COMO a BEIÇOLA PRENDE a ATENÇÃO nas REDES SOCIAIS? (com Martina Oliveira) | PODCAST do MHM

Summary

In this insightful conversation, Martina shares her experiences and strategies for capturing attention in the competitive world of content creation. She discusses the significance of attention as the most valuable currency, how she navigates the challenges of standing out in a crowded digital landscape, and the evolution of her content style. Martina explains how she blends humor and creativity into her videos while maintaining an authentic approach. She also touches on her background in marketing studies and her approach to learning and growing as a content creator, emphasizing organic growth and intuition over formal education.

Takeaways

• 😀 Attention is the most valuable currency in today's world, especially with the overwhelming presence of social media platforms like Instagram, TikTok, and streaming services.
• 😀 Content creators and even regular users of social media seek attention through their posts, which is a key driver for engagement.
• 😀 Doing something new and innovative often captures attention, but it also comes with the risk of criticism from detractors.
• 😀 Creating content involves a balance of study, inspiration, and organic creation, where personal preference and style play a major role.
• 😀 In the adult content creator space, doing something different is what sets creators apart and makes their work more successful.
• 😀 A successful example of viral content was a creator who became a top performer after creating a controversial post, demonstrating how novelty can drive attention.
• 😀 While many creators focus solely on beauty or sensuality, adding humor and a personal twist can differentiate their content and attract broader attention.
• 😀 Content creators like Martina manage to stay relevant by combining creativity, humor, and subtle sensuality, without over-relying on being overtly sexual.
• 😀 Some creators don't rely on sensationalism but instead focus on providing diverse content that can appeal to different segments of their audience.
• 😀 Formal education in marketing or content creation can be valuable, but much of what creators learn is often driven by personal experience and practical application.

Q & A

What does João Kepler say about attention in the digital world?

João Kepler highlights that attention is the most valuable currency in the modern world, especially in an age dominated by social media platforms like Instagram, TikTok, and streaming services.

Why is it important to stay relevant on the internet according to the speaker?

Staying relevant is challenging due to the overwhelming number of distractions and content options available. To capture attention, it is crucial to create something new and engaging.

How does the speaker view the concept of creating new content?

The speaker believes that creating new content, even if it attracts both fans and haters, is key to capturing attention. This can lead to increased relevance and engagement online.

What role does humor play in the speaker's content creation?

Humor is an essential part of the speaker's content, as they aim to balance sensuality with humor to create a more engaging and light-hearted atmosphere.

How does the speaker differentiate themselves from other content creators in the same niche?

The speaker distinguishes themselves by not focusing solely on sensuality or nudity. They focus on content that is varied, offering a mix of humor and creativity, and not relying on just one type of content.

What is the significance of a viral incident involving a creator kissing someone at a party?

The incident where a creator kissed someone at a party became viral and led to significant sales, demonstrating how new, unexpected content can lead to massive attention and success.

How does the speaker feel about the concept of being labeled a content creator, especially in adult content?

The speaker is aware of being seen as an adult content creator but also emphasizes that they are more than just that. They aim to be a versatile content creator, expanding their reach beyond just one niche.

What is the speaker's approach to studying content creation?

The speaker combines organic learning with formal education. While they studied marketing and advertising, most of their practical knowledge comes from hands-on experience and intuition rather than textbook theory.

How does the speaker balance organic content creation with structured marketing techniques?

While the speaker uses organic content creation, they also acknowledge the importance of having a strategy, such as a sales funnel or CTA (call-to-action). However, they rely more on their instincts and experiences rather than following formal marketing frameworks.

What is the speaker's current attitude towards further formal education?

The speaker expresses a desire to return to study, especially in fields related to content creation, despite feeling that their practical knowledge has already served them well in their career.