Email Script That Books Me 20-40 Meetings Per Week

Summary

This video script reveals a proven three-email sequence for booking 20 to 40 meetings weekly, which the speaker has successfully used for over two years. The approach emphasizes being human, avoiding sales jargon, and minimizing risk to stand out from typical cold emails. The script includes casual language, direct offers, and a compelling call to action, aiming to convert prospects into interested clients. The third email is highlighted as crucial, using humor and directness to elicit a response. The speaker also shares personal experiences of receiving compliments on the sequence and holding the Guinness World Record for the world's brightest hoodie, adding a unique touch to the presentation.

Takeaways

• 📈 The script is designed to book a high volume of meetings, with the speaker claiming success in booking 20 to 40 meetings a week using it.
• 🎯 The speaker emphasizes the importance of standing out in cold emails by doing something different from the standard two-email sequence, suggesting a three-email approach instead.
• 👋 The first email should be casual and friendly, avoiding a salesy tone, and should appear as if it's from a friend trying to reach out, using phrases like 'LOL' to humanize the message.
• 🔑 Key elements to include in the first email are a personal touch, a clear offer, and a 'without' statement to minimize perceived risk, such as 'without HomeAdvisor or Angie's List'.
• 💬 The offer should be straightforward, focusing on the end result and the benefits the recipient will gain, rather than the features or process.
• 📝 Adding a relevant testimonial to the email can increase its effectiveness by providing social proof of success.
• ⏰ The call to action should be direct and aim to get the recipient off email and onto a call, suggesting specific times to make it easy for them to respond.
• 🔄 The second email in the sequence serves as a 'bump' to remind the recipient of the initial message, using a light-hearted tone to check if they received the first email.
• 🔑 The third email is considered the most important, using humor and directness to prompt a response, and it should convey the speaker's genuine interest in helping the recipient.
• 💌 The third email also uses psychological tactics like 'third time's a charm' to create a sense of finality and urgency for the recipient to respond.
• 🏆 The speaker mentions holding a Guinness World Record for the world's brightest hoodie, adding a personal and memorable touch to the script.

Q & A

What is the purpose of the email script mentioned in the video?

The purpose of the email script is to book 20 to 40 meetings a week by standing out from standard cold email approaches and getting responses from recipients.

Why does the speaker claim to have received compliments on their email sequence?

The speaker has received compliments because their email sequence is effective and different from the usual cold emails, which often get negative responses.

What is the significance of the Guinness World Record mentioned by the speaker?

The Guinness World Record for the world's brightest hoodie is mentioned to add credibility and intrigue to the speaker's profile, showing they have achieved exceptional results in different areas.

What is the recommended approach to stand out in cold emails according to the script?

The recommended approach is to go a step above the standard two-email sequence by implementing a three-email sequence that is more personal and engaging.

What is the key element that the speaker believes is often missing in the first email of the sequence?

The key element is being as human as possible, avoiding a salesy tone, and creating a sense of personal connection with the recipient.

Why does the speaker suggest using a female name when sending emails?

The speaker suggests using a female name based on their testing, which showed that emails sent from female names received more positive responses and fewer negative reactions.

What is the main goal of the second email in the sequence?

The main goal of the second email is to bump the message up and remind the recipient of the initial offer, increasing the chances of getting a response.

What strategy does the speaker use to make the third email in the sequence compelling?

The speaker uses a direct, funny, and human approach in the third email, emphasizing that they are a real person and not just an automated message.

Why is the testimonial included in the email sequence, and how should it be chosen?

The testimonial is included to add credibility and relatability to the offer. It should be the best or most compelling testimonial that directly relates to the recipient.

What is the final call to action in the third email, and why is it structured that way?

The final call to action is a direct request for the recipient to express interest or else the sender will continue following up. It's structured this way to create a sense of urgency and to prompt a response.

