Meet The Billionaire that Works a Normal Job

Noah Kagan
25 Nov 202311:40

Summary

TLDRLarry Janeski, known as the 'blue collar billionaire,' built a $650 million basement repair empire through innovative products and a strong work ethic. Starting at 17, he quickly grew his business by focusing on hands-on, irreplaceable work that AI and outsourcing can't touch. Janeski emphasizes a positive mindset, loyalty, and balancing work with personal life. His journey from building homes to running a multimillion-dollar company highlights the value of perseverance, teamwork, and making meaningful contributions beyond just earning money.

Takeaways

  • 🏢 Larry Janeski built one of America's largest basement repair companies, earning $650 million annually.
  • 💡 He invented revolutionary products used by millions in their homes.
  • 💼 Larry emphasizes the importance of working smart, not necessarily long hours.
  • 👷‍♂️ His company values hands-on, blue-collar work that can't be outsourced or replaced by AI.
  • 💰 Employees in his company can earn over $100,000 a year due to the demanding nature of the job.
  • 🛠️ The company's success comes from steady, incremental growth over 40 years, not quick wins.
  • 📚 Larry was inspired by motivational tapes early in his career, which significantly influenced his mindset.
  • 🏠 Larry's journey began with building homes at a young age, leading to a thriving basement repair business.
  • 🤝 Employee loyalty is high, with many staying for over a decade, contributing to the company's stability.
  • 🔧 Larry's business includes innovative products like dehumidifiers and air purifiers, many of which he or his son designed.

Q & A

  • What is the annual revenue of Larry Janeski's businesses?

    -Larry Janeski's businesses generate $650 million a year.

  • How long has Larry Janeski been running his basement repair company?

    -Larry Janeski has been running his basement repair company for 40 years.

  • How much did Larry Janeski earn in his first year of business?

    -In his first year of business, Larry Janeski earned $188,000.

  • What is Larry Janeski's philosophy on work hours for CEOs?

    -Larry Janeski believes that if you have to work 70 hours a week, you're doing it wrong.

  • Why does Larry Janeski think that blue-collar jobs are secure from automation and outsourcing?

    -Larry Janeski believes blue-collar jobs are secure because tasks like fixing basements cannot be replaced by AI, outsourced to India, or performed by robots.

  • What kind of environments do Larry Janeski's employees work in, and how does he describe their work?

    -Larry Janeski's employees work in difficult environments like crawl spaces with mud, bugs, and dead animals. He describes their work as incredibly hard and respects them as real men for handling these tasks.

  • What is the salary range for some of Larry Janeski's workers?

    -Some of Larry Janeski's workers make over $100,000 a year.

  • What is one of the key reasons for Larry Janeski's success according to the transcript?

    -One of the key reasons for Larry Janeski's success is his persistence and not quitting even when facing significant challenges.

  • How does Larry Janeski view the importance of money in his business success?

    -Larry Janeski does not see money as the primary measure of his success. He values the trust and relationships with his employees and the positive impact he has on the world.

  • How long have some of Larry Janeski's employees been working with him?

    -Some of Larry Janeski's employees have been working with him for up to 21 years.

  • What educational background helped Larry Janeski develop his skills?

    -Larry Janeski attended a Regional Vocational Technical High School, where he chose carpentry, which gave him the skills to work with wood and build structures.

  • How many patents does Larry Janeski hold for his inventions?

    -Larry Janeski holds 32 patents for his inventions.

  • What type of products has Larry Janeski's son designed?

    -Larry Janeski's son has designed the world's most efficient high-performance dehumidifier and the world's best air purifier.

  • What mindset did Larry Janeski credit for his success?

    -Larry Janeski credits a positive mindset and learning from motivational programs for his success.

  • How does Larry Janeski maintain a calm demeanor despite running a large business?

    -Larry Janeski maintains a calm demeanor by having a great team of loyal employees who handle problems effectively, preventing major issues from reaching him.

