The 4 Disciplines of Execution in a Nutshell

Chris McChesney
10 Feb 201705:46

Summary

TLDRThe video script outlines the 'Four Disciplines of Execution' to achieve important goals amidst distractions. It emphasizes focusing on a single 'Wildly Important Goal' (WIG), identifying lead measures to predict success, maintaining a compelling scoreboard for real-time progress, and establishing a rhythm of accountability through regular team meetings. This framework aims to create a winnable game, ensuring commitment and engagement towards significant improvement.

Takeaways

  • 🎯 Focus on the 'Wildly Important Goal' (WIG): The first discipline emphasizes the importance of concentrating on one main objective to accomplish more by doing less.
  • πŸ“ Define a Clear WIG: To set a WIG, determine the current state, the desired state, and a deadline, creating a clear path to success.
  • πŸ“‰ Understand the Difference Between Lag and Lead Measures: Lag measures are historical, while lead measures are predictive and directly influence the success of the WIG.
  • πŸ‹οΈβ€β™‚οΈ Act on Lead Measures: Engage in activities that directly impact the lead measures, which in turn drive the lag measures and the overall success.
  • πŸ€ Keep a Compelling Scoreboard: The third discipline highlights the motivational effect of tracking progress in real-time, fostering engagement and performance.
  • πŸ“Š Design Player-Friendly Scoreboards: Effective scoreboards are often designed by the team members themselves, simplifying the complex metrics into understandable progress indicators.
  • πŸ”„ Create a Cadence of Accountability: Regular, short team meetings are essential for maintaining momentum and focusing on the WIG.
  • πŸ—“οΈ Weekly Commitments and Accountability: Team members make and report on commitments that directly impact the scoreboard, fostering a sense of personal responsibility.
  • 🀝 Personal Commitment Over Orders: Team members are more likely to fulfill commitments made to peers than to directives from superiors, enhancing team cohesion.
  • πŸ† Winning Drives Morale: When team members see a direct impact on the WIG, their morale and engagement increase, reinforcing the winnable game concept.
  • πŸ”„ The Four Disciplines Work in Tandem: The script outlines that these disciplines are not isolated but work together to create a cohesive strategy for achieving goals.

Q & A

  • What are the four disciplines of execution?

    -The four disciplines of execution are: 1) Focus on the Wildly Important, 2) Act on the Lead Measures, 3) Keep a Compelling Scoreboard, and 4) Create a Cadence of Accountability.

  • What is the purpose of the first discipline, 'Focus on the Wildly Important'?

    -The purpose of focusing on the wildly important is to concentrate on fewer goals to accomplish more by identifying and working on the most important objective that requires special attention.

  • Why is it suggested to select only one Wildly Important Goal (WIG) instead of multiple goals?

    -Selecting one WIG helps to narrow focus and work on what needs significant improvement, rather than spreading efforts thin across multiple goals.

  • What is a 'Wildly Important Goal' and how is it defined?

    -A Wildly Important Goal is the most important objective that won't be achieved without special attention. It is defined by identifying the current state, the desired state, and a deadline.

  • What are 'Lead Measures' and how do they differ from 'Lag Measures'?

    -Lead Measures are the critical activities that predict the success of a goal and can be directly influenced by the team. They differ from Lag Measures, which track the success of a goal after the performance has already occurred and cannot be changed.

  • Why is it important to focus on Lead Measures rather than just Lag Measures?

    -Focusing on Lead Measures is important because they can be directly influenced and managed in real-time, allowing teams to predict and drive the success of their goals.

  • How does keeping a Compelling Scoreboard affect team performance?

    -Keeping a Compelling Scoreboard makes team members more engaged by showing them the progress in real-time, which motivates them to perform better as they know whether they are winning or losing.

  • What is the significance of the 'Cadence of Accountability' in discipline four?

    -The Cadence of Accountability is significant as it establishes a rhythm of regular team meetings focused on the wildly important goal, where members hold each other accountable for commitments made to move the scoreboard.

  • What is the main purpose of the team meetings in the 'Cadence of Accountability'?

    -The main purpose of these meetings is to hold team members accountable for their commitments, assess the impact of those commitments on the scoreboard, and make new commitments for the upcoming week.

  • How do team members determine their commitments during the 'Cadence of Accountability' meetings?

    -Team members determine their commitments by answering the question: 'What are the one or two most important things I can do this week that will have the biggest impact on the scoreboard?'

  • What is the impact of winning on team morale and engagement according to the script?

    -Winning has a significant impact on team morale and engagement, as it drives individuals to commit to their ideas and promises to their fellow team members, going beyond professional performance to a personal level.

Outlines

00:00

🎯 Focus on the Wildly Important

The first paragraph introduces the concept of the 'Four Disciplines of Execution' as a framework for achieving the most important goals despite distractions and competing priorities. It emphasizes 'Discipline One: Focus on the Wildly Important' which encourages narrowing down to one primary goal, known as a 'Wildly Important Goal' (WIG), to accomplish more by focusing on less. The process involves identifying the current state, the desired state, and a deadline to create a clear measure of success. This discipline is crucial for creating a winnable game and is the first step in the execution process.

