Beginners Guide To Dropshipping in 2024

Summary

This video shares a proven strategy for rapidly scaling a Shopify store to over $2,000 daily revenue in under a week. The presenter details the importance of selecting a viral product, crafting a compelling website and ad, and using social media, particularly TikTok, for marketing. They demonstrate how to identify trending products, create effective ads, and set up targeted ad campaigns on TikTok, emphasizing the iterative process of testing and refining for success in e-commerce.

Takeaways

• 😀 The video shares a strategy for scaling a Shopify store to over $2,000 a day in less than a week using a specific product and marketing approach.
• 🔍 The presenter emphasizes the importance of selecting a product that is viral on social media, provides value by solving a real problem, and is unique to stand out in the market.
• 🎁 A case study is presented where a necklace was successfully sold as a gift for mothers around Christmas, illustrating the strategy's effectiveness for seasonal opportunities.
• 🛒 The video outlines the three main reasons for the store's rapid growth: picking the right product, creating a great website, and making a convincing ad.
• 📈 The fundamentals of the strategy are taught to help viewers replicate the results, including understanding the characteristics of a winning product and using a simple method to find one.
• 🔑 The video highlights the necessity of having a reliable supplier capable of quick shipping to ensure business success.
• 🔍 The 'reverse method' on TikTok is introduced as a free method for finding trending products by interacting with ads and dropshipping stores to curate a feed of trending products.
• 📊 The TikTok Creator Center is mentioned as a tool for finding top-performing ads and gaining inspiration from successful marketing angles.
• 🎨 The importance of a good hook, body, and call to action in video ads is stressed, as these elements are crucial for capturing attention and driving sales on TikTok.
• 📐 The process for setting up a TikTok ad campaign is detailed, including creating campaigns, ad groups, and optimizing for conversions.
• 🚀 Scaling a product involves refining the website, using original product footage, and implementing marketing strategies like email and SMS campaigns to re-engage potential customers.

Q & A

What strategy does the speaker claim to have used to scale a Shopify store to over $2,000 a day in less than a week?

The speaker claims to have used a strategy that involves picking the right product, creating a great website, and making a convincing ad, along with following the fundamentals of e-commerce and marketing.

What is the significance of choosing a product that is recently viral on social media?

Choosing a product that is recently viral on social media is significant because it indicates that the product has potential, it works, and there is a competitor to study for inspiration in marketing, website design, and pricing.

What are the three traits that every successful product the speaker has sold had?

The three traits are: 1) The product must be recently going viral on social media, 2) The product must provide value and solve a real problem in people's lives, and 3) The product must be unique and not available in every single store.

How does the speaker suggest finding a reliable supplier for dropshipping?

The speaker suggests using a supplier like autod DS, which can source products with the best price, fastest shipping times, and even customize the branding of the product exclusively for your store.

What is the 'reverse method' for finding product ideas on TikTok?

The 'reverse method' involves creating a new TikTok account and interacting with as many TikTok ads and dropshipping stores as possible to make the feed an endless source of trending products and ads.

What is the importance of the 'hybrid store' concept mentioned in the script?

A 'hybrid store' is important because it allows for a branded experience within a broad niche, enabling the seller to test a variety of products without being limited to a single product focus.

What are the three elements of a successful ad according to the speaker?

The three elements of a successful ad are the hook, the body, and the call to action. The hook grabs attention, the body explains the product and its benefits, and the call to action provides an offer to entice the viewer to purchase.

Why is it recommended to create multiple versions of an ad, changing only the hook?

Creating multiple versions of an ad with different hooks allows you to test which version resonates best with the audience, as the hook is the most critical part of capturing attention and determining the success of the ad.

What is the purpose of the 'Creative Center' on TikTok?

The 'Creative Center' on TikTok compiles top-performing ads, allowing users to study and get inspiration from successful marketing strategies and identify trending products.

How does the speaker suggest testing product ideas on TikTok?

The speaker suggests using other people's video footage to test product ideas quickly. Once sales are confirmed, ordering the product, and creating original high-quality videos and photos for the ads.

What is the recommended approach for beginners in dropshipping to improve their skills?

The recommended approach for beginners is to launch new products frequently, analyze the data from each launch to understand what went wrong or right, and use that information to refine their product selection, website design, and ad creation skills.

Outlines

00:00

🚀 Shopify Success: Scaling a New Store to $2,000 Daily

The speaker details their strategy for rapidly scaling a new Shopify store to over $2,000 in daily sales within a week. They showcase a successful product case—a necklace that gained significant traction around Christmas. The store's growth is attributed to three key elements: selecting the right product, creating an appealing website, and crafting a convincing ad. The speaker emphasizes the importance of these fundamentals and promises to impart a comprehensive understanding of them by video's end, sharing personal experiences that include selling a business for a substantial sum. They encourage active viewing and note-taking for the audience to effectively replicate these results.

05:01

🔍 Identifying Winning Product Characteristics and Research Methods

The speaker outlines the three essential traits of a successful product: virality on social media, value provision by solving real-life problems, and uniqueness in the market. They discuss the importance of studying competitors for marketing insights and share a free method to identify trending products using TikTok by interacting with ads and dropshipping stores to curate a feed of trending products. Additionally, the speaker mentions the TikTok Creator Center as a resource for discovering top-performing ads but advises that the timing of such discoveries can be crucial due to market saturation.

10:02

🛍️ Product Selection and Market Immersion for Dropshipping Success

The speaker dives deeper into the product selection process, emphasizing the importance of identifying products with high click-through rates (CTR) and recent popularity, indicated by modest like counts. They advocate for a thorough examination of the competition and the market to identify gaps for potential product uniqueness. The speaker also highlights the significance of market immersion to stay ahead of trends and understand customer psychology, which is vital for effective marketing and sales in the chosen niche.

15:03

🌐 Building a Trustworthy and Effective E-commerce Store

The speaker discusses the process of building a hybrid store, which focuses on a broad niche while allowing for product variety, as opposed to a general store. They present a case study of a store tailored for women, featuring a clean design and branded experience. The importance of a well-crafted product page is stressed, as this is the primary touchpoint for customers. The speaker shares insights on creating an effective product page layout, including clear images, compelling offers, and social proof, using a paid theme called Shrine for enhanced design elements.