  • What does Larry Janeski believe is crucial for business stability?

    -Larry Janeski believes that having a loyal and long-term team is crucial for business stability, as continual turnover prevents gaining traction and expertise.

Outlines

00:00

💰 From $188K to $600 Million: The Blue Collar Billionaire's Journey

Larry Janeski, known as the Blue Collar Billionaire, built one of the largest basement repair companies in America. Starting at 17, he made $188,000 in his first year, constructing homes with friends and his younger brother. Over 40 years, he developed revolutionary products and amassed a portfolio of blue-collar businesses generating $650 million annually. Larry emphasizes that hard work with hands-on jobs can't be replaced by AI or offshored. He shares his belief that working excessively long hours is a sign of doing business wrong, advocating for a balanced approach that doesn't ignore family or personal life.

05:01

📚 Life Lessons: Beyond Wealth and Hard Work

Larry Janeski shares that success isn't about money but about relationships and the positive impact one leaves on the world. Reflecting on his career, he stresses the importance of not overworking and maintaining a balance with family and fun. Larry also mentions his upcoming book, 'Million Dollar Weekend,' and a lost chapter that offers strategies to double income without new customers, create complementary products, and optimize pricing for maximum profit.

10:03

🚀 Motivational Roots and a Positive Mindset

Larry attributes much of his success to a positive mindset shaped by motivational tapes from speakers like Brian Tracy and Earl Nightingale. Despite initial ridicule from friends, he credits these tapes with changing his life. Now, he creates his own motivational content to inspire others. Larry's $13 million office tour reveals loyal employees and a well-run business, emphasizing the importance of a stable, skilled team for long-term success.

Mindmap

Keywords

💡Blue Collar Billionaire

A 'blue collar billionaire' refers to someone who has amassed significant wealth through manual labor or trade professions, rather than traditional white-collar jobs. In the video, Larry Janeski exemplifies this as he built a $650 million business empire through basement repair and related services, challenging the notion that wealth is only achievable through tech or corporate jobs.

💡Basement Repair

Basement repair involves fixing structural and water issues in basements to ensure they are safe and dry. Larry Janeski's business is centered around this service, showcasing the importance of hands-on, skilled labor in building a successful company. His company has grown to be one of the largest in the U.S. by specializing in this niche market.

💡Entrepreneurship

Entrepreneurship is the process of starting and running a new business, taking on financial risks in the hope of profit. Larry's journey from building houses at a young age to running a multimillion-dollar enterprise illustrates key entrepreneurial traits such as innovation, perseverance, and strategic thinking. He emphasizes the importance of mindset and persistence in achieving long-term success.

💡Motivational Tapes

Motivational tapes are audio recordings aimed at inspiring listeners to achieve their goals and improve their lives. Larry credits much of his personal and professional development to listening to such tapes by figures like Brian Tracy and Earl Nightingale. These tapes provided him with the motivation and mindset needed to succeed in his business endeavors.

💡Innovation

Innovation involves creating new products, ideas, or methods. Larry Janeski's company stands out due to its innovative products for basement waterproofing and crawl spaces, many of which he invented himself. This focus on innovation has been a significant factor in his company's growth and success, as seen in the development of efficient dehumidifiers and air purifiers.

💡Positive Mindset

A positive mindset refers to maintaining an optimistic and proactive attitude, even in the face of challenges. Larry attributes much of his success to adopting a positive mindset early in his career, influenced by motivational speakers. This approach helped him persevere through difficult times, such as significant financial losses and legal disputes.

💡Employee Loyalty

Employee loyalty is the dedication and commitment employees show towards their employer. In the video, several employees express long-term loyalty to Larry, with some working for his company for over 20 years. This loyalty is attributed to the company's positive atmosphere and Larry's leadership, highlighting the importance of fostering a supportive work environment.

