12 Trends in Social Media Marketing for 2024

Summary

This video explores 12 key social media marketing trends for 2024-2025, focusing on how brands and creators can thrive in the evolving digital landscape. It highlights YouTube's dominance, the rise of the creator economy, and the shift towards social media platforms for product research. Other trends include the power of short-form video, the importance of authenticity, AI-driven content, and influencer marketing. Building active online communities, social commerce, and agility in adapting to new changes are also emphasized as critical factors for success in the fast-moving world of social media.

Takeaways

• 📝 YouTube has become the most effective social media platform for brands, surpassing Facebook and Instagram, with a significant 79% growth year-over-year.
• 👤 The creator economy is booming, with one in five people identifying as creators, highlighting the influence creators have on consumer behavior.
• 💵 Consumers are increasingly turning to social media for brand research, with a 47% increase from last year, shifting away from traditional search engines.
• 💲 There's a growing trend towards social media commerce, with platforms like Instagram, TikTok, and Facebook offering high ROI for social selling.
• 📱 Authenticity is favored over high production value in content, with 63% of consumers preferring genuine, relatable content.
• 📵 Short-form videos continue to be highly effective, especially on TikTok and Instagram, driving significant engagement.
• 💵 AI tools are becoming indispensable for social media marketers, with 80% planning to use AI for content creation and tailoring to specific audiences.
• 💳 Building active online communities is crucial for social media success in 2024, with 86% of marketers considering it essential.
• 💲 Influencer marketing remains a powerful tool, with micro-influencers often providing better engagement and ROI compared to larger influencers.
• 📱 Challenging norms in social media marketing can lead to explosive growth, as demonstrated by brands like Stanley that pivoted to target new audiences.
• 📱 Authentic content creation that reflects human brand values is essential for building trust and loyalty with consumers.
• 💵 Social commerce and search are areas with significant growth potential, requiring brands to optimize their social media shops and engage with shoppers in real time.
• 💵 Being agile and responsive to new trends and platform changes is key to success in social media marketing in 2024 and beyond.

Q & A

What is the main focus of the video?

The video focuses on social media marketing trends for 2024 and 2025, offering insights and strategies for businesses, creators, and marketers to thrive in the ever-changing digital landscape.

Why is YouTube considered the most effective social media platform for brands?

YouTube has overtaken platforms like Facebook and Instagram due to its 79% growth year-over-year and its ability to engage audiences through both long-form and short-form videos, making it a sustainable medium for brands.

What is significant about the statistic that 'one in five people now consider themselves creators'?

This statistic highlights the growing influence of the creator economy, showing that individual creators can significantly impact consumer behavior and brand success, as demonstrated by the example of YouTuber Marques Brownlee.

How are consumers' brand research habits changing?

Consumers, especially Gen Z and Millennials, are shifting away from traditional search engines and increasingly using social media platforms to research brands and products, with a 47% increase in this behavior from last year.

Why is lower production value content becoming more popular?

Consumers favor authenticity over highly polished content, with 63% preferring genuine, relatable posts. Brands that produce raw and less polished content tend to see increased engagement and loyalty.

What role does AI play in social media marketing, according to the video?

AI tools are becoming indispensable for content creation, with 80% of marketers using AI to create content faster and 71% reporting improved content performance. However, maintaining authenticity and balancing automation with human touch is crucial.

What is the importance of building active online communities for brands?

Building online communities fosters engagement and loyalty, with 86% of marketers considering it essential. Brands are focusing on creating authentic interactions rather than push advertising, hiring community managers to ensure meaningful engagements.

Why are micro-influencers more valuable than larger influencers for brands?

Micro-influencers, with 1,000 to 100,000 followers, often provide better engagement and return on investment due to their more dedicated and engaged followings, making them valuable partners for building authentic connections.

How has the Stanley brand achieved explosive growth by challenging norms in social media marketing?

Stanley, a 100-year-old brand, pivoted its marketing strategy to target a new audience by partnering with female creators, resulting in a 10x growth in revenue, demonstrating the power of challenging traditional marketing practices.

