how I gained 950,000 Instagram followers (copy this system)

Summary

This video script outlines a comprehensive strategy for building a successful personal brand and media company using Instagram, YouTube, and automation tools. It focuses on creating impactful content, driving engagement through targeted actions like comments and DMs, and effectively converting that engagement into revenue. The script emphasizes the importance of tracking key metrics such as email sign-ups and revenue per follower, as well as the need for smart delegation and team-building to scale operations. With insights on content creation, lead generation, and automating systems, it provides actionable steps for founders to grow their brands and generate substantial income.

Takeaways

• 😀 Focus on creating a multi-platform content strategy to drive engagement across Instagram, YouTube, and other channels.
• 😀 Use Instagram growth to promote and drive traffic to other platforms like YouTube, ensuring you increase both views and watch time.
• 😀 Always sell the concept of the video or content in the first few lines to increase watch time, not just clicks.
• 😀 Engage with followers in meaningful ways, such as through WhatsApp groups, and incentivize interaction with location-based events.
• 😀 Use automation tools like ManyChat to collect lead information (emails, phone numbers) and nurture leads via free resources.
• 😀 Track and measure the right metrics: email sign-ups per post, revenue per follower, and Instagram conversion rates to gauge success.
• 😀 Don’t focus solely on vanity metrics; understand the correlation between engagement and actual revenue generation.
• 😀 Build a personal media company by hiring the right team (social media manager, designer, editor) to handle content distribution and creation.
• 😀 Delegate tasks that don’t directly contribute to your revenue generation to maximize efficiency and ROI (e.g., hiring a social media manager).
• 😀 Use delegation math to ensure your hires (like a social media manager) are generating a return on investment by freeing up time for high-value tasks.
• 😀 Build systems that track which content drives revenue and adjust your strategy to double down on the most profitable types of posts.

Q & A

What is the main concept of the content strategy shared in the video?

The main concept is an omnipresent content strategy, which involves leveraging multiple platforms (Instagram, YouTube, WhatsApp, etc.) to create a unified approach to content distribution. The goal is to use growth on one platform (like Instagram) to fuel engagement on others and drive revenue.

How does the speaker suggest using Instagram to drive YouTube video views?

The speaker suggests sharing YouTube videos on Instagram, emphasizing the importance of selling the exact concept of the video. This approach ensures that viewers understand the content's value, leading to higher watch time and better performance on YouTube, as opposed to just driving clicks.

What is ManyChat, and how is it used in the speaker's Instagram strategy?

ManyChat is an automation tool used to collect information (like emails and phone numbers) from Instagram followers. It helps distribute free resources and lead magnets, triggers automations, and integrates with the speaker’s CRM system (HubSpot) to organize leads and track their engagement.

What are the key metrics the speaker emphasizes for measuring content success?

The speaker highlights three critical metrics: email signups per post, revenue per follower, and Instagram conversion rate from traffic. These metrics help determine content's effectiveness in building a loyal audience and driving revenue, rather than just focusing on vanity metrics like likes and followers.

How does the speaker recommend connecting content engagement to revenue?

The speaker recommends using automation tools to capture leads and provide value through free resources. By understanding what your audience is genuinely interested in, you can tailor content to solve their problems, which naturally leads to conversion and sales.

Why is it important to track Instagram conversion rates, and how does it impact content strategy?

Tracking Instagram conversion rates allows you to understand how much of the traffic driven to external pages (like landing or application pages) actually converts to customers. This helps refine content strategies and ensure that the right content topics and strategies are being employed for maximum revenue generation.

What is the speaker's approach to hiring and building a team for content creation and management?

The speaker stresses the importance of hiring strategically for delegation, not just working harder. Key hires include a social media manager, designer, and video editor. Delegating tasks to these professionals allows the founder to focus on high-value activities, like sales and strategy, rather than content creation itself.

How does the speaker calculate the ROI of hiring a social media manager?

The speaker uses a 'delegation math' formula. For example, if hiring a social media manager saves 80 hours a month, and the founder’s hourly revenue potential is $2,000, those saved hours can generate $160,000 in incremental revenue, leading to $80,000 in profit after accounting for the $7,000 social media manager salary. This calculation helps justify the investment in team members.

What is the importance of offering both value and visibility through content?

By offering both value (helpful resources) and visibility (content that engages or educates), the speaker creates a balanced content strategy. This not only provides tangible benefits to followers but also helps increase the profile's reach, contributing to both engagement and potential sales.

What is Founder OS, and how does it help entrepreneurs build a personal media company?

Founder OS is a system designed to help entrepreneurs build and scale their personal media companies. It offers tools, resources, and community support, including automation systems for social media management, frameworks for hiring, and blueprints for content creation. It aims to streamline processes and empower founders to build successful brands.