What the F*ck to Actually Post for Content as a Music Artist

Summary

This video outlines a strategic approach for artists to create effective social media content. It covers defining a brand story, selecting the right formats and platforms, and planning content with a detailed calendar. The key to success is aligning content with your story, choosing platforms where your audience is active, and maintaining consistency. By analyzing performance and staying true to your brand, you can build a genuine connection with your community. The video also emphasizes the importance of planning ahead, understanding your brand’s mission, and using a content calendar to stay organized.

Takeaways

• 😀 Focus on creating content that aligns with your brand's personality and story, rather than chasing viral trends.
• 😀 Structure your content with a hook, lean-in, story, and punchline for maximum engagement.
• 😀 Choose formats that fit your archetype and comfort zone, like voice-over or cinematic storytelling if you're introverted.
• 😀 Don't spread yourself too thin across every platform—focus on the key platforms where your target audience is most active.
• 😀 Map out your content in advance using a content calendar, even if you're working solo, to stay organized and consistent.
• 😀 Plan your content around key moments like music releases, shows, and announcements, and fill in with other content that aligns with your story.
• 😀 A balance of storytelling and awareness-focused posts is essential. Don't aim for virality with every post.
• 😀 Prioritize consistency in content creation over aiming for large quantities or viral hits, unless it fits your brand's game.
• 😀 Evaluate your content based on its alignment with your story and audience, not just performance metrics or viral success.
• 😀 Use content analysis to assess deeper connections with your audience and to ensure you're reaching the right people, not just gaining views.
• 😀 The key to consistent content creation lies in understanding your macro story and how it filters down into the micro-level details of your posts.

Q & A

What is the core structure of content in short-form and long-form formats?

The core structure follows four stages: Hook (to stop the scroll and grab attention), Lean-in (spark interest and start a curiosity loop), Story (present the main content), and Punchline (close the loop with a payoff that makes it shareable).

How can I determine which content format to use for my brand?

To determine the best format, align it with your brand's personality, story, and mission. Consider what feels authentic to you and whether the format will resonate with your target audience. Also, ensure it’s achievable given your resources.

What are some key questions to ask when choosing a content format?

Ask yourself: 'Would I stop and watch this?', 'Would I be curious?', 'Would I lean in and stay until the end?', and 'Would I engage with or share this?'

How does the creator archetype influence content format choice?

For example, an introverted creator archetype who prefers not to be on camera might avoid skits and man-on-the-street interviews. Instead, they could create cinematic, B-roll driven stories with music as the score, showcasing their creativity without needing to be front and center.

What is the importance of platform choice in content creation?

Platform choice should be informed by where your target audience is most active. It's crucial to be on platforms that align with your brand and audience rather than trying to be on every platform. Focusing on a few key platforms allows for deeper engagement.

What does 'don't make broccoli' mean in terms of content creation?

'Don't make broccoli' means don’t just repurpose content across platforms. Each platform has a unique audience and format, so create content native to each platform rather than merely cutting up the same content to fit every space.

How important is a content calendar for an artist’s social media strategy?

A content calendar is essential because it helps artists stay organized and consistent with content creation. By planning posts in advance, artists ensure they don’t waste time figuring out what to post on the spot, leading to better execution and growth.

How should an artist balance quality and quantity in content creation?

There is no one-size-fits-all answer. Some artists thrive with a high volume of content, while others succeed with fewer, more polished pieces. The key is consistency and alignment with your brand, audience, and goals.

What role does content analysis play in an artist’s strategy?

Content analysis helps artists reflect on whether their content aligns with their brand and goals. It’s important to evaluate whether the content is connecting with the right audience, not just chasing viral performance numbers. Quality of connection matters more than raw views.

How do you structure content around a new campaign or album release?

Start by identifying key 'tentpole' events like a new song release or upcoming show announcements. Create multiple posts around these events and then fill in other days with additional content from your content buckets. Ensure a balance between storytelling and awareness-building posts.