How Instagram Changed Women Forever

Summary

This script delves into the influence of social media, particularly Instagram, on the booming cosmetic surgery industry. It highlights the 'Barbie Botox' trend and how platforms shape beauty standards, leading to a quest for unattainable perfection. The narrative explores Instagram's origins, the Kardashians' impact, and the psychological effects of curated online images, culminating in a cultural shift towards conformity and away from individualism, with a warning of a potential 'Instagram face' future.

Takeaways

• 😲 The 'Barbie Botox' trend, inspired by the movie 'Barbie', involves neck injections to create a longer neck look, despite the risks involved.
• 📈 The plastic surgery industry has seen a surge due to social media platforms like Instagram and TikTok, where cosmetic procedures are often promoted by celebrities and influencers.
• 🚀 Instagram's rapid growth is attributed to its founders, Kevin Systrom and Mike Krieger, who initially wanted a visual communication platform, leading to revolutionary photo filters.
• 💡 The success of Instagram was further propelled by its acquisition by Facebook, which provided the necessary infrastructure and investment to scale the app.
• 🛑 Concerns about privacy and data security have been raised as Instagram's business model began to mirror Facebook's data-driven advertising approach.
• 👽 The 'Instagram face' has emerged as a new beauty standard, characterized by full lips, sharp cheekbones, and edited perfection, influencing people to seek cosmetic surgery to achieve this look.
• 📉 The departure of Instagram's founders in 2018 marked a shift towards more aggressive engagement tactics by Facebook, potentially exacerbating societal issues related to self-image and body dysmorphia.
• 📚 The influence of celebrities like the Kardashians has been significant in shaping beauty standards and promoting cosmetic procedures, impacting the plastic surgery industry.
• 🔍 The rise of 'preventative' plastic surgery among young people and teenagers reflects the impact of social media on self-image and the desire to conform to unrealistic beauty standards.
• 🌐 The global impact of Instagram's beauty standards is evident in the increase in cosmetic procedures worldwide, with South Korea and China experiencing significant growth in the industry.
• 🚫 The script suggests a critical view of Instagram's role in promoting artificial beauty standards, advocating for disconnecting from these influences to appreciate natural beauty.

Q & A

What is the 'Barbie Botox' trend mentioned in the script?

The 'Barbie Botox' trend refers to a cosmetic procedure that involves a series of injections into the trapezius muscles in the neck, which renders them unable to contract, thus lowering the shoulders and making the neck appear slightly longer. It gained popularity on Instagram following the release of a film, despite the risks of muscle paralysis and severe pain.

How has social media, particularly Instagram, influenced the plastic surgery industry?

Social media platforms like Instagram have significantly influenced the plastic surgery industry by promoting certain beauty standards and procedures. The visibility of celebrities and influencers undergoing and promoting these procedures has led to a surge in demand, with young, impressionable audiences being particularly susceptible to these trends.

Who are the founders of Instagram, and what was their initial vision for the app?

The founders of Instagram are Kevin Systrom and Mike Krieger. They initially envisioned Instagram as a way to communicate visually, allowing users to share photos that captured moments in time and expressed something about their experiences.

What challenges did Kevin and Mike face in the early days of Instagram?

In the early days of Instagram, Kevin and Mike faced challenges such as securing funding, scaling the infrastructure to handle a rapid influx of users, and maintaining the app's functionality amidst backend issues. They also had to sacrifice personal time and resources to keep the app afloat.

How did Instagram's acquisition by Facebook impact its growth and direction?

Instagram's acquisition by Facebook led to an explosion in popularity and user base, but it also introduced changes to the app's data practices, advertising, and business model. Over time, this resulted in a shift away from the founders' original principles and towards a more engagement-driven, algorithmic approach that prioritized certain content over others.

What role did the Kardashian family play in shaping modern beauty standards and the rise of plastic surgery?

The Kardashian family played a significant role in shaping modern beauty standards by promoting an image of 'perfect' beauty that was heavily influenced by cosmetic procedures, makeup, and professional photography. Their influence contributed to the rise of plastic surgery as they became a symbol of the attainable ideal of beauty.

What are some of the risks associated with the 'Brazilian butt lift' procedure mentioned in the script?

The 'Brazilian butt lift' procedure carries several risks, including infections, the need for additional surgeries to remove implants, and potential embolisms if fat enters the bloodstream. In some cases, this procedure can be fatal, leading to a temporary ban in the UK in 2018.

How has Instagram's algorithm contributed to the promotion of certain beauty standards?

Instagram's algorithm contributes to the promotion of certain beauty standards by prioritizing content that it predicts users will engage with the most. This often leads to the amplification of posts that adhere to popular beauty ideals, creating a feedback loop that reinforces these standards.

What is the 'Instagram face' and how has it influenced the perception of beauty?

