Siri is broken - Here's how Apple plan to fix it... (Next-Gen Siri)

Summary

The video examines the past, present, and future of Apple's Siri voice assistant. It explores how Siri has fallen behind competitors, become unreliable and frustrating for users, and lost top talent. The video speculates Apple is developing a next generation version of Siri powered by AI and aimed at making Siri a truly useful digital assistant. There is skepticism that Apple may restrict this improved Siri to only their latest iPhone models, perhaps to boost sales by locking a desirable feature. Overall the video is hopeful Apple can turn Siri into an incredible product, but uncertain if or when that may happen.

Takeaways

• 😟 Siri is outdated technology that frustrates users and fails to meet expectations
• 😠 Internal issues at Apple have stifled Siri's progress over the years
• 🤔 Siri's core technology of rules and databases prevents real assistant capabilities
• 😎 New large language models power the latest AI assistants with more advanced abilities
• 👎 Losing top talent to companies like Google has hurt Apple's voice assistant efforts
• 💡 Siri should understand users, summarize information, booked appointments, and more
• 📱 Samsung and other's voice assistants showcase more useful features
• 😕 The presence of old Siri on Apple's new Vision headset is puzzling
• 🤞 edgeAI computing could enable an advanced Siri while protecting user privacy
• 😮 A next gen iPhone may launch with a dramatically updated Siri later this year

Q & A

How old is the core technology behind Siri?

The core technology behind Siri dates back to 2011, making it over 10 years old now.

What are some of the main complaints about Siri from users?

Common complaints include Siri not understanding users properly, especially those with non-neutral accents, and Siri often just providing web search results rather than answering questions directly.

Why has Siri fallen so far behind other voice assistants?

Reasons include the older technology at its core compared to more advanced AI like LLMs, Apple's reluctance to lose control over Siri's responses, and top talent leaving Apple to work on AI at other companies.

What does the author think Apple should do to improve Siri?

The author suggests improvements like better speech recognition, being a true digital assistant by summarizing emails and other information, and having memory to recall facts the user has mentioned previously.

How might Apple restrict access to a new version of Siri?

The author speculates Apple may limit the new Siri to only their latest iPhone models, rather than making it widely available, either to restrict bugs or encourage people to upgrade.

What is edge AI and why does it matter for Siri?

Edge AI allows AI processing to happen on the device rather than sending data to remote servers. This improves privacy and allows Siri to work offline.

When does the author expect Apple to unveil its new Siri capabilities?

At Apple's Worldwide Developer Conference (WWDC) in June 2023, along with the reveal of iOS 18.

How could a more advanced Siri benefit Apple Watch and HomePod users?

With better natural language capabilities, Siri on those devices could become much more useful, responsive and intelligent.

Why might restricting new Siri to new iPhones be problematic?

It risks annoying users who own recent but now incompatible iPads, Macs etc, forcing them to upgrade again after short periods, just for Siri access.

What does the author think is the main thing Apple needs to get right with Siri?

Understanding users and interpreting speech correctly, since if Siri gets that part wrong, everything after will also fail.