Outlines

00:00

📧 The Art of Cold Emailing for High Response Rates

This paragraph introduces a proven email script designed to secure 20 to 40 meetings weekly. The speaker emphasizes the importance of standing out in a sea of generic cold emails by going the extra mile. They propose a three-email sequence, with the third email being the most crucial. The script is adaptable across various platforms and is meant to be human, non-salesy, and personalized. The first email is casual, with a focus on being relatable and offering a clear benefit without minimizing risk. The script also suggests using a testimonial to build trust and includes a direct call to action for scheduling a call.

05:00

📅 Mastering Direct Response in Email Outreach

The second paragraph delves into the strategy of direct response marketing in the context of email outreach. It discusses the preference for getting off the email platform quickly and onto a call, suggesting specific times to expedite the process. The paragraph also touches on the influence of the sender's name on response rates, with anecdotal evidence suggesting that emails sent from female names may receive more positive responses. The focus then shifts to the second email in the sequence, which serves as a gentle reminder or 'bump' to prompt a response, with tips on how to make it feel more personal and less automated.

10:02

😄 The Power of Persistence and Humanity in Email Scripts

The final paragraph highlights the third and most impactful email in the sequence. It discusses the psychological impact of persistence and the importance of maintaining a human touch in automated messages. The speaker shares a sample script that is humorous, direct, and honest, aiming to provoke a response from the recipient. The email sequence is positioned as a control method that has been consistently effective over two years, with an offer to help agencies increase their booked calls. The paragraph concludes with a call to action for viewers to book a call and a request for likes on the video.

Keywords

💡Email Script

An email script refers to a pre-planned sequence of email messages designed to engage recipients and achieve a specific goal, such as booking meetings. In the video, the speaker discusses their successful email script that has been used for over two years to book a significant number of meetings weekly, emphasizing its effectiveness and personalization.

💡Cold Emails

Cold emails are unsolicited messages sent to potential customers or contacts who have not previously agreed to receive communications from the sender. The video's theme revolves around improving the response rate to cold emails by making them stand out and appear more personalized and human, rather than generic.

💡Three Email Sequence

A three email sequence is a strategy where an initial email is followed by two additional emails in an attempt to engage the recipient and elicit a response. The video outlines the importance of this sequence in the speaker's script, suggesting that the third email is particularly crucial for getting a response.

💡Direct Response Marketing

Direct response marketing is a promotional strategy that encourages immediate action from the audience, often through calls to action. The video mentions this concept in the context of crafting the email's call to action, aiming to move recipients from email to a direct conversation or meeting.

💡Reciprocity

Reciprocity is a social norm where people feel obligated to return a favor or respond in kind to someone's gesture. The video discusses how writing emails in a humanized way can leverage the principle of reciprocity, making recipients more likely to respond because they feel a personal connection.

💡Testimonial

A testimonial is a statement from a customer or client that recommends a product or service. In the script, the speaker suggests including a compelling testimonial in the email to build trust and credibility, illustrating this with an example of a testimonial that relates to the offer.

💡Risk Minimization

Risk minimization in the context of the video refers to strategies used in crafting an email to reduce the perceived risk for the recipient in engaging with the offer. The speaker advises against using generic statements and instead suggests tailoring the message to address potential concerns of the audience.

💡Call to Action (CTA)

A call to action (CTA) is a prompt that encourages recipients to take a specific action, such as scheduling a call or replying to an email. The video emphasizes the importance of a clear and direct CTA in the email sequence to guide recipients towards the desired response.

💡Personalization

Personalization in the video refers to the customization of communication to make it feel more individualized and less like a mass-produced message. The speaker highlights the use of personalization techniques, such as using the recipient's first name or addressing their specific needs, to make the email stand out.

💡Guinness World Record

The Guinness World Record mentioned in the video is a humorous aside used by the speaker to add credibility and interest to their personal introduction. It serves as an example of how the speaker has achieved recognition for their work, which indirectly supports the effectiveness of their email script.

💡Humanized Communication

Humanized communication is the approach of making business or marketing communications feel more personal and relatable. The video script repeatedly emphasizes the importance of this approach in crafting emails that feel genuine and less automated, which is key to getting a higher response rate.

Highlights

A three-email sequence script is shared for booking 20 to 40 meetings a week, emphasizing the importance of standing out from standard cold emails.