💡Work-Life Balance

Work-life balance involves managing professional responsibilities alongside personal life to avoid burnout and maintain overall well-being. Larry emphasizes that he hasn't worked weekends in 30 years and believes that working excessive hours is counterproductive. He advocates for balancing work with family time and leisure, suggesting that a healthier approach to work can lead to greater success.

💡Perseverance

Perseverance is the persistence in doing something despite difficulty or delay in achieving success. Larry's journey exemplifies perseverance, especially when he continued to push forward after significant setbacks, such as financial losses and a lawsuit. His story underscores the importance of resilience in achieving long-term business success.

💡Craftsmanship

Craftsmanship refers to skill and expertise in a particular trade or craft. Larry's success is deeply rooted in his craftsmanship in basement repair and construction, which he honed from a young age. He distinguishes between mere labor and craftsmanship, highlighting the value of combining skill, knowledge, and passion in one's work to achieve excellence.

Highlights

Larry Janeski has built one of the largest and most successful basement repair companies in America.

Janeski has a portfolio of blue-collar businesses making $650 million a year.

He achieved this success while working less than the average CEO, emphasizing work-life balance.

Larry started his business at 17, making $188,000 in his first year.

He built his first house with friends at the age of 18, leading to a cascade of job offers.

Larry emphasizes the irreplaceability of blue-collar jobs by AI or offshore companies.

He highlights the hard work and dedication of his employees, who perform challenging tasks daily.

Some of Larry's employees make over $100,000 a year due to the demanding nature of their work.

Larry values the combination of working with hands, head, and heart, equating it to artistry.

He overcame significant financial setbacks, including a $5.5 million loss, by persistence and resilience.

Larry has not worked a weekend in 30 years, advocating for a balanced life.

His business philosophy is centered on relationships, trust, and making a positive impact rather than just making money.

Larry's company has a highly loyal workforce, with many employees staying for over a decade.

He attributes much of his success to maintaining a positive mindset and lifelong learning.

Larry has created his own motivational tapes to inspire others, coming full circle from his early learning experiences.

Larry’s $13 million office includes innovative and patented products, designed by him and his team.

His company produces the world's most efficient high-performance dehumidifier and air purifier.

Larry believes that a well-constructed team and a stable workforce are crucial for long-term success.

Larry does not see white-collar work as superior to blue-collar work, valuing practical skills and hard work.

His business model includes innovative marketing and customer service strategies, generating thousands of leads annually.

Transcripts

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what's the range of Revenue all this

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does over 600 million a year

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yeah basements meet Larry janeski the

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blue color billionaire he has built one

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of the largest and most successful

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basement repair companies in America

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he's invented revolutionary products

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that Millions use across their home he

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has a portfolio of blue colar businesses

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making $650 million a year and he's

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achieved this all while working less

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than the average CEO if you you have to

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work 70 hours a week you're doing it

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wrong so today we're finding out what it

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takes to build a billion dooll bluecolor

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Empire you've been running this for 40

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years well I started when I was 17 and

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how much did you make your first year I

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made you know $188,000 maybe I don't

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know I got a call when I was 18 years

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old you know can you build a house for

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me yeah but I'm 18 years old so if

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that's a problem let me know in six

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weeks me my friend who was 17 years old

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and my younger brother who was 14 years

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old on summer vacation the three of us

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you can't make this up we built the

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house and then when we were done the guy

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next door comes over says can you build

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mine and then we built his and the guy

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on the other side comes over can you

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build mine and that's it I was Off to

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the Races how does it feel when I say

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the phrase blue color billionaire you

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know it might be surprising to you but

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you know hello you know in before you

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know whatever 1990 we didn't have

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computers and they were

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people that did well before then okay so

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Tech isn't the only way to make money

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okay you know you go to the store you

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buy groceries you go to a mall and you

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have all this retail but you know the

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cool thing is about working with your

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hands is that you can never be replaced

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by AI Amazon's not going to take over

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your job is not going to be offshore to

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India or anywhere else right nobody can

