How to grow on social media as an artist

Summary

In this sponsored video, the artist Blue shares tips for growing social media presence and engagement as an artist. They highlight the importance of consistency, quality, and community interaction. The video also introduces 'kle,' a user-friendly design platform with AI-powered tools for creating professional graphics effortlessly. Blue emphasizes the significance of a recognizable online presence and strategic hashtagging to increase visibility and reach, while also discussing the challenges of navigating social media algorithms and avoiding shadow bans.

Takeaways

• 🎨 Use design platforms like KLE to create professional graphics without expensive software and steep learning curves.
• 🚀 Prioritize growing your social media presence with a set goal and consistent effort to increase reach and opportunities.
• 🔄 Understand the social media algorithm and stay active by posting regularly to improve engagement and visibility.
• 👀 Engage with your audience by replying to comments and DMs to create a genuine connection and community around your art.
• 📈 Focus on engagement over follower count, as social media platforms prioritize content with high interaction.
• 👤 Maintain a recognizable online presence with a consistent profile picture, memorable username, and informative bio.
• 🌟 Post content that reflects your unique style and passion, and find a balance between trending topics and original work.
• 📈 Utilize hashtags effectively to categorize your work and make it easily discoverable by potential followers.
• 🚫 Be cautious of shadow banning by avoiding negative or vulgar language, even in a joking context.
• 🔍 Analyze the performance of your posts to understand what types of content resonate best with your audience.
• 🕊️ Be patient and give yourself time to grow on social media, understanding that building a following is a gradual process.

Q & A

What is the main topic of the video?

The main topic of the video is providing advice on how to grow social media presence and engagement as an artist.

What is the video sponsored by and what does it offer?

The video is sponsored by KLE, a design platform offering tools, templates, and a library of graphics to help users create stunning designs easily and without expensive software.

What are some features of KLE mentioned in the script?

KLE features include templates, illustrations, fonts, photos, icons, textures, and more, making it suitable for a wide range of design needs from business graphics to personal projects.

How does the speaker describe their experience with KLE's user interface?

The speaker describes KLE's user interface as easy to navigate, with a smooth workflow powered by AI, allowing for the creation of stunning designs in minutes.

What is the importance of consistency in posting on social media according to the script?

Consistency in posting helps improve engagement, reach more people, and stay at the forefront of the audience's mind. It also helps the algorithm notice the user's activity, leading to better visibility.

What does the script suggest about the relationship between posting frequency and engagement?

The script suggests that posting more frequently, while maintaining quality, can lead to higher engagement and better reach, as social media algorithms tend to favor active users.

Why is it recommended to engage with the audience on social media?

Engaging with the audience helps build a community around the artist's work, which can be motivating for the artist and also makes the audience more likely to interact with the content.

What advice does the script give regarding the use of profile pictures and usernames on social media?

The script advises using a profile picture that represents the artist and their work, and a username that is memorable, easy to say, and consistent across all platforms for better recognition.

How does the script address the issue of shadow banning on social media?

The script explains that shadow banning can occur due to the use of vulgar language or hate speech, and advises to follow community guidelines and be careful with the content posted, even in a joking manner.

What is the role of hashtags in promoting art on social media according to the script?

Hashtags help categorize and make the art discoverable by allowing people to search for specific terms related to the work, thus increasing its visibility among potential audiences.

What misconception about shadow banning does the script clarify?

The script clarifies that spam liking does not lead to shadow banning, but posting content with vulgar language or hate speech can result in shadow banning.

How does the script suggest dealing with a potential shadow ban?

The script suggests reviewing and removing any content that may have violated community guidelines and giving it time for the shadow ban to be lifted.

What factors does the script identify as potentially causing a piece of art to 'flop' on social media?

Factors include the piece not being from a popular media, being very different from the artist's normal work, or the artist not having a significant presence in the fandom related to the piece.

What does the script suggest for an artist looking to grow their social media presence?

The script suggests being consistent, patient, and giving oneself time to grow an audience, while also creating content that is useful or relatable to others.