The 'Instagram face' is characterized by features such as perfect skin, full lips, sharp cheekbones, and long eyelashes, often achieved through surgery, Botox, and Photoshop. It has influenced the perception of beauty by setting an unrealistic standard that many people aspire to, leading to increased rates of cosmetic procedures.

How does the script suggest that the rise of plastic surgery among young people is linked to social media?

The script suggests that the rise of plastic surgery among young people is linked to social media by highlighting the impact of platforms like Instagram on self-image and body dysmorphia. The constant exposure to unrealistic beauty standards and the pressure to conform to these ideals have led to a greater desire for cosmetic procedures among the younger generation.

What are some of the potential long-term consequences of pursuing cosmetic procedures to achieve the 'Instagram face'?

The potential long-term consequences of pursuing cosmetic procedures to achieve the 'Instagram face' include regret, the need for additional procedures to maintain the look, and the possibility of irreversible damage to one's natural appearance. There is also the risk of physical complications from surgeries and the psychological impact of chasing an ever-changing beauty standard.

Outlines

00:00

🎬 The Rise of Barbie Botox and Social Media's Influence on Plastic Surgery

The script discusses the emergence of the 'Barbie Botox' trend in 2023, highlighting how social media platforms like Instagram and TikTok have fueled the plastic surgery industry. The trend involves injections into the neck muscles to create a longer appearance, despite associated health risks. The paragraph delves into the role of influencers and celebrities in promoting these procedures and the impact of Instagram's algorithm on shaping beauty standards and insecurities among young audiences. It also provides a brief history of Instagram's founding by Kevin Systrom and Mike Krieger, and how the platform's initial intent for visual communication evolved into a tool for promoting an unrealistic standard of beauty.

05:01

💸 The Kardashian Effect: Shaping Beauty Standards and the Cosmetic Surgery Boom

This paragraph examines the Kardashian family's significant influence on modern beauty standards, particularly the emphasis on full lips, large buttocks, and defined eyebrows. It details how the family's cosmetic procedures, professional photography, and use of Photoshop have contributed to a deceptive image of perfection. The paragraph also discusses the impact of social media on the cosmetic surgery industry, with procedures like the Brazilian butt lift gaining popularity due to celebrity endorsements. It further explores the risks associated with these surgeries and the regulatory challenges in different countries, including the UK's temporary ban on certain procedures.

10:04

🛍️ Instagram's Evolution from Photo Sharing to a Platform for Commercialization and Privacy Concerns

The script narrates the transformation of Instagram under Facebook's ownership, focusing on the shift towards commercialization and data privacy issues. It describes how Mark Zuckerberg's vision for social media diverged from Instagram's founders, with an emphasis on monetizing user data. The paragraph outlines the changes made to Instagram after the acquisition, including the introduction of advertising and e-commerce features, which compromised user privacy. It also introduces the video's sponsor, Cloak, which offers privacy protection through encrypted communication and the creation of virtual identities for secure online interactions.

15:05

📈 The Algorithmic Drive for Perfection and Its Societal Impact

This paragraph discusses the subtle yet profound changes to Instagram's features and algorithms that have contributed to a culture of perfectionism and competition. It describes how the app transitioned from sharing real-life moments to a curated showcase of idealized images. The paragraph also touches on the departure of Instagram's founders due to their dissatisfaction with the app's direction under Facebook's ownership. It further explores the societal implications of these changes, including increased insecurities and the rise of body dysmorphia, particularly among young people.

20:06

🤳 The Instagram Face and the Pursuit of an Unrealistic Beauty Standard

The script addresses the concept of the 'Instagram face,' characterized by perfect skin, full lips, sharp cheekbones, and long lashes, which has become a global beauty ideal. It explores how social media influencers and celebrities have contributed to this standard by promoting cosmetic procedures and temporary fixes like makeup lines. The paragraph also examines the psychological effects of these beauty standards, including the rise of body dysmorphia and the pressure to conform to an unrealistic ideal, even among celebrities who have already achieved fame.

25:07

👶 Age No Barrier: The Youthful Focus of Cosmetic Surgery and Cultural Conformity

This paragraph delves into the impact of Instagram on younger demographics, noting the rise in cosmetic procedures among teenagers and young adults. It discusses 'preventative' surgeries and the trend of buccal fat removal, which aligns with current online beauty standards but can have irreversible consequences. The script also considers the future of cosmetic surgery, drawing parallels with South Korea's advanced state in the industry and the cultural pressures towards conformity, suggesting a potential warning for Western societies.

🚫 The Dangers of Cultural Conformity and the Western Shift Towards Artificial Beauty

The final paragraph contemplates the broader societal implications of the beauty standards perpetuated by Instagram and other social media platforms. It discusses the increasing uniformity in Hollywood and the dating world, where physical appearance has become a gatekeeper for social and romantic opportunities. The script concludes by warning against the toxic influence of Instagram and advocating for disconnecting from these artificial standards to appreciate natural beauty and individuality.

