Health Coach Testimonial

Summary

In this insightful conversation, a nutritionist shares her challenges in structuring marketing plans and offers for her programs. Guided by a business coach, she learns how to target a specific audience, clearly communicate the value of her services, and create an attractive offer that feels valuable to clients. The discussion emphasizes the importance of business coaching for health experts, the power of precise communication, and the value of strategic pricing. By the end of the call, the nutritionist gains confidence in her ability to implement these strategies and succeed in attracting the right clients.

Takeaways

• 😀 Dieticians often struggle with creating a structured marketing plan for their programs, as business marketing is not typically taught in colleges.
• 😀 Business marketing skills are essential for dieticians and other health experts to effectively promote their programs.
• 😀 The call was productive, helping the speaker understand how to structure their program and make it more attractive to the right audience.
• 😀 Clear and concise content is crucial in targeting the right audience and making sure they understand exactly what they’re signing up for.
• 😀 By focusing on the specific problems, solutions, and deliverables, dieticians can increase their program's appeal and effectiveness.
• 😀 Crafting an attractive offer is key, ensuring that clients feel they are getting great value for the price they’re paying.
• 😀 The speaker gained confidence in their ability to implement what was learned in the call and looks forward to closing more clients.
• 😀 Health experts should consider working with a business coach to help them structure their programs and pricing effectively.
• 😀 The key to convincing potential clients of the value of a program is showing them the complete picture, helping them visualize the benefits they’ll receive.
• 😀 A well-structured offer increases client perception of value and makes it easier to convince them to invest in the program.

Q & A

What was Briti’s main challenge before this call?

Briti's main challenge was creating a structured marketing plan for her nutrition programs. As a dietician, she found it difficult to design effective marketing strategies because business marketing isn't typically taught in her field of study.

How did this call help Briti overcome her challenges?

The call helped Briti understand how to structure her program, make it attractive, and target the right niche audience. She learned how to present her program in a clear, concise way that addresses potential clients' problems and solutions.

What did Briti learn about positioning her offer?

Briti learned that she can make her offer more appealing by clearly outlining the value and benefits clients will receive, ensuring that the price feels justified by the tangible deliverables.

Why is it important for health experts to have business coaching, according to Briti?

According to Briti, health experts need business coaching to understand how to position their services, set appropriate pricing, and convey the value of their offer. She believes that business coaching helps in making the offer more compelling to the right audience.

How can dieticians make their programs more attractive to potential clients?

Dieticians can make their programs more attractive by clearly defining the outcomes and deliverables, using precise and engaging language in their marketing, and making sure the content resonates with the specific needs of their target audience.

What does Briti mean by 'value perception' in her program?

Briti refers to 'value perception' as the way potential clients perceive the worth of her services. She learned that if clients can visualize the benefits and results of the program clearly, they are more likely to see the price as reasonable.

What advice does Briti have for other health experts looking to charge premium prices?

Briti advises that health experts should work with a business coach and focus on communicating the value of their programs clearly. By doing so, they can make clients understand why the program is worth the price and how it addresses their specific needs.

What aspect of marketing did Briti find difficult as a dietician?

Briti found it difficult to create a structured marketing plan that effectively communicated her offerings and targeted the right audience. This was due to the lack of business and marketing education in her training as a dietician.

What did Briti learn about structuring the content of her programs?

Briti learned that her program’s content should be clear and precise, ensuring that potential clients understand exactly what they are signing up for. She also learned how to frame her offer in a way that feels valuable and not overwhelming.

How does Briti plan to implement the strategies discussed in the call?

Briti plans to implement the strategies by adjusting her marketing approach, focusing on clear communication about the benefits of her program, and targeting her niche audience more effectively. She feels confident about closing more deals with the new approach.