Outlines

00:00

🎨 Embracing Creativity with KLE Design Tools

The speaker introduces themselves as 'Blue' and dives into a sponsored content segment for KLE, a design platform offering user-friendly tools, templates, and graphics. They highlight KLE's ease of use, vast library of design elements, and AI-powered workflow that simplifies the creative process. Blue shares their personal experience, noting how quickly they were able to create appealing designs without prior design experience. The platform is recommended for a wide range of users, from small business owners to personal users, emphasizing its versatility for various design needs.

05:03

📈 Maximizing Social Media Engagement for Artists

Blue transitions to discussing strategies for growing social media presence and engagement as an artist. They emphasize the importance of having a clear goal, being consistent, and understanding the social media algorithm. They advise on the frequency of posting, the importance of being active, and balancing quantity with quality. Additionally, they touch on the benefits of reposting past work to maintain visibility and consistency, and the impact of audience interaction on visibility and growth.

10:09

🤝 Building Community and Crafting an Online Identity

The speaker focuses on the significance of audience engagement, suggesting that artists should interact with their followers through comments and direct messages to foster a sense of community. They stress the importance of prioritizing engagement over the number of followers, as social media platforms prioritize content with high interaction. Blue also discusses the importance of having a recognizable online presence, including profile pictures, usernames, and bios that represent the artist and their work, and the consistency of these elements across platforms.

15:13

🌟 Leveraging Trends and Developing a Unique Artistic Style

Blue explores the balance between creating content that is trending and developing a unique style that reflects the artist's passion. They discuss the benefits of posting fan art and trendy content for visibility while cautioning against over-reliance on trends that might overshadow original work. The speaker encourages artists to find a balance, incorporating trends into their unique style, and to share the backstory of original characters to foster audience attachment. They also address the importance of an aesthetic and content style that is distinctive and recognizable.

⚠️ Avoiding Shadow Banning and Effective Hashtag Usage

The final paragraph addresses the misconceptions about shadow banning on social media, clarifying that spam liking does not cause it, but negative behavior such as hate speech can. Blue shares a personal anecdote about a shadow ban experience and advises on how to recover from it. They also discuss the effectiveness of hashtags in reaching a wider audience and the importance of using relevant hashtags to increase the discoverability of art. The speaker concludes with advice on giving oneself time to grow on social media and not to be disheartened by fluctuations in engagement.

Keywords

💡Social Media

Social Media refers to digital platforms that allow individuals to create and share content or participate in social networking. In the context of the video, it is the primary channel through which the artist grows their audience and engagement. The script mentions the importance of being active on social media to improve reach and mentions platforms like Instagram and YouTube as examples.

💡Engagement

Engagement, in the video's context, pertains to the interactions that users have with content on social media, such as likes, comments, shares, and views. It is crucial for artists as it indicates the level of interest and connection their audience has with their work. The script emphasizes the need for artists to prioritize engagement to grow their presence on social media.

💡Algorithm

The Algorithm in the script refers to the set of rules that social media platforms use to rank content and determine what users see on their feeds. It plays a significant role in how visible an artist's work is to their audience. The video mentions that being active and consistent can help get noticed by the algorithm, thus improving reach.

💡Consistency

Consistency in the video script means regularly posting content on social media without long gaps. It is highlighted as a key factor in maintaining audience interest and improving visibility on social media platforms. The speaker advises posting at least once or twice a week to keep the audience engaged.

💡Kle

Kle, as mentioned in the script, is a design platform that offers tools, templates, and a library of graphics to help users create visually appealing designs. It is presented as user-friendly and efficient, with features that simplify the creative process for artists, which is relevant to the video's theme of growing as an artist on social media.

💡Profile Picture

A Profile Picture in the script is the image that represents an artist on their social media profile. It is important because it is often the first visual that people associate with the artist and their work. The video suggests that it should represent the artist's style and be consistent across platforms.

💡Username

A Username is the unique name that identifies an artist on social media platforms. The script emphasizes the importance of having a memorable and consistent username that is easy to spell and pronounce. It helps in making the artist recognizable and easy to find across different platforms.

