15 Things That Made Me $50,000,000.00

Summary

Frank Kar shares insights from his 25-year experience selling intellectual property and software online, generating over $50 million in revenue. He emphasizes dealing with skeptics, creating memorable domain names, leveraging social media ads, and the importance of tracking and follow-up. Kar discusses the value of content marketing, the evolving nature of targeting in advertising, and offers practical tips for improving ad campaigns and increasing sales. His advice is rooted in simplicity and consistency, focusing on genuinely helping customers and making data-driven decisions to optimize marketing efforts.

Takeaways

• 😀 Embrace Skepticism: Address skepticism head-on in marketing by acknowledging that not everyone will be interested and that's okay.
• 🔑 Prioritize Memorable Domain Names: Use easy-to-remember domain names to increase organic traffic and sales without relying on ads.
• 💡 Utilize Low-Cost Advertising: Leverage the low cost of online advertising to reach your audience effectively and affordably.
• 💰 View Ads as Investments: Treat advertising as an investment that should generate revenue, not an expense.
• 📈 Track Ad Performance: Ensure every ad dollar is accountable by tracking its performance and making adjustments as needed.
• ⏳ Be Patient with Ad Campaigns: Give campaigns time to work and gather data to understand their effectiveness.
• 🔄 The Power of Follow-Up: Continuous follow-up emails can significantly increase conversion rates and sales.
• 📈 Three Outcomes of Ads: Be prepared for ads that fail, perform adequately, or excel, and use this to inform your strategy.
• 📱 Social Media's Role: Use social media algorithms to your advantage by creating content that appeals to your audience, allowing the platforms to target the right viewers.
• 🌐 Content is King: Focus on creating valuable content that genuinely helps your audience, which will naturally lead to more sales.
• 🎯 Targeted Marketing: Use social media's targeting capabilities to reach the right audience with the right message at the right time.

Q & A

What has Frank Kern been doing since 1999 to generate personal revenue?

Frank Kern has been selling his own information, intellectual property, and software on the internet, generating over $50 million in personal revenue.

What is Frank Kern's approach to dealing with skeptics in his marketing?

Frank Kern addresses skepticism head-on in his marketing and advertising, acknowledging that his products may not be for everyone and discouraging those looking for a 'get rich quick' scheme.

Why is having a memorable domain name important according to Frank Kern?

A memorable domain name is crucial because it encourages people to remember and type it in directly, leading to free traffic and sales without needing to click on ads.

How does Frank Kern leverage social media for advertising?

Frank Kern uses social media's targeting capabilities to reach the perfect prospects with content that serves them, leveraging algorithms to find the right audience without needing extensive manual targeting.

What is the significance of follow-up in Frank Kern's sales strategy?

Follow-up is considered the 'Holy Grail' in Frank Kern's sales strategy, as it significantly increases the chances of converting leads into customers, even with less-than-perfect campaigns.

What is the 'halo effect' Frank Kern mentions in the context of content marketing?

The 'halo effect' refers to the phenomenon where providing genuinely helpful content can lead to unexpected free sales, as people may search for the creator and end up buying unrelated products.

How does Frank Kern define the three key elements that prospects care about in content marketing?

Prospects care about what they want, how they can get it, and what their life will be like after they get it. Content should focus on these elements to be effective.

What advice does Frank Kern give regarding the frequency and value of content posting?

Frank Kern advises that the amount of content posted is not as important as the value it provides. Each piece of content should aim to be genuinely helpful to the audience.

What is the 'law of damit' mentioned by Frank Kern, and how does it relate to sales?

The 'law of damit' refers to the tendency of most people not to take action immediately. It underscores the importance of follow-up in sales, as persistent follow-up can convert potential customers who are procrastinating or need more information.

How does Frank Kern view the role of advertising in relation to expenses and investments?

Frank Kern views advertising not as an expense but as an investment that should make money. He emphasizes tracking every ad dollar to ensure it contributes to sales and does not result in a loss.

What is the importance of timing and targeting in marketing according to Frank Kern?

Timing and targeting are crucial in marketing. Frank Kern suggests using social media's advanced targeting options to deliver the right message to the right person at the right time, which can be more effective and cost-efficient than traditional methods like Super Bowl ads.

