How to Do Keyword Research for a NEW Website (Full Tutorial)

Summary

本视频教程由Sam Oh通过Ahrefs工具教授如何为新网站进行关键词研究。他介绍了使用种子关键词生成创意，利用关键词工具筛选相关关键词，并根据搜索量、关键词难度和搜索意图进行排序和分析。Sam还强调了识别低竞争关键词和潜在链接诱饵主题的重要性，并提供了如何通过分析顶级页面来评估排名难度的技巧。视频旨在帮助SEO新手和有经验的专业人士提高网站流量和收益。

Takeaways

• 📝 关键词研究对于新网站至关重要，它有助于确定目标关键词并提高搜索流量。
• 🌱 使用2到3个种子关键词来生成关键词想法，这些关键词通常是与您的领域相关的宽泛术语。
• 🔍 推荐使用Keywords Everywhere和Ahrefs' Keywords Explorer等工具进行关键词研究。
• 🚫 关键词研究没有一成不变的公式，需要投入工作或付费请人进行研究。
• 📈 通过Google自动建议和相关搜索来扩展关键词列表，以找到更多相关关键词。
• 🔑 使用Google Correlate发现与目标关键词相关的其他搜索趋势关键词。
• 🎯 通过设置包含过滤器和排除过滤器来缩小关键词列表，专注于与业务相关的目标关键词。
• 💰 识别“钱词”或核心业务驱动词，这些词通常难以排名，但对业务至关重要。
• 🔗 寻找能生成高质量反向链接的主题关键词，以建立页面权威并传递PageRank。
• 🏅 针对低竞争关键词进行优化，这些关键词可以在不建立大量链接的情况下进行排名。
• 🤔 识别搜索意图，确保您创建的内容能够满足搜索者的查询需求。
• 📊 评估排名难度，分析排名前10的页面的SEO指标，如引用域数量、域名权威和主题相关性。
• 📝 从排名前5的相关页面中提取子主题，以形成内容的角度和子主题。
• 📈 使用SEO工具和策略来提高关键词排名的可预测性，从而帮助网站获得更多的流量和收入。

Q & A

什么是关键词研究，它为什么对新网站很重要？

关键词研究是识别和分析与网站主题相关的词汇的过程，这对于新网站至关重要，因为它帮助网站所有者了解潜在客户可能使用的搜索词，从而优化网站内容，提高搜索引擎排名和吸引流量。

种子关键词是什么，它们在关键词研究中扮演什么角色？

种子关键词是与你的领域相关的宽泛术语，通常是一到两个词长。它们在关键词研究中作为起点，帮助你生成更多相关的关键词想法。

如何使用Keywords Everywhere和Ahrefs' Keywords Explorer进行关键词研究？

Keywords Everywhere可以免费提供基本的关键词指标，如搜索量和CPC数据。Ahrefs' Keywords Explorer则提供了一个庞大的关键词数据库和多层数据，对关键词分析至关重要。使用这些工具，可以输入种子关键词，查看相关的关键词列表，并进一步筛选和分析。

为什么需要从2600万个关键词中筛选出相关的关键词列表？

从大量关键词中筛选出相关列表是为了去除不相关的关键词，确保关键词研究的质量和效率，从而更精准地定位到可能为目标网站带来流量和转化的关键词。

什么是“金钱词”（money terms），它们为什么难以排名？

“金钱词”通常是指那些能够直接驱动业务转化的核心关键词。它们之所以难以排名，是因为人们不愿意链接到这些关键词的页面，因为对于他们和他们的受众来说，这些页面增加的价值很小。

什么是低竞争关键词，它们对于新网站有什么好处？

低竞争关键词是指那些不需要建立大量链接就能排名的关键词。对于新网站来说，针对这些关键词可以更快地获得一些搜索流量，并逐渐开始自然链接增长的过程。

如何找到并评估潜在的链接诱饵关键词？

通过查找已经获得大量链接的页面，逆向工程分析它们成功的原因，然后采用类似的角度但创建更好的内容来进行所谓的“Skyscraper”风格的链接建设。可以通过设置高关键词难度分数来筛选这些关键词。