20:03

🎥 Crafting a High-Impact Video Ad for TikTok

The speaker breaks down the crucial elements of a successful video ad, focusing on the hook, body, and call to action. They provide examples of effective hooks and explain the importance of quickly demonstrating the product's benefits and offering a compelling deal. The speaker shares a personal anecdote about creating a sample ad for an eye cream product, emphasizing the process of finding footage, editing with apps like CapCut, and ensuring the ad is concise and impactful for the TikTok audience.

25:04

📈 Launching and Optimizing TikTok Ads for Maximum Results

The speaker provides a step-by-step guide on setting up a TikTok ad campaign, starting with a low budget for testing and scaling up based on performance. They explain the difference between AO (Automatic Optimization) and CBO (Campaign Budget Optimization) campaigns and the importance of creating multiple ad variations to find the best-performing hook. The speaker also discusses the targeting process, the significance of launching ads at midnight for even daily spending, and the strategy of duplicating successful campaigns to increase the chances of a successful ad run.

30:05

📊 Analyzing Results and Scaling Strategies for E-commerce Growth

The speaker discusses the importance of analyzing ad data to understand the success or failure of a product launch. They suggest that beginners should expect initial failures as part of the learning process and emphasize the need for patience and consistent testing to develop skills in product selection, website creation, and ad optimization. For those who find a profitable product, the speaker recommends refining the website, creating original content, and implementing marketing strategies like email and SMS campaigns to increase sales. They conclude by encouraging viewers to subscribe and begin their own successful e-commerce journey, assuring that the guide provides all the necessary knowledge to start.

Keywords

💡Shopify store

A Shopify store refers to an online retail business built on the Shopify e-commerce platform. In the video's context, the creator discusses scaling a new Shopify store to generate significant daily revenue in a short period. The Shopify store is central to the video's theme of e-commerce success and digital entrepreneurship.

💡Scaling

Scaling in the video refers to the process of growing a business to increase its revenue, often exponentially. The script details how the presenter scaled a Shopify store's sales from zero to over $2,000 a day. It is a key concept illustrating the growth strategy applied to the online store.

💡Product selection

Product selection is the process of identifying which items to sell in a retail business. The video emphasizes the importance of choosing the right product to ensure the success of an online store. It is a fundamental step in the e-commerce journey portrayed in the video.

💡Social media virality

Social media virality denotes the phenomenon of content becoming popular and rapidly spreading on social platforms. The script mentions that a winning product should be one that is recently going viral on social media, indicating its potential market acceptance and demand.

💡Dropshipping

Dropshipping is a retail fulfillment method where a store does not keep the products it sells in stock but instead transfers the customer orders to a third-party supplier who ships the merchandise directly to the customer. The video discusses using dropshipping to sell products without holding inventory.

💡Product validation

Product validation is the process of confirming that a product idea has potential in the market. The video script describes using social media trends and competitor analysis for product validation, ensuring that the chosen product can attract customers and generate sales.

💡Marketing angle

A marketing angle refers to the unique approach or perspective used to promote a product. The video emphasizes the importance of finding a compelling marketing angle to sell products effectively, particularly in a crowded e-commerce space.

💡TikTok ads

TikTok ads are paid promotions on the TikTok platform used to reach potential customers. The script discusses creating and optimizing TikTok ads as a critical component of the sales strategy for the Shopify store, highlighting the platform's role in driving traffic and sales.

💡Conversion optimization

Conversion optimization involves improving the design and content of a website to increase the percentage of visitors who complete a desired action, such as making a purchase. The video mentions using a pixel and specific strategies to optimize conversions on the Shopify store.

💡Hybrid store

A hybrid store, as described in the video, is an online store that operates within a broad niche but focuses on selling a variety of products with a branded experience. This approach allows for product testing and variety without limiting the store to a single item.

💡Ad creative

Ad creative refers to the visual and textual content of an advertisement. The video script provides an in-depth look at crafting ad creatives for TikTok, including the importance of the hook, body, and call to action in an ad's success.

Highlights

Achieved $2,000 daily sales with a Shopify store in less than a week using a specific strategy.

Demonstrated the store and product that scaled to over $22,000 daily in sales.

Highlighted the importance of selecting a product that recently went viral on social media for market validation and inspiration.

Emphasized that the product must provide value and solve a real problem in people's lives for easier sell and scalability.

Stressed the need for a unique product not available in every store to capture attention on social media.

Shared the method of using autod DS as a reliable supplier for fast shipping and customization.

Introduced the 'reverse method' on TikTok for identifying trending products by interacting with ads and dropshipping stores.

Described using the TikTok Creator Center to find top-performing ads for inspiration.

Outlined the three traits of a successful product: virality, value provision, and uniqueness.

Provided a live demonstration of finding a product using the discussed methods.

Discussed the importance of immersing in the chosen market to identify trends and understand customer psychology.

Introduced the concept of a 'hybrid store' for focused product selling with room for experimentation.

Shared insights on creating a compelling product page as the key to sales rather than the homepage.

Explained the process of building a convincing ad with a hook, body, and call to action.

Provided examples of effective hooks in advertising and the importance of capturing attention within the first 3 seconds.

Discussed the importance of creating multiple ad variations to test which performs best.

Provided a step-by-step guide on setting up a TikTok ads campaign for testing product sales.

Offered advice on analyzing ad data to understand failures and improve marketing strategies.

Encouraged persistence and learning from each product launch as part of the skill development process in e-commerce.

