Apple Vision Pro is FAILED already

This Is
29 Jan 202410:09

Summary

TLDRAustin and Matt debate the merits of Apple's new Vision Pro mixed reality headset. They agree it has compromises like poor battery life and lack of app support currently. Austin sees potential for businesses while Matt says no individual should buy it yet. They speculate on whether developers will support it and if Apple will force it through sheer will and resources. Overall they feel it's half-baked but are interested to see where Apple takes it in future generations.

Takeaways

  • 🍏 The Apple Vision Pro is a new, controversial product yet to go on sale.
  • 🔋 It has significant battery limitations, unable to sustain a full movie on a single charge.
  • 🚫 Major apps like Netflix and Spotify have opted out of supporting the Vision Pro.
  • 📱 The device is compatible with iPad apps, but the user experience may vary.
  • 🤖 Apple Vision Pro's spatial audio and video features are key selling points.
  • 🕶️ It's primarily targeted at businesses, not seen as practical for individual consumers.
  • 📉 Sales estimates for the Vision Pro are relatively low compared to Apple's other products.
  • 🏋️‍♂️ The device is reported to be heavy and uncomfortable for prolonged use.
  • 👓 Apple is committed to developing spatial computing, indicating long-term investment in the technology.
  • 🤔 The first generation of the Vision Pro is seen as 'Half Baked', with many aspects needing improvement.

Q & A

  • What is the Apple Vision Pro?

    -The Apple Vision Pro is an augmented reality headset made by Apple. It was announced to go on sale on February 2, 2024.

  • How much does the Apple Vision Pro cost?

    -The Apple Vision Pro costs $3,500.

  • What are some of the controversies around the Apple Vision Pro?

    -Some controversies are that it has a short battery life, lacks support from major apps like Netflix and Spotify, and is very heavy and uncomfortable to wear.

  • Will apps like YouTube and Netflix work on the Apple Vision Pro?

    -YouTube will work through the browser, but Netflix has opted out and said it will not bring its app to the Vision Pro.

  • Why doesn't Austin recommend buying the Apple Vision Pro?

    -Austin doesn't recommend buying it because he feels it's overpriced for what it offers right now, calling it "half-baked" and lacking key app support and comfort.

  • How does Matt feel about the Apple Vision Pro?

    -Matt is more optimistic about the potential of the Vision Pro. He thinks Apple will continue improving it over time and that it represents an important step, even if the first generation has compromises.

  • What does Matt see as the potential benefits of the Vision Pro?

    -Matt is excited about the potential for spatial computing and immersive experiences. He feels the image quality and features could enable useful new applications over time.

  • How long does the battery last on the Apple Vision Pro?

    -The battery lasts less than the length of a movie before needing to be recharged.

  • What does Austin think most people should do regarding the Apple Vision Pro?

    -Austin believes 90% of people interested in the Vision Pro should not purchase it right now and should wait to see how it develops.

  • When will Apple likely release a second generation Apple Vision Pro?

    -It's speculated Apple may release a second generation Vision Pro in 12 months or so.

Outlines

00:00

😅 Discussing the issues with Apple's new Vision Pro headset

This paragraph discusses the pros and cons of Apple's new Vision Pro headset that was recently announced. It talks about the controversy around it lacking support for certain apps like Netflix and Spotify. There are also concerns around battery life and comfort when wearing it. But it has some potential business applications due to spatial computing capabilities.

05:01

😕Examining whether the Vision Pro can succeed long-term

This paragraph debates if the Vision Pro can succeed in the long run. It argues Apple is committed to spatial computing as the next big thing and will continue investing in it even if sales are low initially. But it also acknowledges the first generation has compromises like poor battery life and heaviness that may turn consumers off.

10:02

🎵Closing remarks

This final paragraph simply has music playing, indicating the end of the video script.

Mindmap

Keywords

💡Apple Vision Pro

This is a new augmented reality (AR) headset released by Apple in February 2024. It is Apple's first major entry into the AR/virtual reality space. The script highlights controversies around its high price ($3,500), short battery life, and lack of custom apps at launch.