The script has been in use for over two years and has consistently received positive feedback, including compliments on its effectiveness.

The speaker holds the Guinness World Record for the world's brightest hoodie, showcasing their unconventional approach to standing out.

The first email should be humanized, avoiding a salesy tone, and should open as if already a friend to create a sense of familiarity.

Using 'LOL' in the first email can humanize the message and make it seem less like a mass-generated email.

Lowercasing the subject line or the recipient's name can make the email seem more personal and less automated.

The offer in the first email should be clear and focused on the end result without adding unnecessary flair or details.

Minimizing risk in the message can be achieved by stating what the audience dislikes, such as not using HomeAdvisor or Angie's List.

Including a compelling testimonial related to the offer can increase the email's effectiveness, but it's not mandatory.

The call to action should aim for a direct response, suggesting a specific time for a call to streamline the process.

Using a female name for the sender can sometimes increase response rates due to gender dynamics in communication.

The second email in the sequence should be sent with a one-day delay and should be a simple bump to remind the recipient of the first email.

The third email should be direct, funny, and emphasize the human aspect of the outreach to compel a response.

The phrase 'third time's a charm' in the third email leverages the psychology of repeated contact to increase the likelihood of a reply.

The third email should state the offer clearly and directly, without attempting to minimize risk or appear salesy.

Adding a smiley face at the end of the third email can soften the tone and make the follow-up seem less threatening.

The email sequence has been a control method for the speaker, consistently effective over two years with millions of messages sent.

The speaker offers to help agencies get 120 booked calls per month, showcasing the practical application of the email script.

