f*ck it. ZERO to $600k/year selling A.i to businesses (FULL COURSE)

Summary

This video script outlines a strategic sales process for high-ticket items, particularly in the AI agency space. It highlights the importance of a pre-all video, which serves to build trust and educate prospects before their sales call. The process includes confirming bookings, a detailed sales script that focuses on discovery and objection handling, and a direct pitch for the service. Additionally, the speaker promotes a private mastermind program offering one-on-one coaching and actionable business systems, designed to help individuals scale their AI agency and generate significant revenue.

Takeaways

• 😀 Pre-All Video: The pre-call video (30 minutes to 1 hour) is designed to build trust and nurture potential clients before the sales call, much like how Disney uses movies to promote its brand.
• 😀 Confirmation of Booking: After watching the pre-call video, clients confirm their booking on the calendar to ensure they are committed to the sales call.
• 😀 Optional Community/Testimonials: Some clients may be directed to a free community or watch testimonials, adding more trust and value before the sales call.
• 😀 Multiple Call Attempts: If a client does not show up for the sales call, the sales rep will attempt to call them three times before rescheduling or discontinuing follow-ups.
• 😀 Pre-Call Training Video Check: At the start of the call, the salesperson confirms if the prospect has watched the pre-call training video and addresses any questions that arise from it.
• 😀 Discovery Phase: The salesperson asks in-depth questions to understand the client’s business, goals, and challenges, aiming to identify if the client needs assistance.
• 😀 High-Level Overview: The salesperson transitions into the pitch by encouraging a clear decision (yes or no), using a psychological strategy to prevent the client from delaying decisions.
• 😀 Sales Pitch Structure: The program’s breakdown focuses on AI-powered solutions for lead generation, appointment setting, and sales optimization, using a straightforward, clear pitch.
• 😀 Closing Strategy: After presenting the program, the salesperson directly asks for the sale (aiming for $10,000), while using the previously established trust and understanding.
• 😀 Coaching Offer: As a post-sale offer, the speaker promotes a private mastermind with personal coaching, templates, and systems designed to help clients succeed in AI-driven sales.
• 😀 Focus on Overcoming Objections: The sales process is designed to constantly eliminate objections during the call, ensuring the prospect is always moving forward in their decision-making process.

Q & A

What is the purpose of the pre-all video in the sales process?

The pre-all video serves to nurture trust with the prospect by providing valuable, informative content about AI and its applications. It acts like a long-form movie, building rapport and positioning the brand as trustworthy before the actual sales call.

Why does the speaker compare the pre-all video strategy to Disney's movies?

The speaker compares it to Disney's movies because, while Disney's films may not always be massively profitable on their own, they help to build brand loyalty. In the same way, the pre-all video builds trust with prospects, making them more likely to buy high-ticket items later.

How does the speaker handle no-show prospects?

If a prospect doesn't show up for the sales call, the sales team will try calling them three times. If the prospect still doesn't respond, the call is canceled, and follow-up calls are made later, focusing on active leads instead.

What role does the 'code word' play in the sales call?

The 'code word' in the pre-all video helps the sales team verify if the prospect has actually watched the video. If the prospect can't provide the correct code word, they are asked to reschedule the call and watch the video before proceeding.

How does the speaker approach objections during the sales call?

The speaker refers to addressing objections as 'killing the zombies,' where the sales rep proactively handles any questions or objections that may arise during the call, ensuring they don't interfere with the pitch or the goal of closing the sale.

What kind of questions does the sales rep ask during the discovery phase?

During the discovery phase, the sales rep asks open-ended questions to understand the prospect's current situation, business goals, challenges, and timeline. Questions like 'Where are you now?' and 'Where are you trying to go?' help gather insights to tailor the pitch.

Why does the speaker encourage prospects to commit to a yes or no decision?

The speaker encourages a clear yes or no decision to avoid vague responses like 'I need to think about it.' This strategy pushes prospects to make a firm decision, which helps avoid wasting time and ensures a quicker resolution.

What are the three pillars of the AI program offered by the agency?

The three pillars of the AI program are: 1) Lead generation through ads with human-like AI actors, 2) AI-powered appointment setter that schedules and reminds leads, and 3) Sales script optimization using AI to analyze and improve sales call recordings.

What is the pricing of the AI program, and how does the sales rep pitch it?

The AI program is pitched at $10,000. The sales rep quickly goes through the program breakdown, checks the prospect's interest, and then asks for a commitment by offering the program's features and benefits in a concise and confident manner.

What additional services are offered through the mastermind program?

The mastermind program offers one-on-one coaching, daily Zoom calls, access to templates and systems for client acquisition and fulfillment, and personalized guidance. Members also receive the speaker's personal contact information for ongoing support.