Steal Your Competitor's Audience on Linkedin [3 Hacks for 2023]

Summary

This video script outlines three strategies to leverage competitors' audiences on LinkedIn for business growth. It details how to acquire company page followers, post commenters, and event attendees by using tools like Sales Navigator, a Chrome extension for lead extraction, and Phantom Blaster for post and event scraping. The script emphasizes the importance of timing in outreach and provides templates for effective communication, encouraging viewers to tap into existing audiences on platforms like LinkedIn for easier business expansion.

Takeaways

• 😀 Building an audience from scratch is unnecessary when you can leverage your competitors' audience.
• 😀 Use fake LinkedIn accounts to create fake job experiences at competitor companies to access their followers.
• 😀 Utilize Sales Navigator to filter and extract company page followers into a CSV file.
• 😀 Target decision-makers among the followers by using specific filters.
• 😀 Extract post commenters and likers using tools like Phantombuster to create lead lists.
• 😀 Leverage recent LinkedIn posts by competitors to reach out to engaged users while the post is fresh in their minds.
• 😀 Attend competitor events on LinkedIn to access and connect with attendees.
• 😀 Extract event attendee information using Phantombuster to create targeted outreach lists.
• 😀 Reach out to event attendees either before or after the event to maximize engagement.
• 😀 LinkedIn groups can also be a source of potential leads if you join and extract member information.

Q & A

What are the three techniques discussed in the video for acquiring a competitor's audience on LinkedIn?

The three techniques are: 1) Getting the followers of a competitor's company page, 2) Stealing a competitor's post commenters and likers, and 3) Acquiring a competitor's event attendees.

Why is creating a fake LinkedIn account and job experience recommended in the first technique?

Creating a fake LinkedIn account and job experience allows the user to appear as a former employee of the competitor's company, which can help in accessing the company's followers through LinkedIn's Sales Navigator tool.

What is Sales Navigator and how is it used in the first technique?

Sales Navigator is a LinkedIn tool that offers advanced search and lead generation capabilities. It is used to filter and identify followers of a competitor's company page, allowing the user to target specific leads such as decision makers.

How can one extract the followers' data into a CSV file using the Boot Chrome extension?

After identifying the followers using Sales Navigator, the Boot Chrome extension can be used to extract the data by clicking on the 'Extract with a boot' button, which will then generate a clean CSV file containing the leads' information.

What is the purpose of using a tool like Phantombuster in the second technique?

Phantombuster is used to extract the list of people who have liked or commented on a competitor's post. This helps in identifying potential leads who have shown interest in the competitor's content.

How does the timing of outreach matter when using the second technique?

The timing is crucial because reaching out to prospects shortly after they have engaged with a competitor's post ensures that the interaction is fresh in their minds, increasing the likelihood of a positive response.

What is the process for acquiring a competitor's event attendees using Phantombuster?

The process involves finding a LinkedIn event organized by a competitor, joining the event to access the attendee list, and then using Phantombuster to export the attendees' information into a CSV file for outreach.

Why is it important to reach out to event attendees before or after the event?

Reaching out before the event can gauge interest and build rapport, while reaching out after the event can provide insights into their experience and offer your product or service if they were disappointed with the competitor's event.

Can the same techniques be applied to LinkedIn groups?

Yes, similar techniques can be applied to LinkedIn groups, but one must be a member of the group to extract the members' information.

What is the bonus tip mentioned in the video for finding opportunities on LinkedIn?

The bonus tip is to look for active LinkedIn groups in your niche, as they can be a source of potential leads, although the video notes that most LinkedIn groups are inactive or full of spam.

What additional resource is recommended for viewers interested in overcoming LinkedIn's connection request limitations?

The video recommends another video that provides tactics on how to bypass LinkedIn's weekly limitation on connection requests, allowing users to send a higher number of invitations per week.

Outlines

00:00

🔍 How to Steal Your Competitors' Audience on LinkedIn

This video reveals three strategies to capture your competitors' audience on LinkedIn by targeting their company page followers, post commenters, and event attendees. The first technique involves using a fake LinkedIn account to gain access to a competitor's company page followers through Sales Navigator, filtering them for key roles, and extracting their information using the Eva Boot Chrome extension.

