Here's EXACTLY how to delegate every business task

Ryan Deiss
20 Jan 202208:39

Summary

TLDRThe video script reveals the secret to scaling a business from six to eight figures: effective delegation. It emphasizes the importance of trust in others to perform critical tasks, distinguishing between transactional and transformational leadership. The script outlines a five-step plan, including building a task list, stopping unnecessary tasks, automating low-impact tasks, delegating documentable tasks, and defining and delegating critical tasks using the 10-80-10 rule. This approach aims to free up the entrepreneur to focus on strategic growth, ultimately leading to business and personal success.

Takeaways

  • 😌 Trusting others to do your best work is key to scaling a business to seven or eight figures.
  • 🧐 Entrepreneurs need to learn to delegate to focus on the big picture while others handle the details.
  • 🚦 Richard Branson advises that overcoming market challenges requires delegation, not just personality.
  • 🔄 The difference between transactional and transformational leadership is crucial for business growth.
  • 📋 The Critical Task Matrix is a model to simplify the delegation process.
  • 📝 Start by building a master list of all daily tasks to understand what needs to be done.
  • 🛑 Recognize and stop tasks that don't contribute to the business's success.
  • 🔄 Automate or outsource tasks that are low impact and low complexity.
  • 📑 Document, train, and trust (DTT) are the steps to offload simple but time-consuming tasks.
  • 🔑 Identify critical tasks that only you can do and are essential to the business's success.
  • 🔢 The 1080 rule: Spend the first 10% teaching your team, let them execute 80%, and use the last 10% for evaluation and feedback.
  • 💡 Delegation is intrinsically linked to leadership and is essential for achieving millionaire status.

Q & A

  • What is the key secret to transforming a six-figure business into a seven or eight-figure business according to the video?

    -The key secret is trusting someone else to do your best work, which allows you to focus on the big picture and delegate tasks effectively.

  • What advice does Richard Branson offer on overcoming market challenges as an entrepreneur?

    -Richard Branson advises that while entrepreneurs are driven, they cannot overcome market challenges through sheer force of personality alone; they need to learn to delegate.

  • What is the difference between a transactional leader and a transformational leader as described in the video?

    -A transactional leader rewards or punishes employees based on their adherence to explicit orders, whereas a transformational leader works with teams using clear objectives and delegation to create a successful and growing business.

  • Can you explain the 'Critical Task Matrix' model mentioned in the video?

    -The 'Critical Task Matrix' is a model developed by the Scalable Company to simplify the delegation process, helping to identify and categorize tasks effectively.

  • What is the first step in the five-step plan for making a business scalable as outlined in the video?

    -The first step is to build a master list of all tasks performed in a given day, ensuring nothing is left out and reviewing past weeks to identify any tasks not initially included.

  • Why is it important to determine what tasks to stop doing in the process of scaling a business?

    -It is important to determine what tasks to stop doing to eliminate activities that do not contribute to the business's goals, freeing up time and resources to focus on more impactful tasks.

  • What does the acronym 'DTT' stand for in the context of the video?

    -In the context of the video, 'DTT' stands for Document, Train, Trust, which is a process for delegating tasks that are important but time-consuming and can be offloaded to others.

  • What is the significance of the '1080 rule' mentioned in the video for delegating critical tasks?

    -The '1080 rule' signifies that for the first 10% of the delegation process, the leader should show the team how to execute the task, for the next 80% the team executes the task, and for the final 10%, the leader evaluates the work and offers feedback.

  • How can the 'test stop' method be used to determine if a task should be stopped completely?

    -The 'test stop' method involves temporarily stopping a task to see if anyone notices or if there is any negative impact on the business. If there is no impact, the task can likely be stopped completely.

  • What is the role of automation in the delegation process as discussed in the video?

    -Automation plays a significant role in the delegation process by taking over low impact, low complexity tasks that can be easily performed by an outsourced service or software, reducing the workload on the business owner.

  • What advice does the video give on how to handle tasks that are not executed perfectly by the team during the delegation process?

    -If a task is not executed perfectly, the video advises to praise the team for a job well done, update the systems and instructions based on what was missed, and then try the delegation process again.

Outlines

00:00

🚀 The Secret to Scaling a Business: Delegation

This paragraph introduces the concept of scaling a business from six to seven or even eight figures through effective delegation. It emphasizes the importance of trust in others to perform tasks while the business owner maintains a strategic overview. The speaker references billionaire Richard Branson's advice on the necessity of delegation for entrepreneurs. The paragraph outlines the difference between transactional and transformational leadership and introduces the 'Critical Task Matrix' as a tool for simplifying the delegation process. It also humorously references the movie 'The Matrix' to highlight the importance of task delegation.

