LTST Intro

Summary

In this insightful video, Yosh, the founder of S, reveals the secret behind brands like Gymshark and Obv's social media dominance: long-term influencer partnerships. He emphasizes the shift from transactional influencer marketing to building enduring relationships that span years. The video aims to reframe the mindset of marketers and guide them on creating powerful, lasting partnerships that can propel their brands to social media success in 2025 and beyond.

Takeaways

• 💡 Influencer marketing is not just a transactional or one-time effort for brands like Gym Shark and Obv, but a long-term strategy.
• 🤝 These brands have built lasting relationships with influencers over years, which is key to their social media dominance.
• 🔄 The video suggests that one-off influencer campaigns may not be effective in 2025 and beyond, emphasizing the need for ongoing partnerships.
• 🚫 The speaker, Yosh, warns against expecting immediate sales from paying influencers without building a relationship.
• 📚 Yosh is the founder of S and has experience working with hundreds of brands to transition from one-off to ongoing influencer partnerships.
• 🤔 The video aims to reframe the mindset around influencer partnerships, moving away from short-term gains to long-term success.
• 💼 The speaker will show what most brands get wrong about influencer partnerships and how to correct these approaches.
• 🏆 Building powerful and lasting partnerships with influencers is presented as a way to dominate social media effectively.
• 📈 The script implies that long-term influencer relationships can lead to sustainable growth and brand recognition.
• 📝 The video is structured to first identify common mistakes and then offer solutions for building successful influencer partnerships.

Q & A

What is the main focus of the video?

The video is focused on explaining why certain brands, like Gym Shark and Obv, dominate social media and how to build long-term influencer partnerships.

Why do brands like Gym Shark and Obv seem to dominate social media?

These brands dominate social media because they don't treat influencer marketing as a one-time transaction but build long-term relationships with influencers.

What is the problem with one-off and transactional influencer campaigns?

One-off and transactional campaigns may not be effective in the future, as they lack the ongoing relationship and trust that long-term partnerships can provide.

Who is the speaker in the video?

The speaker is Yosh, the founder of a company that has worked with hundreds of brands on influencer marketing.

What is the name of the company founded by Yosh?

The name of the company is not provided in the transcript.

What does Yosh's company do for brands?

Yosh's company helps brands transition from one-off influencer campaigns to more ongoing, long-term partnerships.

What is the main message Yosh wants to convey about influencer partnerships?

Yosh wants to convey that building powerful, lasting partnerships with influencers is key to dominating social media.

What is the future outlook for brands still using transactional influencer campaigns?

The future outlook is that transactional campaigns may not work as effectively in 2025 and beyond, as the market shifts towards long-term partnerships.

What is the purpose of the video according to Yosh?

The purpose of the video is to reframe the mindset of viewers regarding influencer partnerships and to show what most brands get wrong about them.

What are the key takeaways from the video script?

The key takeaways are the importance of building long-term influencer relationships, the ineffectiveness of transactional campaigns in the future, and the need to change the approach to influencer marketing.

How can brands benefit from building long-term influencer partnerships?

Brands can benefit by establishing trust, consistency, and a deeper connection with their audience, which can lead to more effective marketing and sales.