to SMS conversion. However, Phil Draper emphasizes that AI is not a silver bullet and that hard work, smart tactics, and customer data are essential for success.

What is the final call to action from Phil Draper for the audience?

Phil Draper encourages the audience to utilize their customer data, ensure their tech stack is up to the job, and implement the right tactics. He invites them to engage with DOT Digital for further assistance in turning their website into an engagement hub and increasing revenue.

Outlines

00:00

😀 Introduction to the Afternoon Session and Speaker Phil Draper

The speaker introduces the afternoon session, acknowledging that attendees are refueled and ready to continue. Phil Draper, General Manager EMEA at dotdigital, is introduced as the first speaker. He is an experienced professional in sales, marketing, and creativity, focused on helping businesses achieve their goals. The speaker highlights Phil's extensive experience in agency and e-commerce sectors over 25 years. Phil begins by engaging the audience with a question about their lunch and ice cream experience, then delves into the topic of customer engagement, emphasizing the need to transform websites into engagement hubs.

05:00

🔍 The Evolution of Websites into Engagement Hubs

Phil Draper discusses the transformation of websites from mere online stores to central engagement hubs. He emphasizes the importance of websites as the primary touchpoint for customers, where most marketing efforts lead and customer interactions occur. He illustrates the evolution of customer-merchant relationships from one-directional to two-way and now customer-led. Phil highlights the challenges of capturing customer attention in a digital landscape dominated by search engines, social media, and other distractions. He suggests that leveraging customer data, smart tactics, and technology is crucial for turning a website into an effective engagement hub that can drive loyalty and revenue.

10:02

📈 Utilizing Customer Data and Tactics for Enhanced Engagement

Phil Draper continues his discussion by emphasizing the importance of utilizing customer data and implementing smart tactics to enhance customer engagement. He mentions that while many retailers have product recommendations, only a fraction optimize their site search, indicating a missed opportunity for improvement. He also points out that a significant number of retailers are not using marketing automation, which could be a significant competitive advantage. Phil introduces the concept of an engagement hub, which involves using customer data to personalize the customer experience, thereby increasing revenue opportunities. He also touches on the importance of SMS marketing, noting its high read rates and the relatively low adoption rate among retailers.

15:02

🚀 Strategies for Maximizing Revenue Through Customer Engagement

In the final paragraph, Phil Draper concludes his talk by summarizing the key strategies for maximizing revenue through customer engagement. He reiterates the importance of harnessing customer data, using smart tactics, and deploying the right technology to create an effective engagement hub. He provides examples of tactics such as subject line optimization, email-to-SMS conversion, and customer dashboards that can help businesses understand and engage with their audience more effectively. Phil also discusses the potential impact of these tactics on various stages of the marketing funnel, from increasing subscriber rates to reducing bounce rates and ultimately driving higher average order values. He concludes by inviting attendees to discuss their challenges and opportunities with him and his team at the sponsor marketplace.

Keywords

💡Engagement Hub

An 'Engagement Hub' in the context of the video refers to a website that is more than just a platform for browsing or purchasing. It is a central point for customer interaction, brand representation, and a primary driver of revenue. The speaker emphasizes that the role of a website has evolved from supporting physical stores to being the main flagship store and a critical touchpoint for customers. The video discusses how to transform a website into an 'Engagement Hub' by leveraging customer data, personalizing experiences, and using smart tactics and technology.

💡Customer Data

In the video, 'Customer Data' is highlighted as a crucial element for understanding and engaging with customers. It is used to personalize the customer experience, inform marketing strategies, and drive revenue. The speaker mentions that harnessing customer data and using it effectively can help businesses maximize their revenue opportunities. Examples in the script include using customer data to personalize web experiences and email communications, demonstrating the importance of customer data in creating a tailored and engaging customer journey.

💡Personalization

'Personalization' is a key concept in the video, emphasizing the need to tailor content and experiences to individual customers based on their preferences and behaviors. The speaker discusses how personalizing the customer experience can increase engagement, reduce bounce rates, and improve click-through rates. Personalization is seen as a way to deepen customer relationships and loyalty, ultimately leading to increased revenue. The video mentions personalizing web experiences and emails as examples of leveraging personalization to enhance customer engagement.

💡Revenue Opportunities

'Revenue Opportunities' in the video script refers to the potential for businesses to increase their earnings by optimizing their digital presence and customer interactions. The speaker discusses how businesses can maximize their revenue by focusing on customer engagement, using customer data effectively, and implementing smart tactics. The video suggests that by turning a website into an 'Engagement Hub' and utilizing customer data, businesses can uncover new revenue opportunities and improve their bottom line.