什么是搜索意图，它在SEO中为什么重要？

搜索意图是指搜索者查询背后的原因。在SEO中，如果你不能匹配搜索者想要的内容，那么就不要追求那个关键词。通过查看目标关键词排名前10的页面，可以推断出搜索意图。

如何评估关键词的排名难度？

评估关键词的排名难度可以通过分析排名前10的页面的SEO指标来进行，主要看三个因素：引用域名的数量、排名域的权威性以及顶级排名页面和网站的主题相关性。

为什么要从排名前5的相关页面中提取子主题？

从排名前5的相关页面中提取子主题可以帮助你获得关于你应该在帖子中涵盖的相关子主题的线索，这有助于形成帖子的角度，并确保内容的数据驱动和针对性。

关键词研究的最终目的是什么，它如何帮助内容创作？

关键词研究的最终目的是为了找到和目标业务相关的关键词，并评估它们的排名潜力和搜索意图。这有助于内容创作者创建有针对性的内容，提高页面排名，吸引更多的搜索流量。

Outlines

00:00

🔍 关键词研究入门指南

本段落介绍了如何为新网站进行关键词研究。Sam Oh使用Ahrefs工具，强调没有一成不变的公式，但愿意投入工作的人可以通过本教程学习关键词研究。首先，通过随机选择“健身与减肥”作为研究主题，然后介绍了使用种子关键词生成初始关键词列表的方法，推荐了Keywords Everywhere和Ahrefs' Keywords Explorer两个工具，并展示了如何使用Ahrefs筛选和细化关键词列表。

05:01

🎯 确定目标关键词类型

Sam Oh在本段中讲述了三种关键词类型：主要业务驱动词（难以排名），能够吸引外链的主题词，以及竞争较低的关键词。他强调了在关键词生成阶段，目标是找到与业务相关的尽可能多的关键词，而不是立即进行关键词分析。接着，介绍了如何通过设置搜索量和关键词难度来筛选低竞争关键词，并通过排除特定品牌词来净化关键词列表。

10:02

🏆 寻找链接诱饵和盈利关键词

本段讲述了如何发现能够吸引高质量外链的关键词，即链接诱饵，以及如何识别具有商业价值的关键词，即“盈利关键词”。Sam Oh介绍了使用Phrase match report来找到包含种子关键词的长尾词，并设置高关键词难度分数来筛选潜在的链接诱饵主题。同时，也讨论了如何识别适合电子商务或附属营销网站的盈利关键词，并强调了匹配搜索意图的重要性。

15:07

📊 分析排名难度和搜索意图

Sam Oh在这段中解释了如何评估关键词的排名难度，包括分析排名前10的页面的SEO指标，如引用域名数量、域名权威度和页面及网站的主题相关性。此外，强调了理解搜索意图的重要性，并建议通过查看目标关键词排名前10的页面来确定搜索意图。最后，讨论了如何通过分析顶级页面的关键词排名来提取内容子主题，以数据驱动的方式创建内容。

Keywords

💡关键词研究

关键词研究是SEO（搜索引擎优化）中的核心过程，它涉及识别和分析与网站内容相关的词汇，以提高网站在搜索引擎中的排名。在视频中，关键词研究用于指导新网站的SEO策略，通过分析和选择目标关键词来吸引流量和收入。例如，视频提到使用'fitness'和'weight loss'作为种子关键词来生成相关关键词列表。

💡种子关键词

种子关键词是与网站主题相关联的广泛术语，通常由一个或两个词组成。它们作为关键词研究的起点，帮助扩展出更多具体的关键词。视频中提到'fitness'和'weight loss'作为种子关键词，用于进一步探索与健身和减肥相关的关键词。