05:02

💬 Engaging with Competitors' Post Commenters and Likers

The second technique focuses on engaging with individuals who comment on or like your competitors' LinkedIn posts. By copying the URL of a competitor's post and using Phantom Buster, you can extract the details of commenters and likers, compile them into a CSV, and then reach out to them. Timing is crucial, as contacting them shortly after their interaction with a competitor's post increases the likelihood of a positive response.

10:04

🎟 Capturing Competitors' Event Attendees

The third technique involves targeting attendees of LinkedIn events organized by your competitors. By joining these events, you can gain access to the attendee list, extract their details using Phantom Buster, and contact them directly. This strategy can be enhanced by reaching out before or after the event to maximize engagement. Additionally, the same method can be applied to LinkedIn groups, although the quality of leads may vary.

📈 Leveraging Existing Platforms for Audience Building

The video concludes with advice on finding existing audiences on platforms like LinkedIn, Facebook, Reddit, and Slack communities instead of building from scratch. It suggests looking for groups where your target audience is already active and engaging them there. The video also teases another tutorial on bypassing LinkedIn's connection request limits to send more invitations per week.

Keywords

💡Audience Building

Audience building refers to the process of attracting and cultivating a group of people interested in your content, product, or service. In the video, the speaker suggests leveraging existing audiences from competitors instead of starting from scratch, which is a more efficient strategy for gaining followers quickly.

💡LinkedIn

LinkedIn is a professional networking platform where individuals and companies connect, share content, and engage in professional interactions. The video focuses on methods to 'steal' competitors' audiences on LinkedIn by targeting their company page followers, post commenters, and event attendees.

💡Sales Navigator

Sales Navigator is a LinkedIn tool that helps users find and engage with potential leads more effectively. The video explains how to use Sales Navigator to filter and identify followers of competitors' company pages, making it easier to create a curated list of potential leads.

💡Fake LinkedIn Account

A fake LinkedIn account is an account created with false information, typically to disguise one's identity. The video controversially suggests creating a fake account to gain access to a competitor's company followers by adding a fake job experience with the competitor.

💡Lead Filtering

Lead filtering is the process of sorting through potential leads to find the most promising prospects. In the video, the speaker demonstrates using LinkedIn's Sales Navigator to apply filters such as job titles to create a highly targeted list of leads from a competitor's followers.

💡Phantom Buster

Phantom Buster is a tool used for automating data extraction from websites and social networks. The video shows how to use Phantom Buster to extract information about post commenters and likers on LinkedIn, making it easier to identify and contact potential leads.

💡CSV File

A CSV (Comma Separated Values) file is a type of file used to store tabular data, such as a spreadsheet or database. The video explains how to export data from LinkedIn using tools like Sales Navigator and Phantom Buster into a CSV file, which can then be used for email outreach.

💡Outreach Campaign

An outreach campaign is a strategic effort to contact potential leads or customers to promote a product, service, or content. The video provides tips on how to use the extracted LinkedIn data to launch effective outreach campaigns, including email templates and timing strategies.

💡Event Attendees

Event attendees are individuals who participate in events such as webinars, conferences, or meetups. The video suggests targeting attendees of competitors' LinkedIn events, as they are likely interested in related products or services and can be approached with tailored outreach messages.

💡Timing

Timing refers to the strategic scheduling of outreach efforts to maximize their effectiveness. The video highlights the importance of timing when contacting leads, such as reaching out soon after they engage with a competitor's post or event to ensure the interaction is fresh in their minds.

Highlights

Three techniques to leverage competitors' audience on LinkedIn are introduced.

Create a fake LinkedIn account to impersonate a former employee of the competitor.

Utilize Sales Navigator's 30-day free trial to access advanced search filters.

Filter competitors' followers to identify decision-makers for targeted outreach.

Use a Chrome extension to extract leads into a CSV file for further analysis.

Find professional emails of leads to facilitate personalized communication.

Second technique involves capturing commenters and likers from competitors' posts.

Use a tool like Phantom Blaster to extract post likers and commenters.

Import the extracted data into a CSV for further processing and outreach.