05:00

πŸ“Š Acting on Lead Measures and Keeping Score

The second paragraph delves into 'Discipline Two: Act on the Lead Measures', explaining the difference between lag measures, which are historical and unchangeable, and lead measures, which are predictive and directly influence the success of the WIG. It uses the example of weight loss to illustrate how diet and exercise are lead measures that can be controlled and monitored. 'Discipline Three: Keeping a Compelling Scoreboard' is also introduced, highlighting the importance of real-time progress tracking to engage team members emotionally and enhance performance. The paragraph concludes with 'Discipline Four: Create a Cadence of Accountability', which involves regular, brief team meetings to hold members accountable for their commitments towards the WIG, fostering a sense of personal promise and direct impact on the team's success.

Mindmap

Keywords

πŸ’‘Four Disciplines of Execution

The 'Four Disciplines of Execution' (4DX) is a framework designed to help individuals and organizations achieve their most important goals amidst competing priorities and distractions. It is the central theme of the video, outlining a systematic approach to goal execution. The script explains that these disciplines are powerful yet require a different way of working, emphasizing their application in creating a 'winnable game' for success.

πŸ’‘Wildly Important Goal (WIG)

A 'Wildly Important Goal' is a term used in the 4DX framework to describe the single, most critical objective that requires special attention to be achieved. The video script stresses the importance of focusing on one WIG to accomplish more by doing less, illustrating how selecting a WIG helps in identifying the most significant improvement area that wouldn't be achieved through normal business operations.

πŸ’‘Lead Measures

Lead measures are predictive indicators that track the activities directly influencing the success of a Wildly Important Goal. They are contrasted with 'lag measures' in the script, which are outcomes that have already occurred. The video emphasizes the importance of focusing on lead measures because they can be influenced in real-time to drive the desired outcomes, such as proper diet and exercise leading to weight loss.

πŸ’‘Lag Measures

Lag measures are outcome-based metrics that track the success of a goal after the fact. The script uses the example of revenue, profit, quality, and customer satisfaction as lag measures, which are results that have already been determined by past actions and cannot be changed. They are called 'lags' because they come after the performance that drove them.

πŸ’‘Scoreboard

In the context of the video, a 'Scoreboard' is a tool used to display real-time progress towards the Wildly Important Goal, engaging team members by making the pursuit of the goal visible and tangible. The script explains that people are more motivated when they can see the score, and a compelling scoreboard is essential for maintaining engagement and driving performance.

πŸ’‘Engagement

Engagement, as discussed in the script, refers to the emotional connection and investment team members have in achieving the goals. It is highest when individuals know the score and can influence the lead measures, which in turn affect the lag measures. The video suggests that a player-designed scoreboard can significantly enhance engagement by making the progress towards the goal clear and personal.

πŸ’‘Cadence of Accountability

The 'Cadence of Accountability' is a rhythm of regular, short team meetings focused on the Wildly Important Goal. The script describes these meetings as a critical part of discipline four, where team members hold each other accountable for commitments made to move the scoreboard. This cadence is essential for maintaining momentum and focus on the goal.

πŸ’‘Commitments

Commitments in the 4DX framework are specific actions that team members pledge to take during the accountability meetings to move the lead and lag measures. The script illustrates how these commitments are personal promises made to fellow team members, which can increase the likelihood of follow-through and contribute to a sense of personal responsibility and team cohesion.

πŸ’‘Morale

Morale in the video is tied to the team's perception of their impact on the Wildly Important Goal. When team members see a direct influence on the goal, their morale and engagement increase. The script suggests that the drive to win and the satisfaction of contributing to a successful outcome are key motivators for team members.

πŸ’‘Execution

Execution, as the title of the video suggests, is the act of carrying out a plan or strategy to achieve a goal. The script discusses the four disciplines as tools for effective execution, emphasizing that successful execution requires a clear focus, measurable lead measures, a compelling scoreboard, and a rhythm of accountability.

πŸ’‘Distractions

Distractions in the script refer to the competing priorities and other factors that can derail focus from the Wildly Important Goal. The video outlines the four disciplines as a means to overcome these distractions and maintain a clear path towards execution and achievement of the most important objectives.

Highlights

The four disciplines of execution are designed to create a winnable game and give power to execute the most important goals despite distractions.

Disciplines are powerful yet simple, but can be tricky to apply and require working differently.

Discipline 1 focuses on the wildly important goal (WIG), emphasizing focusing on less to accomplish more.

Selecting one WIG helps narrow focus to significantly improve the most important objective.

A WIG requires special attention as normal business operations won't achieve it.

Defining a WIG involves identifying the current state, desired state, and deadline.

Discipline 2 is acting on lead measures, which predict the success of the WIG.

Lead measures track critical activities that directly influence the lag measures.

Lag measures like revenue and customer satisfaction are results of past performance.

Discipline 3 is keeping a compelling scoreboard to engage the team and track progress in real-time.

A player scoreboard is designed by and for the team, different from complex coach scoreboards.

Discipline 4 is creating a cadence of accountability through regular team meetings focused on the WIG.