Keywords

💡Barbie Botox

Barbie Botox refers to a cosmetic procedure that involves a series of injections into the trapezius muscles in the neck, which can lower the shoulders and make the neck appear slightly longer. It is named after the signature long neck of the Barbie doll. The term is used in the script to illustrate the extreme measures some individuals are willing to take to achieve a certain aesthetic, often driven by social media trends and societal beauty standards.

💡Plastic Surgery Industry

The Plastic Surgery Industry encompasses all medical procedures that alter the body's appearance, including cosmetic surgery and reconstructive surgery. In the context of the video, it highlights the booming business of cosmetic procedures, often influenced by social media platforms like Instagram and TikTok, where trends in body modification come and go, and where influencers and celebrities can significantly impact the demand for certain procedures.

💡Instagram Algorithm

The Instagram Algorithm is the set of rules and processes that determine the content users see on their feeds. It is designed to maximize user engagement by showing content that the algorithm predicts the user will find interesting. The script discusses how this algorithm can perpetuate certain beauty standards and insecurities by promoting content that aligns with popular but often unrealistic aesthetic ideals.

💡Influencers

Influencers are individuals who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. The video script mentions influencers in the context of their role in promoting certain beauty standards and procedures, potentially leading to a rise in cosmetic surgery as followers attempt to emulate these perceived ideals.

💡Kardashians

The Kardashians are a family known for their reality TV show and significant influence on popular culture and beauty standards. The script uses the Kardashians as an example of how certain celebrities have shaped societal perceptions of beauty, leading to the popularity of procedures like the 'Brazilian butt lift' and contributing to the normalization of cosmetic surgery.

💡Instagram Face

The term 'Instagram Face' refers to a set of beauty standards that are often promoted on the platform, characterized by features such as perfect skin, full lips, sharp cheekbones, and long eyelashes. The script discusses how this look has become a widespread aspiration among young people, leading to an increase in cosmetic procedures aimed at achieving this artificial standard of beauty.

💡Body Dysmorphia

Body Dysmorphia is a mental health disorder in which a person obsesses over perceived flaws in their appearance, which can lead to distress and compulsive behaviors. The script mentions body dysmorphia in the context of the impact that unrealistic beauty standards on Instagram can have on individuals' self-image and mental health.

💡Plastic Surgery Trends

Plastic Surgery Trends refer to the popularity of certain cosmetic procedures at a given time, often influenced by current beauty standards and social media. The video script highlights how trends like 'Barbie Botox' and 'bual fat removal' have emerged and gained popularity due to their promotion on platforms like Instagram, impacting how people perceive and alter their bodies.

💡Cultural Conformity

Cultural Conformity is the act of adhering to the norms, values, and expectations of a particular culture or society. The script discusses how the pressure to conform to certain beauty standards, as seen in South Korea and China, has led to a significant increase in cosmetic surgery and the potential dangers associated with pursuing these standards.

💡Influencer Culture

Influencer Culture is a subset of popular culture where individuals with a large following on social media platforms use their influence to affect trends, opinions, and consumer behavior. The video script touches on how this culture, particularly on Instagram, can perpetuate unrealistic beauty standards and contribute to the rise in cosmetic surgery as followers strive to achieve the 'perfect' look portrayed by influencers.

💡Social Media Impact

Social Media Impact refers to the effects that social media platforms and their content have on individuals and society. The script explores the negative impacts of social media, particularly Instagram, on self-esteem and body image, and how it can drive people to seek cosmetic procedures in an attempt to fit in with the often unattainable beauty standards promoted online.

Highlights

The Barbie Botox trend, inspired by the toy's signature long neck, became popular on Instagram after a film release, despite risks of paralysis and pain.

The plastic surgery industry has grown due to social media platforms like Instagram and TikTok, with procedures in fashion fluctuating monthly.

Influencers and celebrities promote plastic surgery, exploiting insecurities and driving business for the industry.

Instagram's algorithm and the rise of the Kardashians have significantly impacted modern beauty standards.

The Kardashians' image, heavily reliant on cosmetic procedures and professional enhancements, sets unrealistic beauty expectations.

The popularity of certain procedures like the Brazilian butt lift has surged due to celebrity endorsements on social media.

Risks associated with plastic surgery, such as infections and embolisms, have led to regulatory actions like the UK's ban in 2018.

Instagram's founders, Kevin Systrom and Mike Krieger, aimed to create a visual communication platform, which became a massive success.

Instagram's early growth was unprecedented, gaining over 100,000 users in its first week and requiring substantial investment to scale.

The introduction of photo filters on Instagram was revolutionary, allowing users to enhance their photos with a simple tap.

Mark Zuckerberg's acquisition of Instagram for $1 billion in 2012 aimed to leverage its growth and user engagement.

Facebook's integration with Instagram led to changes in data practices and advertising, impacting user privacy and experience.

The shift towards an algorithm-driven feed on Instagram has fueled a competition for likes and followers, promoting a culture of perfection.