Outlines

00:00

😀 Embracing Skepticism in Marketing

Frank Kern shares his experience of dealing with skeptics in the marketing world. He emphasizes the importance of not being defensive and instead addressing skepticism head-on in marketing strategies. By openly acknowledging that not everyone will be interested in the product, he builds trust with potential customers. He also discusses the value of memorable domain names in driving sales, as people are more likely to remember and type in a domain name they've seen in an advertisement, leading to organic traffic and sales.

05:01

💡 The Power of Memorable Domains and Advertising Insights

In this paragraph, Frank highlights the trick of using memorable domain names to increase free traffic and sales. He explains that by using easy-to-remember domain names in advertising, people are more likely to type them directly into their browsers. He also reflects on the evolution of advertising costs and the effectiveness of social media and email marketing, noting that it's the best time to be in marketing due to low costs and instant feedback.

10:03

📈 Tracking and Investing in Advertising

Frank discusses the importance of viewing advertising as an investment rather than an expense. He stresses the need to track every ad dollar to ensure it contributes to sales, thereby reducing the risk of losing money. He also shares the three key principles he's learned from spending millions on advertising: focusing on sales, treating ads as investments, and tracking everything for accountability.

15:04

🕒 Patience and Data in Ad Campaigns

The paragraph delves into the necessity of time and data in making ad campaigns successful. Frank warns against expecting immediate results and emphasizes the importance of gathering data to understand customer behavior. He explains that by following up with leads and sending multiple emails, one can significantly increase the chances of making a sale, turning even a poor-performing campaign into a profitable one.

20:05

🎯 The Evolution of Targeting in Marketing

Frank explains how social media and AI have changed the targeting approach in marketing. He advises to forget about finding the 'perfect customer' and instead create content that appeals to a broad audience, trusting social media algorithms to show the content to the right people. He shares his success with this strategy, which has led to sales of old courses and programs, even without active promotion.

📚 Content Marketing Focus

In this paragraph, Frank talks about the essence of content marketing, which is to focus on the audience's desires and how to fulfill them. He suggests that the content should always be about what the person wants, how they can get it, and what their life will be like after obtaining it. He also touches on the importance of being genuine and helpful in content creation to build trust and ultimately drive sales.

🚀 The Secret to Sales and Follow-up Strategy

Frank reveals his secret to sales success: consistent follow-up. He explains that most people won't take the desired action immediately, so following up with them through emails or retargeting can lead to increased sales. He emphasizes that focusing on the follow-up strategy is more important than worrying about traffic, as it directly contributes to converting leads into customers.

Keywords

💡Skeptics

Skeptics in the context of the video refer to individuals who are doubtful or question the value of the products or services being offered. The speaker emphasizes that skepticism is a natural human response and suggests addressing it directly in marketing materials to build trust with potential customers. For example, the script mentions telling people upfront that if they are looking for a 'magic bullet' or 'get rich quick' scheme, the product is not for them.

💡Intellectual Property

Intellectual property in this video script denotes the original ideas, creations, or inventions that the speaker, Frank Kern, has been selling online. It is a key concept as it represents the products that have generated over $50 million in personal revenue for him. The script illustrates this with Frank's experience of selling his own information and software.

💡Domain Name

A domain name is the address used to access a website on the Internet. In the video, Frank Kern highlights the importance of having a memorable domain name for marketing purposes. He explains that easy-to-remember domain names can lead to organic traffic, as people who see the content in ads will recall the domain and visit the site directly, resulting in free traffic and sales.

💡Online Marketing

Online marketing is the process of promoting products or services using the Internet and digital technologies. The video discusses various strategies within this field, such as dealing with skeptics, creating memorable domain names, and leveraging social media for advertising. Frank Kern positions himself as an expert in this area, having written significant campaigns and generated substantial revenue.

💡Advertising Content

Advertising content in the script refers to any material created to promote a product or service, including videos, ads, or other media. Frank Kern suggests that the cost of advertising has significantly decreased with the advent of social media, allowing for minimal upfront costs to grow a business. He also emphasizes the importance of tracking and optimizing ad performance.

💡Follow-up

Follow-up is a strategy mentioned multiple times in the video to increase sales by staying in contact with leads and customers after they have shown initial interest. It is presented as a 'Magic Bullet' for sales success, as it addresses the human tendency to procrastinate or need more information before making a purchase. The script provides the example of sending multiple emails to leads to increase the chances of conversion.

