How To Cold Email Clients (WINNING Cold Email Templates)
Summary
TLDRThis video script offers a secret formula for crafting effective cold emails that convert into revenue. The speaker shares personal success in scaling businesses and provides a step-by-step guide to avoid common mistakes like being vague, self-focused, impersonal, and having weak CTAs. Real-life examples illustrate how to write compelling, personalized emails with strong calls to action. The script also includes bonus templates for various industries, emphasizing the importance of persistence and proper systems for supporting business growth.
Takeaways
- π The speaker shares a 'secret magic formula' for crafting effective cold emails after overcoming initial struggles and achieving significant business growth.
- π The formula was successfully applied, generating an additional $100,000 in revenue for a client, demonstrating its practical value.
- π€ The concept of 'inversion thinking' is introduced, suggesting that understanding what not to do can be as valuable as knowing what to do.
- π‘ Cold email mistakes are outlined, including being vague, self-focused, impersonal, and having poor subject lines and weak calls to action.
- π Specific scripts and examples are provided to illustrate how to correct common cold emailing errors.
- π The importance of personalization is emphasized, with the use of the recipient's name and business-specific details to show genuine interest.
- π§ The significance of a compelling subject line is discussed, as it's crucial for enticing recipients to open the email.
- π A clear and direct call to action (CTA) is deemed essential for guiding recipients on the next steps.
- π The necessity of persistent follow-up is highlighted, with the speaker sharing that some deals can take years to materialize.
- πΌ Several cold email templates are provided, tailored for different business scenarios, to help viewers apply the formula effectively.
Q & A
What is the main issue discussed in the video script?
-The main issue discussed is the lack of response to cold emails and the frustration it causes, despite the effort put into them.
What is the speaker's background in relation to the topic?
-The speaker has a decade of experience in the subject, having scaled two agencies to a million a month in revenue, grown companies featured in the Inc 5000, and published several bestselling books on lead generation.
What is the 'secret magic formula' the speaker claims to reveal in the video?
-The 'secret magic formula' refers to a step-by-step method for writing effective cold emails that convert responses into revenue.
How did the speaker apply the formula with Mark Blou?
-The speaker applied the formula with Mark Blou, which resulted in an additional $100,000 in revenue for Mark's business.
What is the concept of 'inversion thinking' as mentioned in the script?
-Inversion thinking is a problem-solving strategy where one identifies the common mistakes or wrong ways to do something and then does the opposite to find the right approach.
What are the six common mistakes made in cold emails according to the script?
-The six mistakes are: 1) being vague, 2) talking about oneself rather than the prospect, 3) lack of personalization, 4) poor subject lines, 5) weak or no call to action, and 6) not following up.
Why is specificity important when writing a cold email?
-Specificity is important because a vague email is likely to be ignored; it should clearly state what is being offered and how it can help the recipient.
What is the significance of personalization in a cold email?
-Personalization is significant because it shows that the sender has done their homework and is genuinely interested in the recipient's business, rather than just trying to make a sale.
How does the speaker suggest improving subject lines in cold emails?
-The speaker suggests making subject lines simple, curiosity-triggering, and avoiding spammy phrases to improve open rates.
Why is a clear call to action (CTA) important in a cold email?
-A clear CTA is important because it directs the recipient on the next step to take, increasing the chances of conversion.
What is the 'baking method' mentioned in the script?
-The 'baking method' is a system used to close deals with major clients like Tesla, Netflix, and HBO, which helps fill the pipeline with paying clients on autopilot.
Outlines
π§ Mastering the Art of Cold Emails
The paragraph discusses the frustration of not receiving responses to cold emails and the perceived ease with which others seem to achieve success in this area. The speaker shares their journey from feeling overwhelmed to mastering the craft, leading to significant business growth and publishing best-selling books. They offer to reveal a 'secret magic formula' for writing effective cold emails that convert into revenue. The speaker emphasizes the importance of specificity, focusing on the recipient's needs, personalization, and clear calls to action. They also introduce the concept of 'inversion thinking' to avoid common mistakes and close with a teaser for a step-by-step formula to write profitable cold emails.
