How to Be Clear and Concise

Summary

In this video, the speaker introduces the 'What, So What, Now What' communication structure to help people be clear and concise in both spoken and written communication. The 'What' is the main point, 'So What' explains why it's important, and 'Now What' outlines the next steps. The speaker emphasizes how this simple framework can cut through the communication clutter, helping individuals engage more effectively. Practical examples in both emails and meetings illustrate how to apply the structure, and tips are provided for practicing and integrating it into everyday communication.

Takeaways

• 😀 GPS apps like Google Maps and Waze make driving easier by guiding you step-by-step, and we can apply a similar guiding system to communication.
• 😀 The structure to guide communication is: What, So What, Now What.
• 😀 The 'What' is the main idea or point you want to communicate; it should come first.
• 😀 The 'So What' explains why your message matters to your audience or team.
• 😀 The 'Now What' outlines the next steps or actions to take.
• 😀 This structure helps to cut through the clutter of communication and ensure clarity, especially in today’s overwhelming communication environment.
• 😀 The What, So What, Now What structure is effective for both spoken and written communication.
• 😀 Using this structure in emails keeps them concise, specific, and to the point.
• 😀 In meetings, using this structure leads to better engagement from the audience, as they pay attention and stay focused.
• 😀 You can practice the structure by stating your talking points aloud to boost confidence before important conversations.
• 😀 Keep a sticky note on your computer as a reminder to structure your emails effectively before sending them.

Q & A

What is the 'What, So What, Now What' structure?

The 'What, So What, Now What' structure is a communication framework that helps organize and convey ideas clearly and concisely. The 'What' is the main point, the 'So What' explains why it's important, and the 'Now What' outlines the next steps or actions.

Why should we use the 'What, So What, Now What' structure in communication?

This structure ensures that your message is clear, focused, and actionable. It helps cut through the clutter of information that people often face, making your communication more effective and easier to understand.

How does the 'What' in the structure help in communication?

The 'What' establishes the main point of your message. It provides clarity right at the beginning so that your audience understands what you're discussing immediately.

What role does the 'So What' play in communication?

The 'So What' explains the relevance of your message. It answers the question of why your audience should care about the information you're presenting, making the message more engaging and significant.

What should the 'Now What' focus on in communication?

The 'Now What' focuses on the next steps or actions that need to be taken. It directs the audience on what to do after receiving your message, encouraging clear and purposeful outcomes.

Can the 'What, So What, Now What' structure be used in both spoken and written communication?

Yes, it can be applied in both spoken and written communication. Whether in meetings, presentations, or emails, this structure ensures that your message is clear and organized.

How can practicing the 'What, So What, Now What' structure improve communication in meetings?

By practicing the structure before a meeting, you can ensure your message is well-organized and focused. It helps you stay on track, making your points clear and increasing engagement from your audience.

How can I use the 'What, So What, Now What' structure in emails?

In emails, start by stating your main point (What), explain why it’s important or relevant (So What), and then suggest actions or next steps (Now What). This makes your emails concise and easy to follow.

Why is the 'What, So What, Now What' structure particularly useful in a world overwhelmed by communication?

In a world flooded with communication, the structure helps distill key messages in a simple format. It ensures that your message is not lost in the noise and that your audience can quickly grasp what’s important and what to do next.

What is the first step to getting started with the 'What, So What, Now What' structure?

The first step is to practice it. Start by thinking through your key message using the structure, whether it's for a meeting or an email. Repeating this process will help you internalize the structure and use it naturally.