How to Build a Personal Brand That Stands Out in 2025 ✨

Summary

In this video, Kayla shares her journey and actionable tips for building a personal brand that is authentic, visually striking, and community-focused. She outlines 10 practical strategies, including embracing authenticity, leveraging AI, mastering short-form content, engaging niche communities, and maintaining consistent visuals across multiple platforms. Kayla also details her personal branding process, from selecting bold colors and fonts to creating a website and professional photoshoot. Highlighting tools like Canva, Wix, and Substack, she emphasizes connecting meaningfully with audiences. Featuring inspirational examples of successful personal brands, the video encourages viewers to confidently showcase their personality, values, and creative skills to thrive in 2025.

Takeaways

• 😀 Be unapologetically authentic – showcase your individuality and stop comparing yourself to others.
• 😀 Leverage AI tools like ChatGPT to brainstorm content, create ideas, and enhance your personal brand while keeping your voice human.
• 😀 Prioritize consistency over perfection – regularly post on at least two platforms to build audience trust.
• 😀 Master short-form content like Instagram Reels, TikTok, and YouTube Shorts to engage audiences and funnel them into long-form content.
• 😀 Focus on smaller communities or niche audiences where your message resonates deeply rather than trying to appeal to everyone.
• 😀 Show, don’t just tell – use visuals, behind-the-scenes content, and graphics to demonstrate your passions and skills.
• 😀 Collaborate strategically with brands and creators aligned with your values, not just for money.
• 😀 Diversify your platforms – maintain a presence across multiple social media channels and a personal website to maximize reach.
• 😀 Invest in visual branding – cohesive colors, fonts, logos, templates, and professional photos enhance memorability and appeal.
• 😀 Engage meaningfully with your audience – respond thoughtfully to comments, ask questions, and build real relationships.
• 😀 Pivot or expand your career identity if needed – embrace all aspects of your personality and skills to fully express your brand.
• 😀 Utilize a personal website as a stable hub outside social media to showcase work, services, and personality.
• 😀 Incorporate newsletters or long-form content via platforms like Substack to deepen audience engagement and provide valuable insights.
• 😀 Align your brand consistently across visuals, content, and messaging to create a recognizable and memorable presence.
• 😀 Observe and learn from inspirational personal brands, taking cues on cohesiveness, creativity, and authenticity.

Q & A

What is a personal brand according to Kayla?

A personal brand is your 'vibe with a purpose,' a unique mix of skills, style, personality, and values that make you memorable. It reflects how you show up online and offline in a way that is distinctly you.

Why does Kayla emphasize authenticity in building a personal brand?

Authenticity sets you apart from others and fosters genuine connections with your audience. People want to see your real personality, quirks, and perspective, rather than a copy of someone else.

How can AI be used to enhance a personal brand?

AI can assist with brainstorming content ideas, researching trends, generating draft copy, and sparking creativity, all while allowing you to maintain a human and relatable voice.

Why is consistency more important than perfection in personal branding?

Consistency builds trust with your audience. Showing up regularly, even with imperfect content, signals reliability and keeps your audience engaged over time.

What role does short-form content play in personal branding for 2025?

Short-form content, like TikTok videos, Instagram Reels, and YouTube Shorts, helps attract attention, engage audiences quickly, and convert them to follow or consume long-form content.

Why should creators focus on niche communities rather than appealing to everyone?

Targeting a smaller, aligned community ensures your message resonates deeply, creates stronger connections, and builds a loyal audience rather than attracting followers who are indifferent to your content.

What are some key elements of visual branding emphasized by Kayla?

Visual branding includes cohesive color palettes, fonts, social media templates, logos, and high-quality images. Strong visuals help convey personality and make content memorable.

Which tools does Kayla recommend for creating and managing a personal brand?

She recommends Canva and Adobe Express for graphics, ChatGPT for brainstorming and copywriting, Wix or Squarespace for websites, Coolors and Pinterest for color palettes, Creative Market for templates, and Substack, Mailchimp, or Flodesk for newsletters.

How did Kayla approach her personal brand photoshoot?

She created a mood board, planned multiple looks (professional and playful), rented a studio, and hired a professional photographer to ensure the photos reflected her personality and brand aesthetics.

Why did Kayla transition from identifying solely as a graphic designer to a multi-hyphenate creative?

She recognized that her skills and passions extended beyond graphic design, including consulting, fashion, creative directing, and more. Embracing a multi-hyphenate identity allowed her to authentically showcase her full creative potential.

What is the importance of meaningful engagement with your audience?

Engaging meaningfully, such as responding to comments, asking questions, and starting discussions, helps build a community and fosters deeper relationships beyond just broadcasting content.

Can personal branding exist independently of social media?

Yes, a personal website and newsletters allow creators to maintain a presence outside social media platforms, ensuring their brand is controlled and accessible even if social media platforms change or decline.