💡Sales Funnel

A sales funnel is a model used to visualize the journey of potential customers from initial awareness to making a purchase. The script touches on various stages of this process, such as getting clicks on ads, opt-ins on a webpage, reading emails, and finally, the purchase on a sales page. Frank Kern stresses the importance of optimizing each stage to improve the overall effectiveness of the sales funnel.

💡Content Marketing

Content marketing is a strategy that involves creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. In the video, Frank Kern discusses the importance of focusing on the wants and needs of the audience, providing helpful information, and demonstrating the ability to assist them, which in turn builds trust and leads to sales.

💡Social Media Algorithms

Social media algorithms are the processes used by platforms like Facebook and Instagram to filter and display content to users. The script explains how these algorithms can be leveraged for marketing purposes. By creating content that resonates with the audience and generates engagement, the algorithms can automatically promote the content to a wider audience, reducing the need for manual targeting.

💡Reach Ads

Reach ads are a type of social media advertising designed to maximize the number of people who see a post or video. In the video, Frank Kern recommends using reach ads to target specific audiences with tailored content. This allows for minimal spending while still reaching the ideal customer base, as opposed to the high cost and broad reach of traditional advertising like Super Bowl ads.

💡Traffic

In the context of online marketing, traffic refers to the number of visitors to a website or page. While the script acknowledges that getting traffic is not difficult due to the availability of paid advertising options, it emphasizes that the focus should be on converting that traffic into customers through compelling offers, persuasive web page content, and effective follow-up strategies.

Highlights

Overcoming skepticism by addressing it head-on in marketing and advertising, which builds trust with the right audience.

The importance of having a memorable domain name for better recall and organic traffic.

The current advertising landscape is the most cost-effective and feedback-rich era, thanks to social media and digital tracking.

Three key advertising principles: selling as the ultimate goal, viewing ads as investments, and tracking everything for accountability.

The necessity of time and data for ad campaigns to work effectively, emphasizing patience and analysis.

The power of follow-up emails in converting leads and the significance of persistence in sales.

Understanding the three possible outcomes of an ad campaign and adjusting strategies based on performance.

The shift from traditional targeting to leveraging social media algorithms for broader reach and automated audience refinement.

The central role of follow-up in sales, often being more impactful than the initial offer or ad copy.

Generating unexpected free sales by creating genuinely helpful content that serves the audience.

Content marketing should focus on the prospect's desires, providing solutions and envisioning their improved life post-purchase.

The ineffectiveness of posting content for the sake of quantity, emphasizing quality and value over quantity.

The advice from Dan Kennedy on the importance of delivering the right message to the right person at the right time利用社交媒体的精准定位。

Avoiding the pressure to appear 'cool' and instead focusing on genuinely helping customers to build trust and sales.

The myth of needing a Super Bowl ad for success, advocating for cost-effective reach ads targeting the perfect audience.

The ease of acquiring traffic versus the challenge of converting that traffic into customers through effective offers and follow-up.

The ultimate secret to online sales success: consistent and persistent follow-up with potential customers.