The influence of Instagram has globalized a toxic mindset, leading to increased insecurities and a rise in cosmetic procedures.

The pursuit of an 'Instagram face' has led to a homogenization of beauty standards, with millions attempting to achieve a specific look.

The impact of Instagram's beauty standards is not limited to adults; teenagers are also significantly affected, seeking procedures to fit in.

South Korea represents the future of cosmetic surgery, with a high percentage of young women having undergone procedures and a cultural push towards conformity.

The rise of unlicensed and dangerous practices in countries like China highlights the risks of exploiting cultural beauty standards for profit.

The Western world may be moving towards a similar cultural conformity as seen in South Korea, with Instagram as a major promoter of artificial beauty standards.

Transcripts

if one trend of 2023 shows how far we

Fallen it was the Barbie Botox named

after the toy signature long neck the

procedure spread like wildfire in

Instagram after the release of the film

a series of injections to the trapezius

muscles in the neck renders them unable

to contract which lowers your shoulders

and makes your neck looks slightly

longer despite the risk of muscle

paralysis and severe pain thousands of

people rushed out to get this hot new

treatment but this is a very recent

phenomenon no one did this in the past

no movie made people do this kind of

thing and that's when you realize the

Barbie Botox is just the tip of a

massive Iceberg a trend that's hiding

behind the surface you see the plastic

surgery industry has been booming for

years off the back of Instagram and Tik

Tok invasive procedures go in and out of

fashion every month as a young

impressionable audience goes from one

insecurity to another fed to them by

Instagram's algorithm meanwhile

celebrities and influencers work hand

inand with the industry making

promotional posts and boasting about

their procedures and the results as new

procedures dip in and out of fashion

influences Target people's mental

weaknesses and make a fortune drumming

up clients for the industry and now the

plastic surgery is gr fastest among

young adults looking to replicate the

inhuman Perfection they see on the app

is timey really expose how Instagram is

quite literally changing the face of the

world at the time of its founding it

would have been nearly impossible to

predict the rise of Instagram into one

of the biggest social media apps in the

world but looking back it's easy to see

that all the right ingredients were

there for massive success it all goes

down to the founders Kevin cyome and

Mike ker the pair originally met while

studying at Stanford and even before

they had started their careers they were

being head hunted by the big names in

Tech Kevin cam even turned down an

internship at Facebook to spend time

studying Photography in Italy Kevin

would go into internet AO a small app

which would later become Twitter and

afterwards he would then get head-

hunted by Google and worked there for 2

years but even after a short time in the

industry Kevin was frustrated he had

just been passed up for a promotion and

was sick of the culture of the company

and went against all the original ideas

of Silicon Valley Kevin wanted to fully

throw himself into a creative IDE and

exploit an opening in the market by

building something of his own Kevin knew

his old college friend Mike was just as

ambitious as he was and so he thought he

would explain his vision for a new app

something he would tell Forbes in an

interview a few years later Mike ker and

I created Instagram because we wanted a

way to communicate visually we realized

that we'd be taking all these photos

with our iPhones that would sit on our

camera R and it felt like they should be

seen not necessarily because they were

good photos but because a photo that no

one sees isn't really that interesting

every photo you take communicates

something about a moment in time a brief

slice of time of where you were who you

were with and what you were doing and

funnny enough their idea would prove to

be one of the most lucrative ideas of

the 21st century Kevin and Mike

immediately got to work on Instagram

pouring everything they had into this

new app and in Just 2 weeks they had

already secured $500,000 of funding from

investors and was starting to get it

ready to launch to the public but it

still wasn't easy it took the per year

of work to get everything ready but they

still weren't prepared for what would

happen next now there was plenty of

interest in the app and they can tell

this from the demos and so as soon as

they launched the app within just the

first week Instagram had gained over

100,000 users in 2010 this was the

highest amount of users gained for any

single social media appap in history the

service for the app and the

infrastructure wasn't enough to keep up

with a massive influx of users the new

company that barely had anyone working

for it had already far exceeded

expectations and so they would have to

invest tons back in just to keep the app

functional with backend tweets and more

processing power and so the first year

was just a mad rush to keep up with the

user base with Kevin and Mike

sacrificing everything in their lives to

keep it afloat but just when they

thought they had gotten on top of the

growth there would be more crashes and

more problems to deal with But as time

went on and they streamlined the process

their hard work was richly rewarded you

see investors saw this and knew they had

to get a piece of the pie in less than 2

months after its launch the app already

hit a million users and Instagram was

injected with $7 million of investor

funding particularly through cyr Silicon

Valley connections and user just loved

how you could make your photos look so

much better than other apps like

Facebook and the key here was filters

brought in relatively early on to make

up for the poor quality of smartphone

cameras at the time the introduction of

various photo filters would prove

revolutionary with the touch of a button

users could iron out their wrinkles

cover up any blemishes and transform

their mundane experiences into

picturesque moments what was meant as a

simple fix for the lacking technology of

the time took on a life of its own

filters gave Instagram an air Perfection

and artistic expression that transcended

the dull boring photos your relatives

were posting on Facebook at the time

although Kevin and Mike could never have

fora what they had really created and

how this would be used in the future but

at the same time that Kevin and Mike

were building the photo app of the

future something else was going on other

people were laying the groundwork for an

entirely different way to push past the

limits of natural beauty now if you're

going to blame anyone for the massive

rise in plastic surgery then you'd have

to talk about people like the

Kardashians they were unique among