What is the key to success in social media marketing for 2024 and 2025?

The key to success lies in being agile and responsive to new trends and platform changes. Brands need to stay flexible, experiment with strategies, and quickly adapt to maintain relevance and engagement in the fast-evolving digital landscape.

Outlines

00:00

🌐 Social Media Trends for 2024-2025

The script discusses the significant trends in social media for the years 2024 and 2025. It highlights the importance of social media for businesses and individuals, noting that it has surpassed traditional media like TV, print, and radio. The presenter shares insights from HubSpot's social media trends report, which surveyed over 1,500 social media marketers. Key trends include YouTube's dominance over Facebook and Instagram for brand engagement, the rise of creators influencing consumer behavior, the shift of consumers to social media for brand and product research, the increase in social media shopping, the preference for authentic content over high production value posts, and the effectiveness of short-form videos. The video is not sponsored, and the presenter encourages viewers to adapt to these trends for successful social media marketing.

05:02

📈 Strategies for Thriving in Digital Landscape

This section delves into actionable strategies for brands to thrive in the evolving digital landscape. It mentions that Weight Watchers successfully uses short-form videos to engage their audience. The importance of AI tools in content creation is emphasized, with 80% of marketers planning to use AI for faster content tailoring. The presenter also discusses the need to maintain authenticity while using AI and the balance between automation and a human touch. A personal plug is made for the presenter's brand consulting services. The paragraph also covers the significance of building active online communities for brand engagement and loyalty, with 86% of marketers viewing this as essential. Influencer marketing, especially with micro-influencers, is highlighted as a powerful tool for brand awareness and reaching new audiences. Challenging norms in social media marketing, as exemplified by Stanley's shift to targeting a new audience, is also discussed.

10:02

📱 Social Commerce and Agility in Marketing

The final paragraph focuses on the growth of social commerce and the need for brands to be agile in their marketing strategies. It stresses the importance of optimizing social media shops, providing excellent customer service, and engaging with shoppers in real time. The presenter gives an example of a smart camera startup that leveraged a TikTok shop and user-generated content to achieve significant sales. Additionally, it's noted that brands must ensure their social media presence is optimized for search, as consumers increasingly rely on social media for brand research and product discovery. The key to success in social media marketing lies in being agile and responsive to new trends and platform changes. The presenter summarizes the dominant social media trends, emphasizing the importance of understanding and adapting to them for brand survival and success. The video concludes with a call to action for viewers to subscribe and enable notifications for future content.

Keywords

💡Social Media Trends

Social Media Trends refer to the evolving patterns and practices in the use of social media platforms. In the video, the speaker discusses the latest trends that are shaping the way brands and individuals interact and market themselves on social media platforms from 2024 to 2025.

💡YouTube

YouTube is highlighted as the most effective social media platform for brands, surpassing Facebook and Instagram. The platform's ability to engage audiences through various video formats is emphasized, making it a key channel for brand growth and audience connection.

💡Creator Economy

The Creator Economy is a term used to describe the ecosystem where individuals create content and can monetize their influence. The video points out that one in five people now consider themselves creators, indicating the significant impact of this group on consumer behavior and brand perception.

💡Social Media Commerce

Social Media Commerce refers to the buying and selling of goods or services directly through social media platforms. The video notes the rise in consumers making purchases directly on platforms like Instagram and TikTok, indicating a shift in consumer shopping habits.

💡Authenticity

Authenticity is a core theme in the video, with consumers favoring genuine and relatable content over polished, high-production value posts. Brands that embrace raw and lower production value content are likely to see increased engagement and loyalty.

💡Short Form Videos

Short Form Videos are concise video content, typically found on platforms like TikTok and Instagram. The video emphasizes their effectiveness in capturing attention and driving engagement, with many marketers planning to invest more in this format.