Transcripts

hi my name is Frank Kar I haven't had a

job since 1999 for the past 25 years

I've been selling my own information my

own intellectual property and software

on the internet and I've done well over

$50 million in personal Revenue doing

that which if you think about it over 25

years that's really not that big of a

deal sounds cool though I've also

written some of the biggest campaigns in

the history of the online marketing uh

World specifically within the sub niche

of selling business advice and how to

grow your business these are 15 things

that I've learned along the way that

have helped me sell more stuff and make

more money and I hope they help you too

let's get into

it so how do you deal with Skeptics

first of all dude you're going to get

Skeptics man no one's going to look at

you and be like totally I want to buy

this person's stuff immediately it's

normal so instead of being defensive

about it or trying to talk people out of

it or getting offended by it or thinking

you've done something wrong understand

it is human nature and you know what

unless your stuff is literally for every

single person on the planet address it

head on in your Marketing in your

advertising tell people that should be

skeptical of your stuff that hey it's

probably not for you so I talk about

like building businesses and how to make

more money and how to sell more stuff

and I like to come right out and say

look you're expecting some sort of magic

bullet or to get rich quick overnight

without doing any work this is totally

not for you everything's harder than it

looks and you're not going to enjoy this

so don't get it when I do that what I

see happening is the Skeptics go away

but the people who are right for what it

is you're selling they tend to trust you

more because you're one of the only

people that have actually been upfront

with them and uh that just makes you

sell better helps you sleep better at

night too so give it a shot it's always

work for

me all right so here's a little trick

that you can steal from roughly like a

hundred billion dollars of ad spend and

that is to make your domain name

memorable some of the biggest brands

ever were built on things like

television ads and radio ads and

newspaper ads and you can't click a TV

ad or a radio ad or a newspaper ad you

have to actually remember the business

name that you're seeing the ad from well

we started like using really easy to

remember domain names and all of our

content and we would like say things

like hey if you like this go to Frank

Kern book.com and buy my book Shameless

plug anyway what ends up happening is

people see the stuff they see the

content they're like oh that's pretty

good and then you tell them to go to a

domain name if it's easy to remember you

will get people typing in the domain

name going to the site and buying stuff

not clicking your ad they literally

remember it and they type it in and they

buy your stuff we get roughly

$20,000 of free traffic from people

typing in easy to remember domain names

for my business just because I say

things like very clever plug go to Frank

Kern book.com if you want to get a book

on how to create campaigns that sell

give it a try it works pretty

well you know I think I think I heard

Gary ve say this one time but I'm not

sure but I'm just gonna say he said it

anyway um which was if you can't make it

today then you're basically an idiot and

I'm paraphrasing there and it might not

have even been him that said it but

whoever said it was right because right

now we've got it made um we can put

content like advertising content whether

it's a video like this or whether it's

like an actual hardcore ad or whatever

in front of the perfect absolute perfect

Prospect for pennies and by pennies I

mean literally pennies my first ad that

I ever ran was way way back in like 1994

or something and it was on TV it cost me

$5,000 to run something like 10 TV spots

and maybe 20,000 people saw the ad or

whatever you know you can get your ad in

front of 20 ,000 people for something

like a hundred bucks Max right now

that's nothing and because of social

media we get instant feedback and

because we can track everything we get

to know what works and what doesn't and

because we can send people emails that

basically cost nothing we can grow

businesses with very very little upfront

cost so yeah whoever said that they were

right we're living in the best times

ever and I'll tell you something it's

can't possibly get any better than this

and the reason I say that is because

every time time I say that it ends up

getting better than this so I hope I'm

proven wrong once

again all right one thing I've learned

after spending millions of dollars of my

own money running my own ads for my own

stuff is there's three things you got to

keep in mind in order to make sure that

your ads work thing number one as my

hero and one of my many teachers David

Ogie always said was we sell or else the

purpose of an ad is to get people to buy

something eventually yeah everyone's

like you should get your name out there

what whatever that's adorable you know

what you can't deposit getting your name

out there you need to get sales

otherwise what's the point the second

thing is never view advertising as an

expense it shouldn't be an expense it

should always be making you money if you

buy a house for $20,000 and then you go

sell it tomorrow for $30,000 was the

house an investment or an expense it was

investment it made you money but how do

you know that your ads are going to make

you money well that brings us to the

third thing which is you should track

everything if you make every single ad

dollar accountable for itself and you

make sure that either it sells or it's

off then you can't go wrong now that

doesn't mean every single time you

launch an ad it's going to make you

money but it does mean that you're going

to reduce the risk of your stuff not

working and you're going to reduce the

risk of you losing any significant

amount of money greatly so those three

things keep that in mind don't over

complicate it you're going to do fine

okay here's the big secret about making

sure that ad campaigns work anything

that you're doing if you're running an

ad you need this time and data look I've

been teaching people how to sell stuff

online since 1999 I can't tell you how