celebrities at the time because they

truly offered nothing except for their

image and their lifestyle coming to Fame

in 2007 after her viral sex tape K in

the went on to hold their 15 minutes of

fame and stretched it out over multiple

decades Kim and her family's signature

look exploded onto modern culture and

still has an effect on beauty standards

today the modern world's obsession with

full lips big butts and stenciled

eyebrows is in large part thanks to them

of course the image they sold to the

world so easily didn't really bear any

relation to reality first as you can

probably guess there's all the cosmetic

surgeries and procedures they've gone

through to get there then countless

layers of makeup professional

photography and Photoshop added on and

after thousands of those photos only

select few are chosen to be shown to the

public before the rise of social media

this kind of deception was only

available to the Rich and Famous even

their own influence alone has a huge

effect on the Cosmetic Surgery industry

when a 17-year-old Kylie Jenner boasted

of getting liis to achieve her signature

look online surges for the procedure

went up by over 3,000% the so-called

Brazilian butlift procedures have only

grown in popularity thanks to Kim and

her family the procedure involves the

Surge and taking fat deposits from

Elsewhere on the body and then

transferring them to the buttocks

between 2 and 2018 the the amount of

butli procedures has risen by over

250% over time though the procedures

Fades away and the results disappear so

regular procedures are required to keep

it up even the Kardashians themselves

regretted the procedure in the end with

Kim recently admitting that she'd

stopped having her topups the procedure

is massively popular but also incredibly

risky compared to other cosmetic surgery

when it goes wrong people can get nasty

infections and sometimes require surgery

to remove the implants or if the fat

gets into the bloodstream it can

actually cause embolisms and blockages

to vital organs one and every 4,000

people die as a result of the

complications which is what led to the

UK Banning it in 2018 eventually they

reversed the decision in 2022 after

bringing in new safety regulations but

there's still a whole world of

unlicensed practitioners performing a

different version of the procedure while

they're not allowed to perform the

surgical version with the potentially

fatal side effects they're still allowed

to blindly inject people with artificial

substances it's not like the UK's ban

really did anything anyway the people

who were determined enough to get it

done were freely able to just go abroad

to places like turkey or Mexico where

the procedure is completely legal and

often mostly unregulated and far cheaper

even today there's countless adverts for

this all over Facebook and Instagram but

nothing has promoted plastic surgery and

made the world more plastic and fake

than it's ever been like Instagram the

Kardashians might have remained in the

background for most people ending up as

has been stars like so many before them

but instead their recipe for Success

based on their looks and the status

alone was about to go Global and that

was all thanks to Instagram but how did

an innocent photo sharing website become

the money-making machine it is today the

answer is Mark Zuckerberg you see zuck's

vision for a social media business was a

lot different compared to Kevin cyr or

Mike ker while they were thinking about

how to make money from people's photos

Mark was interested in commodifying the

people instead even before Mark started

Facebook he had already demonstrated his

true feelings towards his users while

he's rejected that the film The Social

Network was true in his account of his

website face Mash right like they just

can't wrap their head around the idea

that someone might build something

because they like building

things the evidence shows that it wasn't

that far off articles from Harvard

newspapers Show how he plundered

Harvard's registers for pictures of

people's faces he then used these to

create a website where people could rank

each other on attractiveness while the

back end secretly assigned them their

own rating out of 10 while it was

quickly shut down the stunt informed the

future development of Facebook to a

massive degree Facebook did the same

thing in turning its users into the

product just in a more Sinister way it

was all about maximizing engagement for

users was plundering all the possible

data they could find and then selling

this to advertisers and giving them easy

targets for their campaigns was the

final step in the profit machine whilst

these weren't new ideas Zuckerberg

perfected them at Facebook a combination

of aggressive data hoarding and

addictive design practices turned

Facebook into one of the biggest

companies in the planet almost overnight

but already by the early 2010s and

Zuckerberg knew deep down that Facebook

would be on the way out at the end of

the decade as he was failing to count

capture the Next Generation and was

losing out to younger more organic apps

like Instagram meanwhile things weren't

amazing at Instagram either sure growth

was solid and the business was doing

well but after 2 years of grinding away

Kevin and Mike was sick of doing it

alone now they had built up a team by

this point but it was always an uphill

struggle to keep up with the growth of

the app some sort of merger or

acquisition would put an end to these

troubles it would give them all the

Investments they needed with the added

bonus of the infrastructure to push

Instagram to the next level so after

turning down a few other suitors Kevin

and sold the company almost entirely to

Mark Zuckerberg and Facebook in 2012

Americans share photos on Instagram a

company with only 13 employees bought

today by Facebook for $1 billion at

first it seemed like they made the right

choice Kevin and Mike were still

semi-independent and they were free to

grow the app however they wanted and

through the intelligent use of their new

resources Instagram had exploded in

popularity within a year they hit 50

million users then 100 million a few

months afterwards but this all came at a

cost because it wasn't long before Mark

came in to slowly Force the founders out

along with their original principles

allowing Facebook to make changes to the

app and its business model forever in

2014 Facebook pushed for changes to the

data hoarding practices making the app

use Facebook's invasive tactics a year

later they gave advertisers far more

power on the app letting them run

30second adverts and buying products

directly through the app compromising

your personal information and data

security with the new hands of Mark

Zuckerberg a mandator for exploiting all

of your information and using it against

you that's why while you're exploring

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the most Insidious changes that happened