Transcripts

here is the code email script that I

used to book 20 to 40 meetings a week

I've used a script for literally over

two years and it works every single time

I've literally had people congratulate

me on this email sequence like usually

you'll get people saying you know I'm

not interested go kill yourself I hate

you but when you get someone saying wow

this was the best email I've ever read

it's very weird I've even used this

sequence on clients and the clients got

compliments he literally took a call to

tell me keep doing what you're doing

because I don't even want this but I was

compelled to like reply and on top of

all that I currently hold the Guinness

World Record for the world's brightest

hoodie I just thought I'd share that

here's the thing no one responds to cold

emails not if you look like everybody

else so the goal is to do a step above

what everybody else is doing try to go

one extra layer over everybody else so

that we're actually getting responses

because everyone's doing the same thing

how do we do something different that

actually is going to get us replies and

the same thing that everybody's doing is

a two email sequence and so what we want

to do is a three email sequence so I'm

going to share my three email sequence

honestly the third email is the most

important email and I'm not even sure

why I'm sharing this for free and

honestly if this video gets too many

views I might take it down now this

email script you can use across all the

different platforms so you don't have to

just use it for email it applies to

almost any Outreach strategy that you do

so let's get right into the first email

email number one

hey first name been trying to find your

email LOL I know this is weird but I

thought I'd reach out I've got 27

commercial cleaning jobs in City this

month if you're interested be free to

chat sometime this week now you would

put your offer here I just made a random

offer up off the top of my Dome here's

the thing you're going to try to copy

this script and you're going to get it

wrong because you're missing a few key

elements so let me explain when we're

reaching out we want to be as human as

possible we do not want to seem salesy

at all at least within this first email

so in this first sentence we open up as

if we're already a friend so we say been

trying to find your email LOL and a lot

of people cringe when they see this

because they don't want to say LOL they

think it's too unprofessional all these

companies try to be as formal and as

professional as they possibly can what I

found is that that just doesn't work if

you go out as human as possible and

people feel automatically more compelled

to respond because of reciprocity like

if someone sends me an email that looks

like this I'm going to think this is

just a generated email sent out to

millions and millions of people there's

no reason I should respond to this but

if I see an email this I think maybe I

should have to respond to this guy

because he's really trying to reach out

to me let me respond so we want to use

these subtle things that only humans

would do another thing is like if you

just lower case the entire subject line

or even lowercase their first name

within the email like if I got an email

someone lowercasing my first name and

saying hey I was trying to find your

email well I'm going to think maybe I

know this person maybe maybe like

they're just trying to reach out to me

because they haven't been able to get a

hold of me on other platforms and so I

feel really compelled to respond to that

and the next thing is the offer now a

lot of people try to add a whole bunch

of extra Flair to this and please do not

do this don't try to add hey we'll help

you save time and money hey this is what

we do with our strategy no one cares all

they really want to know is what's the

end result that they're going to get out

of the offer and what is the risk

involved so you're going to do Facebook

ads you're going to do Google ads you're

going to do SEO and you're going to do

reactivation campaigns SMS email

sequences they don't care what am I

going to get out of this so in our

example here it's we'll help you get 27

commercial cleaning jobs this month and

then on top of that next thing they want

to know is how do we like what is the

risk to this right and so we can

minimize Risk by adding a without

statement to our message so let's just

say our audience says that we hate

HomeAdvisor and we hate using Andrew's

list because they're too expensive and

we love cheese okay so if your audience

hates HomeAdvisor and they hate Angie's

List why don't we just add that to our

message so if we said hey we can help

you get 27 commercial cleaning jobs

without HomeAdvisor or Angie's List or

even just a step further by making it

look a little more human we can just say

hey I've got 27 commercial jobs this

month if you're interested I'm not

Angie's List or Home Advisor LOL that

already sounds a whole lot better in

this particular email I'm minimizing

Risk by saying I've got this end result

that you want so not as if I'm going to

give it to you or you have to buy it

from me but I've already got it and I

just want to hand it over to you now I

don't actually have 27 commercial

cleaning jobs that they can actually

have but usually what I'll do is if they

express any interest and say yes I'm

interested then what I can do is I can

explain my process and then ask them to

hop on a call with me to show them how

it works now an added bonus to this is

that sometimes We'll add right below the

offer and right above the call to action

We'll add a testimonial you want to make

this testimonial the best testimonial

you have or something that's really good

or it sounds really compelling and then

also something that relates directly to

them so for this offer we could say

something like we've helped squeaky

clean in Virginia get 48 commercial

cleaning jobs their first month now if

you don't have a testimonial that's

completely fine this email sequence

works with or without it now for the

call to action we just want to get a

direct response from this person with

cold Outreach this is direct response

marketing and if you don't know anything

about direct response marketing then you

can look up Jay Abraham Dan Kennedy and

Gary Halbert who are kind of the kings

of direct response and so we want to try

to master direct response as much as we

can but in this certain scenario email

is very very not good for holding a

conversation and so we want to try to

get them off the platform of email and

onto a call with us as quickly as we

possibly can and so we want to get them

over to a book's call so we say are you

free to chat sometime next week now what

would be even better is if we said are

you free to chat Monday next week or a

step above that are you free to chat

Monday at 10 A.M PST because what we're

really trying to get them to do is say

yes or no right and so if I can just