💡关键词难度

关键词难度（Keyword Difficulty）是一个衡量指标，用于评估某个关键词在搜索引擎结果页面（SERP）上排名的难易程度。它通常基于排名在前10位的页面的反向链接数量和质量来计算。视频中提到使用关键词难度作为筛选条件，以找到易于排名的低竞争关键词。

💡搜索意图

搜索意图指的是用户在进行搜索时的目的或需求。理解搜索意图对于SEO至关重要，因为它帮助网站创建能够满足用户需求的内容。视频中强调了通过分析目标关键词的前10个排名页面来确定搜索意图，例如'how to lose weight'的搜索意图是提供信息性的博客文章。

💡长尾关键词

长尾关键词是更长、更具体的关键词短语，通常包含三个或更多单词。它们通常具有较低的搜索量，但竞争较少，转化率较高。虽然视频中没有直接提到长尾关键词，但这是关键词研究的一个重要方面，可以通过扩展种子关键词来发现。

💡反向链接

反向链接是指从其他网站指向你的网站的链接。它们是SEO中的关键因素，因为高质量的反向链接可以增加网站的权威性和排名能力。视频中提到创建能够吸引高质量反向链接的内容，以建立页面权威并传递PageRank。

💡域名评级

域名评级（Domain Rating，简称DR）是衡量网站整体反向链接配置文件强度的指标。DR较高的网站通常在搜索引擎中具有较高的权威性。视频中通过分析排名页面的DR来评估它们的权威性，以及它们可能被超越的难易程度。

💡主题相关性

主题相关性指的是网站或页面内容与目标关键词的相关程度。搜索引擎倾向于将主题相关性强的页面排在前面。视频中讨论了评估排名页面的主题相关性，以及如何利用这一点来提高新网站在特定关键词上的排名机会。

💡流量潜力

流量潜力是指某个关键词或主题可能带来的搜索访问量。评估流量潜力有助于确定优化特定关键词是否值得投入时间和资源。视频中通过查看关键词的月度搜索访问量来评估其流量潜力，以决定是否追求特定关键词的排名。

💡内容创建

内容创建是SEO过程中创建和发布与关键词相关、对用户有价值的内容的行为。高质量的内容可以吸引用户和反向链接，从而提高SEO效果。视频中提到根据关键词研究结果来创建内容，确保内容与用户的搜索意图相匹配，并包含相关的子主题。

💡SERP

SERP是搜索引擎结果页面（Search Engine Results Page）的缩写，显示了针对特定搜索查询的链接列表。分析SERP有助于了解竞争对手的内容和策略，以及确定自己的SEO策略。视频中使用SERP来分析目标关键词的排名页面，以推断搜索意图和评估排名难度。

Highlights

关键词研究教程展示了如何为新网站进行关键词研究。

推荐使用Keywords Everywhere和Ahrefs' Keywords Explorer作为关键词研究工具。

关键词研究的第一步是使用2到3个种子关键词生成关键词想法。

使用Google自动完成和相关搜索来扩展关键词列表。

Google Correlate可以发现与目标关键词相关的其他词汇。

使用包含过滤器和排除过滤器来筛选关键词列表。

关键词难度（Keyword Difficulty）是衡量排名难度的重要指标。

区分三种类型的关键词：金钱词、链接诱饵词和低竞争词。

低竞争关键词有助于快速获得搜索流量并启动自然链接增长。

通过Phrase match报告发现含有种子关键词的短语。

设置最小关键词难度分数来发现潜在的链接诱饵主题。

分析SERP来确定内容格式和类型，以识别搜索意图。

评估排名难度需要分析顶级排名页面的SEO指标。

使用Domain Rating（DR）指标来衡量网站的权威性。

主题相关性对于页面和整个网站的排名至关重要。

利用顶级页面的关键词排名来提取内容的子主题。

关键词研究是一个过程，需要根据业务需求进行多角度分析。

Transcripts

Which keywords should you target when you're just starting out?

And can you actually rank for them?