when zaka buug took over Instagram were

far more subtle in 2014 Instagram added

a whole suit of different editing tools

the app went from a place to post

filtered pictures of your real life into

a showroom for the best looking photos

of yourself that you could possibly

create by 2016 they made it so

algorithms would decide what photos the

app would show you instead of giving you

a timeline of the photos that your

friends had posted Instagram would only

show what it thought you would engage

with the most laying the groundwork for

The Addictive design that Facebook had

already mastered when Facebook began

pushing for location tracking it was the

final straw for Kevin and Mike they

hated the direction the app was taking

they saw that Zucker bu was using their

rap as a machine that turned people's

addictions into a weapon against

humanity they thought that zuck's push

for maximum engagement would lead to

some of the worst problems that we see

today in society the environment in

Instagram was now a constant competition

to get the most followers and the most

likes on your photos always having to

look the best you possibly could for the

algorithm with the aid of Instagram's

inbu Photoshop unlike the founders

Zuckerberg didn't care at all that the

problems on the app would soon spill

over into society as long as it kept

making him billions it didn't matter

eventually in late 2018 Kevin and Mike

gave up fighting against the tide and

just decided to leave the company

entirely leaving Mark zabok free to

fully realize his plans for Instagram

and this has had an awful effect on

society ever since you see plastic

surgery was still a niche industry up

until this point it was only reserved

for medical purposes Hollywood actors

and trophy wives it wasn't nearly as

common as it was today but all of this

changed with the arrival of Instagram in

the early 2010s almost overnight we saw

a rapid transformation how people

presented themselves online and the

images of people we see now we've

already discussed what the Kardashians

and other celebrities would do to get

the perfect picture after the surgery

camera angle is and airbrushing the

final image is barely recognizable as

the person depicts Instagram puts this

power into the hands of the people with

the high powered camera in people's

pockets they could take what would have

been a normal photo out a filter in

Photoshop to it and create a vision of

perfection all the little flaws and

blemishes that make people human got

ironed out now nearly anyone could

achieve the level of unrealistic

Perfection that Grace magazine covers

for years on its own this would have

been troubling for decades people

worried about the negative effect on

people's self-esteem and self-image that

beauty magazines and Hollywood had but

Instagram took this to the next level

100 timesing this problem by turning it

into a global competition with millions

of fans and billions of dollars on the

line for the winners so of course it

wasn't long before people realized that

to win this game you had to go as far as

possible for the Instagram algorithm to

bless you you had to do whatever it took

the more focused on your image you were

the more money and popularity you could

get as an influencer constantly being

dangled over you your feed showing you

all these people sucked into the same

Instagram algorithm tapping into all

your Primal needs playing into men's

sexual urges and for everybody's desire

for fame and attention it became about

selling the illusion of perfection for a

successful influence to every photo push

this narrative a bit further forward

they showcase their perfect bodies their

perfect lives relaxing by PA in million

dooll yards pen houses across the world

smiling with their equally perfect

friends it didn't matter that none of

this was actually real and that it was

all a fantasy and me strip away the

filters and the stage moments and you

just be left with a sad picture of

self-obsession and insecurity living

this way and focusing your whole life on

your image is a terrible recipe for

disaster you would expect models the

people who are selected by society as

the best looking people in the world to

have the least problems with critique in

their own appearance but in fact it's

the opposite over 40% struggle with body

dysmorphia and disordered eating but

this was just for models this used to

just be for these kinds of people whose

entire livelihoods depended on their

image but in the last few years

Instagram has globalized this toxic

mindset because of the results of his

Grand competition for visual Perfection

all of the perfect Illusions posted by

influencers online were eaten up by the

hundreds of millions of users Instagram

gained in just a few short years some

parts of Instagram culture like using

photos and and photoshopping your

selfies entered the mainstream and

affected the rest of the internet it all

had the effect of making everyone

subconsciously disappointed with their

own comparatively boring lives if you

weren't part of the influence relite

then your life looked worse than the

ones you'd see online every single day

and if you didn't have the Flawless

figure and perfect face like the

influencers then you just weren't good

enough to join the club the algorithm

wouldn't bless you you'd just be left in

the bottom of the barrel constantly

refreshing your likes to see if anyone

would give you more attention and over

time this has led to a huge rise and

insecurity mental onuses and body

dysmorphia amongst young people in

particular all the Perfection made

people think that the natural

imperfections that everyone else has was

something to be ashamed of inevitably

influencers were ready to swoop in and

sell solution to the problem they had

made was most them promoting harmless