💡Marketing Automation

'Marketing Automation' is mentioned in the context of using technology to streamline and automate marketing tasks, such as email campaigns and customer communications. The speaker points out that only 55% of retailers are using marketing automation, indicating a significant opportunity for businesses to improve their engagement strategies by automating repetitive marketing processes. This can help businesses save time, reduce costs, and focus on more strategic activities that drive revenue.

💡Site Search

'Site Search' is discussed as a critical feature for e-commerce websites, allowing customers to find products and information easily. The speaker highlights that only 15% of retailers are optimizing their site search, suggesting that there is a significant opportunity for improvement. Optimizing site search can enhance the customer experience, increase the likelihood of sales, and provide valuable insights into customer preferences and behaviors.

💡SMS Marketing

'SMS Marketing' is mentioned as an underutilized channel for customer engagement, with only 39% of retailers using it. Despite its high read rates, SMS marketing is often overlooked. The speaker argues that SMS can be a powerful tool for reaching customers, especially given the high mobile commerce usage. By leveraging SMS marketing, businesses can send timely and relevant messages, increasing the chances of customer engagement and sales.

💡Customer Experience

'Customer Experience' is a central theme in the video, focusing on how businesses can enhance the way customers interact with their brand. The speaker emphasizes the importance of creating a positive and engaging customer experience through personalized content, responsive customer service, and a seamless online presence. By improving the customer experience, businesses can build loyalty, increase customer satisfaction, and drive revenue.

💡Magento

'Magento' is mentioned as a platform that many businesses use for their e-commerce stores. The speaker notes that Magento users have access to customer data, which is essential for creating an 'Engagement Hub'. The video suggests that businesses using Magento can leverage this data to personalize the customer experience, optimize site search, and implement marketing automation, thereby enhancing customer engagement and increasing revenue.

💡Subject Line Optimization

'Subject Line Optimization' is discussed as a tactic for improving email marketing effectiveness. The speaker introduces a feature powered by Wiston AI that helps in generating subject line recommendations, which can significantly impact open rates and click-through rates. This feature is an example of using technology to enhance customer engagement through email marketing, demonstrating the importance of optimizing communication strategies to improve customer interactions.

💡RFM

'RFM' stands for Recency, Frequency, and Monetary value, which are metrics used to analyze customer behavior and value. In the video, the speaker mentions customer dashboards and RFM as tools that help businesses understand their audience better. By using RFM analysis, businesses can segment their customers and tailor their marketing strategies accordingly, leading to more effective communication and increased customer engagement.

Highlights

Phil Draper, General Manager at Dot Digital, discusses customer engagement and the evolution of websites into engagement hubs.

Phil emphasizes the importance of harnessing customer data and using the right tools and tactics to personalize customer experiences.

Phil highlights the significant role websites now play as the main revenue drivers and engagement hubs for brands.

Phil mentions that Dot Digital is Adobe's first and chosen marketing partner and has acquired Fresh Relevance.

Phil explains that customer engagement hubs are essential as websites have become central to brand interactions, customer research, and problem resolution.

Phil points out that optimizing site search is a major opportunity for retailers, with only 15% currently optimizing their site search.

Phil notes that 71% of retailers use product recommendations, suggesting there's still room for growth in this area.

Phil discusses the underutilization of SMS marketing, with only 39% of retailers using it despite high read rates and effectiveness.

Phil emphasizes the importance of marketing automation, noting that 45% of retailers are not using it, missing out on opportunities like abandoned cart campaigns.

Phil introduces Dot Digital's subject line optimization tool powered by AI, highlighting its effectiveness in improving email campaign performance.

Phil mentions a feature that converts email content to SMS format automatically, simplifying multi-channel marketing efforts.

Phil describes Dot Digital's customer dashboards and RFM (Recency, Frequency, Monetary) analysis, which help marketers understand and segment their audience.

Phil explains the importance of personalizing the web experience using customer data to enhance engagement and drive revenue.

Phil outlines various tactics for optimizing different parts of the marketing funnel, from reducing bounce rates to increasing average order value.

Phil concludes by emphasizing that small gains from implementing smart tactics can significantly increase overall revenue.