💡AI Tools

AI Tools are being increasingly used by social media marketers to create content faster and tailor it to specific audiences. The video discusses how AI can improve content performance but also raises concerns about maintaining authenticity and brand reputation.

💡Online Communities

Online Communities are groups of people with shared interests that interact on digital platforms. The video stresses the importance of creating active online communities for fostering engagement and loyalty, moving away from traditional push advertising.

💡Influencer Marketing

Influencer Marketing involves partnering with individuals who have a following to promote products or services. The video notes the effectiveness of micro-influencers, who often provide better engagement and return on investment compared to larger influencers.

💡Challenging Norms

Challenging Norms in social media marketing refers to breaking away from traditional marketing practices to reach new audiences or embrace emerging trends. The video uses Stanley as an example, showing how the brand pivoted its strategy to achieve significant growth.

💡Agile Marketing

Agile Marketing is the ability to quickly adapt to changes in the market or on social media platforms. The video concludes by emphasizing the importance of being agile and responsive to maintain relevance and engagement in the fast-paced digital landscape.

Highlights

YouTube has overtaken Facebook and Instagram as the most effective platform for brands, thanks to its 79% year-over-year growth.

One in five people now consider themselves creators, demonstrating the power of the creator economy.

Consumers are shifting away from traditional search engines, with 22% using social media for brand research, a 47% increase from last year.

Social media shopping is growing at 40% year-over-year, and TikTok plans to expand its TikTok shop to a $17.5 billion business in 2024.

Consumers favor authentic, lower production value content, with 63% preferring genuine, relatable posts over polished content.

Short-form videos continue to dominate, with 43% of marketers planning to invest more in short-form video content on platforms like TikTok, Instagram, and YouTube.

AI tools are increasingly important for marketers, with 80% planning to use AI to create content faster and 71% saying AI-generated content outperforms traditional content.

Brands should balance AI automation with human touch to maintain authenticity and relatability.

Building active online communities is crucial, with 86% of marketers agreeing that this fosters engagement and loyalty.

Micro-influencers with 1,000 to 100,000 followers provide better engagement and ROI compared to larger influencers.

Brands that challenge traditional marketing norms, like Stanley, have seen explosive growth, showing the value of targeting new audiences.

Consumers increasingly seek brands that reflect human values and authenticity, such as behind-the-scenes content and employee stories.

Social commerce is poised for significant growth, and brands must optimize their social media shops, provide excellent customer service, and engage in real-time.

Brands must ensure their social media presence is optimized for search as consumers rely more on social platforms for product discovery.

Agility and adaptability are key to succeeding in the fast-evolving social media landscape, requiring brands to stay on top of trends and platform changes.