In today's keyword research tutorial,

I'm going to show you how to do keyword research for a brand new website.

Stay tuned.

[music]

What's up SEOs, Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic,

research your competitors and dominate your niche.

Now, this tutorial isn't full of rainbows and butterflies.

There isn't exactly a cookie-cutter formula that'll solve all of your keyword research woes.

If you're not willing to put in the work, or you're not willing to pay someone to do it for you,

then don't bother watching this video.

But if you want to get results and predictably rank for keywords that are going to drive traffic

and revenue for your business, then let's get to it.

So to make this tutorial as actionable as possible,

I want to do keyword research with you in a completely random niche.

So last week, I searched for "list of niches" in Google, clicked on the first result,

copied the categories down, and put them into this random, "wheel spinner."

I spun the wheel,

[Dating and relationships... Dating and relationships...]

and here's our topic for the day....

Fitness and weight loss.

Alright, so the first step is to generate keyword ideas using 2 or 3 seed keywords.

A seed keyword is usually a broad term related to your niche.

Generally speaking, they'll be one or two words long.

So in our case, "fitness" and "weight loss" would be our seeds.

Now, to drill down on the idea of seeds, let's say we had a site on pet care.

Our seed keywords might be "pet," "pets," "dog," "dogs," "cat," "cats"... you get the point.

Now, in order to research keywords, you'll need a keyword research tool.

The two tools I recommend are Keywords Everywhere and Ahrefs' Keywords Explorer.

Keywords Everywhere is great because you can get basic keyword metrics like search volume

and CPC data for free.

So if you're just starting out, this might be a good tool to try.

But naturally, it will come with some limitations.

Ahrefs' Keywords Explorer on the other hand has all the bells and whistles,

a massive database of around 8 billion keywords, and will give you numerous layers of data

that are critical for keyword analysis.

So I'll be using that tool for the rest of the tutorial.

So let's start by taking our seed keywords and enter them in Keywords Explorer.

Now, I'll run the search.

Next, I'll go to the All keywords report in the sidebar and you'll see a massive list

of 2.6 million keyword ideas.

Now, if you look at the keywords, you'll see that a lot of them are irrelevant.

So we'll need to brainstorm a list of keywords that are relevant to your seeds.

Since we're talking about fitness and weight loss, some words that come to mind for me would be

"diet," "bodybuilding," "training," "calorie," and "dumbbells."

So let's make a note of these on our "relevant keywords" list.

Next, look to Google autosuggest.

First, I'll type in "weight loss," and you'll see words like "pills," "smoothies," "foods," and "programs."

So let's add these to our list too.

Now, I'll do the same for "fitness."

But it doesn't look like there's anything relevant, so I'm actually going to run the search.

Next, I'll scroll to the bottom of the page and look at the Related searches.

So we have "workouts" and "body."

Let's add these to our list too.

Now, if you find the autosuggestions to be helpful, then you can get a much larger list

using the Search suggestions report in Keywords Explorer.

If we go to that report with "fitness" and "weight loss" as our seeds, then you'll see around

2,600 keywords to look through.

So "equipment," "shakes," and "meal plans," would be good ones to add to our list.

One last place you can look is Google Correlate.

So I'll search for "weight loss" and now we can see some more interesting words like

"fat," "abs," "burn," "whey" and "protein."

In fact, the word "abs" makes me think of other body parts like "chest," "shoulders," and "legs."

Now, that we have a list of relevant keywords to our seeds,

let's go back to the All keywords report and filter our list down to ones we can consider targeting.

To remove a lot of these irrelevant keywords, let's click on the Include filter and paste in

a comma separated list of our relevant keywords.

I'll also set it to show "Any word," which will narrow down our list to only keywords

that contain any of these words.

And we're now down to around 188,000 keywords from 2.6 million!

And as you can see, the list looks much better.

Alright, so rather than skimming through 188,000 keywords, we're going to start adding additional

layers of filters to get even more targeted.