many conversations I've had with people

where they they'll start an ad campaign

and they'll come and be like dude I

spent $20 and I'm not rich yet I'm like

yeah cuz you just got started when you

expect things to happen over night it's

like going I planted this avocado seed

yesterday where the hell is my avocado

tree like you have to give these sort of

things time but time alone is not going

to make it work you also have to have

data so you have to have information you

need to know how many clicks you're

getting how many people are clicking on

the ad how many people are going to

let's say your opt-in page how many

people are opting in how many people are

reading your emails how many people out

of those are going to your order form on

your sales page how many of those people

are buying usually if something's not

working it's the whole thing that's

broken it's usually one of those four

things are either not clicking which

means that sucks or they're not opting

in which mean your optin page sucks or

they're not buying the stuff from your

sales page which means your sales page

sucks but there's one little hidden

ingredient that overpowers all of that

stuff and that's following up so if you

get a lead and you send them like four

emails and they don't buy anything and

you quit well you might as well just

throw money away and get used to being

broke people don't buy it first you

absolutely have to follow up with people

you can take a crappy campaign change

nothing simply add more email followup

to it and you'll end up turning that

thing around and potentially making it

wildly profitable that's been my

experience over the past 25 years works

well for me give it a shot see what

happens okay so you want to run ads you

want to know how much you should spend

and basically what you you really want

to know is what's going to happen if I

run this ad well here's what's going to

happen it's going to be one of these

three things let's say you run any ad

for 30 days thing number one that's

going to happen totally sucks nobody

buys anything big fat goose egg thing

number two is does okay thing number

three is it's awesome doesn't matter

which of those three things happen

couple things to keep in mind number one

don't expect it to happen overnight

number two in the event it's not going

the way that you wanted it to it doesn't

mean everything's terrible it means that

only a couple of possible things are

broken thing number one people aren't

clicking on your ad okay just change the

ad problem solved thing number two

people are going to your website and

they're not buying stuff okay that means

whatever you're saying on the website

wrong stuff type different stuff now you

probably solve the problem thing number

three is they're starting to order but

they're not which is a big portion of

people by the way easy thing to fix that

is simply send more follow-ups as a

matter of fact really if you just send

more follow-ups no matter what's going

on you'll probably end up making more

Mone money I have this tattooed on my

Knuckles 100x Raz 100 times return on ad

spend there's no single ad that's ever

going to make that happen the way I make

that happen is following up that's the

big magic secret that's going to make

everything else work way better just

give it a try and see for

yourself okay look everything that

you've ever learned about selling stuff

online is wrong it wasn't always was

wrong it used to be right but now it's

wrong I know that sounds weird so back

in the day the old formula was we need

to find the laser targeted perfect

person to show our stuff to so that

we'll get the most conversion so like

okay I want to sell to a female dog

owner who's divorced that has three kids

that likes kittens and knitting and

that's my perfect customer Avatar that

used to be right but now we have social

media and social media has Ai and

machine learning so what we can do now

is we can just make content that says

hey let's say we're selling something

about juggling and content be like hey

you like juggling watch this and then

there's you're juggling or whatever it

is you're doing social media's

algorithms are so smart that if people

watch that content or click on it or go

to your site or buy something if you

keep doing it long enough it'll figure

out exactly who to start showing your

stuff to and you don't have to deal with

any of that crazy targeting stuff so

forget about about all the stuff that

used to be right but is no longer right

and be thankful that we're living in the

age that we're living in where we can

just say read this if you want to buy

this thing and then the social media

algorithms will do all the heavy lifting

for you don't overthink it just give it

a shot this works very very well for me

so I'd love to see how it works for

you all right so I've written some of

the biggest campaigns literally in the

history of the internet marketing

industry and and by that specifically I

mean within the context of like selling

things about growing businesses

personally sold well over $50 million of

my own stuff over the past 25 years

which really isn't that much given the

fact it's 25 years here's what I learned

where most of the sales come from really

in this industry or any industry it's

not an amazing ad although that helps

it's not amazing sales copy on your page

although that helps pretty well um it's

not necessarily the offer but you can't

have a crappy offer but a moderately

good offer is okay the Magic Bullet if

we want to sort of invent one is sending

followup here's the here's the thing

most people aren't going to do what you

want them to do all right so somebody

opts in to watch your webinar or to like

you know read your special report or

become a lead or whatever most of them

aren't going to go to your sales letter

and the people who do go to your sales

letter most of them aren't going to buy

and the people who start to buy aren't

going to actually finish their checkout

process I call this the law of damit by

the way most people simply won't how do

do you fix it well we could slave over

trying to make everything perfect or we

could just follow up with them the

reason most people aren't doing stuff

isn't because they don't like you they

don't think your product's good they

don't want it because they're people