Transcripts

[Music]

all right then everybody are we refueled

rested raring to go for the afternoon

yeah yeah hands up if you did manage to

get an ice cream off the JH

stand yeah we we we'll sort the rest of

you out this afternoon just got to give

it some time to cool down properly um so

yeah we're back we've got two sets of

three sessions this afternoon then

there'll be there'll be a break in the

middle about 3:00 and then we'll have

our final kind of wrap up sessions at

the very end of the day and getting us

started after lunch is Phil Draper

general manager emia at do digital the

all-in-one customer experience platform

for growth-minded marketers now you know

Phils an experienced sales market and

marketing and creative professional with

a passion for helping companies and

individuals achieve their Ambitions and

he's worked extensively within the

agency and e-commerce seor for over 25

years you know a real stalwart here that

you know we can get to learn from today

so here with some ideas about customer

engagement please give a real warm

welcome to

Phil thank you

Joe hey everybody how are

you everyone hey

jent right who had the Noy let's do a

show of hands who had the Noy yeah it

was pretty good wasn't it that good food

well done Jamie okay so I'm here today

to talk to you about um beyond the

browsing how to turn your websites to

engagement h hubs um now as the

introduction says I'm Phil Draper I'm

the general manager for DOT digital um

but I'm just going to have a quick show

of hands right because I know we've all

had lunch it's hot out there uh who has

heard of dot

digital few are look at that this is my

kind of crowd here now keep your hands

in the air if you're a do Digital

customer or partner look at this this is

incredible right well thank you very

much for your trade thank you very much

for your partnership now there were a

few people that did put the hands down

so I'm just talk a little bit about um

uht digital just because it will help

give context that we're going to talk

about so uh we're a customer engagement

a customer experience in data platform

with an engagement Focus uh we are

adobe's first and chosen marketing

partner we've got hundreds Magento

customers from people out you in the

room which is fantastic um we're about

500 people strong we're based in the UK

with the headquarters in London Bridge

uh we acquired fresh relevance a few

months ago so we've got some scale which

is good now um to make that pertinent

for the people in the room we tried and

tested and we make sure our customers

make sure they've got maximizing their

revenue

opportunities now what do I do so I'm

the general manager I look after the

sales the customer success the

Professional Services before I did that

I was a marketing guy before I did that

I was a design guy which is why I'm the

only person at do digital than Apple

which is why fresh kicks air training

threes if anybody knows them oh yeah

I've got a reputation to maintain and

why you're going to have plenty of

over-the-top unnecessary anim animations

and transitions in this PowerPoint if

you like any of them I do take rops and

hollers that's fine um but hopefully it

helps paint the story of how we can

help I also look after the

marketing and what's

pertinent that's the more serious

pertinent part is when I looked after

the marketing for do digital and I still

look after the marketing because youve

been stomachs and dots those teams

reporting to me I know the challenges

that you face I know it's tough right

I've burnt the midnight o I still do um

trying to find a way to stretch budget

to try and make sure people happy

debating arguing with stakeholders it's

tough It's really really tough and I

don't think there is a silver bullet um

for me there's no shortcut right there's

never a shortcut in life is there right

if you want results you got to work hard

there's no short

AI is part of the start of the solution

but it's certainly not the full answer

for me it's this you got to start by

harnessing the customer data using the

right tools and

tactics and then personalizing the

experience right that sounds pretty easy

but it's not it's not that easy but it

is

possible and if it's possible you can

also get some good returns

right so just to unpack this a little

bit right we all this is the Magento

event right we know we've all got

websites but I see a little bit like

this the role of the website has

changed it was once the place that

supported the High Street

stores now I bet you it's your main

flagship store it's your main Revenue

driver I would

expect and that is a huge change

but it change has been more than just

the contribution it makes to your bottom

line it's also been in every touch point

along the way which is why it's not a

website why it should be I think

referred to as an engagement Hub it's

your brand it's probably your maybe the

first touch Point certainly probably the

most frequently visited touch

point it's where most marketing points

to more info www

right customer research is done on the

website intent to purchas it gets hard

there your sales go there your leftover

inventory goes there if customers have a

problem it's no longer the store

assistant it's the AI chatbot it's the

customer success Team website is Central

to everything which is why it's not a

website why it's an engagement Hub now

if we look at this in a simplified

way I think we can look at it like this

back in the day you had a merchant and a

customer and this relation relationship

was probably owned by you guys the

merchant one directional put our product

in the shop with window send an email

5:00 on Thursday job

done but actually as things have moved

on it's changed it's become two-way so

this is obviously best defined probably

by a triggered email campaign it's a

two-way relationship and to complete

that

maturity it's now the other way around

the customer owns this experience they

are in control very often the merchant

is a servant to the

customer and it's even more complicated

than that and this is where you get