Transcripts

I just took a brand new Shopify store

from zero to over $2,000 a day in less

than a week and in this video I'm going

to share the full strategy so you can

use it to launch your own store this

year first let me show you the exact

store and product that I scaled past

$22,000 a day so as you can see I was

selling this necklace with a message

inside it's such a simple product but it

solved a huge problem for people who

needed a gift for their mom around

Christmas time and this ended up being a

great find because there were tons of

other products similar to this being

sold for many different occasions which

mean I could actually run this business

all year long so I decided to go all in

on it and if you look here on the

dashboard you'll see on day one we did

$1,400 in sales with over $500 in profit

and by the end of the first week after

some more testing and experimentation I

was able to scale this product past

$2,000 a day and I didn't do anything

special I just followed the fundamentals

and by the end of this video you are

going to have a strong understanding of

each of them so you can go out there and

replicate these results for yourself

this simple little website grew to

thousands of dollars a day relatively

quickly for three main reasons I picked

the right product I made a great website

and I made a convincing ad and if you

can Master these three elements you can

easily replicate these results in any

Niche this year and I promise by the end

of this video you'll have everything you

need to do it I mean I use this exact

same approach to grow a store to over

1.8 million in sales and sell a business

for a crazy amount so if you want to do

the same listen up and payose close

attention if you just put this video in

the background I promise none of this

information is going to stick and you're

not going to be able to make this work

so I need you to get a notebook out and

really lock in for the next couple of

minutes let's begin by understanding the

characteristics of a winning product and

a simple method you can use to go out

here and find one for yourself every

single successful product I've ever sold

had three traits which I believe are

essential if you try to start a store

without understanding these I promise

you will fail and waste thousands of

dollars experimenting with terrible

products just like I did years ago when

I first got started the first trait is

that your product must be recently going

viral on social media we don't want to

be the first to sell the product because

if it's already going viral we know it

works and we have a competitor that we

can study for inspiration in our

marketing website design and pricing of

the product as a beginner you're a

terrible marketer I'm I'm sorry to break

it to you so having an example to study

will help you tremendously in your

journey and validate that the product

actually has potential the Chen all is

that we want to find something that is

hitting recently not something that was

hot 6 months ago and I promise I'll show

you a simple method to do this later on

in this video second your product must

provide value and solve a real problem

in people's lives this will make it so

much easier to sell and allow you to

scale your business for much longer for

example the product that I made over

$1.8 million with was called The Sleep

Band It's a sleep mask with built-in

headphones to help people who struggle

with insomnia to fall asleep faster and

as you know sleep is is a massive

problem for some people they'll spend

anything to fix it I mean even the

necklace I showed you before it solved a

massive problem because around Christmas

time everybody needed a gift for their

moms and we put a great one right in

front of their face the problem that

you're solving can be simple but just

know you get paid in proportion to how

big of a problem it is which is why I

made much more from selling the Sleep

solution than I did the necklace and the

three biggest areas to fix for people is

their health their appearance and the

health and safety of their children

these are the biggest niches in the Drop

Shipping game third you got to find

something that is unique and not

available in every single store

understand we are going to be marketing

these products to people on social media

who have never heard of us therefore if

our product doesn't catch their

attention right away or if they feel

like they can go and buy it from

anywhere there is a 0% chance that they

are going to stop everything they're

doing pull out their credit card and buy

from us now finding a product that

combines all three of these trades can

be a bit difficult so I'm going to help

you out and find one live on this video

using a simple and free method let's get

it but before we find a product we need

to make sure that we have a reliable

supplier that can ship out our orders

quickly because if not your business is

destined to fail those days of selling

cheap lowquality products from

AliExpress that take 2 months to ship

are long gone in fact there's actually a

way to drop ship products in under one

week the supplier I use to do this is

called autod DS and as you can see they

were deliv in products to my customers

in as little as 5 days during Christmas

season which is the busiest time of year

for drop shippers the best part is any

product you find on the internet they

can Source it for you with the best

price ship it with the fastest shipping

times and even customize The Branding of

the product exclusively for your store

and once you start to get orders their

app will automatically fulfill them for

you in seconds now look y'all you know I

never promote other companies on my

videos but I genuinely believe autod DS

is the best supplier in the game and I

actually use them for my business so I

let them sponsor this video and got them

to hook you guys up with a 30-day free

trial at the link down below now let's

find a product to sell so the actual

method I use to find products is simple

I find viral videos or ads to identify

product ideas go on Amazon to validate

that is selling and actually a good

quality product and then I use the Tik

Tok search bar to see if it's trending

recently and if there's good footage for

me to use in a video ad when it comes to

finding these viral videos there are

many different methods to do this some

of them cost money some of them are free

but I'm going to show you guys two of

the best free methods right now because

I know a lot of you are out here Balling

on a budget so the best free method and

the exact way I found most of my winning

products is called the reverse method

this means that we need to go and make a

new Tik Tok account and go interact with

as many Tik Tok ads and drop shipping

stores as we possibly can so Tik Tok

becomes an endless feed of actively

trending products and ads this method is

a grind you got to sit there and SC

scroll for hours but I promise it's the

best way to find what's actually working

because you're going to see stuff that's

going viral right now and be able to

spot Trends super early in the market so

let me actually show you what my feed

looks like on one of my burner accounts

so this is one of my burner accounts

that I created to do this method and as

you can see right away on the feed we're

seeing a product popping up that's going

recently viral this product just started

popping off in the last 2 weeks and all

that I did to get my feed to look like

this is every time I see a Drop Shipping

product or I see an ad I like it I go

and drop a comment I bookmark it I go to

their page I follow them basically

tricking Tik Tok and thinking that I'm

super interested in these products but

anytime I see something else that's not

an ad or not a product I don't even try

to watch it for a second I try to scroll

right past it so that's what you're

going to want to do on this new account

and eventually you're going to have a

consistent feed that's pumping out

products to you now even when you have a

feed that's good it's Tik Tok so you're

still going going to get a lot of

garbage and a lot of random content but

every you know one in 10 one in 20

videos you're going to see another

product idea so as you can see this

right here is a glowing basketball um

it's not the craziest product I've ever

seen but you get the point if you do

this long enough your feed becomes an

endless source of product ideas and if

