LTST Intro

Joseph Lugtu

25 Jun 202401:15

Summary

TLDRIn this insightful video, Yosh, the founder of S, reveals the secret behind brands like Gymshark and Obv's social media dominance: long-term influencer partnerships. He emphasizes the shift from transactional influencer marketing to building enduring relationships that span years. The video aims to reframe the mindset of marketers and guide them on creating powerful, lasting partnerships that can propel their brands to social media success in 2025 and beyond.

Takeaways

💡 Influencer marketing is not just a transactional or one-time effort for brands like Gym Shark and Obv, but a long-term strategy.
🤝 These brands have built lasting relationships with influencers over years, which is key to their social media dominance.
🔄 The video suggests that one-off influencer campaigns may not be effective in 2025 and beyond, emphasizing the need for ongoing partnerships.
🚫 The speaker, Yosh, warns against expecting immediate sales from paying influencers without building a relationship.
📚 Yosh is the founder of S and has experience working with hundreds of brands to transition from one-off to ongoing influencer partnerships.
🤔 The video aims to reframe the mindset around influencer partnerships, moving away from short-term gains to long-term success.
💼 The speaker will show what most brands get wrong about influencer partnerships and how to correct these approaches.
🏆 Building powerful and lasting partnerships with influencers is presented as a way to dominate social media effectively.
📈 The script implies that long-term influencer relationships can lead to sustainable growth and brand recognition.
📝 The video is structured to first identify common mistakes and then offer solutions for building successful influencer partnerships.

Q & A

What is the main focus of the video?
-The video is focused on explaining why certain brands, like Gym Shark and Obv, dominate social media and how to build long-term influencer partnerships.
Why do brands like Gym Shark and Obv seem to dominate social media?
-These brands dominate social media because they don't treat influencer marketing as a one-time transaction but build long-term relationships with influencers.
What is the problem with one-off and transactional influencer campaigns?
-One-off and transactional campaigns may not be effective in the future, as they lack the ongoing relationship and trust that long-term partnerships can provide.
Who is the speaker in the video?
-The speaker is Yosh, the founder of a company that has worked with hundreds of brands on influencer marketing.
What is the name of the company founded by Yosh?
-The name of the company is not provided in the transcript.
What does Yosh's company do for brands?
-Yosh's company helps brands transition from one-off influencer campaigns to more ongoing, long-term partnerships.
What is the main message Yosh wants to convey about influencer partnerships?
-Yosh wants to convey that building powerful, lasting partnerships with influencers is key to dominating social media.
What is the future outlook for brands still using transactional influencer campaigns?
-The future outlook is that transactional campaigns may not work as effectively in 2025 and beyond, as the market shifts towards long-term partnerships.
What is the purpose of the video according to Yosh?
-The purpose of the video is to reframe the mindset of viewers regarding influencer partnerships and to show what most brands get wrong about them.
What are the key takeaways from the video script?
-The key takeaways are the importance of building long-term influencer relationships, the ineffectiveness of transactional campaigns in the future, and the need to change the approach to influencer marketing.
How can brands benefit from building long-term influencer partnerships?
-Brands can benefit by establishing trust, consistency, and a deeper connection with their audience, which can lead to more effective marketing and sales.

Outlines

00:00

😀 Introduction to Long-Term Influencer Marketing

The video script introduces the concept of long-term influencer marketing, emphasizing the importance of building lasting relationships with influencers rather than one-time transactions. Brands like Gym Shark and Obv are highlighted as examples of companies that have successfully dominated social media by establishing long-term partnerships. The speaker, Yosh, identifies the need to shift mindset from transactional campaigns to ongoing relationships and promises to reveal common mistakes made by brands in influencer partnerships and how to build powerful, lasting ones.

Mindmap

Keywords

💡Influencer Marketing

Influencer marketing is a strategy where brands collaborate with individuals who have a significant following on social media to promote their products or services. It is a form of word-of-mouth marketing that leverages the influencer's credibility to influence the audience's purchasing decisions. In the video, it is highlighted as a key strategy for brands like Gym Shark and Obv to dominate social media, emphasizing the importance of building long-term partnerships rather than one-time transactions.

💡Long-term Partnerships

Long-term partnerships refer to ongoing relationships that are built and sustained over time. In the context of the video, these partnerships are between brands and influencers, where the collaboration extends beyond a single campaign. The video suggests that building such relationships is crucial for brands that aim to maintain a strong presence on social media platforms in the long run.

💡Transactional

Transactional, in the video, refers to one-time exchanges or deals where there is no expectation of a continued relationship. The speaker contrasts this with the long-term influencer partnerships that brands should aim for. The term is used to describe the outdated approach of paying influencers for immediate sales without considering the value of a sustained relationship.

💡Social Media Domination

Social media domination is the ability of a brand to have a significant and leading presence on social media platforms. The video script mentions brands like Gym Shark and Obv that have achieved this through effective influencer marketing strategies. It implies that building long-term relationships with influencers is a pathway to achieving such domination.

💡One-off Campaigns

One-off campaigns are marketing efforts that are executed once and not intended to be repeated. The video suggests that this approach may not be effective in the future, as it contrasts with the more sustainable and impactful long-term partnerships that the speaker advocates for.

💡Yosh

Yosh is the name of the founder of 's, a company mentioned in the video that has worked with hundreds of brands. He is the presenter who shares insights on influencer partnerships and aims to reframe the mindset of viewers regarding influencer marketing strategies.

💡Influencer Partnerships

Influencer partnerships are collaborative agreements between brands and social media influencers to promote products or services. The video emphasizes that these partnerships should be powerful and lasting, rather than short-lived and transactional, to achieve success in social media marketing.

💡Brands

In the script, brands refer to companies that are looking to enhance their presence and sales through social media marketing. The video discusses how these brands can benefit from establishing long-term relationships with influencers instead of relying on one-off campaigns.

💡Gym Shark

Gym Shark is mentioned in the script as an example of a brand that has successfully dominated social media through effective influencer marketing strategies. It serves as a case study to illustrate the benefits of building long-term partnerships with influencers.

💡Obv

Obv, like Gym Shark, is used in the script as an example of a brand that has achieved social media domination. It highlights the importance of influencer marketing and the strategy of forming long-term partnerships as a key to success.

💡Olop

The term 'Olop' appears to be a mispronunciation or typo in the script, possibly referring to another brand that has successfully utilized influencer marketing to dominate social media. However, without further context, it's challenging to provide a precise explanation or definition.

Highlights

Brands like Gym Shark, Obv, and Oop dominate social media due to their long-term influencer partnerships.

Influencer marketing is not seen as a one-time transaction but a relationship that lasts for years.

Building long-term relationships with influencers is key to success in 2025 and beyond.

Yosh, the founder of S, shares insights on transitioning from one-off to ongoing influencer partnerships.

S has helped hundreds of brands move from transactional to long-term influencer relationships.

The video aims to reframe the mindset on influencer partnerships for brands.

Most brands get it wrong when it comes to influencer partnerships.

The video will reveal how to build powerful and lasting influencer partnerships.

Dominating social media requires a shift from short-term to long-term influencer strategies.

The importance of ongoing influencer campaigns over one-off efforts.

The outdated nature of transactional influencer campaigns in the current social media landscape.

The need for brands to adapt their influencer marketing strategies for long-term success.

The video provides a guide for brands to build lasting partnerships with influencers.

The shift in influencer marketing from expecting immediate sales to building relationships.

The future of influencer marketing lies in nurturing long-term partnerships rather than quick transactions.

The video serves as a starting point for brands to rethink their approach to influencer marketing.