[MANAJEMEN STRATEJIK] STUDI KASUS

Summary

The video discusses Domino's strategic approach in the face of changing consumer preferences and rising competition. It highlights the importance of innovating the menu to meet the demand for healthier food options while maintaining efficient delivery services. The company is advised to leverage its strengths, such as fast delivery and affordable pricing, to overcome threats like rising production costs and shifting consumer behavior. Strategic recommendations include market expansion, healthier product offerings, and enhancing delivery efficiency to secure growth in a competitive market.

Takeaways

• 😀 Domino's Pizza has established a strong international presence, with a market share of 22.5% in the U.S.
• 😀 Domino’s is known for its fast delivery, with a promise of getting pizzas to customers in under 30 minutes.
• 😀 SWOT analysis highlights Domino’s strengths: affordable pricing, efficient online services, and a quick delivery system.
• 😀 Key weaknesses identified in the SWOT analysis include limited menu variety, inadequate store atmosphere, and lack of variety in outlets.
• 😀 Opportunities for Domino’s include expanding its market share, introducing new product offerings, and improving delivery efficiency.
• 😀 Threats to Domino’s include strong competition, increasing production costs, and changing consumer preferences towards healthier food.
• 😀 Strategic recommendations suggest Domino’s should focus on menu innovation and healthier food options to align with consumer trends.
• 😀 The IFE and EFE matrices indicate Domino's has a strong internal position but must adapt to external challenges, particularly health-conscious trends.
• 😀 Domino’s is positioned in Quadrant 1 of the Grand Strategy Matrix, indicating strong competitive positioning and the need for aggressive strategies.
• 😀 Future strategic directions should focus on expanding in developing markets, innovating product offerings to cater to health-conscious consumers, and enhancing mobile delivery services like food trucks.

Q & A

What is the core strategy of Domino's Pizza regarding customer service?

Domino's Pizza focuses on a fast home delivery service, promising to deliver pizzas within 30 minutes. This strategy aims to attract consumers by offering quick and efficient service.

What are the key strengths of Domino's Pizza according to the SWOT analysis?

The strengths of Domino's Pizza include affordable prices, an efficient and accurate online service system, a home delivery service within 30 minutes, and numerous promotional offers.

What weaknesses does Domino's Pizza face?

Domino's Pizza faces several weaknesses, including limited menu variations, uncomfortable and sometimes unclean outlets, an overly simple store concept, and a lack of certain facilities.

What opportunities are identified for Domino's Pizza in the SWOT analysis?

Opportunities for Domino's Pizza include expanding market share, developing new products, increasing the efficiency of home delivery services, expanding distribution channels, and leveraging the internet for marketing.

What are the major threats to Domino's Pizza?

The main threats to Domino's Pizza include competition from similar companies, rising production costs, intense market competition, and a shift in consumer preferences towards healthier food options.

How can Domino's Pizza use its strengths to tackle external opportunities?

Domino's Pizza can leverage its strengths like affordable prices and efficient delivery to expand its market share and improve its delivery service, further increasing its efficiency by hiring additional staff and improving equipment.

What strategy can Domino's Pizza adopt to address the change in consumer preferences towards healthier food?

To address this shift, Domino's Pizza can continue innovating its menu by introducing healthier options, such as offering pizzas with natural ingredients or creating a product line with nutritious recipes, maintaining the appeal for health-conscious consumers.

What role does internet usage play in Domino's Pizza's marketing strategy?

The increasing use of the internet for marketing allows Domino's Pizza to enhance its online presence by advertising its food offerings, particularly by showcasing food images in an appealing manner to attract more customers.

How does Domino's Pizza plan to overcome its weaknesses in store comfort and design?

Domino's Pizza can address these weaknesses by renovating its outlets to create a more comfortable and appealing atmosphere that suits different customer groups, such as children, teenagers, and adults.

What is the significance of expanding Domino's Pizza into developing countries?

Expanding into developing countries is a strategic move for Domino's Pizza as these markets often have lower-income populations, making them more responsive to affordable pricing and promotional offers, thus helping to drive sales in these regions.