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go in to a a homeowner and fix their

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basement you know from Amazon or from

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India or no robot is ever going to fix a

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crawl space it's just not going to

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happen right we need guys who are

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willing to get dirty they know how to do

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what to do and why they're there and

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that's what we do these guys are real

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men okay you would see what these guys

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do you would not believe it you would

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not believe what these guys do what do

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you mean the work that they do how hard

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work it is crawl space work we go into

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crawl spaces that are this high and they

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got dead mind and and snake skins and

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bugs and it's all mud under there and

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they crawl in there when they leave at

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the end of the day the customer could

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crawl in their in their pajamas and

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slide around and these guys go into

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these very difficult environments every

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single day and they make a an incredibly

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almost impossible job look easy and we

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pay them very very well what's the range

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of salary someone these guys make over

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$100,000 a year because they earn it

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it's hard to see this here but he who

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works with his hands is a laborer he who

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works with his hands and his head is a

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Craftsman he who works with his hands

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his head and his heart is an artist from

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making $188,000 Building Homes to owning

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a $600 million a year business I had to

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find out what Larry's secret is that's a

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big jump from here to $600 million a

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year like did just you started hey I'm

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just going to do basements and and just

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the demand was there it's been 40 years

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okay come on we didn't make a big jump

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we made a lot of little ones there's a

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lot of business people are looking for

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the quick hit right I'm going to start

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this business I'm going to sell it in 3

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years right you're going in it with the

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wrong mindset to begin with my doctor

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energy saer business I went $5.5 million

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in the hole with no end to the losses in

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sight and then my partner quit and sued

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me so what do I do do I quit no I kept

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going 11 years later I made $1 today

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it's very profitable we're making houses

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more comfortable more energy efficient

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they burn less fossil fuels and

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electricity and they're less expensive

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to own I've had a great positive

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environmental impact on the world

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because I didn't quit do you have

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regrets about working too much and was

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all this worth

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that I'm glad you ask because I don't

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want people to think that I was the

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classic story of The Busy business guy

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who was married to his business and

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worked so much and and ignored his

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family that is EXA not the issue and I

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haven't worked the weekend in 30 years

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if you have to work 70 hours a week

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you're doing it wrong you cannot ignore

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your family you cannot ignore you know

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having some fun in the beginning you

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think it's about making money you think

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it's about making a lot of money right I

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think that a lot of business owners

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don't stick with it long enough to

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realize what it's really about and it's

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not about the money I I don't get my

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self-esteem from how much money I make I

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get it from those people right from them

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looking at me and saying I trust you at

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your funeral nobody's going to say oh we

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had so much money they don't care it's

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the relationships and the good that

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you've done the footprint did you leave

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the world better than when you found it

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that's what it's about I've been working

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hard on my upcoming book million dooll

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weekend which is coming out early 2024

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stay tuned looking through my notes I

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found a lost chapter that is not in the

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final book very m my serious it reveals

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things like how to double your income

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without any new customer how to create

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complimentary products to generate more

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income one solar preneur did this and

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made an extra

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$340,000 how to optimize pricing

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strategy and maximize profits and more

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the Lost chapter is not online or Amazon

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or anywhere else it is only for people

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on my list like you you can download it

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for free at noah.com

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lost that's noah.com

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it's also Below in the description all

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right back to the video a huge part of

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Larry's success that he downplayed in

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his early career was how serious he took

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having a positive mindset you got a lot

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of your education through motivational

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tapes you got a lot of your learnings

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early on I discovered n g Conan audio

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programs when I was 19 and it changed my

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life and I would listen to cassette

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tapes driving around in my truck and my

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friends would make fun of me you know

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listen to all that motivational crap and

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stuffff so I kind of hit it from them

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for a long time you know but I wear

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those things out yeah Brian Tracy and

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Earl Nightingale you know he's like a

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father to me you know and now it comes

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full circle as Larry has created his own

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motivational tapes to inspire others on