Now, generally speaking, you're going to see three types of keywords.

The first are money terms.

And these will usually be your core business drivers.

They're generally hard to rank for because people don't want to link to pages that target

these kinds of keywords because there's very little value add for them and their audiences.

Next are keywords around topics that generate backlinks.

The primary goal of creating content around these keywords

isn't about ranking or getting a ton of search traffic.

It's about creating content around these linkable topics

so you can generate as many quality links as possible.

And the goal is to build authority to these pages, and funnel PageRank to other topically relevant pages.

Finally are low-competition keywords.

These are keywords you can rank for without building a ton of links.

Targeting these keywords are important because they'll help you get some search traffic faster

and slowly start the progression of natural link growth.

Now, at this stage of keyword generation, all we're trying to do is find as many keywords

that are relevant to your business.

So for now, don't worry about keyword analysis because we'll dive deep into that later.

So let's start off by finding low-competition keywords.

Let's go back to where we left off in the All keywords report.

Since we still have a pretty large pool of keywords, let's narrow this down to keywords

that have at least 500 monthly searches.

Much better.

Now, to find low-competition topics let's set a Keyword Difficulty filter to a maximum

of something low-ish like 20.

Looking at the keyword list, you'll see a couple of irrelevant ones at the top

related to "planet fitness," which are clearly branded queries.

So let's exclude these from our keyword list by clicking on the Exclude filter.

And I'll type "planet" and apply the filter.

Since our list looks pretty clean, the last thing I'm going to do is sort the list by Parent topic.

If you're unfamiliar with Parent topic, it determines if you can rank for your target keyword

while targeting a more general topic instead.

For example, rather than creating a post on "what is the best diet for me"

and then another on "best diet for me,"

the Parent topic is telling us that we really only need to create one post

and we could rank for both keywords as a result.

Now, before you go off and start targeting only parent topics,

take note that if the parent topic is different from the query in the Keyword column,

then you should check its keyword difficulty scores too.

For example, the keyword, "whey protein for weight loss" has a KD of 13.

But if we click on the parent topic, "whey protein,"

you'll see that it has a much higher Keyword Difficulty score.

So what should you do?

That'll depend on what you see in your keyword analysis, which again, we'll dive into later.

So for now, I'll quickly sift through this list and rather than analyzing every keyword,

I'm just going to add a checkmark beside the ones that seem like

interesting topics to create content around.

After I've gone through the first page, I'll scroll back to the top to create a list.

Let's call this one "weight loss - low competition."

Then go through the remaining pages until you're satisfied with the number of keyword ideas.

Next, let's fill our second bucket of keywords with potentially link-bait worthy topics.

Again, the purpose of these pages is to get quality backlinks so you can build authority

to your pages, and pass PageRank by linking internally to your other pages.

This will help you rank your low-competition pages, money pages, or both.

So the way we're going to discover these keywords is by finding pages that have already generated

a ton of links, reverse engineer why they might have had such great success,

and then take that angle but create better content for some Skyscraper-styled link building.

So let's start by entering some seed keywords in Keywords Explorer.

Next, I'll go to the Phrase match report to find keywords that contain our seed keywords

in the order they're written.

Now, we're actually going to do the opposite of what we did for low-competition keywords.

We're going to set a minimum Keyword Difficulty score to something high like 70.

And the reason why we're doing this is because Ahrefs' Keyword Difficulty score is calculated

by taking a weighted average of the number of referring domains pointing at the top-ranking pages.

Meaning, the higher the KD score, the more links there are pointing at the top 10 pages.

And I can't take credit for this little hack.

This is something that Gael Breton from Authority Hacker shared with me at a conference last year,

so thank you.

Again, I'm going to sort this keyword list by parent topic to group our list

of potential link-bait topics together.

Now, to remove some of the ultra long-tail keywords in this list,

I'm going to set a filter to only show keywords with at least 100 monthly searches.