make a decision in my head yes or no

then that makes it easy for me to

respond if I have to look at my calendar

if I have to click on one of your links

and then mash it up with my calendar you

know I don't want to do all that if I

just say 10 a.m tomorrow PSD yeah sure

that works but usually with automation

we don't want to have multiple people

committing to the same time so if we

sent everyone an email saying Monday 10

a.m PST and everyone says yes then the

problem is that now we have all these

calls on Monday at that specific time

and so we don't want to do that so

that's why we go out with a blanket

statement saying are you free to chat

sometime next week something else you

can add to this is just by sending from

as if you were a girl name rather than a

dude name because we've tested this a

little bit and if we sent from a name

like Greg we would get responses like

kill yourself I hate you get out of my

life your mother is dead to me I don't

know it's like stuff like that you know

and so when we sent from a girl name

people would be like wow that was so

thoughtful of you to reach out this way

and it's like it's so crazy but guys

like talking to girls and girls like

talking to girls and so just go out with

a girl name now sometimes this doesn't

make any difference but sometimes it

does when you go out with a girl name

and I've had campaigns where we went

with a guy named got no positive replies

and then when we started coming out with

a girl name we were starting to get good

booked calls and it was like it's crazy

that just the name changes all that now

for the second email usually I do a one

day delay between the first email and

the second email a lot of people try to

do a three to five day delay I don't

really care I want to get responses as

quickly as I possibly can and for me I

usually forget about the emails the

second after I see them and so if

someone follows up with me tomorrow I'm

not gonna think that they're rushing me

now the second email is just a bump

email this is where we just kind of bump

the message up and try to get them to

see the first email that we sent a lot

of people kind of do this wrong now I

don't really expect anyone to respond to

this bump email because what's really

important is the third email in the

sequence but usually what most people

say is hey Bob just following up on the

last email well wanted to see if you

reviewed it let me know now this is okay

again I don't really expect anyone to

respond to this email because everyone

gets emails like this right hey just

seeing your Grandma's email right and so

how do we actually get people to respond

well we can kind of edit this and tweak

it in a way where we can make people

feel inclined to respond to the second

bump email really sorry for reaching out

again were you able to get my last email

sometime my Gmail just gives me problems

so I was just checking again really hate

to be bothered just want to check let me

know no one automates a message or an

email like this actually saying that

you're sorry that your Gmail is giving

you problems sometimes or maybe like hey

I just sometimes end up in the spam

folder I just want to see if you

actually got this let me know or I'll

send you a text you know and so if you

said something like this people feel

compelled to respond because they're

like okay I want to leave this guy

hanging but with the other emails I know

that you just automated a bump email

right with hey I just want to see if you

got my little email right I know you I

know you're just bumping the email with

the automations but again we're not

trying to get a ton of replies out of

this because the real money is in the

third email and the sequence which

brings us to the third email in this

sequence in this email we have no shame

we have no game we're just trying to get

a response from our prospects in this

email we are funny we are direct we are

real and we are human are you ready to

hear it let me hear you

okay I'll show you here it is third

time's a charm I'm a real human lol just

found company name online and thought

I'd reach out I help cleaning companies

get 40 commercial cleaning jobs per

month without relying on Home Advisor

let me know if you're interested or I'll

just keep following up smiley face the

psychology behind this bro I cannot

think of a better email third time's a

charm that just plays off of the fact

that we already emailed them twice and

this is the third time and it makes them

feel like okay well this is the third

time this guy's reaching out to me maybe

I should respond to him and then I'm a

real human LOL this is so like we're

calling out to everybody else that's

doing cold email and saying look they're

automating it they're doing it Mass but

I'm really just trying to reach out to

you bro can you please respond to me and

that's so much better like nobody nobody

else is gonna say that nobody else is

going to say I'm a real human lol and so

that makes you look human then the next

portion is we just go out with our

direct offer we just State what we do

and so in this portion we're not looking

salesy we're not trying to minimize risk

or try to you know try to pull any

tricks here we are just going out this

is what we do now the offer here has to

be good if it's not good no one's going

to respond to this I've got a whole

video on how to create a really good

offer in my free course in the

description below and the ending row

come on I'm about to cry so let me know

if you're interested or I'll just keep

following up

now they have to respond because if they

do not respond they're going to keep

receiving emails from you that they

don't want now they might want your

offer but they don't want to keep

receiving follow-up emails from you and

then I add a smiley thanks at the end

just because it sounds kind of like a

threat and so I just add a little smiley

face in there so it's like now a lot of

people appreciate this email but like

they they respect the hustle that what

you did for them and the fact that you

got their attention with this email and

so they'll usually respond one of two

ways which is you know what I'm not

interested but thanks for the email or

actually yeah I'm interested you got my

attention let's move forward let's hop

on a call let's do whatever you need and

so I love those dude it's so fun to get

responses of people saying you know wow

this Outreach message was insanely good

this email sequence is my control like

this is what I use every single time

before I test anything new like this is

what I do I test something new and then

I come back to this and I've been using

it for two years every single time I've

sent millions of messages with this

exact framework and if you want me and

my team to help your agency get 120

books calls per month I can do that and

so you can book a call with me below I

hope to God this video is 10 minutes

long could you do me a favor and leave a

like