05:01

📝 The Five-Step Plan for Business Delegation

The second paragraph outlines a five-step plan for effective delegation in a business. It starts with building a master list of all daily tasks, including those not completed, to gain a comprehensive view of the business operations. The speaker suggests using a calendar to identify tasks that were done or planned but not executed. The next step is to determine tasks that can be stopped, freeing up time and resources for more impactful activities. The concept of 'test stopping' is introduced to assess the impact of ceasing certain tasks. The paragraph also touches on automating tasks through specialist services or software to streamline operations.

Mindmap

Keywords

💡Delegation

Delegation refers to the act of entrusting tasks or responsibilities to another person or group. In the context of the video, it is the key to transforming a business from a six-figure to a seven or eight-figure enterprise. The script emphasizes the importance of delegating tasks to focus on the big picture and to empower a team to drive the business forward, as exemplified by the advice of Richard Branson on the necessity of delegating to overcome market challenges.

💡Transactional Leader

A transactional leader is someone who manages their team by setting clear expectations and providing rewards or punishments based on compliance with those expectations. The script contrasts transactional leaders with transformational leaders, suggesting that the former may limit business growth by not fostering innovation and autonomy within their teams.

💡Transformational Leader

Transformational leadership involves working closely with a team, using clear objectives and delegation to create a successful and growing business. The video script highlights this leadership style as more conducive to business growth and innovation, as opposed to the more rigid approach of transactional leadership.

💡Critical Task Matrix

The Critical Task Matrix is a model introduced in the script to facilitate the delegation process. It helps in organizing and categorizing tasks based on their importance and complexity, which is essential for effective delegation and focusing on high-impact activities within a business.

💡Master List

Creating a master list is the first step in the delegation process described in the video. It involves listing all tasks performed in a day, including those that were planned but not executed. The script uses this concept to illustrate the comprehensive approach needed to identify all activities that consume time and effort in a business.

💡Stop Doing

The 'stop doing' concept encourages business owners to eliminate tasks that do not contribute to the business's strategic goals. The script provides an example of the speaker discontinuing weekly webinars that were time-consuming but had no significant impact on the business, emphasizing the importance of reassessing and ceasing non-essential activities.

💡Lever Pulling Tasks

Lever pulling tasks are those that have a low impact and low complexity, which can be easily automated or outsourced. The video script suggests that identifying and automating these tasks can free up time and resources for more critical business activities, such as ordering office supplies through a recurring Amazon order.

💡DTT Tasks

DTT stands for 'Document, Train, Trust' and refers to tasks that are simple to explain and time-consuming. The script advises documenting the process for these tasks, training someone else to perform them based on the documented procedure, and then trusting them to execute the task, which can significantly reduce the time spent on routine activities.

💡Critical Tasks

Critical tasks are those that are essential to the business and believed to require the owner's personal involvement. The video script discusses the importance of identifying these tasks and then delegating them effectively using the 1080 rule, which involves teaching, trusting, and verifying the team's execution of these tasks.

💡1080 Rule

The 1080 rule is a specific method for delegating critical tasks mentioned in the script. It involves spending the first 10% of the time teaching the team how to execute the task, allowing the team to execute the task for the next 80%, and then spending the final 10% evaluating and providing feedback. This rule is presented as a way to ensure that critical tasks are performed correctly while fostering team growth and autonomy.

💡Scale

Scaling a business refers to the process of growing and expanding the operations in a way that increases revenue and profitability. The video script discusses various strategies for scaling a business, such as effective delegation and leadership, with the ultimate goal of reaching seven or eight-figure revenues.

Highlights

The key to scaling a business from six to seven or eight figures is learning to trust others to do your best work.

Billionaire Richard Branson emphasizes the importance of delegation for focusing on the big picture.

Deciding between being a transactional or transformational leader can impact business success.

The Scalable Company introduces the Critical Task Matrix model for effective delegation.

Building a master list of daily tasks is the first step in the delegation process.

Reviewing past weeks can uncover tasks that are no longer necessary or effective.

Identifying tasks to stop doing is crucial for efficiency and growth.

The concept of 'test stopping' a task to see its impact on the business.

Lever pulling tasks are low impact, low complexity tasks that can be automated or outsourced.

Documenting, training, and trusting (DTT) are steps to delegate important but time-consuming tasks.

The 1080 rule for critical task delegation: 10% teaching, 80% team execution, and 10% evaluation and feedback.

Critical tasks are those that can make or break a business and should be owned by the leader.

The importance of evaluating and providing feedback on delegated tasks to ensure quality.

The potential for tasks to be executed perfectly, requiring minor tweaks, or needing a complete reevaluation.

The necessity of adapting systems and instructions based on feedback from task delegation.

The connection between effective delegation and achieving significant business growth and financial success.

The importance of leading through delegation to unlock the potential for an eight-figure business.