Rather than scanning the keyword ideas column, I'm going to scan the parent topic column.

And that's because we're looking for topics to create link-worthy pieces on,

rather than keywords to target.

For example, we could create a tool that's a "weight loss calculator."

And you'll see below are a bunch of branded queries that we probably won't go after,

so I'll go to the next page.

Then we see a couple topics on losing weight and losing weight fast.

Based on the SERP for this topic, a well-researched guide with a case study might

work well to generate links.

Now, looking further, we have the parent topic of "fitness tracker."

And based on the keyword ideas under this parent topic, I'm guessing this has something

to do with fitness tracker reviews and comparisons.

Now, since most affiliates aren't actually buying the products, testing them, and reporting back,

that's something I might do to gain a bit of an edge

and have plenty of link prospects to reach out to.

Now, in terms of the SEO strategy that goes along with these link-bait style pages,

I'll link up our video on "The Middleman Method" in the description

so you can carry this out to completion.

Finally are finding money terms.

Now, "money" terms will vary depending on the nature of your business.

For example, an Ecommerce store might want to rank for keywords that have transactional intent

like "buy product name."

And an affiliate site might want to rank for queries that include words like "best," "top,"

"comparison," "vs," or "review."

So assuming our fitness and weight loss website monetizes through affiliate commissions,

I'll go to a filterless version of the Phrase match report

and add those keywords in the Include filter.

I'll also want to set the option to "Any word"

so I can see all phrases that mention any of these words.

And just like that, I have a massive list of keywords that would be easy plugs for affiliate products

like "best fitness tracker," "best fitness watch," and more.

From here, you can create your own combination of filters to target low-competition keywords,

keywords with decent search volume, or both.

Again, sift through the list, add checkmarks to anything that interests you, and create a new list.

I'll call this list "weight loss money keywords."

At this point, you should have a ton of keyword ideas.

But not all of them will be worth going after.

So let's move on to the next step, which is to identify search intent

for each of the keywords on your list.

Search intent basically means the reason behind a searcher's query.

And here's a rule to follow when doing SEO.

If you can't match what searchers want, then don't go after that keyword.

The easiest way to identify search intent is to look at the top 10 ranking pages

for your target keyword.

Most of the time, you'll notice that all or most pages

follow the same content format and type.

For example, looking at the top 3 results for "how to lose weight," you can tell just

by reading the titles that all of the pages are informational blog posts.

If you have a blog and can write a guide on losing weight,

then yes, you can fulfill search intent.

Whereas a query like, "fitness equipment," shows product and category pages for Ecommerce stores.

If you don't have an Ecommerce store, then don't bother going after this query

because you won't be able to match search intent.

There's no proven trick around this and it literally takes 10 seconds to do, so do it

for all keywords that you're interested in going after and make a note of search intent.

Now, if you set up a list in Keywords Explorer like I did earlier, then instead of Googling

every single keyword, you can just click on the SERP button to see the top 10 ranking pages

and infer search intent from the titles.

This brings us to the next step, which is to assess ranking difficulty.

Now, SEO and ranking on Google is like a game.

Certain levels are easy to beat.

And others require you to level up before you can beat the bigger bosses.

For example, if you couldn't see the health bar for your opponents,

then you'd have no idea what it would take to win.

In the same way, you need to know who you're up against

so you'll know what it takes to outrank them.

And for that reason, you need SEO metrics to create some sort of predictability in ranking.

The way we assess ranking difficulty is by analyzing the SEO metrics of the top 10 ranking pages.

Now, there are 3 things you need to look at.

First are the number of referring domains, which are unique websites linking to the page.

Second is the authority of the ranking domains.

And third is topical relevance of the top ranking pages and websites.

Let's run through some examples here.

If we look at the SERP for "weight loss workout for men," you'll see that there aren't a whole

lot of unique websites linking to the pages.

In fact, this one here has zero links, yet ranks pretty high.

Not bad on that front.

