How to grow on social media as an artist

Summary

In this sponsored video, the artist Blue shares tips for growing social media presence and engagement as an artist. They highlight the importance of consistency, quality, and community interaction. The video also introduces 'kle,' a user-friendly design platform with AI-powered tools for creating professional graphics effortlessly. Blue emphasizes the significance of a recognizable online presence and strategic hashtagging to increase visibility and reach, while also discussing the challenges of navigating social media algorithms and avoiding shadow bans.

Takeaways

• 🎨 Use design platforms like KLE to create professional graphics without expensive software and steep learning curves.
• 🚀 Prioritize growing your social media presence with a set goal and consistent effort to increase reach and opportunities.
• 🔄 Understand the social media algorithm and stay active by posting regularly to improve engagement and visibility.
• 👀 Engage with your audience by replying to comments and DMs to create a genuine connection and community around your art.
• 📈 Focus on engagement over follower count, as social media platforms prioritize content with high interaction.
• 👤 Maintain a recognizable online presence with a consistent profile picture, memorable username, and informative bio.
• 🌟 Post content that reflects your unique style and passion, and find a balance between trending topics and original work.
• 📈 Utilize hashtags effectively to categorize your work and make it easily discoverable by potential followers.
• 🚫 Be cautious of shadow banning by avoiding negative or vulgar language, even in a joking context.
• 🔍 Analyze the performance of your posts to understand what types of content resonate best with your audience.
• 🕊️ Be patient and give yourself time to grow on social media, understanding that building a following is a gradual process.

Q & A

What is the main topic of the video?

The main topic of the video is providing advice on how to grow social media presence and engagement as an artist.

What is the video sponsored by and what does it offer?

The video is sponsored by KLE, a design platform offering tools, templates, and a library of graphics to help users create stunning designs easily and without expensive software.

What are some features of KLE mentioned in the script?

KLE features include templates, illustrations, fonts, photos, icons, textures, and more, making it suitable for a wide range of design needs from business graphics to personal projects.

How does the speaker describe their experience with KLE's user interface?

The speaker describes KLE's user interface as easy to navigate, with a smooth workflow powered by AI, allowing for the creation of stunning designs in minutes.

What is the importance of consistency in posting on social media according to the script?

Consistency in posting helps improve engagement, reach more people, and stay at the forefront of the audience's mind. It also helps the algorithm notice the user's activity, leading to better visibility.

What does the script suggest about the relationship between posting frequency and engagement?

The script suggests that posting more frequently, while maintaining quality, can lead to higher engagement and better reach, as social media algorithms tend to favor active users.

Why is it recommended to engage with the audience on social media?

Engaging with the audience helps build a community around the artist's work, which can be motivating for the artist and also makes the audience more likely to interact with the content.

What advice does the script give regarding the use of profile pictures and usernames on social media?

The script advises using a profile picture that represents the artist and their work, and a username that is memorable, easy to say, and consistent across all platforms for better recognition.

How does the script address the issue of shadow banning on social media?

The script explains that shadow banning can occur due to the use of vulgar language or hate speech, and advises to follow community guidelines and be careful with the content posted, even in a joking manner.

What is the role of hashtags in promoting art on social media according to the script?

Hashtags help categorize and make the art discoverable by allowing people to search for specific terms related to the work, thus increasing its visibility among potential audiences.

What misconception about shadow banning does the script clarify?

The script clarifies that spam liking does not lead to shadow banning, but posting content with vulgar language or hate speech can result in shadow banning.

How does the script suggest dealing with a potential shadow ban?

The script suggests reviewing and removing any content that may have violated community guidelines and giving it time for the shadow ban to be lifted.

What factors does the script identify as potentially causing a piece of art to 'flop' on social media?

Factors include the piece not being from a popular media, being very different from the artist's normal work, or the artist not having a significant presence in the fandom related to the piece.

What does the script suggest for an artist looking to grow their social media presence?

The script suggests being consistent, patient, and giving oneself time to grow an audience, while also creating content that is useful or relatable to others.