Transcripts

hey everybody welcome back let's talk

about Trends in social media for 2024

through 2025 if you use social to

promote your freelance design business

or your small business or you're

responsible for social media content

development or social media marketing at

the company you're with or with your own

clients you need to hear what I'm going

to share with you 12 Trends in social

media marketing it goes without saying

that social media has evolved into the

main method of communication it's

Eclipse tradition media like TV and

print and radio and it's having a

profound impact on both personal and

professional interactions and changing

Commerce as we know it today it's also

clear that social media platforms are

more influential than ever from

YouTube's dominance to the growing use

of AI and content creation the landscape

is constantly evolving and it's

happening really fast so let's explore

the key trends and some actionable

strategies for you that can help Brands

and you thrive in this everchanging

digital landscape now first I need to

mention that this is not a sponsored

video so I'm not getting paid to say

this but HubSpot produces excellent

Trend reports and their social media

trends report is really amazing it

provides in my humble opinion invaluable

insights into the changes in the social

media landscape they surveyed over 1,500

social media marketers and I've

referenced certain stats and examples

from that report in creating this video

all right now let's get into the trends

trend number one YouTube has overtaken

Facebook and Instagram as the most

effective social media platform for

Brands now this shift Isn't So

remarkable considering YouTube's 79%

growth year-over-year but what makes

YouTube so compelling is its ability to

engage audiences through long form and

short form videos as well as its own

original content offering a sustainable

medium for growth for Brands as well as

for itself as a media channel Now

consumer are increasingly looking to

their favorite creators for advice and

recommendations making platforms like

YouTube and Tik Tok essential for Brands

looking to connect with their audiences

but I'm going to talk about influencers

a little later in this video okay Trend

number two one in five people now

consider themselves creators now this is

a shocking statistic that underscores

the immense power of the Creator economy

for instance the YouTuber Marquez Brown

Lee has more subscribers than major

newspapers like the New York Times And

The Washington Post combined with the

kind of reach that he has he can

significantly influence consumer

behavior and just for an example his

negative review of an electric vehicle

resulted in over 4 million views and a

50% drop in the company's stock and this

example really highlights how a solo

Creator and his endorsements can make or

break a product's success Trend number

three consumers are shifting away from

traditional search engines consumers are

preferring to research Brands and

products directly on social media around

22% of consumers now use social media

more often than a search engine for

brand research which is a 47% increase

from last year and this trend is

particularly prevalent in jenzi and

Millennials who rely increasingly on

social media for finding new products

and deciding what products they're

actually going to buy now social media

shopping is also on the rise and it's

growing at 40% year-over-year almost

half of gen Z and Millennials reported

making purchases directly on social

Platforms in the last three months Tik

Tok for example plans to grow its Tik

Tock shop in the US to a

17.5 billion business in 2024 now this

trend towards social media Commerce is

reshaping how consumers shop and how

Brands sell with platforms like

Instagram and Tik Tok and Facebook and

YouTube offering the highest Roi of all

the social selling platforms now let's

talk about what it takes to succeed in

this environment and that brings me to

Trend number four which is lower

production value content consumers crave

authenticity with 63% favoring genuine

relatable content over polished or high

production value posts brands that have

the guts to develop and publish raw and

lower production value content are going

to see engagement and loyalty increase

this is also great for emerging creators

who don't have the expertise or the huge

budgets to produce high value content at

the moment raw and in some cases

amateurish content is actually winning

Trend number five short form videos are

still highly effective particularly on

platforms like Tik Tok and Instagram

with YouTube coming in third short form

video not only captures attention and

capitalizes on our ever shortening

attention spans but it also drives

significant engagement in fact 43% of

social media marketers plan to invest

more in short form videos this year now

Weight Watchers for example successfully

use short form video to engage Their

audience with quick recipe videos and to

participate in viral trends like

hirner on Tik Tok and their approach not

only boosts engagement but also helps

build a loyal Community around their

brand Trend number six AI tools are

becoming indispensable for social media

marketers around 80% of marketers say

that they plan to use AI to create

content faster and to tailor it to

specific audiences that's a really

interesting point now marketers who are

already using AI report a significant

Improvement in content performance 71%

say that AI generated content

outperforms traditional content that's a

huge point however there are serious

concerns about maintaining authenticity

and brand reputation when you're using

AI Brands need to manage that aspect

really carefully and we're going to see

how that goes now while AI can

streamline many aspects of social media

marketing it's important to maintain a

balance between Automation and human

touch because AI can help generate

content but it's the human element that

really adds authenticity and

relatability for humans and viewers now

brand should really use AI to handle

repetitive tasks allowing their social

media teams to focus on the creative or

the Strategic initiatives that really