you sit there and scroll for 2 hours a

day but do it consciously now you're not

so much wasting your time on Tik Tok and

you're identifying trends that you can

use to build a success uccessful

business this year so I know y'all sit

on your damn phones and scroll on Tik

Tok and Instagram reals for hours a day

but you do it unconsciously and you

don't gain nothing from it but if you

can make a burner account on Tik Tok on

Instagram on YouTube and really use it

to find Trends and study the market

suddenly this time becomes productive

and you can find a good product in the

process so that's what I would recommend

for you guys for the first free method

to finding products another way to do

this is with the Tik Tok creator Center

on here Tik Tok compiles the top

performing ads for you to study and get

inspiration from but this can be hit or

miss because usually by the time

products get on here you're super late

but sometimes you can find a gem and

more importantly you can identify

products in marketing angles that you

could dig deeper on because truthfully

that's what product research is we're

trying to find a market and solve a

problem for the people in it and if we

can find a great solution that is unique

we can make a lot of money I think

people get way too hung up on finding a

winning product without understanding

this basic principle of customer

psychology yes you want to have a

product that's popping off yes you want

to find that new thing but ultimately

all that we're trying to do is identify

a group of people that have a problem

and present a solution to them that is

difficult for them to find anywhere else

and actually solves their problem in a

creative way just like I did with the

Sleep band a lot of you guys get way too

hung up on the strategies and the

nitty-gritty but the truth is we need to

apply some common sense to this game

think about the person you're selling to

think about the problem that they're

having and try to find a product that

can fix it so together we're going to

jump into the creative Center I'm going

to show you how I use this platform and

we'll try to find a good product that we

can maybe build something off of so this

right here is the Tik Tok creative

Center you could just Google this if you

can't find this on Google you're going

to have no hope with becoming successful

drop shipper just look it up this is the

creative Center and what I want you to

do is go ahead and plug in these exact

filters you you can go here and pick the

region so we're going to go ahead and

pick United States you can also pick the

other major countries like Canada and

Australia then we want to select an

industry now for me like I said my

favorite Industries are Health Beauty

focusing on appearance or solving

problems for people's pets and children

so in this case we're just going to go

ahead and scroll right here and click on

beauty and personal care you can even

dig deeper and pick the specific thing

that you want come in here and play

around with these filters and you're

going to find a bunch of different

products then in the objective you want

to put conversions this is basically ads

that are being run to sell products and

we want to put the last seven days to

make sure we're finding stuff that's

recent we can change the language to

English add format we want to put non

spark ads this is the best way to find

more drop shipping stores and then we

want to go to likes and do top 1% and

this is going to show us the stuff

that's getting the most likes in the

last 7 Days that's being run from drop

shipping stores mostly and it's actually

being ran in the major countries like

the United States so as you can see some

of this stuff is being um run from Big

Brands let me mute my computer real

quick you have this one which is like

taking away the moles of people's skin

you have this one which is kind of like

a shaver for bald people um you get the

point there's a bunch of different

products that pop up when you do this

now what are we looking for exactly cuz

this can be a little bit overwhelming

what I'm looking for is something that

has where it says top CTR top 1% to top

5% CTR this means that compared to every

other AD this ad is getting the most

clicks and I'm also looking for

something that doesn't have 40 50 60,000

likes I'm really looking for something

with a th000 2,000 likes that means that

this product has been launched recently

and it's been performing extremely well

so this is this is a good example you

can see this is some girls hair we go

ahead and play this real

quick so as you can see this is in the

top 2% of clicks meaning that majority

of people click on this and it has

around 4,000 likes which mean it hasn't

been being run for months and months

it's basically um if I'm not mistaken

like some hair cream that makes your

hair look more full yeah keratin hair

mask this could potentially be a good

product why because every woman in the

world has hair that they want to look

better now you have this massive Market

of women with a problem that almost all

of them have and in this case we have

potentially a unique solution to fix

that problem that's how I need you to

look at product research you got to

understand that products aren't what

scales it's the marketing angle that

scales that's the same reason why they

can go and create this sham wow and sell

tens and tens of millions of dollars

when the product is is is just a towel

right the marketing angle of the dude

coming in and cleaning everything

instantly is what sells such a simple

product so really if you want to succeed

in Drop Shipping you got to become a

good marketer but I'm going to try my

best to really install that game and

teach you by the end of this video so

just stay locked in with me this is a

great example of a product that could

potentially work if we go and dig deeper

and go to Amazon and we look up keratin

hair mask we want to look and see if

people actually buying this and as you

can see this one sold 4,000 in the last

month this one sold 2,000 in the last

month this one sold 40,000 in the last

month so that means that this is a big

problem people is having and that they

want to spend their money on it I would

just say the only problem with this

product is that I feel like I can just

go to CVS or Walgreens and get something

that's going to make my hair look better

I guess if I were to advertise this

product as like a miracle hair cream

that solves everything then maybe it it

will be good but it doesn't really stand

out to me too much I feel like I can go

and buy this anywhere so it's a good

example of a product but let me do some

scrolling and see if I can find

something a little bit more unique so

after doing some research for a while I

stumbled upon this product which I

actually think has massive potential so

essentially it is some tightening cream

that you put under your eyes that gets

rid of wrinkles and dark circles and eye

bags and I know firsthand for many women

and men above the age of 30 this is a

huge insecurity that they have this is

something that people go to the plastic

surgeon and spend thousands of dollars

to fix but now we have a product that

you can spend $20 on and have a

temporary solution to fix this problem

and make you feel more confident what

we're selling here is confidence in a

bottle what we're selling is a face lift

in a bottle and considering people spend

thousands of dollars on something like

this already as long as we Market the

product properly and we make it feel

like something brand new we can really

capitalize off of this trend and as you

can see this is in the top 2% but it

only has like 500 likes which means that

it's relatively new the next thing I

like to look for is I like to go to the

competition and see how they're doing

and if we look right here these guys

they're not even having this product on

their website anymore their store it

sucks they're selling everything from

outdoor lights to rugs to also trying to

sell this eye cream which means that

there is room for improvement which

means that we could come in here make a

better website within that industry make

a better ad and capitalize on this

market so yeah this is a great product

it solves a huge problem for a big

Market of people anybody that is a man

or a woman over the age of 30 will be

interested in this and it's a pretty

unique solution I'm not sure that I

