MODAL RUMAHAN UNTUNG BELASAN JUTA SETIAP MINGGU !!! | KISAH INSPIRATIF UMKM

Summary

Rite Era Zakaria, from Manggar Village, Balikpapan, shares his journey of transforming his passion for making cakes into a thriving business. Initially starting with cakes, he pivoted to focus on seafood, especially crabs, creating a standout crab sauce. Over time, he expanded his product range with innovative dishes like pepes tuna and cassava leaves. His hard work paid off, with weekly sales reaching impressive figures. PNM's support through training and motivation helped him grow further, fostering community connections and a commitment to customer service and respect.

Takeaways

• 😀 Rite Era Zakaria's goal is to build a business with friends, focusing on fostering and socializing within the community.
• 😀 The inspiration for the business came from a hobby of making cakes, leading to the exploration of joining MSMEs through Dispring Dafold.
• 😀 A successful business requires a superior product, which led to the creation of crab sauce, which won 1st place as a Balikpapan souvenir in 2018.
• 😀 The business expanded to include other seafood products, such as tuna and Skipjack tuna, resulting in an innovative dish called pepes tuna with cassava leaves and mango.
• 😀 The flagship product, pepes tuna, has become a significant source of revenue, with sales ranging from 100-150 boxes per week.
• 😀 The business generates a turnover of approximately 7-12 million IDR per week, with growth attributed to word-of-mouth marketing.
• 😀 Customer relationships are vital, with regular customers receiving direct deliveries, and all customers are treated with respect and care.
• 😀 PNM (Program Nasional Mandiri) has played a key role in supporting the business, offering training and motivation for development.
• 😀 The business experiences consistent weekly growth in sales, with a 30-40% increase due to PNM's support and guidance.
• 😀 Rite Era Zakaria values knowledge sharing and sees PNM as a platform for building connections and supporting fellow entrepreneurs.

Q & A

What is the main ambition of Rite Era Zakaria?

Rite Era Zakaria's main ambition is to build a business alongside other friends in one container, fostering and socializing, which she views as a blessing.

How did Rite Era Zakaria get started with her business?

Rite Era Zakaria started her business by pursuing her hobby of making various cakes, including dry and wet cakes. She later joined Dispring Dafold to align her business with other MSMEs (Micro, Small, and Medium Enterprises).

What was the challenge Rite faced in joining a business community?

Rite realized that to join a business community, one must have a superior product. This realization pushed her to refine her offerings.

Why did Rite Era Zakaria choose crab sauce as her flagship product?

Rite chose crab sauce as her flagship product because Balikpapan, especially Manggar Village, is known for its rich seafood, with crab being one of the most popular types.

What was the achievement Rite Era Zakaria attained with her crab sauce?

Rite's crab sauce won 1st place as a Balikpapan souvenir in 2018.

What innovation did Rite introduce to her business after the success of crab sauce?

After the success of crab sauce, Rite introduced a new innovation by creating pepes (a traditional dish) using tuna, cassava leaves, and mango, which became her new flagship product.

How well does Rite's business perform in terms of sales?

Rite's business sells around 100-150 boxes of pepes and 80-100 bottles of chili sauce weekly, with a turnover that can reach up to 12 million IDR.

How does Rite Era Zakaria market her products?

Rite markets her products primarily through word of mouth, which has helped attract more attention to her business.

How does Rite handle customer relationships?

Rite respects her customers by offering excellent service, including delivering products directly to companies and maintaining strong relationships with home customers, regardless of their size.

How has PNM (Program Nasional Mandiri) impacted Rite's business?

PNM has had a positive impact on Rite's business by providing training, motivation, and a platform for networking with other fostered partners. This has led to a 30-40% increase in her weekly sales turnover.