unnecessary PowerPoint

transitions it's only a small small

thing but I like

it it's I I could I could talk for ages

it's called the morph transition it does

wonders anyway the point would here be

is that as the customer owns the

experience you also cannot guarantee

their attention the battle for attention

gets more and more and more even the

website is is no longer as simple as it

was because the search has become so

powerful so dominant on the website

experience we're there free time social

channels popping up all the time you got

TV new channels God knows how many of

these I'm subscribed to but it seems

like about five or six I've still only

got 24 hours in the day and of course

last but not least you've got gaming

you've got other distractions in Mobile

phones connections all the rest of it

the attention is difficult to get

which is why to take advantage of this

you need these things you need customer

data smart tactics and smart Tech and

even smarter tactics and to do that I

believe you get to the engagement Hub

you get to a website which can deepen

engagements build more loyalty and also

convert that to

revenue

okay so here's an interesting

point this is about there's no Silver

Bullet there's no quick fix this is

about what we can do in our control to

increase our Revenue so we're going to

start by looking at the things are

already available so this

100% I don't think I'm going on a limb

here to say 100% because I'm sure

everybody here who's a merchant has an

e-commerce store in fact I bet you'd be

100% magenta stores so that's obviously

that's a given that's a given now let's

look to

see what tactics and what tech are being

used on top of

this so This these statistics from

internet retailing 71% of retailers have

product

recommendations now I don't know about

you I've been my gray hair means I've

you know I've been doing this for quite

a while and product recommendations been

doing this as long as I have but for

only 71% of retailers have product

recommendations seems quite low to me

now I'm sure that's that room that

number is higher for the people in the

room but if you are competing with other

retailers it is a chance to take up

catch up take over increase your lead by

putting in tactics which we know about

like this is better basic six this is no

quick fix this is things we know about

implemented well with customer data to

give yourself a sustainable Advantage

now the one I think is really

interesting here is site search

15% of of retailers We Believe at the

moment from internet retailer are

optimizing their site search 15% put in

another way because I know it's after

lunch we're all getting tired 85% of the

people are not right that is huge I was

speaking to a um a retailer

just the other day um and this this

retailer is large had a massive

inventory but they said 80% of their

transactions were started or at some

point had a search query attached to

them 80% the average order value of a

transaction which involved a search

query was 10% up the power of the search

was so much it also changed the taxonomy

on the site based upon what they

searched I mean it is a huge statistic

and for the purpose of this talk they is

some opportunity to get ahead no civil

bullet no quick fix ween Now search is

important by doing that you can you can

catch up and overtake your

competitors now the next thing would

be ESP good oldfashioned esps right 100%

of people will have an ESP I imagine

because we know it's such an essential

essential Channel but these statistics

might be interesting and these ones come

from do

digital only 55% of retail is using

marketing automation

so that means 45% aren't 45% aren't

doing an abandoned car replenishment

campaign welcome

newsletter anything like that 45% aren't

so this is about an engagement Hub if

you are if we are not listening to the

signals of the search if we are not

recommending products based upon um the

customer data if we are not sending

Communications out in a time in a

channel that they want it's not really

going to be an engagement Hub right so

by using these things on the right hand

side by deploying these tactics it

becomes one the SMS marketing I think

this is a really interesting statistic

and it was interesting on Jamie's um uh

intro that he mentioned the statistic if

you remember um 51% of transactions are

now on the mobile so we reached that

Tipping Point finally eventually where

mobile Commerce is more than desktop

Commerce but look at this

39% SMS marketing only

39% if I tell you these two statistics

98% read rate within 10 minutes 90% read

rate within about 10 seconds and only

39% are using it now the objection we

normally get would be and it' be

interesting to see what the reaction in

the room here is it's a bit intrusive

that's what we get a bit

intrusive I'll tell you something now

even my mother sends me WhatsApp not

text

messages WhatsApp is the where your

friends and family are SMS is a

marketing channel if you look at your

messages now on your SMS M it will all

be marketing looks shipments reminders

notifications about sales 39% of us in

that

channel there is a classic example of

we're not looking for the new we're just

looking for tactic whiches out there to

help Drive the bottom

line

now there are just four things that I

pulled out but what you got on here is

you got a plethora of other tactics that

could be used and I could have gone on

for forever and forever and forever some

of these you be familiar with some might

be different names than what you know

some may be

new but it'd be surprising if everybody

here was doing all of them

perfectly right that's the point there

will be some opportunities in here that

might give a little 1% nudge over here a

2% nudge over there by putting in

multiple ones the sum of these gains is

significant and that is the

prize now

I'm unapologetically now going to

mention a bit few things about dot

digital okay but it helps the point I'm

trying to

make

so these are some uh a little bit of a

deeper dive on some of those tactics I