could just go to any store and get

something like this and if we keep going

through the rest of the process you'll

see on Amazon this thing is selling

pretty good 7,000 here 20,000 in the

last month here 10,000 here um 2,000

here so on a bunch of different listings

this product is flying off the shelf and

then if we go through the last phase of

the process and we go on Tik Tok and we

look up I tightening cream um we're

going to try to see if there's any

videos that have recently been going

viral and look at this this video popped

off on November 20th which at the time

of filming this video is just a couple

months ago this video popped off just

last month 3 million views 15 million

views for her so there's clearly

examples of this product going crazy on

a bunch of different people's Pages

which means that it's hot right now and

as you can see if we keep scrolling

there's a bunch of content like this

girl is showing us the difference that's

a great piece of content that we could

use for an ad she made a bunch of videos

actually this girl did a review of it

when we see that there's a lot of people

doing reviews of the product it really

helps because we have content that we

can actually use to create our own video

ad and I'll show you exactly how we're

going to do that later because I'm going

to make an ad for this product and give

you the example live on this video but

this passes all of my criteria for a

test I'm not guaranteeing this product

is going to work but we have to develop

a hypothesis and take our best guess on

which products are going to work based

on everything I told you does it solve a

massive problem is it trending right now

is it unique enough to sell and is there

a competitor that we think we could do

better than if we check off all these

boxes we might have a winning product

y'all so now we're going to get into

exactly how to build a store and test

this product but I want to give you a

pro tip real quick that nobody else is

going to tell you that will give you a

massive Advantage above your competition

once you find a market that you want to

sell in you need to immerse yourself

into that market so in this case if I

wanted to sell this beauty product right

here I'm going to dive so deep into this

world I'm going to go here on Tik Tok

and follow every single Beauty

influencer that I possibly can I'm going

to go on Amazon and study every single

day the best sellers and movers and

shakers inside the beauty Niche I'm

going to try to do research on Tik Tok

creative Center and find the biggest

brands in the beauty space and the

reason for this is that we're going to

be able to identify Trends before

anybody else if you immerse yourself in

that world you're going to be on the

cunning Edge above everybody else you're

going to see what people are talking

about you're going to see which products

are hot and most most importantly you're

going to understand the minds of the

people within that industry so this goes

for health for pets for Fitness it

doesn't matter whatever industry you

decide to sell in I need you to immerse

yourself inside of that and that is the

trick to setting yourself apart from

everybody else because you're going to

have such a higher level of

understanding over the customer over

what they want and how to talk to them

to get them to buy your products and get

your videos to pop off anyways let me

break down the exact store template that

I use to scale past $2,000 a day and

then we're going to take that and apply

it to the eye cream product that I just

showed you this type of store is called

a hybrid store a hybrid store is a store

that is in one broad niche in this case

gifts where we focus on selling products

in that space with a nice branded

experience that allows our customers to

trust us but still allows us to test a

variety of products so for example if I

tested this first necklace that I scaled

and it didn't work then I could go ahead

and test another necklace maybe targeted

for boyfriends or another necklace maybe

targeted for grandmas it gives me the

variety to still experiment with other

products without being so limited as if

I just did a one product store there's

another type of store called a general

store where we just sell anything and

everything kind of like the example I

showed you before with the competitor of

the eye cream those stores suck we don't

want to run a store like that we want to

have a nice clean brand Niche store

focused on selling one type of product

and that's what I like to call a hybrid

store so if we were going to sell this

instant lift wrinkle cream we could

build a store in the beauty Niche and

for the sake of this video I actually

took the time to create a store for you

guys so let me go ahead and show you

that store and also the product page

which I built so this is a simple hybrid

store that I built that focuses on

selling products exclusively for women

every everything from beauty products to

clothing if you're a woman this store is

sort of designed for you you can see we

have a clean color scheme black white

and pink we have a couple products here

on the homepage like the one that we're

going to promote with the ad we have

some images that we just got from

Shopify and you can see that this store

clearly has a central focus and it feels

like a legit and trustworthy website now

the homepage and The Branding of the

website is super important but what's

most important is that you have a great

product page when we run ads on Tik Tok

we're going to be sending people not

here to the homepage we're going to be

sending them directly to the product

page so let me show you the product page

I created for this eye cream and break

down this layout this in my opinion is

10 times more important than the

homepage because this is where all of

your people are going to be coming so

this is the product page that I created

for this as you can see we have super

clean images that demonstrate what the

product is going to do we demonstrate

that it's 50% off with free shipping we

have a clean and branded name insta lift

we put some more scarcity saying that

this has gone viral the stock is limited

we put our main selling points inside of

here um by the way I'm using a paid

theme called Shrine you could use a free

theme but the only reason why I use this

theme is because the design is super

clean and to achieve some of the other

things that I've done on here like for

example this sliding bar or this results

tab you're going to have to sometimes

pay for extra apps so they're my

favorite theme to use it's what I used

for the 0 to $2,000 a day case study so

if you ain't got the funds to afford it

you can use a free theme on Shopify like

Dawn or refresh but in my opinion this

is the best theme if you got the money

drop it and go pick up the shrine theme

I'll put a link to it in the description

but anyways we have our benefits we have

our add the cart buttton we want to put

some more more selling points here like

30-day free trial that's super important

I did it for Sleep band it convinces

people to buy um we put how it works the

ingredients and the thing that is

important with running products on Tik

Tok is we don't want to put too much

text we want to sort of keep it

condensed whereas back in the day if you

guys saw my other guides when we used to

run stuff on Facebook we used to put

these long writeups about the product

and all the key features on Tik Tok we

want to get out of the customers way

give them a simple explainer of the

product show them that it actually works

with some testimonials and then get them

to buy this thing so as you can see we

just talk about how the product works we

show some testimonials of the product we

have some reviews from customers that we

got from AliExpress and then we have our

go back to the top and our add theart

button that's it the Tik Tok layout is

so much simpler than Facebook because

people that use Tik Tok have a lot lower

attention spans so we want to keep it

short sweet and straight to the point

and if you want to watch me build a

store like this live step by step check

out viral Vault this is my all-in-one

Ecom toolkit that will take you through

each step of the process with extreme

detail inside of there there's also a

private Community where you can get 24/7

coaching from my team and a weekly

coaching call with me personally where I

answer all your questions review your