temporary fixes like their own cosmetic

brands and makeup the Kardashians would

gain hundreds of millions of followers

on Instagram and then promote their

makeup lines making billions in the

process but for some of these Instagram

Fu insecurities there was only one way

to really change it if he wanted a

bigger butt like the models in Instagram

a Slimmer waistline bigger boobs or for

guys a better jawline a better face

plastic surgery was the easiest and

quickest option it didn't matter that it

was fake if it worked for other people

it would work for you too the whole

insecurity was built on fake image to

begin with and so Instagram has tubed

tens of millions even hundreds of

millions of people into thinking they

had a real problem and that the only way

to fix this problem would be through

medical procedures if you could just

save up enough money maybe you could

look like you're Idol maybe then you

could get enough life likes and

attention to finally feel worthy L to

people realize it's an endless problem

that you will never be happy with of

course plastic surgery won't fix your

insecurities after one procedure is over

something else pops up that needs to be

fixed realistically even if you don't

mind plastic surgery it's still better

in moderation a few touchups could be

seen as a positive thing if it doesn't

lead to more insecurity but the beauty

standard that Instagram was pushing

didn't push people towards moderation

instead they made everyone else want to

look the same and the more of your

friends that got plastic surgery the

more of your Idols that got surg the

bigger the desire you'd have yourself

for getting surgery people call it the

Instagram face characterized by Perfect

Skin luscious and full lips sharp

cheekbones and long eyelashes it's

become what millions of young women

around the world dream of having of

course it's only possible with surgery

Botox and photos shop and the world will

move on to a different Beauty standard

before long but this hasn't stopped

people from trying to achieve this

illusion it's especially notable in

celebrities and promoted everywhere on

Instagram's algorithm whether or not

plastic surgery is involved tons of

model singers and movie stars have

slowly change the image to match the

Instagram templates Ariana Grande is a

good example you can see the progression

towards the Instagram Singularity over

time with this picture notice how her

eyes have gone stretched out her nose

has changed and her lips have gotten

Fuller she's also lost an unhealthy

amount of weight which is a huge problem

when it isn't healthy obviously people

can look whatever way they want to look

but there's something really sad about

all of these young people getting duped

into thinking their natural beauty isn't

good enough the modern standards that

Instagram and its whole culture have

imposed on people drives them to do this

to themselves of course that's not the

only Soul destroying app that pushes

people towards cosmetic surgery

improving your performance on dating

apps are also some of the top reasons

people go under the knife the most

popular dating apps Focus the courtship

process almost purely on what people

look like people look at your picture

for a second or two then make a split

second decision on whether you meet

their standards you can easily see why

plastic surgery would give you an

advantage for this filters and editing

helps but it's too obvious if it's done

poorly an artificial face underneath all

of that makes the final picture much

more effective lots of the procedures

that give you an Instagram face also

work especially well with filters and

airbrushing so much so that some people

design their own faces to look

especially good in their online photos

whilst losing something when you

actually look at them while you may

think the Instagram face looks good on

Instagram itself next to a group of

normal people in real life it just looks

kind of strange and alien one thing

about all the ways Instagram has led to

the Risen plastic surgery is that it

doesn't discriminate by age in fact

young people and even teenagers are much

more susceptible to the coordinated

attack on your self-image that Instagram

delivers while the Instagram face

doesn't really bear any relation to

people's natural faces it is similar to

someone who's in the early to late 20s

all the teenagers browsing Instagram and

wishing they look that good attempted to

get procedures that made them look older

rather than younger this is the reason

why plastic surgery and cosmetic

procedures are growing fastest amongst

people under 30 and even faster in

teenagers some of these procedures are

what's called preventative plastic

surgery people are getting Botox and

other things done in order to prevent

future wrinkles not just fatten the ones

already there I mean it's truly insane

that people are trying to fix a false

problem that hasn't even happened yet

because of one app another far more

disturbing procedure is bual fat removal

it's been all the rage on Instagram for

quite a while now because it matches the

current beauty standards online even if

you don't know what it really is you'll

recognize the effects in the procedure a

sergeant makes cuts inside the mouth and

remove What's called the bual fat pad

which rests under the cheekbones the

result is far more prominent cheekbones

and that sunken Hollow look that's all

the rage right now it makes you look far

older and your face look thinner but

it's not without giant risks the

procedure itself can be painful and

dangerous but as people get older they

faces naturally get thinner and the

natural layer of fat on your face gets

less prominent it's an irreversible

procedure all of the people getting it

might regret it in 10 years down the

