"دونتس الفطير المشلتت".. مشروع Fati's قدروا يبهروا الشاركس بعد بيعهم ل 100 ألف قطعة دونتس

Summary

In this engaging video script, the founders of Fatiez, a successful donut brand in Egypt, share their inspiring entrepreneurial journey. Starting from a passion for baking, they leveraged content marketing and social media to grow their brand organically, achieving remarkable sales without a marketing budget. The script highlights their focus on quality, innovation, and customer satisfaction, which has propelled them to become a leading brand in a short span of time, reflecting their commitment to excellence and the potential for future expansion.

Takeaways

• 🚀 The founders of Fatiez, Abd Al Rahman Ahmad and Fatimah Ahmad, started their business with an investment of 3 million Egyptian pounds for a 10% stake in the company's value.
• 🍩 Fatiez is an Egyptian donut brand that has gained significant popularity, achieving over 400 million views on social media within less than eight months through 1000 pieces of content posted on TikTok and Instagram.
• 📈 In 2023, Fatiez managed to sell more than 100,000 donuts solely through social media without any marketing budget, showcasing the power of content marketing strategies.
• 📝 The success of Fatiez is attributed to their focus on content marketing, which they plan to continue as part of their marketing strategy, emphasizing being pioneers in this area.
• 👨‍🍳 Abd Al Rahman Ahmad discovered his passion for diet and baking at the age of 14, which led him to study and work professionally in the field, eventually co-founding Fatiez.
• 💡 The idea for Fatiez started when Abd Al Rahman and Fatimah decided to bring a unique donut brand to Egypt without any initial capital, focusing on quality and innovation.
• 🏆 Fatiez prides itself on offering a high-quality product that is different from what is currently available in the market, with a focus on taste, freshness, and variety.
• 🌐 The brand has a strong online presence, with all sales being conducted online, capitalizing on the convenience and reach of digital platforms.
• 📊 Fatiez has seen significant growth, with sales reaching 5 million Egyptian pounds in a year and a half, and they aim to expand their brand further.
• 🎉 The founders of Fatiez are proud of their achievements and are confident in the potential for growth, aiming to become a household name in the Egyptian market.
• 🤝 There is a discussion about potential investment in Fatiez, with the founders considering offers and conditions that would allow for further expansion and development of the brand.

Q & A

Who are the founders of Fatiez and what is their background?

The founders of Fatiez are Abd Al Rahman Ahmad and Fatimah Ahmad. Abd Al Rahman discovered his passion for diet and baking at the age of 14 and decided to study and work professionally in this field. Fatimah is the co-founder and chef of Fatiez.

What is the business model of Fatiez?

Fatiez operates an online business model, selling diet products primarily through social media platforms like TikTok and Instagram without any marketing budget.

How did Fatiez achieve its initial growth?

Fatiez achieved its initial growth through content marketing, creating and sharing content on social media platforms which helped them reach over 400 million views in less than eight months.

What was the sales volume of Fatiez in 2023?

In 2023, Fatiez managed to sell more than 100,000 pieces of donuts through social media.

What is the current valuation of Fatiez and what are they offering in return for investment?

The current valuation of Fatiez is 3 million Egyptian pounds for a 10% stake in the company.

What strategies did Fatiez use to differentiate themselves in the market?

Fatiez focused on quality that was not available in the market, unique flavors, and a unique size for their donuts, which was different from the standard size offered by competitors.

What is the revenue share model proposed by the investors for Fatiez?

The investors are proposing a revenue share model where they would take 5% of the annual revenue for five years, with a decreasing percentage each year.

What is the current market share of Fatiez in Egypt?

Fatiez claims to have a significant market share in Egypt, being one of the top brands in the donut market within a short period of time.

What are the future plans of Fatiez in terms of expansion?

Fatiez plans to expand by opening physical stores and introducing a delivery service to increase their presence across Egypt.

What are the terms of exclusivity being discussed for the product of Fatiez?

The terms of exclusivity being discussed include a period of five years during which the founders cannot produce their products for any other brand.

How does Fatiez ensure the freshness of their products?

Fatiez ensures the freshness of their products by delivering them the next day, maintaining a model that does not involve long-term storage.