shared so the first one here is subject

line optimization remember the context

of this talk is around changing your

website and your email to an engagement

Hub and engagement strategy we know when

you send an email that what's on that

subject line is so vital it determines

probably more than anything what the

open rate is what the clickthrough rate

is what your R and the email is and this

here is a new tour we added in about a

year ago I don't know whether Amber's in

the room actually she's our chief

product product manager product director

read it in a year ago um powered by

Wiston AI um and it is our fastest ever

piece of feature adoption feature it's

gone through the roof and partly it's

because it's so simple type in your

subject line click and boom here's 10

recommendations which one do you want to

use and then it looks at your campaigns

and gets smarter I mean we talk about

easy lwh hanging fruit of tactics this

is one right here next up one time

emailed to SMS conversion so if you've

done the one of the beautiful things

about email is it can be long you can

have images you can have liquid script

and all those beautiful things but

sometimes there is a difficult job

turning it to 160 characters how do you

do that I tell you now you press a

button and it does it for you automatic

spelling automatic grammar checking and

it sends out the same time as your email

one click now if that's not an easy to

use tactic which might give you a little

bit more percentage on your on your

transactions then then please tell me

what

is now to be an engagement hit also

starts by customer data how do you turn

inter action how do you understand your

audience one of the features that we

know our customers love

would be our um customer dashboards and

rfm so the reason why we really like

this one is because it does a lot of the

heavy lifting for you the problem with

big data of course is sometimes big anal

analytics and insights is tricky but

here we do the he Lifting for you we

automatically put it into your champions

We UT to make it easy to do the next um

uh marketing action and to also see what

the trend is over time it's a super nice

tool which again helps you make sure

you're always sending the right content

to the right person in the right in the

right Channel and then what you do with

that so this is really I think the end

goal here especially for the websites

you've got all your customer data it's

integrated with all your various

platforms but then what do you want to

do well let's make sure that when they

go to the website we're not just putting

out the same thing to everybody we can

look at the

data and personalize the

experience and now we can personalize

the web experience but of course we can

also personalize email SMS whatever we

want to to try to make the the customer

experience as good as it can be to

increase all the things we know reduce

the bounce rate increase the

click-through rate increase the average

order value Etc by personalizing the

content with the customer data we give

ourselves that

chance now another way to look at upon

this would be take all those tactics we

looked at all these screen grabs and if

we try and just put that into a

marketing funnel we've got this

so I've stayed clear from saying what I

think the likely percentages increases

can be because quite frankly that

depends on the product you're selling

the engagement rate of your customers

the quality of the tactics you do etc

etc but my point here would be the

tactics I shared were just a drop in the

ocean but they can be deployed at

various parts of the fund maybe you

might be responsible for the top half

maybe the bottom half but if you can

increase each section you're giving

yourself the best possible POS chance so

it could well be by put an exit attent

intent on your popover you increase your

your um subscriber rate plus of course

you know what they're interested in so

you can be more personalized in what

your future communications are reducing

the bounce rate um is a is a perfect

thing if that goes down to 60% down to

50% you got so many more sessions you

can possibly year revenue from um and

the next part you know the transactions

and conversion um if you can increase

the average order value if you put an

aband cart campaign to rescue some lost

carts these all Drive huge benefit and

all added up together are quite

significant um and of course it doesn't

finish there with the retention of La

piece at the end you can restart that

Circle which becomes um really really

cost

effective

so going back to the opening

Point small game can add

up I don't believe there's any Silver

Bullet like everything results it is

hard earned by working hard consistently

with skill you want customer data smart

Tech smarter tactics equal an engagement

Hub and put them together they equal

increased

Revenue now with Magento we know you've

got the customer data part

sorted but the questions I've got is

this are you utilizing your customer

data is your Tech stack up to the

job and are you implementing right

tactics have you got answers to those

things if the answer is no the chances

are you leaving money on the table right

we have seen this with our customers

we've got thousands of Commerce

customers we' helped many of them try to

increase revenues by those three

things um so we can help the tech we can

help with the resource and we can

certainly help with the

expertise so if you are struggling with

those

areas we would love to talk to you

Shameless plug coming I'm come and grab

me at the end of the stage we're in the

sponsor Marketplace but we're saying

this from helping customers over the

course of the last 15 years um we would

love to help you try and hopefully turn

your website to an engagement Hub to

increase your

Revenue right and that's for my talk

over hopefully that's been useful

hopefully there's a few things there

which which has sparked the interest um

and as I say we're in the sponsor so we

love to speak to you more thank you very

very much for your time thank you