How Top Content Agencies ACTUALLY Set Up Facebook Ads (Behind The Scenes)

Summary

In this YouTube series, the creator documents their journey from running a million-dollar video business in 2024 to scaling it further in 2025. The video dives into behind-the-scenes operations like setting up Facebook ad audiences, collaborating with a team, and working with clients. Despite the grind of daily tasks, including editing, client calls, and ad campaigns, the focus is on building a successful brand. With no formal degree, the creator proves that results speak louder than credentials, all while managing a hectic yet exciting path to growth.

Takeaways

• 😀 The video business generated over a million dollars in 2024, with plans to scale to several million per month in 2025.
• 📚 The creator dropped out of high school and doesn't have a diploma or GED, but emphasizes that success doesn't rely on formal education.
• 🎬 A video was filmed with Justin, focused on a project called VSSL, with plans to finalize and revise the video for release.
• 🔑 A major task involves logging into multiple platforms (CRM, Zapier, Calendly, Typeform, Clickfunnels) to set up ad campaigns and target audiences.
• 👥 Audience creation is key, including setting up lookalike audiences based on successful customer data and Instagram engagement.
• 🔄 The process involves creating custom Facebook audiences from Instagram interactions, based on a 90-day retention period for more relevant targeting.
• 📈 The goal is to advertise to warm and cold traffic, using customer data for retargeting and lookalike audiences for broader reach.
• 📅 Collaboration with Clayton (sales and data manager) to ensure smooth calendar setups for Facebook retargeting and cold traffic campaigns.
• 💻 Multiple logins and integrations are required to access all necessary data, including customer information and ad campaign tools.
• 🚀 A focus on scalability and consistency with the goal of creating daily video content for a year-long series, ensuring the production doesn't miss a day.
• 🌍 International collaboration with a video editor from Egypt to help manage workflow and ensure daily video content production for the series.

Q & A

What is the primary goal of the YouTube series mentioned in the script?

The primary goal of the YouTube series is to document the journey of scaling a video business, with the aim of reaching $1 million a month in revenue by 2025.

What is notable about the creator's educational background?

The creator dropped out of high school and does not have a diploma or a GED, but emphasizes that a degree has not been necessary to achieve success in business.

How is customer data being used in the video business?

Customer data is being used to create targeted audiences for advertisements. Specifically, the creator is building lookalike audiences from successful customers in order to advertise to cold traffic.

What platforms and tools does the creator mention using for audience setup?

The creator uses platforms and tools like Facebook, Zapier, HighLevel, Calendly, Typeform, and ClickFunnels to set up and manage customer data, as well as to create advertising audiences.

What is the significance of the '90-day retention' for audience targeting?

The 90-day retention period is used to focus on newer audiences who have engaged with Instagram content within the last 90 days, ensuring that the audience is relevant and up-to-date.

Why is the creator setting up lookalike audiences?

Lookalike audiences are being set up to target cold traffic based on successful customer data. This helps to find new potential customers who share characteristics with the creator's best existing customers.

How does the creator distinguish between cold and warm traffic?

Cold traffic refers to new or less engaged audiences who have not interacted with the content recently, while warm traffic consists of people who have engaged with posts or ads, indicating a higher level of interest.

What is the importance of the 'VSSL' in the video business?

The VSSL (likely referring to a video or content series) is important because it is in the final revision stages and will help create additional audiences for advertising once it's completed.

What role does Clayton play in the business?

Clayton works as the sales and data manager for Justin, helping with tasks like setting up calendars and managing leads through the CRM and other business systems.

What are the goals and expectations for the daily video series mentioned?

The goal is to produce 365 posts in a year, meaning a new video every day. The team is committed to this challenging schedule, and they’re looking to maintain a consistent workflow despite the workload.