store look at your products look at your

ads everything you need I got you if you

ever wanted to talk with me and ask me

questions the viral vault is the only

place to do it I barely respond to

Instagram DMS and comments on the videos

so make sure if you want to get coaching

from me and my team you check that out

at the link in the description and it's

super cheap it's less than $2 a day to

get access to that once we have a

product website and product page we need

to create a video ad which is without a

doubt the biggest factor in your success

on Tik Tok without a good ad it is

impossible to see results and in my

opinion this is the most important skill

in the game of Drop Shipping if you

actually want to make money so I'm going

to break it down for you and create an

example for this product that we just

looked at first you need you need to

understand the three elements that make

up a successful ad I know everything is

in threes but that's how I like to

explain you need to understand the hook

the body and the call to action this is

the framework that made me millions and

once you get this pattern you can start

to identify it everywhere the hook is

basically the first 3 seconds of the

video if you can't nail this part you're

going to lose them instantly people's

attention spans are lower than ever

especially on Tik Tok so having a good

hook is crucial let me show you some

examples of what I consider to be great

hooks right now I got four examples of

hooks that I consider to be really good

so so let's start with the first one

this is how to sleep like a baby every

night so in this case they show you

something that's going to help you sleep

better if I'm scrolling and it's late at

night and I can't fall asleep and this

pops up it got my attention it's a good

hook I don't know what this thing is it

looks weird I do know what it is cuz I

do this Drop Shipping stuff but as a

consumer I might not know what this is

how is this going to help me sleep I'm

going to sit through and watch the video

and maybe it's going to convince me to

buy here's another one this fort

building kit is a a kids dream now if I

got kids and I saw this this is going to

hook me because I'm thinking oh my kids

going to love this it's going to get

them off the phone it'll be fun to build

it with them it's a good hook you can

see in in two seconds I understand

what's going to happen and what problem

this thing is going to solve for me it's

quick it has to be quick people are

scrolling they're on the move they want

to go to the next video they want that

dopamine Spike so your hook got to be

quick you got to get their attention

here's another one to your family is

always opening your

door so I bought this automatic door

closer again it shows the problem now

this is more of a problem for kids I

imagine or for parents but it's a

problem nonetheless and as you can see

it caught people's attention it got

19,000 likes so this one is a good

example of a hook as well hopefully

you're starting to see a trend here we

bring up the problem and then we show

the solution to the problem there's not

just one copy and paste this type of

hook there's thousands of different

hooks that work work on Tik Tok it's

more so understanding the mindset behind

it we want to have a good first clip

that catches their attention we want to

show the product as soon as possible and

we want to show the actual problem that

it's solving as quickly as we can if we

could do that usually we can stop people

in their tracks and get them to go into

to the next part which is the body the

body is usually where we just show the

product maybe we talk about some of the

benefits of using it maybe we show a

testimonial of somebody who used it and

had some good feedback

in just 10 to 15 seconds we want to

actually show the product what it

actually does and why it's so important

this ad did a pretty good job of it if I

mute it you'll see after the hook they

go in and they say it's impossible to

see the screen they show how easy it is

to install the product it's made of

tempered glass it closes magnetically it

has a camera protector they show the

benefits of the product that's a good

example of what a body should look like

and then at the end they have the call

to action where they say you can get get

this product for 50% off it's a simple

format we hook the viewer we give them a

good body that explains the product and

then we give them an offer in the call

to action like 50% off or buy one get

one free this is the format for every

viral Tik Tok ad you're going to see on

your feed so now that you know this I

want you to start paying attention and

try to identify this pattern when you're

spending time on Tik Tok doing research

that in my opinion is the fastest way to

become a better marketer better than

going to business school for eight years

better than reading some marketing book

is studying the top performing ads and

really asking yourself why did this work

what was so special about this hook how

did this body convince people to buy and

what was the offer at the end this is a

game I want you to play every time

you're scrolling on Instagram or Tik Tok

and very quickly you will get an

understanding of what a great ad looks

like now I hooked you guys up and I went

ahead and created a sample ad for this

eye cream following this exact layout

that I share with you so let me pull

this up and show you guys what I would

consider to be a great ad for this

product the app that I use to make this

ad is called cap cut it's the best app

for editing these Tik toks because it's

literally made by Tik Tok so you can get

their actual fonts and everything inside

of there and what I did was I just went

to Tik tok.com I searched up eye cream

and I found footage from people who were

reviewing this product and I downloaded

it using a website right here um called

Snap tick you could just take any video

from Tik Tok and download it and this is

the fastest way to get footage to

actually test your products now if you

try to build a real business and scale

to tens of thousands of dollars using

this method it will eventually backfire

but for testing products this is a way

to do it once we find something that's

getting sales we can then order the

product and make our own video just like

I did with the necklace I tested it

using footage I found on Tik Tok right

when I got sales I ordered the product I

shot a video with my mom and the video

took off okay so that's what we're going

to do when we're testing products let me

show you this ad that I created I didn't

put any music on it because I don't want

to get copyright strike on this video

but check it out at 54 this is my secret

this cream removed my wrinkles and dark

circles almost instantly I mean just

look at the difference this and I took

my confidence back so look at that look

at that look closer the wrinkles they're

gone it uses natural minerals to create

a super thin layer that holds your skin

tyght it's literally in a lift in a tube

so as you can see this ad follows the

exact layout I share with you guys we

have a hook saying this is my secret to

getting rid of these dark circles and

wrinkles instantly we have a body which

is basically just demonstrating trust

that this thing actually works so we

show before and after and then we show

somebody who actually did a review of

the product I just went ahead and added

some um subtitles so it's easier to

watch for people and she shows her

results it's pretty crazy actually the

results she got from using this and then

we go ahead and we explain the actual

benefits of this specific product so it

has natural minerals it creates a thin

layer you get the point we have a hook

we have a body we have another

testimonial just to get people to trust

us so at the end all we want to do is a

call to action with a good offer you

could do something as simple as 50% off

and free shipping or you could go a

little more advanced and do buy one get

one free like I did here or like I did

with the Sleep band for every single

order we gave away a free ebook that

gave you tips to sleep better and some

sounds to listen to inside of the

headphones so really try to get creative

about your offer that's going to be the

thing that set you apart from the rest

of these drop shippers and allow you to

really take off but this in my opinion

is an ad that would get sales and