Transcripts

play00:00

the secret to making the leap from a

play00:02

six-figure business to a seven and even

play00:04

eight-figure business delegation here at

play00:06

the scalable company we have found that

play00:08

trusting someone else to do your best

play00:11

work is the big secret to transforming a

play00:14

normal business into the millionaire

play00:17

maker and freedom builder that you have

play00:19

always dreamed of owning by the end of

play00:21

this video you're gonna have a five-step

play00:23

plan for making it happen billionaire

play00:25

richard branson the founder of the

play00:27

virgin group has some advice on this

play00:29

subject most entrepreneurs are driven

play00:32

personalities but you can't overcome

play00:34

challenges to the market through sheer

play00:36

force of personality alone you need to

play00:38

learn to delegate so that you focus on

play00:42

the big picture while someone else may

play00:45

be doing the driving you still need to

play00:47

define the destination and you still

play00:49

need to use the map to navigate you have

play00:52

to decide whether you want to be a

play00:53

transactional leader or a

play00:56

transformational leader transactional

play00:58

leaders reward employees when they do

play01:00

what they're told and they punish them

play01:02

when they fail to follow the boss's

play01:05

explicit orders transformational leaders

play01:07

on the other hand work with their teams

play01:09

using clear objectives and delegation to

play01:12

create a successful and growing business

play01:14

at the scalable company we've made the

play01:17

delegation process easy with a model

play01:19

that we call the critical task matrix

play01:23

[Music]

play01:27

who knew all that time morpheus was

play01:29

talking about task delegation step one

play01:32

build your master list make a list of

play01:35

all the tasks that you do in a given day

play01:37

don't leave anything out ordering

play01:40

inventory write it down sharpening your

play01:42

pencils add it to the list meeting with

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high value clients make sure that one's