Timing is crucial when reaching out to prospects post-engagement on competitors' posts.

Third technique focuses on extracting attendees from competitors' LinkedIn events.

Join LinkedIn events to gain access to the list of attendees for direct messaging.

Use Phantom Blaster to export LinkedIn event attendees for outreach.

Outreach templates are provided for crafting effective follow-up messages.

The importance of timing is reiterated for pre- and post-event outreach.

A bonus tip is shared on extracting members from LinkedIn groups.

Most LinkedIn groups are inactive, suggesting caution when using this method.

A reminder that leveraging existing audiences on platforms can be more effective than starting from scratch.

A reference to another video on bypassing LinkedIn's connection request limitations.

Transcripts

why do you bother building an audience

from scratch when your competitors are

already doing all the work for you in

this video i'm going to show you three

ways to steal your competitors audience

on linkedin by getting their company

page followers their post commenters and

their event attendees so let's dive

right in with the first technique so the

first technique is to get the followers

of your competitors company page so for

that you are going to create a fake

linkedin account

go into this account and create a fake

job experience into your competitors

company so for example here i've created

a fake account and created a job

experience

in this company here

and after that you are going to need

sales navigator so you got a 30-day free

trial if you want to try the tool so

once you have that

you can click on cells now here

go on lead filter

and then scroll down to spotlight here

click here and select the filter

following your company

and here you're gonna have all the

followers of the company page displaying

here if you are double checking if i

click here on the company logo you can

see that this company has more than 1

000 followers and here i can see more

than 2 000 followers here also and the

good thing about sales navigator is that

you can have filters on top of that so

for example let's say i just want

the heads off

like i want decision makers among the

followers

so no i just need to write head off

and hold the heads off will be displayed

here so you can have all the followers

but you can also

add filters on top of that to create a

really curated

list of leads the person that interests

you the most so once you have your list

ready you can use the book chrome

extension to extract it into a csv and

find the emails of these leads so for

that just need to download developed

chrome extension i've left the link in

the description and once you have that

set up you have this button here extract

with a boot and just need to click on it

a little loading screen and then eva

boot will open a new window and you just

need to right here

company page forward for example in here

click on extract leads and if a boot

will get all this lead into a clean csv

then after a few minutes you get your

result here so you can download the file

by clicking here so you will get first

name last name company name company

website

uh job position job description number

of followers so a ton

of linkedin data which is really

interesting and if you want the emails

as well you can click on find emails

here and evaluate will add the

professional emails of all these people

once you have your csv and the emails

you can start reaching out to these

people manually or upload the file into

your favorite outreach tool and i've

left a template to contact the company

page followers in the article that is in

the description so feel free to check it

if you want some inspiration for your

outreach messages now let's get to the

second technique stealing your

competitors boss commenters and likers

so for this technique we are going to

take as an example one of my posts

which i have made to announce that eva

boot was now finding emails so this boss

got more than 100 likes and a little

less than 50 comments and

on this comment there are people that

you know are interested by uh trying the

email finder so potentially if i animal

finder as well i want to contact people

and tell them that i have also a product

potentially better than

this one

so what i can do here

is to

copy the url of the post here

and use a tool called fallon blaster

so i will leave the link in the

description as well

and

go ian solution

linkedin and then

here right

post commentaries

so here i got two

actions i can do so extract the post

commenters all the post likers so for

this one i'm going to do the post like

use but you can do both click on use

this phantom here

you need to install chrome extension

so i will quickly do that

oh

here you had your cookies

and then you're just going to uh copy

paste the url of the the linkedin post

here

and then there is a few settings like

remove duplicates workshop mode okay so

we are not trusted about that

launch manually known basically you can

skip everything and then

click on launch here and here portable

store is going to extract all people

that have liked this post and you're

gonna have all the first name last name

job position and lending url into a csv

once scrapping is finished you can

preview the csv here and you can see

here linkedin url name job title

degree of connection

first name

etc and then you can then download the

csv and same thing

you can reach out to these people find

their emails etc and i also left a

templates for outfit messages in the

first comment where is the full article

about this topic so you can use this

technique when you see like some posts

happening in your feed that way this is

really important to follow all your