💡Hashtagging

Hashtagging in the video refers to the practice of adding hashtags to a post to categorize it and make it discoverable by others searching for content under those hashtags. It is a strategy to increase the visibility of an artist's work on social media and connect with an audience interested in similar content.

💡Shadow Ban

A Shadow Ban in the script is a practice by social media platforms where content is less visible or not shown in searches or feeds due to violations of community guidelines. The video warns against behaviors that could lead to a shadow ban, such as using hate speech or vulgar language.

💡Trends

Trends in the video script refer to popular topics, themes, or styles that are currently favored by a large number of people on social media. The speaker advises artists to be aware of trends and possibly incorporate them into their work to increase visibility and engagement.

💡Unique Style

Unique Style is mentioned in the context of having a recognizable artistic signature or aesthetic that distinguishes an artist's work from others. The video encourages artists to develop their unique style to stand out and be memorable to their audience.

Highlights

Introduction to sponsored content by kle, a user-friendly design platform offering tools and graphics.

Emphasis on the ease of use and navigation of kle's interface with a wide range of design features.

Personal experience with kle, highlighting its quick learning curve and fun design process.

The diversity of options in kle, allowing for experimentation with aesthetics, textures, and clip art.

The impressive text options in kle that cater to typography enthusiasts.

Kettle's AI-powered workflow enabling fast design creation.

Recommendation of kle for various design needs, from business cards to personal journals.

Advice on growing social media presence and engagement as an artist.

The importance of having a set goal and consistent effort in growing one's reach.

Discussion on the social media algorithm and its impact on engagement and visibility.

The significance of posting consistently and the benefits of an active social media presence.

Balancing posting frequency with the quality of work to avoid burnout.

Engaging with the audience through comments and direct messages to build a community.

The importance of profile pictures, usernames, and bios in establishing an online presence.

Tips on creating a unique and recognizable content style to stand out among other artists.

The misconception about shadow banning and the importance of following community guidelines.

The effectiveness of using hashtags to increase the discoverability of artwork.

Strategies for identifying what type of content is likely to perform well on social media.

Encouragement to be patient and consistent in growing one's social media presence.

Transcripts

hello I'm blue and today I'll be giving you  some advice on how to grow your social media  

and engagement as an artist but before I start  this video is sponsored by kle kle is a designed  

platform that offers design tools templates and  library of Graphics to help users create stunning  

graphics and Designs are you ready to let your  creativity flow without dealing with expensive  

softwares and those never- ending learning  curves well check out kle it's hands down the  

most userfriendly designed platform around and the  best part it works right in your rib brows kle is  

really easy to use and its interface is easy to  navigate with tons of features from templates to  

illustrations fonts photos icons textures and more  whether you're a small business owner aiming to  

create eye-catching posters professional business  Graphics logos or need a design for more personal  

use kle has got you covered I decided to remake  one of my older commission pages and wow it's so  

user friendly it normally takes me a while to grb  something especially in new program but with kle  

I was able to figure it out relatively easily so  I had actually way too much fun playing around in  

the software I'll be honest just clicking around  the dragging items I thought it looked nice into  

a page was a lot of fun I have no design Mojo So  for me this is incredible to be able to like make  

something that looks like this without really  having the experience in it K's diverse options  

allowed me to experiment with different atheistic  Vibes and textures and clip art I was definitely  

most impressed by the text options there's so  much to do and play around with and definitely  

made my inner typography note happy what really  sets ketle apart is the lightning fast workflow  

thanks to its super smooth workflow powered by  AI you can create stunning designs in minutes  