they're procrastinating and they're

waiting until the very last minute or

they just need more information if you

keep following up with them until they

either buy or say no you're going to

make significantly more money than if

you don't so test it see what happens

it's only been working for me for 25

consecutive years so on my end I'm going

to call this the Holy

Grail so here's an interesting way to

get unexpected free sales know within

reason and context check this out so did

this experiment spent a ton of money

doing it and still do it where I'll take

content like this and I'll turn it into

an ad and it doesn't even sell anything

it's just like trying to help people the

old demonstrate you can help them by

actually helping them trick and what has

ended up happening historically still

happening to this day is when you make

content that genuinely serves your

audience and helps them number one

they'll probably buy more of whatever it

is you're trying to promote in your

content but number two they'll end up

like Googling you or your company or

whatever and then they'll go and buy

other stuff that's completely unrelated

to whatever it is that you're making

content about within my own business

I'll have every day sales of courses and

programs I haven't promoted in years

because people will see content like

this and they're like huh that was

pretty good and then they'll go Google

me personally and then they'll like see

other stuff that I've made and then

they'll buy it and if you do this and

you make good content that actually does

the old demonstrate you can help people

by actually helping them trick and you

keep doing it and you keep showing it to

the right people same thing will

probably happen to you I call it the

halo effect and um it's just yet another

great benefit of using intent-based

branding putting good content out there

and being consistent so enjoy the free

sales I know I

do all right so content marketing pretty

big deal question is what do you say in

your content you don't want to be like

everybody else and and you also don't

want to look stupid well I've never

figured out how to not look stupid but I

do know what to say in your content

here's what it should be about your

prospect cares about these three things

only what they want how they're going to

get what they want and and what their

life is going to be like after they get

what they want and more specifically if

you want to drill down even deeper all

they care about is how to get rid of bad

stuff like any sort of unpleasantry

they're experiencing or how to get good

stuff so here's an example let's say

you're selling I don't know some sort of

information or supplement or something

for dudes over 40 that need to lose lose

weight not that I would know anything

about that um so here's what your

content would be you might say something

like hey if you're a dude over 40 and

you need to lose some weight but you

don't want to go to the gym all the time

here are three things that you could eat

that cause fat to magically melt away

and then God knows what that would be

right that's it you're talking about

what the person wants and how they get

it that's the magic structure doesn't

need to be about you everything we make

is always about them and if you keep

doing that what you're basically doing

using the oldest trick in the book which

is demonstrate you can help people by

actually helping them that increases

trust in increases confidence when it

comes time for them to be ready to make

a buying decision you're the person they

go to and you didn't even have to try to

look cool which for my experience is

impossible give it a shot works pretty

good all right so you you probably

shouldn't post content all the time well

maybe you should if you want to but the

amount of stuff that you put out there

is not really the magic key stuff does

not equal value the thing that makes

content marketing work and makes this

whole social media thing work is

actually helping people so if you focus

all of your efforts on how can I make

content that's going to actually be the

most valuable thing I can give to this

person in this moment instead of how can

I game the system to make more stuff

you're probably going to get more sales

even if you don't get more views and who

cares anything about followers you can

just get in front of anybody you want to

with advertising so every single piece

of content should always be about this

what the person wants how they get what

they want or what life will be like

after they get what they want and if

you're like really want to drill down

into even more specific examples just

always talk about ways they can get what

they want and make sure that those ways

are genuinely helpful and real and if

you keep doing that and the same person

keeps seeing you say the same things

where you're helping them get more what

they want when it comes time for them to

buy you're going to be the Natural

Choice pretty simple so don't try to be

like everybody else and be the next you

know person with 25 goldplated diamond

encrusted flying Lamborghinis just make

content that helps people and the course

of nature will take care of itself and

you'll be doing pretty

good some of the best business advice I

ever got at least in terms of marketing

was from one of my teachers by the name

of Dan Kennedy and I owe Dan Kennedy so

much in terms of what I've learned from

him and one of the things he said really

stuck with me which is hey look the the

trick to marketing is to get the right

message in front of the right person at

the right time and back when I learned

this and you know seven million years

ago you would have to use like direct

mail or you'd have the only thing we had

was like search engine marketing or

whatever and now everything's different

because of social media

so what you and I have the ability to do

is if we make content let's say that's

specifically for parents that live in

Alabama with a 2-year-old child or

younger that are divorced well guess

what because of the way social media's

targeting options are you can actually

create content and then for pennies on

the dollar make that content shown only

to those people right now I do that very

method it's called using reach ads on

social media and I make posts like these

I spend $1 per day per post and I'm