competitors and the people in your niche

because maybe you will find some

opportunities while you are scrolling

linkedin and the timing here

is really important because let's say

one of your competitors is making a post

and then two days later you start

reaching out to people

the memory will be fresh in the head of

your prospect so they will know what you

are talking about because if you start

the outreach two weeks after the post

they will completely forgot that they

have liked or commented the poster you

better be really reactive for this type

of outreach um if you want to look for

posts you can also use the linkedin

search

so let's say i want to look for post

about you know lead generation i can

write my keyword here and click on post

and here i'm gonna have all the posts

containing the keywords lead generation

so potentially i can do the same thing

copying to the posts

uh put it in front and burster and do

the same thing and here i can

potentially you know scroll

to find interesting posts and um i can

filter on past 24 hour and past week

yeah let's say you know past 24 hour to

a really fresh post and then you know

have this timing effect when i'm sending

my outreach campaigns once again you can

do it manually or use your favorite art

reach too now let's get to the third

technique stealing your competitor's

advent as indies the third technique is

pretty similar to the second one so the

first step is to look for linkedin

events organized by your competitors or

someone in your niche and for that we

are going to use the linkedin search

so

again

let's write lead generation

and click on events

here

okay let's scroll down a little bit

and let's say you know i know

i'm a cool email software

here i get a webinar inside to email

lead generation

and i got

133 attendees so obviously a really

qualified audience for my business if i

um building a cold email or the machine

tool for example

and the only thing i need to do here is

to click on attend

here

and then i will get access to all the

people

attending to this event so

you can see that now this button is

unlocked and

i can see

all these people and send them

direct messages i don't even need to be

connected to them

but here what we are going to do

is to

um

copy paste

this url here and

go back

to

photobooster.com click in solution

linkedin

write events

and select the linkedin event

guest export use this phantom

connect to linkedin and then

boom just

copy paste the url here

so

jb is like

a maximum i don't know

uh what is the limit here

um but let's say 150

and

another max line okay so save

manually none save and then launched

so as you can see you might not be able

to extract all the ite attendees uh in

one uh

in one launch in one's carving you may

have to launch it several time but

photobuster can manage that for you

so let's launch here the scrapping and

wait for the results so here the

extraction is finished and i can also

you know preview the file and you'll

have linkedin url full name first name

last name

title and degree of connection and once

again i can

take this list uh find the emails and

launch an outreach campaign on these

people i've also left an outreach

template in the first comment of this

video and by the way this is completely

free you don't need to pay for phantom

buster to do what i've just done the

notion of timing here is also really

important because you can choose to

reach out to these people before the

event

like asking them why they are interested

why they want to participate to this

event or reaching out to them after the

event asking them if they have enjoyed

the event and let's say for example

they reply you know i know the event was

not so good this is a golden opportunity

for you to you know present your service

or your product because

you know the person just have been

disappointed by one of your competitors

so this is a golden opportunity for you

to prove that your product or its

service is better little bonus for you

guys you can also do the same thing with

groups

so let's say your competitor has created

a linking group you can also write

keywords um and look for linear groups

here and from numbers to they also get

something to extract group members

so here linkedin group and export here

so you need to be part of the group to

extract the group members so first you

need to you know

uh so a number of this group so i will

have no trouble extracting the lists but

if you are not member of the group need

to first you know

send a request and you need your request

to be accepted to be able to

extract the members but the thing is

uh most cleaning groups are totally

inactive or full of spam

so

i i doubt you will find good

opportunities here because i don't know

any active

leading group with a good community you

know posting every day etc but maybe you

have one in your niche so you know i'm

telling that in case you have found the

only leading group active on linkedin

send me a message if you do

and remember if you are just starting

your business you don't need to build

your audience from scratch your audience

actually already exists on platforms

like linkedin facebook reddit slack

communities etc so just go find them

where they are already present and you

will see that it will be much easier

than starting from scratch if you want

more linkedin acts i advise you to check

this video here about how to bypass the

new linkedin weekly limitation on

connection request as you know you can

now only send 100 inventions per week

and in this video i show you how to send

300 400 500 even

invitations per week using three acts so

make sure to check the video if you are

interested by this topic see you guys

bye