something that I would potentially test

myself so once we have an ad what we're

going to want to do is make two more

versions of it and we're not going to

change the whole ad okay we're just

going to change the hook because like I

said the hook is the most important

piece of your ad so take the time to

make one good ad and then have two more

versions of it where you change up the

hook and we're going to launch all three

of these on Tik Tok ads to see which one

performs the best if you just launch one

ad your chances of success drop

dramatically because the most important

thing is the creative so why not make a

couple more to increase your chances of

success and the more ads that you create

the better you're going to become at

creating them look at it as getting reps

up in the gym it's no different so now

I'm going to actually build a Tik Tock

ads testing campaign for you guys live

so you can see exactly how it's done and

I'm going to do it for those of you who

are on a low budget where you're going

to be spending just around $50 to $100 a

day to test these products so let's

let's take this ad and launch it here on

Tik Tok so to create your Tik Tok

account go to the link Down Below in the

description if you want to support your

boy they cut me a little Commission on

every single one of you who goes and

sets up your account through them so if

you don't have an account yet make sure

you go and do it with that link down

below and download the Tik Tok app on

your Shopify store to get everything

connected and once you get all that done

we're here on the dashboard so we're

going to be creating two different

campaigns one is an AO and one is a CBO

and you probably like what the heck does

that even mean you're going to

understand by the end of this but first

let's go ahead and set up that

campaign all right so go ahead and click

on create you want to make sure you

click on website conversions and then

give it the name of the actual product

so we're going to say I cream and we're

going to put and I like to just

number them because if the product is

scaling we're going to be making a bunch

more of these so we want to just stay

organized and put a number now from

there you want to go ahead and click on

continue all right so now we just got to

go ahead and click on our pixel pixel

now if you set everything up properly

you should have a pixel in here um this

is basically just a little piece of code

on your website that tracks every action

the customer does their clicks their add

to cart their purchase it tracks

everything so you got to have a pixel

make sure you give your ad group a name

the ad group is basically where your ads

are going to be separated so in the

first ad group we're going to have video

number one in the second ad group video

number two so on and so forth so we can

just go ahead and put video number one

and then on the actual optimization

event we want to make sure we go ahead

and hit complete payment this is people

that went through and actually purchased

our product this is telling Tik Tok I

want you to find me the most active

customers that's going to buy my product

if I go in here and I pick view content

it's going to find me to people that are

window Shoppers that are just going to

click on my website and leave I might

get cheaper clicks to my website but I'm

going to get lower quality people so

make sure we put it as complete payment

now click here on select placement and

turn off everything else we only want to

be on Tik Tok we don't want to be in the

searches either and you want to go ahead

and turn off all this too we want to

turn off comments want to turn off

download we're going to leave on sharing

in case anybody want to share it with

their mom or their friends or their

family now for the location I recommend

putting United States and Canada and if

you're in another country great put the

United Kingdom or Australia um so here

we'll go ahead and put Canada and the

United States and for the gender it

depends in this case I have females in

the ad so so we're going to go ahead and

put females and we don't want to play

with the age that much we'll just go

ahead and put 18 all the way up actually

because this product is targeted towards

older people I'm going to go 25 and up

but in most cases we're just going to

leave all the ages the goal with Tik Tok

is to leave our targeting as broad as

possible because Tik Tok algorithm is

really good at finding who you're

looking for leave all this playing you

can put a language if you want but

you're already targeting those countries

so it doesn't matter don't put any

interest for now leave it as broad as

POS possible we're going to go ahead and

put the budget at $20 a day this is the

lowest amount that Tik Tok will allow

you to spend so just make sure you put

it at $20 a day and then we want to go

ahead and schedule this to launch the

next day at midnight so just go here put

it at midnight and that's going to allow

that $20 to spend evenly throughout the

entire day and we don't need to touch

none of this so then we click on next so

here is where we're going to create our

ad we want to go ahead and give it that

name video number one we want to go and

make a custom ident for our store so as

you can see it's for the other one but

we're going to click create new custom

identity and you want to just put

something that is like from your logo or

something similar to your brand so I

created this on canva we're going to go

ahead and just hit submit on that and

then we going to go ahead and put the

name of our store so glowtique you can

put the name of your store or you can

put the name of the product specifically

doesn't really matter just put something

clean and um branded so it looks nice

then we want to upload just one of our

videos so click on upload go right here

and we're going to go and put video

number one let it upload so once you got

your video uploaded you need to come up

with some ad text to promote the product

now you can either just put the offer

that you're running like I'm doing buy

one get one free or you can put

something about the actual product I've

personally seen much better success by

including information about the product

but we need to keep it really short it's

only got to be on one line so give it

some thought and if you get stuck just

go on Creative Center on Tik Tok or go

to Tik Tok videos and see what the top

people are saying in fact let's do that

right now so you can see right here this

video got 15 million views y'all and

what she's saying is this is my musthave

every morning so let's take a page out

of her book and put something like that

so I literally use it every morning and

as you can see this looks like a real

video it doesn't look like an ad whereas

if I said like get yours today for 50%

off now it instantly looks like an ad

right but if I have what I had before I

literally use it every morning now it

feels like this woman is telling me that

she uses it every morning if we click

play this looks like an actual video and

it's a strong hook I use this every

morning this is my secret at 54 I want

to know what her secret is and I want to

know what does she use every morning I

see the product that she uses every

morning I see the problem that it solves

which is a problem that that me as a

55-year-old woman might have boom I'm

interested to sit through and watch this

whole video and so long as it's

convincing enough and the offer is good

I'm going to pull out that credit card

and buy this thing and then we want to

go ahead and put the link to our product

so paste the link to the product and

then we just go ahead and hit submit if

you get this warning don't worry about

it it's just cuz you don't have any

conversions yet on your website and

don't check this box because that means

that it's going to go on the creative

Center and everybody going to spy on you

so then you just go ahead and click

submit and at that point You' launched

your very first ad but we're not done

yet we're not done yet we're not done if

you just stop right here and launch like

this you're going to fail so let's keep

going through the process what we're

going to do now is we're going to go to

the ad groups okay and we're going to

duplicate this twice so we're going to

go ahead right here and then we're going

to put video number two and then video

number three and maybe you can guess