Team meetings ideally last no more than 20 minutes and focus on commitments to move the scoreboard.

Commitments in the meeting are personal promises to fellow team members, not just job performance.

When the team sees a direct impact on the WIG, it drives morale and engagement.

The four disciplines create a formula for a winnable game, with discipline 4 playing the game effectively.

Transcripts

play00:01

[Music]

play00:04

the four disciplines of execution are

play00:07

designed to create a winnable game they

play00:10

give you the power to execute your most

play00:12

important goals in the face of competing

play00:14

priorities and distractions the

play00:17

disciplines are powerful yet simple they

play00:19

are not however simplistic they can be

play00:22

tricky to apply and sustain because they

play00:25

require us to work differently than we

play00:27

normally do

play00:28

discipline one is focus on the wildly

play00:31

important it requires you to focus on

play00:33

less in order to accomplish more you

play00:36

start by selecting one wildly important

play00:39

goal or wig instead of trying to work

play00:41

out a dozen goals all at once we're not

play00:44

suggesting you ignore the work necessary

play00:47

to maintain your operation we are

play00:49

suggesting you narrow your focus to work

play00:52

on what you want to significantly

play00:53

improve most intelligent ambitious

play00:56

people don't want to do less especially

play00:59

if it means saying no to good ideas

play01:02

they're wired to do more but there are

play01:05

always more good ideas than there is

play01:07

capacity to execute when you choose a

play01:10

wildly important goal you identify the

play01:12

most important objective that won't be

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achieved unless it gets special

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attention in other words your normal

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course of business won't make it happen

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to define a wig identify where you are

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now where you want to be and by when

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said differently you define a starting

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line a finish line and a deadline

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psychologically it's very important to

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have a single measure of success this is

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the discipline of focus and it's the

play01:39

first step to creating a winnable game

play01:41

discipline 2 is act on the lead measures

play01:45

no matter what you're trying to achieve

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your success will be based on two kinds

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of measures lag and lead lag measures

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track the success of your wildly

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important goal lags are measures you

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spend time losing sleep over right

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revenue profit quality customer

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satisfaction they're called lags because

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by the time you see them the performance

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that drove them has already passed you

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can't do anything to fix them

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their history in contrast LEED measures

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track the critical activities that drive

play02:18

or lead to the lag measure they predict

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the success of the lag measure and are

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influenced directly by the team a common

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example of a lag measure is weight loss

play02:29

which activities or lead measures will

play02:32

lead to weight loss right diet and

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exercise proper diet and exercise

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predict the success of weight loss and

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their activities we can directly

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influence right now simple enough but be

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careful even the smartest people fall

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into the trap of fixating on a lag

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measure they can't directly influence

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this is because lags are easier to

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measure and they represent the result we

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ultimately want think of a lead measure

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as a lever that moves your wildly

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important goal

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discipline three is keeping a compelling

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scoreboard people play differently when

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they are keeping score if you doubt this

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watch a group of teenagers playing

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basketball see how the game changes the

play03:15

minute scorekeeping begins it's not a

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subtle change the lag and lead measures

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won't have much meaning to the team

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unless they can see the progress in

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real-time bowling through a curtain is

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not that much fun

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discipline 3 is the discipline of

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engagement people perform best when they

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are emotionally engaged and the highest

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level engagement comes when people know

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the score whether they are winning or

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losing the game it's that simple

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the best scoreboard is designed for and

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often by the players a player scoreboard

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is quite different from the complex

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scoreboard coaches love to make if

play03:53

players know the score if they can

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influence the lead measure and if the

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lead measure moves the lag measures you

play04:00

know you have a winnable game

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disappoints 1 2 & 3 are nothing more

play04:06

than a formula for creating a winnable

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game discipline 4 is how we play that

play04:12

game

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discipline for is create a cadence of

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accountability the cadence of

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accountability is a rhythm of regular

play04:21

and frequent team meetings that focus on

play04:24

the wildly important goal these meetings

play04:26

happen weekly sometimes daily ideally

play04:29

they last no more than 20 minutes in

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that brief time team members hold each

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other accountable for commitments made

play04:36

to move the score the secret of

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discipline for in addition to the weekly

play04:41

cadence are the commitments that team

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members create in the meeting one by one

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team members answer a simple question

play04:48

what are the one or two most important

play04:52

things I can do this week that will have

play04:55

the biggest impact on the scoreboard in

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the meeting each team member reports

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first if they met last week's

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commitments second if the commitments

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move the lead and lag measure on the

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scoreboard and finally which commitments

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they will make for the upcoming week

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people are more likely to commit to

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their own ideas than to orders from

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above and when individuals commit to

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their fellow team members not only to

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the boss the commitment goes beyond

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professional job performance to become a

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personal promise when the team sees they

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are having a direct impact on the wildly

play05:33

important goal they know they are

play05:36

winning and nothing drives morale and

play05:39

engagement more than winning

play05:41

you

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Related Tags
Execution DisciplinesGoal AchievementLead MeasuresPerformance TrackingAccountabilityTeam EngagementSuccess MetricsStrategic PlanningMotivation TacticsBusiness Strategy