💡spatial computing

This refers to using AR/VR to create 3D virtual environments that integrate with the real physical world. Apple sees spatial computing as the next major computing platform after smartphones. The Vision Pro is envisioned as Apple's first step into making spatial computing mainstream.

💡productivity

One of Apple's selling points for the Vision Pro is using it for productivity tasks like viewing multiple virtual screens while working on a Mac. But the script questions whether the Vision Pro can really enhance productivity given its limitations.

💡apps

The script notes major apps like Netflix and Spotify aren't supporting the Vision Pro yet. This could limit the headset's functionality. Apple will need to convince developers to create native apps optimized for spatial computing.

💡wearable technology

The Vision Pro is wearable AR tech that you strap to your head. The script says comfort is a major issue, with complaints about its heavy weight. For Apple's vision of an AR future, the headsets need to be lightweight and comfortable.

💡use cases

This refers to real-world usage scenarios and applications for a new product like the Vision Pro. The script argues Apple needs people to discover compelling use cases over time that justify the high price tag.

💡speculation

Much of the script involves speculating about whether the Vision Pro will succeed or fail. Given it just launched, the hosts debate its prospects and acknowledge they can't fully predict how it will evolve.

💡compromises

The script highlights how the Vision Pro has many compromises as first-generation hardware, like its poor battery life. This is common for early iterations of new technologies.

💡price

The Vision Pro's very high $3,500 starting price is cited repeatedly as unreasonable for most consumers. Only developers and Apple loyalists are expected to buy it at this price point.

💡adoption

This refers to how widely the Vision Pro will be adopted by consumers. The script is pessimistic about adoption of this first version given its limitations, unless Apple can demonstrate compelling use cases.

Highlights

The Apple Vision Pro has officially gone on sale on February 2nd, 2023

Estimated sales for the Vision Pro are only between 780 to 180,000 units

Major media platforms like Netflix and Spotify have opted out of developing apps for the Vision Pro

The Vision Pro's battery lasts less than the duration of a movie

The Vision Pro is very heavy and uncomfortable for long-term wear

There are no standout consumer use cases for the Vision Pro yet

Apple is committed to developing spatial computing devices long-term

The Vision Pro is a compromised first-generation product

The Vision Pro needs consumer testing to develop effective use cases

The Vision Pro is not intended as a gaming device

Meta Quest provides a more polished standalone VR experience currently

Most consumers should not purchase the Vision Pro yet

Unique use cases for the Vision Pro may emerge over time

The Vision Pro's value will become clearer after 12 months on the market

The second-generation Vision device could significantly improve the experience

Transcripts

play00:00

hello and welcome to this is Austin has

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made the dumbest decision of his life

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it's not even top 20 my dude the Apple

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Vision Pro is among us there is a lot to

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talk about we recording this of course

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before Vision Pro has gone on sale

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officially so it's going to go on sale

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on the 2nd of February but there's a

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whole lot more information we have

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there's a lot more controversy because

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of course there is if you watched our

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Tech predictions video I think it's one

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of the coolest things that's been out in

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a long time yeah and zero people zero

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those are the amount of people who

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should be buying this I think it has

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cool applications for like businesses

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but like for an individual no I think

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it's really dumb you can't even watch

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the mega vid on a full battery charge

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luckily there's at least a YouTube app

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for that right oh no oh the big

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controversy is that there's not going to

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be any apps you know you want to go and

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watch your I don't have Netflix I don't

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even know what's on Netflix anymore the

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last time I watched Netflix was Orange

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is the New Black so

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2013 yeah I haven't had Netflix in a

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long time you're missing up my dude what

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are you over here on like Paramount Plus

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or something yeah I'm watching a lot of

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Star Trek you're peacock I Yeah by

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default every iPad app will run on the

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Vision Pro unless the developer Ops out

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I think most apps will run fine because

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you can just run an iPad app sort of in

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like Window mode you can kind of like

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float around and stuff like it will be

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fine so the big ones that have been

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announced is Netflix said nope we're not

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bringing our stuff to to The Vision Pro

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also Spotify is like you know what we're

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also not going to do that you just paid

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$3,500 for a device and the whole

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selling point of it is spatial audio

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spatial video yep and here's like the

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two biggest platforms for media

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consumption the only one who's actually