Kettle isn't just for posters you can make designs  from business cards to website Banners To labels  

and even your own journals the possibility  is truly endless I wholeheartedly recommend  

ketle to anyone in need of a userfriendly design  software that's not on simplifies the creative  

process but also turns it into an enjoyable and  enriching experience it's perfect for those who  

want to make stunning designs without the hassle  if you're interested in giving kle a try you can  

find the link in my video description try kle  for free and unlock your creative potential  

with kle today thank you again tequ and now on to  the video I've been posting online for the past 7  

years now and in those seven years I've seen so  much online but since I've been online for such  

a long time I've been able to notice what works  well on social media and how to grow engagement  

as an artist having a good amount of reach as an  artist isn't just for the likes it's also good if  

you're planning on doing it fulltime having a lot  of people engage and see your work will help with  

future opportunities and projects especially if  you're not planning on going to college or school  

and won't be able to organically grow a network  and a community in this way social media isn't  

very kind to artists I think this is very obvious  especially for an artist that has already been  

posting on social media so please try not to let  the number discourage you now let's get started  

with the first point prioritize growing having  a set goal and putting in the work to grow your  

reach is significant it likely won't just happen  on its own though in some cases you might be lucky  

that this happens out of nowhere but this is very  rare being set and motivated to put the work in  

that is required to grow and invest yourself  and time into your artwork and alll presence  

is important and this is a constant effort  consistency and the algorithm let's talk about  

social media itself and the dreaded algorithm  this is the part I've been observing for a long  

time and it's something I don't really care about  myself at this point which has made my engagement  

go down a lot but I really don't have the brain  power to care about that as much anymore after 7  

years online I went to pop on like once a week  and disappear again for a month obviously this  

isn't very good for my engagement but do as I say  not as I do social media likes active users being  

active will improve your engagement and your art  will reach more people people post actual art once  

a week if possible I post twice a month and that's  usually good enough but the more you can upload in  

a consistent schedule the better your reach will  be at the end of the day being active will make  

getting noticed by the algorithm a lot easier  and help people remember you and your work you  

want to stay at the Forefront of your audience  mind and to do this you must stay consistent  

though remember quality of your quantity so don't  compromise the quality of your work for the sake  

of posting frequently a good way to avoid this  type of burnout is having a posting schedule and  

repost a lot of all the work that you've really  posted in the past this can help you maintain  

consistency without feeling overwhelmed plus it  shows off the old the work people probably haven't  

seen before here's some proof that posting a lot  will help with engagement when I was posting a  

lot on my doodle account because these are Doodles  and easier to pump out so to say it grew so much  

faster with my main account that for a while  it suppressed my main account in engagement  

and follower account the reason I was posting like  three times a week on the sketch account while I  

was only posting once a month on the other even if  the three times a week art wasn't as high quality  

as the work on my main account social media likes  the fact that I was posting more on there so they  

recommended my account more to other people so  it grew a lot faster so moving on to engaging  

with your audience reply and talk to people in  your comments and DMS ask people's opinions and  

create genuine connection having a community  around your art will help you stay motivated  

plus it's nice interacting with people who are  on the same Vib as you so engagement over numbers  

concentrate more on engagement than follower  account follower account can be very useless  

Believe It or Not Instagram or any other social  media platform hides your post from your followers  

if your engagement is low but if you have a lot  of people interacting with your content constantly  

your art will perform a lot better because the  social media platform will recommend your art  

to more people in other words you can have 10,000  followers and get no engagement it's cocky I get  

it but social media is like a death trap on its  own take care of your mental health even while  

trying to grow on social social media speaking of  Engagement your online presence is crucial let's  

discuss profile pictures usernames and bios so  your look your online presence will be the first  

thing people perceive of you so having a look that  is recognizable is important perer pictures and  

usernames have a perer picture that represents  you and your artwork perect pictures are the  

first thing people will see of your profile and  will be a representation of who you are and what  

you offer if you have some random perer picture  the chances people are going to assume you do art  

is going to be quite small sometimes I scroll  through my story revews and I see a profile  

picture that looks like it has good art so I click  on it and I check out the profile to see if like  

this person has the same art as their profile  picture normally it's not it's just a random  

person with good art as their profile picture  but it's a good example of how your profile  

picture can grab someone's attention so make sure  your profile picture represents your artwork if  

you're already a pretty big artist having some  random perect piure is okay since you already  

have the reach you want like mine is is done by  B dles on Instagram it doesn't really represent  