play01:45

there of course once you've completed

play01:47

your initial brainstorm i want you to

play01:49

open up your calendar and i want you to

play01:51

look at last week do you see anything

play01:53

that you did last week that wasn't

play01:56

already on that initial brainstorm list

play01:58

now go back another week and another

play02:00

week and another week keep doing this

play02:01

until you stop finding anything new be

play02:04

sure to add both the things that you

play02:05

actually got done and the things that

play02:08

you plan to get done but that just

play02:10

didn't happen for whatever reason

play02:11

there's no shame here this is important

play02:13

information so just write it all down

play02:15

with your list in hand it is time to

play02:17

categorize which brings us to step two

play02:20

is to determine what you should just

play02:22

stop doing let's face the hard truth

play02:25

there are some things that you're doing

play02:26

right now that simply don't need to be

play02:29

done by anyone much less you that may

play02:31

sound weird but this happens all the

play02:34

time it goes something like this we

play02:36

start performing a task because we

play02:38

believe it's going to have a positive

play02:39

impact on the business when the results

play02:41

fail to materialize and the big project

play02:43

is abandoned we sometimes continue on

play02:45

with those tasks either out of habit or

play02:48

because we're hanging on to a dead plan

play02:50

and we just don't want to admit it i

play02:52

know for me for literally years i held a

play02:55

weekly training webinar for one of our

play02:57

companies it was a part of a larger

play02:59

subscription service offering that never

play03:01

really got off the ground but for some

play03:03

reason the weekly webinars stuck it took

play03:06

hours each and every week to prep and

play03:09

deliver these sessions but almost no one

play03:11

attended them and they weren't tied to

play03:13

any broader strategic initiative at all

play03:16

one week i decided to stop doing them

play03:18

now i was worried at first but then i

play03:20

realized literally no one complained and

play03:23

no one missed it zero negative impact on

play03:25

the business and i was free to focus on

play03:27

new projects that can make a positive

play03:30

impact on the company's goals if you

play03:32

like this idea but you're nervous to

play03:34

just rip off the band-aid then try what

play03:36

we call a test stop just stop doing it

play03:39

and see if anyone notices or if anything

play03:43

in the business is negatively impacted

play03:45

if there is zero impact from abandoning

play03:47

this task altogether or better yet if

play03:50

other systems fill in to kind of carry

play03:52

that load then it can probably be

play03:54

stopped completely if however you find

play03:56

that the task actually was impactful

play03:59

then you'll want to pick it back up and

play04:01

re-categorize it to one of the other

play04:03

boxes in your critical task matrix such

play04:06

as the one we're gonna cover next step

play04:08

three identifying your lever pulling

play04:10

tasks low impact low complexity tasks

play04:13

that can easily be performed by an

play04:15

outsourced service or even a piece of

play04:17

software when i went through this

play04:19

exercise the very first time i realized

play04:21

that i was the person ordering all the

play04:22

snacks and office supplies my first

play04:24

thought was to delegate it but then i

play04:27

just realized that i could place a

play04:28

recurring order through amazon and with

play04:30

that one step everything we needed would

play04:33

just magically arrive when we needed it

play04:36

without any additional human

play04:38

intervention it was automated many tasks

play04:41

can be delegated and automated by

play04:44

specialist service providers take some

play04:45

time to do a little research because

play04:47

whether you need video editing

play04:49

bookkeeping graphic design human

play04:51

resources or heck if you just need

play04:53

someone to fill your snack drawer i

play04:55

guarantee that a software-like

play04:58

subscription service exists to take all

play05:00

those annoying tasks off your hand and

play05:03

even out of your office step four

play05:05

identify your dtt tasks document train

play05:09

trust these are the important tasks that

play05:11

are simple enough to explain and

play05:13

understand but they're also time

play05:14

consuming at times and even a little bit

play05:16

annoying responding to common customer

play05:19

support requests laying out an email

play05:21

newsletter publishing a blog post even

play05:23

just checking the mail and paying the

play05:25

bills offloading dtt tasks and have the

play05:28

biggest impact on your day when combined

play05:31

these so-called little tasks can easily

play05:34

suck up 40 to 50 of your time without

play05:36

you even realizing it and the offloading

play05:38

process is simple once a dtt task has

play05:41

been identified simply do the task

play05:43

document your steps while you do it have

play05:45

someone else do the task based on the

play05:48

checklist or standard operating

play05:50

procedure that you just created once

play05:51

you've confirmed that the steps are

play05:53

clear delegate that task with the

play05:55

checklist to one or more people and this

play05:57

is big trust that it's going to get done

play05:59

dtt tasks don't require much context or

play06:02

instruction so they can often be handed

play06:04

off in as much time as it takes for you

play06:06

to just complete that task one last time

play06:09

step five define and delegate your

play06:12

critical tasks you have identified the

play06:13

tasks that can be stopped the tasks that

play06:16

can be automated and the tasks that can

play06:18

be delegated the only items that should

play06:20

be left are those truly critical tasks

play06:22

that supposedly you and only you can do

play06:25

these are the tasks that can make or

play06:27

break your business these are the tasks

play06:29

that you believe you need to own because

play06:32

these are the tasks that actually own

play06:34

you but it doesn't have to be like that

play06:35

10 80 10. the 1080 10 rule is the big

play06:39

secret the first 10 of critical task

play06:42

delegation you showing your team exactly

play06:45

how to execute that particular task this

play06:48

is your time to shine teach your

play06:49

employees everything they need to know

play06:51

to finish the task themselves give them

play06:54

the templates and give them the

play06:56

frameworks they are luke and you are

play06:59

yoda just probably taller and probably

play07:02

less green for the next eighty percent

play07:03

of the critical task delegation process

play07:05

it is your team's turn to take the wheel

play07:08

execute the task based on the systems

play07:10

tools and instructions that you have

play07:12

given them now i'm not gonna lie this is

play07:14

gonna be the hardest part for you but

play07:15

don't fret too much because i'm not

play07:17

asking for blind faith nope this is

play07:20

called trust but verify and that's where

play07:22

the last 10 percent comes in for the

play07:24

last 10 of the critical task delegation

play07:26

process you have one last chance to

play07:28

evaluate their work and offer feedback

play07:30

before it's released into the wild one

play07:32

of three things could happen the task

play07:34

was executed to perfection and you are

play07:36

one step closer to full delegation the

play07:39

task needs some minor tweaking but it's

play07:41

generally good to go praise your team

play07:42

for a job well done and update your

play07:44

systems and instructions in that first

play07:46

10 to account for anything that was

play07:49

missed the team completely missed the

play07:50

mark process needs to be started all

play07:52

over again from scratch in this case

play07:54

evaluate your first 10 and see if there

play07:56

was a critical failure in your system

play07:58

and instruction obviously make the

play08:00

necessary updates and try again if not

play08:02

consider if the team members have all

play08:04

the resources and abilities that they

play08:06

need to perform this task if they don't

play08:08

it might be time to make a change you

play08:10

might want to check out my other video

play08:11

on how to fire someone with fairness and

play08:14

dignity at the end of the day you can't

play08:15

spell delegate without the word lead and

play08:18

you can't spell millionaire without lien

play08:20

if you lean on your employees so you can

play08:23

lead your company towards significant

play08:25

growth your bank account will speak for

play08:27

itself

play08:28

that's your dad joke and scale lesson

play08:29

for the week be sure to subscribe to

play08:31

this channel for more lessons on scaling

play08:33

your business to eight figures and

play08:35

beyond and for more really really really

play08:37

bad jokes

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Business ScalingDelegation StrategiesEntrepreneurial GrowthTask AutomationLeadership AdviceMillionaire MakerFreedom BuildingCritical Task MatrixTransactional LeaderTransformational Leader