π Avoiding Common Cold Email Pitfalls
This paragraph delves into the details of crafting effective cold emails, illustrating how to avoid six common mistakes. It provides a real-life example of a poorly executed cold email and contrasts it with a well-crafted one. The key points include being specific about offerings, focusing on the recipient's needs, personalizing the email, creating an engaging subject line, including a clear call to action, and following up persistently. The speaker also provides additional cold email templates for different business scenarios, emphasizing the importance of customization and relevance to the recipient. The paragraph concludes with a call to action for viewers to watch another video on systems crucial for supporting business growth.
Mindmap
Keywords
π‘Cold Emails
π‘Lead Generation
π‘Inversion Thinking
π‘Personalization
π‘Subject Lines
π‘Call to Action (CTA)
π‘Follow-up
π‘Revenue
π‘Templates
π‘Autopilot
π‘Scalability
Highlights
The struggle of getting no responses from cold emails can be disheartening.
The speaker shares personal experience and success in scaling agencies and generating revenue through cold emails.
A secret magic formula for writing effective cold emails is promised to be revealed.
The concept of inversion thinking is introduced to avoid common mistakes in cold emailing.
Being vague in emails leads to them being ignored.
The importance of specificity in emails to stand out and get responses.
Talking about oneself rather than the prospect is a common cold emailing mistake.
Personalization is key to making recipients feel the email is tailored just for them.
The significance of a good subject line in getting emails opened.
The necessity of a clear and direct call to action in every cold email.
The importance of relentless follow-up in converting prospects into clients.
An example of a poorly constructed cold email is dissected to illustrate common mistakes.
A real-life example of a well-crafted cold email is provided, highlighting all the correct elements.
Several cold email templates are offered for different types of businesses.
The speaker emphasizes the importance of having the right systems in place for business growth.
A call to action to watch another video for more insights on scaling businesses is made.
Transcripts
wondering why your cold emails aren't
getting any responses it's Soul crushing
to see all the effort you put into cold
email just to hear crickets and what's
worse all these people online make it
seem like cold email is easy effortless
and just prints money this leaves you
wondering if there's a secret magic
formula you haven't been informed about
yet I once felt that way too but since
then more than a decade ago I managed to
just learn as much as I could about the
subject to the point where I was able to
scale two agencies to a million a month
in Revenue grow companies featured in
the Inc 5000 and publish several
bestselling books on lead generation so
today I just want to give back I'm going
to reveal that secret magic formula to
writing cold emails that actually work
I'm talking about turning responses into
bank wires I implemented this formula
with Mark blou and we made him an extra
100,000 in revenue for his business so
if you want my exact step-by-step
formula to write cold emails that make
money you'll need to watch this video
Until the End a single piece of
information you missed could make the
whole difference in your results Charlie
Munger talks about this concept of the
inversion thinking process basically if
you want to find the right way to do
something ask yourself how you can do it
the wrong way first find the answers and
then do the complete opposite so let's
try it out for cold email here's cold
email mistake number one being vague if
your email is unclear about what you're
offering or why you're reaching out it's
likely to be ignored for example saying
something like we offer great services
that could benefit you is too broad
instead be specific about when you do
and how it can help the recipient and
don't worry we'll give you specific
scripts in a second being too vague it's
a more apparent mistake but the next
mistake is often very subtle so you
might be making it at the moment and
talking about cold emails I recently
decided to share a secret system I use
to close deals with Tesla Netflix and
HBO it's a simple system that helps you
fill your pipeline with iaying clients
on autopilot I call it the baking method
you can check it out in the description
below cold email mistake number two is
talking about yourself rather than your
prospect for instance instead of I have
10 years of experience in marketing you
could say I can help you increase your
sales by leveraging my 10 years of
experience in marketing remember people
want to know how you can solve their
problems not cure your life story focus
on their needs and how you can help them
it's all about what you can do for your
prospect now you can use language that
focuses on the prospect's needs and
desires but if you still make the next
mistake you won't see any positive
results cold email mistake number three
is lack of personalization generic
emails that look like they were sent to
hundreds of people are a big no no use
the recipient's name and mention
something specific about theirs business
perhaps their company name or unique
info from the website this shows that
you've done your homework and are
genuinely interested in helping them not
another guy trying to get their wallets
but if you fix all the things we've
discussed you now write amazing emails
and no one opens them what happens there
it's pointless right that's why fixing