becoming very famous but only to the

perfect prospects so they're seeing me

all the time and whenever that time

becomes the right time they're getting

the right message and then they're

buying it's a great way to saturate your

Market become super famous and more

importantly help people along the way

assuming that the content you're making

for them is pretty good so give it a

whirl let me know what

happens okay stop it just just stop so I

know like we see all these like cool

influencers and stuff we like oh I guess

I should be like cool like this person

or whatever and those people are all

super neat and they got like whatever

goldplated diamond and crusted flying

Lamborghinis uh and they ride Lions to

work every day but at the end of the day

no one cares about that stuff you don't

have to try to be cool all your customer

cares about is themselves which is

wonderful because it takes the pressure

off of of you or me to try to look cool

could you imagine how hard that and

exhausting that would be to try to be

cool so if instead of like worrying

about looking right or having the right

credentials or having a cool car or

whatever if you just focus everything

you're doing to like actually use I call

it the oldest trick in the book to

demonstrate you can help people by

actually helping them and make

everything you do just about them and

how they can get what they want you

could be a complete weird looking old

man with tattoos all over your body and

bad posture and still make a metric crap

ton of sales and money because you're

just helping people so give that a shot

take the pressure off yourself don't

overthink it get out there and do some

good in the world no matter what happens

you will have done some good in the

world and good things will happen to you

as a result but you'll probably end up

selling some stuff too which is a pretty

good thing

all right imagine this for a minute

weird story but bear with me so the

Super Bowl people call you up yeah

they're they're out there they call

themselves the Super Bowl people the

people that sell ads on the Super Bowl

you know because that's like the Holy

Grail right like man the Super Bowl ads

if I had an ad on the Super Bowl I'd be

a billionaire not true so they call you

out they're like hey you want to buy a

Super Bowl ad and you're like dude isn't

it real expensive they're like yeah but

we'll give you a bargain and and you're

like well how much of one they're like

we'll give it to you for a million bucks

you're like good god dude there a

million bucks they're like okay 100

Grand you're like I don't know 100 Grand

is a lot of money how about 10 grand

you're like I don't know you know what

it wouldn't be worth paying $1,000 for

because think about this you get on the

Super Bowl a bazillion people see your

ad one time okay how many of those

people are actually prospects for

whatever it is you sell probably not

many how many of them are immediately

going to go buy your stuff probably not

many let me tell you something that's

better than having an ad on the Super

Bowl that you can do right now for like

a dollar that's take videos like this

that are actually genuinely helpful to

whoever your perfect person is and then

run special social media ads called

reach ads and show them that content

when you use something called a reach ad

what you're doing is you're able to show

people videos like this one or written

post doesn't matter for like $5 per

1,000 Impressions which is pennies it's

nothing but you're putting it in front

of the absolute perfect person because

you can use laser targeting I've been

testing this method for years like

literally for years and as a direct

result of doing this instead of spending

all kinds of crazy money on other stuff

I've become super famous in a tiny

little niche market and I'm getting

sales constantly and I'm hardly having

to spend any money doing it I know it's

like completely opposite of what most

people say to do but give it a shot and

see what happens and um hey if I'm wrong

I'm wrong but that's the worst case

scenario you didn't have to really spend

a lot of money but in the event that I'm

right well you're going to be stoked

because you're getting in front of the

perfect people you're making sales and

you're hardly spending anything so best

of luck to you let me know what

happens all right so everybody's always

asking me literally everybody the entire

world is always asking me how do I get

more traffic dude getting traffic's easy

like what what planet are we on here you

know we can buy traffic from Facebook or

Google those are like some of the

companies in the world and their entire

mission is to sell traffic to people

like us getting traffic's easy it's not

the issue you can get it tomorrow 10

minutes from now you can have an ad

account set up and for five bucks you

can start getting clicks or whatever

that's nothing the trick is to sell

stuff so that is what we should really

be focusing on which is how do I get

customers and the magic formula to

getting customers comes down to this

number one the offer right so if the

offer is something that nobody wants

probably not going sell it second thing

is what your web page says if the words

and pictures and stuff on your web page

don't say the right thing doesn't matter

how good the offer is if the words and

pictures are bad no one's going to buy

it and the third thing is really kind of

the Magic Bullet which is most people

who go to your web page aren't

immediately going to buy but if you

follow up with them either by

retargeting or by email followup then

you're going to make a lot more sales

since 1999 I've been selling things

online so easily well over $50 million

in my own information and intellectual

property and God knows how much of other

people's stuff number one thing that's

always worked my big secret is I just

follow up with people a lot if you do

that you kind of forget about the other

things and just do that and focus on

that one thing you're going to be okay

so stop worrying about traffic start

thinking about follow-up and getting

sales offer copy follow-up emphasis on

followup if we said followup enough

let's say it one more time say it with

me followup try it let me know what

happens I think you're G to I think

you're going to be happy with the

results