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said yeah we're in on this is Disney Tik

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Tok also is making a dedicated app which

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makes sense cuz Tik Tok runs on quite

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literally a TI 86 so I guess my thought

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here is that just to give a little bit

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of sort of you know Devil's Advocate to

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this if you're YouTube if you're Spotify

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if you're Netflix are you going to

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enable your iPad app which may or may

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not be a good experience or are you just

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going to hang tight and wait for people

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to actually buy the vision Pro if it

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works in the browser honestly it's

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probably good enough experience that

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like doesn't matter that much because

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the estimated sales are somewhere

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between like 780 to 180,000 compared to

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the 100 gajillion iPhones they sell the

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billion iPhones yeah it's nothing you

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need people to be like yo this is

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amazing the question about the apps I

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think is a real one because there are a

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number of apps that are being custom

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designed for Apple Vision Pro but I

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think until we spend more time with it I

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want to actually just say for the record

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that my assumption here is that having

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safari windows that you can fly

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everywhere else is going to be largely

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the same experience as having an iPad

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app that you can fly all all over the

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room I just don't think agree with you

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on that but I get this is what I'm

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saying though to spend

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$3500 to have that experience is stupid

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sure and look like no one should buy

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this until it is a gamechanging

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experience Apple doesn't care about

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other apps they only care about their

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ecosystem all you're getting now is a

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fancy floating display which you can get

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for way cheaper with like inreal glasses

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there's way way way way cheaper options

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than this the whole selling point to a

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$3500 Vision Pro is that it has the

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spatial video all this like you know the

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the AR sauce built in which if you're

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just on the browser is not going to have

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any of that it's the same user

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experience on the iPad versus on the

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vision which is fine for like if it was

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like a one-off but the fact that the

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majority of the apps that people using

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don't support this it's been reported by

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pretty much anyone who's used it this

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thing weighs a ton and is not

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comfortable to wear around your head all

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day the thing is there are certainly

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compromises with this first gen Vision

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Pro and I think you've probably heard

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them many many times the fact that it is

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very heavy and and it has an external

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battery pack so it is heavier than the

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quest and you've got to have some big

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chungus battery Bank in your pocket like

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battery only lasts for less than a movie

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a lot of companies are going to look and

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be like okay well we'll wait until

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people actually buy this you always have

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the dumb Apple people who are like I'm

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going to buy anything they put out here

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in the first wave and I have not seen a

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single person who bought this that

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wasn't a content creator if everyone's

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experience is like oh yeah this was like

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fine whatever because none of these apps

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that I use work for it is that going to

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get people to want to buy it then right

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now the only cool thing people are going

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to be able to say about it with like

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with the secret sauce of the the spatial

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everything is Disney showing like ESPN

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with like a basketball game and like oh

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we could watch it like Courtside or

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whatever if people start buying it yeah

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obviously developers will develop for of

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course they will how long before Disney

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sees people aren't buying it and stop

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throwing money at it it won't be so

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first of all Apple have committed this

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to be spatial Computing is like their

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next wave if nothing else because they

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want to pump their stock price up

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because sort of like their next sort of

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wave and they also have a metric

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buttload of cash to burn on this thing

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they could sell almost none of these

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things and they're going to spend 5

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years minimum more developing this how

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many billions of dollars has Apple spent

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to get to this point right Apple going

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to force this thing through even if this

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first thing literally sucks they're

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going to make this thing at least

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moderately successful through sheer

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force of well and piles which is how

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they do things Apple are filled with

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very talented people Apple have a lot of

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money engineering resources and sort of

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willpower to make their next major

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product right so that alone is enough to

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say that it's a fairly safe bet that

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while Vision Pro gen one has some

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problems that's the whole thing is this

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this this whole device is Half Baked

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right now I'll give them credit for

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actually coming out with an M2 on there

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why is the division Pro if this is like

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their Baseline whatever I think the the

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debate inside Apple was that they have

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clearly spent years and years and years

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and years to develop this as a product

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they clearly know where they want to go

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I'm sure they have a 10-year road map of

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what this thing could look like where

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it's going to be built in glasses and

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blah blah blah blah blah right but like