the next mistake is vital C email
mistake number four is poor subject
lines your subject line is the main
thing that determines if your recipient
opens your email so it needs to trigger
curiosity avoid using spammy phrases and
keep things simple Perfect You're Now
giving due effort to writing subject
lines that get your emails opened but
how do you actually take these cold
prospects to become clients well we know
you can't have a cold email mistake
number five weak or no call to action
you need to tell the recipient exactly
what you want them to do next whether
it's scheduling a call or replying to
your email make sure your call to action
is direct and easy to follow what's
funny is that the next mistake is often
overlooked and it's likely the biggest
and dirtiest sin of cold email and by
the way if you're enjoying this video so
far please make sure to give it a like
it helps us to know if we're creating
the right kind of content thank you hold
email mistake number six not following
up not following up relentlessly on your
prospect is a rookie mistake you can
only stop contacting a prospect when you
get a yes or a you or you get blocked no
sooner than that there are cold email
deals I've closed that have taken
literally years to happen so be
persistent and follow up anyway just so
we know let's see what all these
mistakes look like in a real life cold
email example here's an example of a
poor cold email subject like open this
now big opportunity hi I'm John from XYZ
company we offer various services that
can help your business we started in
this industry over 50 years ago
pioneering most of what other companies
do today we are the number one best
company in this industry attached you
will find our portfolio of services so
you can work with us let us know if you
have any questions thanks this is the
perfect example of a terrible cold email
mistakes 1 to five were made with brain
surgeon Precision it was just too vague
it talked about the company rather than
the prospect it lacked personalization
the subject line was terrible it didn't
have a CTA so don't be that guy do the
complete opposite let me show you now if
you're run an agency that helps law
firms with lead generation let's say for
example MLT digital. co.uk and you would
like to reach out to an ideal Prospect
let's say Berkeley Square solicitors
which is a criminal defense law firm in
the UK well an example of a good cold
email could be subject line for Berkeley
Square solicitors John noticed Berkeley
Square solicitors helps people in the UK
fight DUI cases over the last decade
we've been helping the top three biggest
law firms in the UK with lead generation
last year alone we generated over $3
million worth of DUI cases for one of
them thought you might be interested are
you free next Wednesday at 10: a.m. for
a 10-minute chat to talk about how we
can Grill your Law Firm here's the
template this is a great example of a
good cold email we did the complete
opposite to the one to five mistakes
that were made in the example before the
email was specific it focused on the
needs and wants of the prospect rather
than the ones the company it was
personalized the subject line was custom
and open so it triggered curiosity it
had a single and clear CTA and this is
exactly what you want to do as well
anyway as an extra bonus let me give you
a few good performing colding on formula
templates that you can use on your next
campaigns cold email template number one
if you run an e-commerce marketing
agency that helps e-commerce businesses
sell more through influencer posts and
theme Pages let's say like featur Le Pro
and you would like to reach out to an
ideal Prospect let's say Forever 21 the
clothing brand an example of a good cold
email could be hello Mark reviewing
Forever 21's marketing strategy I
identified an untapped marketing channel
that could help you with your Global
expansion we've been helping a 100 plus
companies like yours including Zara H&M
and American Eagle over the last 10
years do this would you mind if I sent
you more information and here's the
template
here's cold email template number two if
you have a software that helps agency
owners do cold Outreach on Instagram on
autopilot let's say like cold DMS and
you would like to reach out to an ideal
Prospect let's say unlimited creatives
which is a Content agency an example of
a good cold email could be 87% of
content agencies say getting enough
qualified leads is their biggest
challenge can I share a document that's
generating hundreds of qualified leads
weekly for our clients and here's the
template okay cold email template number
three if you run an agency that helps
other agencies streamline operations
let's say like Zeus OS and would like to
reach out to an ideal Prospect let's say
hey friend which is a YouTube agency
from Ali abdall an example of a good
cold email could be hey Ali I'm actually
intrigued by hey friends growth at our
firm we enable YouTube agencies just
like hey friends to scale to eight
figures without any operational drag
thought this might be beneficial are you
free on Thursday at 9:00 a.m. for a
10-minute virtual coffee chat to talk
about this and here's the
template talking about Good performing
cold email templates getting clients and
growing your business I'm very concerned
for you yes you are now equipped to grow
your business's Revenue but the real
challenge becomes how to properly
support that growth believe me scale
gets really ugly when you don't have the
right systems in place especially some
of the specific systems I discussed in a
recent video I did so go ahead and watch
it now I'll see you there
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