How to Use a StoryBrand BrandScript for Social Media Content

Summary

In this video, Annie Schiffman, a StoryBrand certified guide with a decade of experience in social media marketing, explains how to use a brand script to create quick and effective social media content. She introduces a simple method, combining dice rolls and a coin flip, to generate post ideas directly from the brand script. By following her 'Pager method,' which balances promotional content with other types of posts, viewers can batch content creation and drive traffic to their business goals with minimal effort. This approach helps businesses get more mileage out of their brand script without wasting time.

Takeaways

• 😀 A StoryBrand brand script is a powerful tool for crafting clear business messaging and is primarily used for email marketing and website content.
• 😀 Many people struggle to apply their brand script to social media, which is where this tutorial comes in, showing how to turn it into easy-to-create posts.
• 😀 The Pager method helps maintain a balance in social media posts, where only 1 out of 5 posts is promotional, ensuring content remains engaging and not overly sales-driven.
• 😀 To create content quickly, you can roll a 10-sided die to randomly select elements from your brand script, which helps generate unique captions for each post.
• 😀 A coin flip can then decide which call to action (CTA) to include in your post, such as asking people to sign up for newsletters or make a purchase.
• 😀 You can use a brand script to generate multiple social media posts in a short amount of time by batching them together after generating the copy.
• 😀 Visuals are essential for social media posts, and should be paired with the generated captions to strengthen the message and make the post more engaging.
• 😀 This method can be used not just for daily posts, but for specific initiatives or events your business may be promoting, making the content creation process versatile.
• 😀 Using a brand script regularly prevents it from sitting unused and maximizes the investment of time spent creating it in the first place.
• 😀 With minimal tools (a brand script, a die, and a coin), you can create compelling and well-targeted content in minutes, reducing the time spent on planning and content creation.

Q & A

What is the StoryBrand script, and how is it used in social media?

The StoryBrand script is a marketing framework that helps businesses clarify their messaging. It is used on social media by transforming key elements from the script into engaging posts. This can be done quickly using a die to randomly select which aspects of the brand script to focus on for each post.

What is the Pager method, and how does it relate to social media posting?

The Pager method is a content strategy that helps create a balanced social media mix. It stands for Promotional, Aspirational, Gratitude, Educational, and Relatable posts. The method suggests that promotional content should be posted once a week, while other types of content fill the rest of the week.

How often should promotional content be posted according to the Pager method?

Promotional content should be posted once a week, or one out of every five posts. The other posts should focus on aspirational, gratitude, educational, or relatable content.

What is the process for creating social media posts using the StoryBrand script?

First, you fill out a brand script with your key messaging. Then, you roll a die to randomly select two numbers, which correspond to specific elements in your brand script. These elements guide the creation of your social media post. You can also flip a coin to choose the call to action (CTA) for the post.

What role does a die play in creating social media content?

The die helps randomly select which elements of the brand script to highlight in each post. This makes the process more efficient and ensures a variety of content is created without overthinking each post.

Can you provide an example of a social media post created using the brand script method?

Sure! For a fictional BBQ restaurant, after rolling a die, the post might say: 'Just like you, we think the good stuff should stay that way. Nashville’s Best BBQ has been family-owned since 1983. Sign up for text messages for a free slice of dump cake!'

What are the key elements of a brand script that can be used for social media posts?

Key elements of a brand script include the problem your audience faces, the solution you offer, the transformation they experience, and the successful results. These elements help form the core of your social media messages.

How can visual content be integrated into posts created with the brand script method?

Visual content can be selected based on the message. For example, a post about a family-owned BBQ restaurant might include a sepia-toned image of the founder or a picture of a delicious dish, adding a personal and appealing touch to the message.

Why is batching content important when using the StoryBrand script for social media?

Batching content allows you to create multiple posts at once, saving time and ensuring that content is prepared in advance. This approach helps maintain consistency and reduces the stress of creating posts daily.

What resources do you need to apply the StoryBrand script to social media?

To apply the StoryBrand script to social media, you need your filled-out brand script, a die (or an online die-rolling tool), and a coin for random decision-making. These tools help streamline the content creation process and ensure variety in your posts.