line unless they were going for that

skeletal look in the first place if we

want to look at where we might be in the

future with the rise of cosmetic surgery

we only need to turn to South Korea the

country is in the future of plastic

surgery a third of Korean women aged 19

to 29 have undergone the knife and the

numbers just keep on Rising especially

amongst young people 60% of South Korean

high school students want to get surgery

in the future there's even stories of

young people winning plastic surgery

vouches from their schools to help with

their future careers so what's going on

here and is this a warning for the

future of the West well one theory is

that it's all part of a push towards

stricter Conformity and a move away from

individualism in a culture where your

social standing and your reputation are

highly valued losing fath can mean

everything breaking cultural norms and

deviating from what's expected of you

can damage both you and your family's

reputation with so much value put on

that by everyone else people who break

away get ostracized and excluded from

society one of the many problems that

this can cause has come about with

modern society's focus on looks and

Aesthetics both in the west and in South

Korea while we might have Instagram face

it's a relatively new development

compared to South Korea's rigid beauty

standards the same facial features are

valued above all others and plasted on

every billboard commercial TV show and

music video conforming to this standard

has become the same as any other social

rule or cultural pressure it becomes

almost rude to assault other people's

eyes with your appearance if it doesn't

match the cultural mod your face and how

you look get wrapped up into the idea of

success and happiness pushed by the rest

of the culture no wonder plastic surgery

is so popular it's become the difference

between getting that promotion you've

been working towards and missing out the

same thing that's happened in South

Korea has also come to China as well the

industry is booming there now the amount

of people getting surgery increased by

600% between 2009 and 2018 this huge

demand has led to a sharp Spike and

unlicensed and dangerous plastic surgery

that's led to some truly horrifying

results and what you're seeing here

right now is the work of a mysterious

figure known online as Dr Kim he came to

prominence on Tik Tok after these video

showing his patients on canny

Transformations when viral they're clear

examples of what can go horribly wrong

with plastic surgery the facelifts are

so tight it looks completely unnatural

and people are paying a fortune for this

their natural beauty has vanished under

an artificial glaze and you'll left

wondering whether they can even smile or

frown anymore now it makes sense through

the lens of cultural conformity the

precies to look young and attractive is

so high that people are led to these

extremes and are willing to do anything

to achieve that sense of perfection even

going to unlicensed butches like Dr Kim

and T Series investigating these images

has led to some really dark stories as

it appears that Dr Kim is not one person

but a pseudonym used by Shady unlicensed

plastic surgery company called Shanghai

Hong medical Beauty clinic and from the

evidence he gathered they've been

accused of using expired drugs have been

sued by multiple people and companies

and they've even trafficked

counterfeited drugs to use in their

practice whilst these pictures

definitely aren't indicative of China's

entire beauty industry they do show

where criminals can turn a profit from

exploiting it all the normal even

handsome people you see in the before

pictures were unhappy with how they

looked because their culture made them

insecure it opened the door to criminals

looking to make an easy buck with no

regard for what their victims will have

to live with for the rest of their lives

and it seems like the West is moving

further towards this point of cultural

conformity with the help of Instagram

the biggest promoter of these artificial

beauty standards sure there's more

virtue signaling than ever everyday

corporate media Outlets tell people that

differences are good and that we should

love our own features and

characteristics whatever they might be

but at the same time it does seem like

we're going in the opposite direction

the presses to have a perfect body and

face is so high nearly everyone on TV

and in films looks pretty much the same

all completely plastic fake and Hollow

it doesn't matter what the context is in

Hollywood now if your shirt comes off in

a movie you need a sixpack and you need

to be on steroids and then also lie

about it the dating world is by by far

the best indicator for how selective

people's beauty standards have become

with modern dating apps and our image

Focus Culture Your Face needs to pass

the swipe test before you can even play

the game more and more men and women get

pushed out of the system rejected

because they no longer conform well

enough to the modern Instagram face

beauty standard and its male

counterparts and so much exposure to

inhuman Perfection on Instagram has wor

people's standards and made a whole

generation of lonely outcasts there's

even people talking about an incel

Revolution nowadays as more and more

people get pushed to the sidelines

without any romantic interests while at

the same time another huge section of

people are becoming literally plastic

that's why you should never expose

yourself to the toxic sludge that

Instagram promotes is every time you go

on the App you're subtly subconsciously

becoming more and more insecure

disconnecting from Instagram's Twisted

beauty standards means that you can

actually truly appreciate people that

the rest of the world might not even see