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their Journey some people say I can't be

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successful because I'm not

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talented

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really I don't believe that now was time

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for Larry to give me a tour of his $13

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million office and as he was taking me

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through we met a few of his employees

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and I was blown away by how loyal they

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are to Larry Michael how long you've

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been here 9 years November 14 all right

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9 years November 14th Sue how long

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you've been here almost 20 years yeah

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how long you've been here 16 years 16

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years how long youve been

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here going to be 21 years what makes you

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want to

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stay oh the people just whole atmosphere

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of the company the thing I I don't

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understand Larry how are you so

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calm there's a saying flows uphill all

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the problems that no one else could

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solve go up to the leader I don't get

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those problems my phone doesn't ring uh

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and it's on right now I didn't turn it

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off because I have good people so you

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need to create a team a great team of

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people who stay if you have continual

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turnover nobody gets good at what

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they're doing right and then you're

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constantly rebuilding your company you

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know if you turn everybody over every 24

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months you have a brand new company

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every 24 months you can never get

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traction you're going to go for a ride

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on the world's slowest elevator no come

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on how did you learn your initial skills

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I I went to a Technical High School a

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Regional Vocational Technical High

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School I chose carpentry yeah so I

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wasn't afraid to cut wood and nail it

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together so this is marketing so they

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generate you know 15,000 leads a

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year if ftim gets a a lead from the

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internet she's calling within 60 seconds

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I just want to see the Google reviews

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this is just so good this is like so

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well run let's see what the customers

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say 3 days ago five

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stars added a full bathroom to my

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basement Tech professionals came on time

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high quality work they put in a basement

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to dehumidifier system so all this is uh

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displays of different products that we

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that we either manufacture or uh

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distribute to our our dealers um I

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invented most of our key products for

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basement waterproofing and crawl spaces

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I have 32 patents can you show us some

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of those products yeah this is a

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dehumidifier that my son designed um

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this is the most efficient high

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performance dehumidifier in the world my

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son also developed the world's best air

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purifier he built this

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room that we would fill with smoke and

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watch it clear the

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air and uh we have videos on it to to

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prove that this is the world's best air

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purifier we set up lasers in here so you

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could see the smoke and uh we put every

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competitive air purifier in here and did

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the same test and you could see the

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smoke go right through it with your own

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eyes so this is Boom toown this is the

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1880s mining town theme so this is the

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Boomtown mine and this is what the

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miners would have oh wow been going

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after there

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that's cool that's cool plus this is

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your stuff too no uh this is foam yeah

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so I sprayed the foam and pushed them in

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yeah so we we built all this you know

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designed and built the whole thing you

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know we're contractors right so that's

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like I'm so over Tech this tech company

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suck dude I'm get I'm getting dirty my

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hands messy so this is a vintage

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industrial space and all the desks are

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like 100y old oak desks and you know all

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this stuff is most of all this stuff

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including light fixtures is you know

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from old factories and stuff this is a

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sculpture of the business Machine model

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all my dealers walk in here they know

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what that is and and it actually

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operates this was from Grand Central

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Station literally mailbox is from Grand

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Central Station this year when someone

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says Blue Collar what does that how does

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that make you feel or what do you think

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when you hear that for me I've always

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been blue collar I I don't think of it

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that way I don't think that white collar

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is any better I mean you could have a

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guy who's a billionaire but uh if his

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foundation's messed up who are you going

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to call now

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buddy if you like this video you are

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going to love this video right up here

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where I talk to five millionaires over

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the age of 80 and ask them if the money

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was worth all the sacrifices they made

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make sure you're subscribe to the

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channel if you are not already we have

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some exciting billionaire interviews

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coming soon Uncle no loves you and I'll

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see you out there PE PE

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Related Tags
EntrepreneurshipBusiness SuccessBlue CollarMotivationWork-Life BalanceBasement RepairLarry JaneskiSmall BusinessInnovationLeadership