my art style but I've had it for such a long time  that it's kind of just like represents me at this  

point also something very very important try not  to change your profile picture every couple of  

days so your profile picture is normally what  people will remember about you and not always  

your username if you're changing it every couple  of days people are going to get confused pretty  

fast as to who you are and when they followed you  so let's talk about usernames this is important  

to have a username that is memorable and easy to  say it's disting notable and it's spelled easy if  

your name is like something like digital artist  1234 it's likely to be forgotten overlooked it's  

overused and oversaturated name and you won't  stick out in people's head because it's just a  

word there's nothing unique or significant about  digital artist 1 2 3 4 You are a digital artist  

but you want to have your own name attached that  so if you have a name that sticks out and is easy  

to say remember it'll be more easy for people  to look up and you'll be more likely to stick  

in someone's head normally two words or plan words  is easy to remember so like a good example of this  

is parallel it rolls with a tongue it's easy to  say plus it has something that stands out of it  

the O is not an O It's a zero it's not just the  word parallel but it has something that stands out  

about it also make sure your username is the  same across all platforms so it's easy to be  

recognized and to find your on other platforms bu  onf important you can give some basic information  

about yourself leave a joke be professional  it doesn't really matter some artists like to  

involve their person lives and some don't it  really depends on what kind of person you are  

or how personal you want to get like with your  audience now let's get to the actual content  

you make and how to get people to notice or how  I did it at least and to be honest I don't know  

how the hell it worked so here is the most cliche  one post what is currently trending or popular a  

lot of my reach came from really popular fandoms  I draw for people generally will like and follow  

content that they are familiar with like their  favorite characters or their favorite trends for  

example it's pretty easy to see what is doing  well right now like trending fandoms or Trends  

look at hashtag and other artist works and see  how they're performing though I would be careful  

with doing this too much since if you post a lot  of fan art and trendy stuff this will be what  

your audience expects from you and your original  art will go looked especially if your original  

art is something that you're very passionate  about this can like really demotivate you now  

if you're an artist that wants to post just  fan art that's perfectly fine go ahead but if  

you're aiming to post more passion work or OC work  you're going to have to find a balance so find a  

balance between the passion arry post and what is  currently trending doing Trends can enhance your  

visibility but it's important to create content  that reflects your Unique Style and passion you  

can incorporate what is trending in your regular  work by doing the trend with your own Twisted this  

will help widen your audience without without  compromising your artistic identity if you're  

planning on posting more OC content make sure you  share them their backstory and their personality  

with your audience so they can learn about who  they are and grow attached to them as well a  

lot of OC content goes unnoticed because people  aren't familiar with the character and probably  

don't care to engage with the post this isn't to  say your OC isn't interesting people love what  

it's familiar to them this is why fan out does  so well because people are familiar with the  

character and the reason behind the art so if your  OC is very interesting behind the scenes you got  

to put that out there and allow people to learn  and become familiar with them through what your  

love at the end of the day people will be were  drawn to something you put thought and emotion  

to this kind of ties into the first point people  want something they are familiar with and whether  

that pce be with a lot of emotion character they  fall in love with or overall just really put your  

art if you put the love and dedication into your  work and you're drawing the things that you're  

truly passionate about so now let's talk about the  atheistic and the content style so have something  

that is unique to your content something that is  recognizable something that will make people go  

yes this is insert artist names art that can be  a color palette characters background art style  

Line work coloring whatever you want to sprinkle  in there have something that is your ear and  

will help you stand out amongst other artists this  ties into drawing what you love you will naturally  

develop something unique to you if you're drawing  from Passion and for something you love there's  

something very important you don't want to stay in  the box of this is my thing you should definitely  

be open to growing and allowing yourself to find  other things that represent you now if growing  

your social media and getting lots of likes is  something you're passionate about go ahead there's  

nothing wrong with that either now let's talk  about getting Shadow band here's a misconception  

about getting Shadow band spam liking does not  equal to a shadow ban or social media hiding  

your posts it's very unlikely that other people  will get your post hidden or shadowban but you  

yourself can cause it vulgar language hate speech  anything that is incredibly negative will get you  