Next is to look at the authority of the ranking domains.

And we can do this by using the DR or Domain Rating metric,

which represents the overall strength of a website's backlink profile.

Looking through the results, you'll see these two with low-ish Domain Ratings at 34

which have managed to rank pretty high in the organic search results.

And with a little bit of link building, they can probably be outranked.

Finally, we'll look at the relevance of the top ranking pages

as well as their domains as a whole.

Just by looking at the domain names, you can tell that all of them are related to health and fitness.

So overall, the top pages come from relevant domains.

Now, when we're looking at topical relevance of the page,

we're focusing on a bit of the on-page SEO part.

And oftentimes, the title will give us enough context

on whether they've optimized for your target keyword.

Generally speaking, people tend to use their primary keyword in the title

or a modified version of it.

And it looks like only results number 3 and 4 are doing that, which also happen to be

from the lower authority domain.

So as a new or developing website, this might be an opportunity to leverage specificity

and generate more clicks by speaking to the target audience.

So in my opinion, it wouldn't be too difficult to rank in the top 5 for this keyword

if a) you have a topically relevant domain,

b) you can get some quality backlinks to your page from different websites,

and c) your page is targeted specifically at men.

The last layer to look at here is the Traffic column.

Looking at the topically relevant pages for our target keyword, you'll see that this page

gets around 2,000 monthly search visits from the US alone.

Use these numbers to make informed decisions on whether ranking your page will be worth

your time, money, and effort.

In my opinion, this one is worth the perceived effort.

Now, if we were to do this for another one of our so-called low-competition topics

like "weight loss workouts for women," then we'll come up with a slightly different analysis.

For the most part, they seem to have double-digit referring domains,

they all come from highly authoritative websites,

and topical relevance of the pages are quite high.

For example, you'll see that the first two results from self.com and shape.com don't

have mention of "women's".

But these two websites create content that's mostly targeted at women.

And these two articles are no different.

The next result from Livestrong is clearly about workouts for women.

Then the one from bodybuilding.com doesn't appear to be targeted at a specific gender,

but when you look at the content, you'll see that the writer wrote it for women, by saying,

"But for some reason when we women decide it's time to lose fat," blah blah blah.

So all things considered, this may not be as "easy" of a keyword to rank for considering

the current competition in the top 10.

But looking at the global traffic potential, you might think that getting somewhere in

the ballpark range of 10,000 monthly search visits would be well worth the work.

This is why it's important you analyze every single topic before you start creating content.

If you're going to spend hours writing a new piece or spend hundreds or thousands of dollars

for production, then it's important to know what you're getting yourself into.

Now, after you've qualified your target keywords and you're ready to start writing,

there's one last piece to keyword research that I highly recommend.

And that's to extract subtopics based on the keyword rankings from the top 5 relevant pages.

By looking at the keyword rankings for the top pages, you can essentially get "clues"

of related subtopics you should include in your post.

So using the example of "weight loss workouts for women," I'll click through on the keywords

number to see this page's organic rankings.

To keep things relevant, I'll set a filter to only show keywords

that rank in positions 1 through 5.

Now, it's important to note that this step isn't about stuffing keywords in your post.

Instead, use it to form an angle for your post, and extract subtopics that you should

cover throughout your content.

For example, you'll see that people searching for this are likely beginners,

they want a routine for the gym,

and an interesting angle to take might be to create it as a one-week workout plan.

Take all of these points, create an outline,

and you'll have a data-driven way to create your content.

As you can see, keyword research isn't rocket science, but it's a process.

And there is a ton of different ways to do it.

So I highly recommend digging through some of our other keyword research tutorials

on topics like long-tail keywords and mapping keywords to your sales funnel.

And before we wrap this up, make sure to like, share, and subscribe for more actionable SEO

and marketing tutorials like this one.

And if you have any questions on keyword research,

leave one in the comments below and I'd be happy to help.

So keep grinding away, and I'll see you in the next tutorial.