require a personal or a human touch so I

want to take a moment and do a Shameless

plug here as a branded consultant I work

with entrepreneurs and startups and

small to medium-sized businesses to

leverage social media and content

marketing to build their brands and Edge

out the competition so if you're

interested in working with me just jump

over to Philip vand dus.com

brand- Consulting and learn more about

how we can work together there's a link

in the description okay Trend number

seven building active online communities

this is another really crucial aspect of

a successful social media strategy in

2024 86% of marketers believe that

creating active online communities is

essential brands are building

communities to Foster engagement and

loyalty rather than doing push

advertising and they're striving to

create meaningful and authentic

interactions between their brand and

their consumers now to assure that these

communities have that authentic human

quality as opposed to that stupid forced

or awkward brand voice that is so common

companies are increasingly hiring

dedicated Community managers to oversee

them in fact over 60% of brands are

investing in community building

initiatives engaging with your followers

in meaningful ways involves responding

to comments and hosting Live Events and

fostering discussions among community

members and the benefits of a really

strong online community are super clear

it gets you increased brand awareness

and higher engagement and a stronger

consumer and Customer Loyalty over time

and this brings me to Trend number eight

influencer marketing is still a powerful

tool using influencers to endorse your

products and services is great for

reaching new audiences and increasing

brand awareness brands are finding that

micro influencers that's influencers

with a thousand to just a 100,000

followers often provide better

engagement and Roi on the money spent on

them compared to larger influencers so

anyone who's interested in sponsoring me

take note of that now these smaller

creators tend to have more dedicated and

engaged followings and this means it

makes them incredibly valuable partners

for Brands looking to build authentic

connections now one great example of

this is chewy the pet supply company

that I actually personally use they've

made a name for themselves by partnering

with influencers and sharing user

generated content that highlights their

customers pets Now by focusing on

influencers who really genuinely care

about their products chewy is built a

really strong and a really loyal

following Trend number nine is

challenging Norms in social media

marketing one really great example of

this is Stanley Stanley is a

hundred-year-old brand and Stanley saw

explosive growth by pivoting its

marketing strategy to Target a new

audience by partnering with female

creators and focusing on women rather

than the traditional male Stanley grit's

annual revenue from 70 million to 750

million in just a few years that's more

than 10x growth and it just demonstrates

the power of challenging historical

marketing practices and embracing

emerging user avatars Trend number 10

creating authentic content creating

content that reflects human brand values

is really essential for building trust

and loyalty because consumers are

gravitating towards brands that really

reflect what they think of as their true

selves and then will actually engage in

meaningful conversations if they feel

that connection this means that brands

are sharing behind the scenes content

and showcasing employees stories and

being transparent about company values

those are the companies that are going

to be the ones that win now Brands like

Yeti and Bose excel at this they're

really great at focusing on adventures

that you can have using their products

and they're also great at supporting

underrepresented groups in their

advertising and in their industries that

brings us to Trend number 11 social

commerce and search

social commerce is an area that has

significant growth potential so I want

you to listen to this Brands need to

optimize their social media shops

provide excellent customer service

through immediate direct messages and

engage with Shoppers in real time one

great example of this is Wise Wise is a

smart camera startup and they leveraged

a Tik Tok shop and user generated

content to create over a million dollars

in Creator affiliate sales now one side

note this is kind of a sub trend that

brands have to ensure that their social

media presence is optimized for search

because consumers are increasingly

relying on social media for brand

research and product Discovery like I

said at the beginning of the video so

this means that using relevant keywords

and creating engaging content leveraging

influencer reviews is really critical

and one great example of this is a

company called fhi heat who are the

maker of hair styling tools and they

successfully use that strategy on Tik

Tok and were able to use video reviews

from influencers to be at the top of

search results for their product

category and finally Trend number 12

which is being agile ultimately the key

to success in social media marketing in

2024 and heading into 2025 lies in being

agile and responsive to new trends and

platform changes because everything is

moving so fast Brands need to stay on

top of the latest developments and

experiment with different strategies and

be willing to Pivot when it's necessary

having real flexibility will enable you

to maintain relevance and engagement in

a digital landscape that's moving faster

than ever now to sum it all up the

dominant 2024 2025 social trends

highlight the importance of two things

one understanding and two adapting

brands that Embrace those two strategies

are going to be the ones that succeed

and as social media continues to evolve

staying ahead of the curve and being

responsive to change will be the key to

maintaining a strong and effective

social media presence and a brand that

survives now if you like this video hit

that subscribe button and bang that

notifications Bell so you can get

alerted when I go live or post something

new so that's it stay creative and I'll

see you next time