Shadow bound so be careful of the words you use  even in a jokey way for example I once said to  

My OC in a story I said this ugly little man I  really hate him in a joking way on Instagram and  

Instagram removed the story for hate speech and  I got shed a banned for a little while after that  

so be extra careful what you post even if it's  a joke because social media can't like recognize  

that like this is your character and you're just  making a joke about them it's important to follow  

the guidelines and the community standards on the  social media you're posting on so if you want to  

check if you're Shadow band you can easily do  this post something using a hashtag and see  

if you actually end up in the hashtag or see if  you're getting recommended in people's feeds if  

you are Shadow band there's a way you can recover  is is to review where the issues might lie so if  

you've posted something something hateful or  maybe a vulgar speech remove it and give it  

time cuz over time your Shadow band will stop now  let's talk about hashtagging work hashtags work in  

the way that allows people to search up a specific  term that correlates with your work and it's easy  

to look out it also groups your work with other  works that have been hashtagged similarly so  

make sure you hashtag your work with hashtags that  correspond with your art the first five hashtags  

work so keep them short and descriptive so since  I've been posting online I know the algorithm  

pretty well I'll show you examples of how I know  P will flop or how I know it'll do okay I'm mostly  

on Instagram and YouTube so I'll stick to those  so this is I'm not always 100% right these are  

just estimates and normally they're like 60% I  guess okay like this is going to do good this  

is not going to do good so if the content is  very colorful and eye catching it usually do  

very well and I know people just really like to be  blasted with pretty colors and satisfying patterns  

and and just pretty things it's that like nor just  draws people to like look at the post and like and  

interact with it so the piece has been made out of  a feeling or an emotion so like vent art it'll do  

pretty good because people will relate to it and  feel connected to the piece since they relate to  

like the feeling or what I'm trying to represent  in it people like having their feelings portrayed  

and something that they can relate to if your post  has useful information and can help people this  

makes people want to interact with it increasing  the reach so like process art tutorials opinions  

questions Etc if you share your experience with  people people are more likely going to want to  

like interact and ask questions and yeah and  very obvious if it's fan art from popular media  

like when I drew Wednesday and it was really  popular or I drew n Mona it also did very good  

but that's because at the time it just trending  if I try drawing Wednesday now it's probably not  

going to do as good as it did back then so here's  how I know a piece is probably going to flop the  

piece isn't from a popular media or I've never  interacted with this fand before like this fom  

is like kind of Niche maybe a little bit smaller  like for example here is a piece that I did for  

sponsorship I did it for a game it's pretty  popular but none of my followers like know me  

for doing work for this fandom so it didn't do as  good and like the fandom isn't like as big as like  

let's say like Wednesday was at that time so it  didn't really like get put onto people's Pages yes  

I hope this makes sense so just like if you're  going to pop up randomly in a fandom and like  

you don't have a lot of reach in that fandom it's  probably not going to do that well at first until  

you start like regularly posting in that fandom  if the piece is very different from my normal  

work like my work like my normal work being very  colorful then boom he's a low saturated depressed  

looking piece it's probably not going to do as  well as my other work I don't really know how  

this works but staying a little bit consistent  on like what you post I don't know that works  

it's real shitty because like sometimes I really  want to do something outside of just color blasted  

work but social media you know and unfortunately  sometimes it just doesn't do well and that's okay  

social media is unfair especially towards artists  so don't feel bad or like isn't worth a lot when  

you're engaged with is low this just happens  unfortunately so try not let the ups and downs  

get to you so I've been posting online for a very  long time uh it took me a very long time to like  

get the reach I'm at now and a lot of the reason  why I have the reach that I have now is because  

of popular media that I've been posting in for  a long time um and because of like the content  

that I make like tutorials and stuff is useful  towards people so give yourself time to grow your  

social media give yourself time to like create  an audience that will interact with your pieces  

and stay consistent uh yes so I hope this helps  thank you for watching especially to the end I  

wish you the best of luck with your art journey  and I'll will see you in the next video bye