what we're going to do next we're not

going to change anything else with these

other AD groups except for the video so

leave everything the same so you want to

upload video number two on your second

ad group and video number three on your

third ad group for the sake of this

video I don't have three different

versions but you get the point same

video just change up the hook we also

want to leave the text the exact same

because we don't want to test too many

variables that way we can figure out

what's actually working when we figure

out which hook does the best then we can

go through and we can test different um

types of copy but then we just go ahead

and click on publish once we have our

two new videos uploaded and now we have

our first testing campaign this campaign

has three different groups spending $20

a day so we're going to be spending

around $6 a day to test this product in

the beginning stages so with this we

basically have everything that we need

to test this first product now if you

want to increase your chances of success

I recommend you make a second campaign

called a CBO this is essentially

combining all three of those videos into

one individual ad group all this stuff

might be flying over your head but if

you just follow me Click by click it'll

make sense in the end if you look at

these ones they all have their own

individual budget of $20 but on a CBO

campaign the whole campaign has its own

budget and it distributes that money

evenly across the different groups

depending on which one is performing the

best so to set one of those up we click

right here on create we go to

conversions we click on eye cream we go

to CVO CBO number one and then we check

this box right here and in this case you

got to put it at $50 so you click on

continue um same thing select your pixel

select conversions and we're going to go

ahead and just name this number one turn

off the placements same thing as last

time turn off both of these y yep y we

want to make sure we have our locations

on we want to make sure that we're doing

our targeting right here no interests

and again scheduling it to start at

midnight the following day that is the

key and once we have that we click on

okay and we click on next now the big

difference here compared to the other

one is that instead of having each video

separately we put them all inside of one

group so you go right here to click on

Smart creative and then you can upload

each of your individual videos right

here so again I only have one video but

just for the sake of this we'll go ahead

and just pick three so you can get the

idea of what I'm trying to say let's

just for example take this one this one

and this one even though these are

different products what it does is it

runs all three of these videos on one

different ad group and it tests them

against each other and the AI determines

which one is the best one and then

spends the money accordingly so this is

a great way to actually scale and see

which ad is the top performer again we

want to add text but in this case we can

actually put multiple different text so

what did I have I had I use this every

morning this cream changed my life I'm

just putting anything I want you to put

a little bit more effort in titties but

now we have three videos and three text

and as you can see it's going to put

nine different ads inside of this

campaign it's going to put the budget

into the ones that's performing the best

these are the camp campaigns that I've

been able to scale the most with and

they're the campaigns that allow for the

most experimentation and the last thing

we're going to do is we're going to go

back to that CBO campaign and we're

going to go ahead and duplicate this

five times the reason is because Tik Tok

is weird man I don't know like you could

have multiple variations of the same

exact thing but one of them could

perform 10 times better than the other

one so nothing changes in these groups

they're literally clones of the first

one but simply from having multiple

versions of them I found my success rate

of products jumping up drastically so if

you set everything up properly it should

look just like this you should have a

with three different groups having

different videos inside of them at $20 a

day this campaign is going to be able to

clearly tell you which video is the top

performer because you separated all of

them and we have a CBO which combines

all of the videos together with a couple

different text options and it's going to

test them all up against each other

spending around $50 a day so you're

going to be spending roughly $100 a day

maybe a little bit more on your first

day of testing but by the end of the day

you're going to be able to tell if it's

working or not after you launch your Tik

Tok ads either one of two things is

going to happen your product is going to

pop off you're going to be profitable

and get in sales looking at lamb trucks

or your product is going to completely

flop and if you're a beginner more than

likely it's going to be the second

outcome because nobody hits on their

very first product you got to understand

that it takes time to develop the skills

to succeed in this game and and

unfortunately as a beginner you don't

know how to pick the best products make

a great website or run ads but every

single time you launch a new product

you're putting a rep in and improving

your skills that's why the highest Roi

activity you could be doing as a

beginner is launching new products

because with every single test you're

going to be sharpening your skill set

with each of these even with me with

millions of dollars in sales under my

belt I had to test three other products

until I found the necklace that I was

able to scale so if you want to succeed

with Drop Shipping or any online

business you have to expand your time

Horizon and understand that seeing

results will take a lot longer than you

expect bro people expect to build a

million doll business in a weekend but

it takes months sometimes years to

develop the skills necessary it's crazy

cuz y'all are okay with going to college

for four years to make $100,000 a year

but you won't even focus on a year of

locking in to building a business every

day I mean it's no wonder you haven't

seen any results yet anyways if your

product f s you need to analyze the data

from your ads and figure out what went

wrong is No One clicking to your website

well that means your ad sucks are people

coming to your website but no one is

purchasing your product or offer is

probably not that great or your website

is just not trustworthy enough to get

people to purchase so what should you do

you got to take the data and use it to

go back and improve these things that is

the process and look like I said if you

get stuck along the way and you want to

get coaching from your boy and my team I

have a private community that only cost

$67 a month where you can come on here

ask questions 24/7 get on a weekly

coaching call with me and my coaches and

I'll review your storage review your

products and help you figure out what

you're doing wrong now what happens once

you have a product that is getting

profitable sales on day one well look

that means you found something with

potential and can usually scale it a lot

further and maybe even build a brand

with it like I did with the Sleep band

the way I scaled the necklace to over

$2,000 a day was pretty simple the

hardest part is finding that winning

product and AD once you've got that it's

all about refining and upgrading

everything so instead of using other

people's video footage I ordered the

product shot my own high quality videos

and photos I added UPS sales to my

website like a gift bag and Order

insurance that increased the amount

people are spending on my website and

then I added email and SMS marketing to

get some of those visitors that didn't

end up purchasing to come back and once

I implemented all this it was simply a

matter of just duplicating my campaigns

on Tik Tok and inreasing the budget

every couple of hours I promise you

scaling is literally that simple the

hard part is finding the product but

since you watch this guide you now have

everything you need to get out there and

start your own successful story this

year I promise I didn't leave anything

out so make sure you hit the Subscribe

button thank you so much for watching

another day another W I'll see you guys

in the next one