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that's going to take a little bit I

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think what happened was Apple looking

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and go look we've got this thing that's

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like 75% there remember when the Apple

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watch first came out remember how they

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tried to pitch that is like there's

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going to be all these apps and stuff and

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that all like fell by the wayside

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because people realize oh I actually

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want this for fitness and all these

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other things right do any does anyone

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use the apps on watch no I actually

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believe that this is not a bad decision

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right because they want this vision of

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spatial Computing to be a reality and to

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make that a thing they do need to put it

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out in the wild like I truly believe

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that they need to ship this thing let

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people actually try it find the use

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cases for it and then that can kind of

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dictate where it goes from there the

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iPhone didn't have a bunch of amazing

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apps on day one the Mac was a very

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different platform when they first

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released it versus what people were able

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to develop the same way they went and

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got Kojima and said like all right Let's

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do let's do like death standing or

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whatever they don't want this to be a

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gaming device largely because I don't

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think anyone can justify spending that

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much money like they have to sell as

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like hey this is a for your Mac this is

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a replacement for your monitor right now

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it's not a replacement for anything it's

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same argument we iPad now an iPad is a

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much easier pill to swallow because it's

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a couple hundred bucks I mean it could

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be expensive say a little more that you

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you could get you could get a a Basse

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iPad for you know 250 whatever and

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that's like okay that's a good companion

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piece to your your Mac go buy a Mac

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Studio for 2 Grand and instead of buying

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the the uh Apple uh display so instead

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of spending $1,600 on this amazing

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display

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spend

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$3500 and use this headset that is

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uncomfortable to wear as your display a

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lot of my arguments would be moot if

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this was something that was comfortable

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to wear on your head sure and like not

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everyone has gone through F1 training

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like you have everyone says like I don't

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want to wear this for for a while if

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you're going to argue that this is a

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productivity workflow thing it's got to

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be comfortable it's got to be

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comfortable none of the individual

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arguments are enough to say like I agree

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that like at some point you got to you

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got to pull the trigger and and push it

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out there's a compromised at every

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aspect of this and that's my problem

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with it but look at a fundamental level

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what gets me excited about this so I've

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spent time with the quest 3 and I like

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the quest 3 quite a lot it is a major

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step up from the quest and it's

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comfortable to wear motion sickness

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aside for some people I never did the

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quest 3 but even just the Quest 2 I have

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an app that just simulates an 80s

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basement if I play like an a retro game

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I play it in the Retro basement I can

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wear that quest for hours at a time and

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it's fine and actually has enough

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battery to at least last like close to 3

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hours usually I will say not to spoil

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things too much but I am actually going

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to be making a video testing the limits

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of that um uh longevity so make sure to

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subscribe to the main Channel and

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Ringling that dingling button but it's

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just one of those things where we can

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speculate all we want there's a lot of

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ways this could Go's a l purchasing is

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is speculating whether you'll like it or

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not I'm going to invest in this $3,500

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product hoping that it is useful for me

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hoping that it continues to improve and

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hoping that I actually find that there's

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some real use there I agree with with

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you actually I think that 90% of people

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who are thinking about a Vision Pro

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should not get it I think that there

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will be use cases that we are maybe not

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even thinking about right now which

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would be very useful if this Vision Pro

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is as clear and crisp as far as the

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image quality and the pass through and

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the actual like spatial video Blah Blah

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Blah all this kind of stuff I think that

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it will probably be a very decent

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experience out the gate but the real

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test for me with Vision Pro is going to

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be what happens 12 months from now when

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we've seen sort of what this thing

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begins to form into and certainly it'll

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be very interesting to see when they

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ship generation 2 of vision whether it's

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another version of the pro whether it's

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a plastic version that loses the sort of

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the screen on the front which is dumb

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the screen is dumb it looks

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terrifying well you're just afraid of

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human contact thank you very much for

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watching make sure to subscribe to the

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channel and wringling the dingling

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button otherwise Matt will put a Vision

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Pro on and stare at you through those

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cold dark dead eyes recreated through

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the magic of Siri to wistfully ask for

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you to take a nap with him and watch

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over for carefully as Timmy cook

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silently drains your debit

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[Music]

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