AROMANSA | NUJU COFFEE, MENGAWALINYA DI LAMPUNG SEKARANG SUDAH ADA DI JOGJA!

Summary

Nuju Koffi, founded by two childhood friends, started in Lampung during the COVID-19 pandemic, offering quick and affordable coffee with a Grab-and-Go concept. The brand's signature offerings include the Gela Aren milk coffee and Butter Scott menu, which became popular in Jogja. Nuju's expansion strategy is focused on student-heavy cities like Jogja, with an emphasis on being an inclusive space for everyone to enjoy coffee. Their tagline, 'Fast, Cheap, Delicious,' is reflected in their expansion plans, aiming to create community spaces and continue growing in new cities.

Takeaways

• 😀 Nuju is a coffee shop chain that started in Lampung, offering affordable and quick coffee, especially catering to coffee lovers during COVID restrictions.
• 😀 The name 'Nuju' comes from the Sundanese word meaning 'again,' symbolizing the hope that customers will continue to return for more coffee.
• 😀 The first Nuju outlet was a small one in Sudirman, Lampung, but it gained popularity due to its great-tasting coffee and affordable prices.
• 😀 The coffee shop expanded by opening additional outlets in Lampung, such as in Singosari and Kedatong, to accommodate growing demand and provide hangout spaces for locals.
• 😀 Nuju aims to be accessible to everyone, with affordable pricing and convenient services, including delivery through platforms like Go Food, Grab Food, and Shopee Food.
• 😀 The company expanded to Yogyakarta (Jogja) because it sees it as a student-heavy market similar to Lampung, with hopes that this expansion will lead to smoother growth.
• 😀 Nuju's signature drinks include Gela Aren milk coffee (considered the best in Lampung) and the Butter Scott menu, which became a top seller in Jogja.
• 😀 Non-coffee options, such as Raven red velvet milk, are also popular, and the Lampung-based Central Kitchen team helps support product availability.
• 😀 In Lampung, Nuju organizes community events like Saturday market activities and Movie Night to engage customers and create a sense of community.
• 😀 Despite being new to Jogja, Nuju is looking to establish a strong presence by inviting local communities to try their coffee and plans to expand further in the city.

Q & A

What is the main concept behind Nuju Coffee?

Nuju Coffee was initially created with the concept of 'Grab and Go' to accommodate coffee lovers during the COVID-19 lockdown when people were limited in leaving their homes. The goal was to offer fast, affordable, and delicious coffee through takeout or online orders.

How did Nuju Coffee expand its presence in Lampung?

Nuju Coffee began with its first outlet in Sudirman, Lampung. Due to strong demand and positive feedback, especially for its delicious coffee, they opened additional outlets in strategic locations in Lampung to cater to different customer needs, including places to hang out.

What does the name 'Nuju' mean, and why was it chosen?

The name 'Nuju' comes from Sundanese, meaning 'again.' It reflects the hope that customers will keep coming back to enjoy their coffee and order more.

Why did Nuju Coffee decide to open in Jogja?

Nuju Coffee chose Jogja as an expansion city due to its large student population, which aligns with the market in Lampung. The team believed that opening in Jogja would help Nuju establish itself in new cities and create further opportunities for growth.

What are some of Nuju Coffee’s signature drinks?

Nuju Coffee’s signature drinks include Gela Aren Milk Coffee, which is claimed to be the best in Lampung, and Butter Scott, which became a best-seller in Jogja. They also offer non-coffee beverages like Raven Red Velvet Milk, which is described as having an ice cream-like taste.

How does Nuju Coffee engage with its community?

Nuju Coffee engages with its community through various events, such as the Saturday Market at their Nuju Koffi Haki outlet and Movie Nights. They also work with local souvenir sellers and invite communities to try their coffee and hang out at their outlets.

How does Nuju Coffee differentiate itself from competitors?

Nuju Coffee stands out by offering fast, affordable, and high-quality coffee, with a focus on making the experience accessible for everyone. Their tagline emphasizes speed, claiming that customers can get their coffee in under a minute.

What challenges has Nuju Coffee faced in Jogja?

In Jogja, Nuju Coffee is still in the early stages of establishing itself. The main challenges include limited space for hosting events and introducing the brand to local communities, as well as adjusting to a market that may have different needs compared to Lampung.

What is Nuju Coffee's future expansion plan?

Nuju Coffee plans to expand further in Jogja, and potentially into other cities. They aim to strengthen their branding in Jogja first before exploring other cities. They also want to create a more inviting and spacious environment for communities to hang out in their future outlets.

How does Nuju Coffee handle distribution and logistics?

In Lampung, Nuju Coffee is supported by a Central Kitchen team, ensuring that goods are distributed efficiently to their outlets. This system helps maintain consistency in the quality and availability of their products across locations.