Ahri's Boycotts Got Crazy

Summary

La comunidad de League of Legends se unió en un movimiento de boicot contra la alta tarifa de un skin de 500 dólares, lo que llevó a un aumento significativo en la tasa de prohibición del campeón Ahri en juegos. A pesar de la resistencia, el skin sigue siendo un éxito en el este, especialmente en Corea, donde la audiencia objetivo no se preocupa por el precio. Mientras tanto, Riot lanzó el Pase de Batalla de Leyendas, centrado en Faker y basado en eSports, que ha sido bien recibido por los jugadores.

Takeaways

• 😀 La comunidad de League of Legends se unió bajo un solo objetivo tras la revelación de una piel de personaje costosa.
• 😡 Riot ha estado explorando los límites de su monetización, lanzando píldoras de aspecto y píldoras de leyenda caras.
• 💰 Se introdujeron píldoras de prestigio por 100 dólares, lo que causó malestar entre los jugadores.
• 🎰 Riot intentó implementar mecánicas de gacha, ofreciendo nuevas píldoras por 200 dólares que tuvieron éxito.
• 🚀 La comunidad propuso un boicot colectivo de la piel de 500 dólares, proponiendo banear al personaje Ahri en cada partida para forzar a Riot a negociar.
• 🔥 El movimiento #permabanAhri ganó tracción rápidamente, con la participación de jugadores y creadores de contenido.
• 🌐 Diferentes regiones tuvieron diferentes niveles de participación en el boicot, con Europa y América mostrando un alto porcentaje de baneos.
• 📊 Los datos muestran que el porcentaje de baneos de Ahri aumentó significativamente tras el lanzamiento de la piel, lo que indica el éxito del boicot.
• 🏆 Lanzamiento del primer Hall of Legends battle pass, centrado en la historia de Faker y basado en eSports, que fue bien recibido por la comunidad.
• 🤔 A pesar del boicot, la piel de Ahri probablemente tendrá éxito en ventas, especialmente en Asia, donde el público objetivo parece estar de acuerdo con el precio.
• 🔮 La situación es amarga para el oeste, donde la comunidad envió un mensaje claro sobre la agressividad de los precios, pero aún así, la piel puede tener un buen desempeño en ventas.

Q & A

¿Qué evento desencadenó la reacción de la comunidad de League of Legends?

La comunidad reaccionó fuertemente cuando Riot reveló un precio elevado de 500 dólares para una nueva piel de la campeona Ahri, lo que hizo que muchos jugadores se sintieran traicionados.

¿Cómo intentaron los jugadores de Ahri rebelarse contra la nueva piel costosa?

Los jugadores de Ahri iniciaron un boicot, decidiendo always prohibir a Ahri en cada juego para evitar que los 'whales' (jugadoras que gastan mucho dinero) disfruten de la piel.

¿Cuál fue el objetivo del movimiento #permabanAhri?

El objetivo del movimiento #permabanAhri era incrementar la tasa de prohibición de Ahri para forzar a Riot a sentarse a la mesa de negociaciones y posiblemente reducir los precios de la piel.

¿Cómo fue recibida la idea del boicot en la comunidad de League of Legends?

La idea del boicot fue bien recibida y apoyada por la comunidad, lo que llevó a un acuerdo general de prohibir a Ahri en juegos para enviar un mensaje a Riot.

¿Cómo afectó el lanzamiento de la piel de Ahri a la tasa de prohibición de la campeona en general?

La tasa de prohibición de Ahri aumentó significativamente, pasando del 8% al 21% en promedio en todas las divisiones, lo que indica un impacto considerable en el juego.

¿Qué otro evento importante ocurrió el 12 de junio junto con el lanzamiento de la piel de Ahri?

Además del lanzamiento de la piel de Ahri, Riot también lanzó el Pase de Batalla de Leyendas, el primer pase basado en esports y en especial en Faker.

¿Qué hace destacar el Pase de Batalla de Leyendas en comparación con otros pases anteriores?

El Pase de Batalla de Leyendas se destaca por ser un buen trato en comparación con otros pases, ofreciendo elementos inmersivos, animaciones y videos bonus que muestran momentos iconicos de la historia de Faker.

¿Cómo se comparó la participación en el boicot en diferentes regiones del mundo?

La participación en el boicot varió según la región. Mientras que en Europa y América del Norte la tasa de prohibición fue alta, en Asia, especialmente en Corea del Sur, la participación fue menor, lo que indica que la audiencia objetivo de la piel podría estar más dispuesta a pagar el precio.

¿Qué conclusión se puede sacar del impacto del boicot en las ventas de la piel de Ahri?

A pesar del impacto significativo del boicot en la tasa de prohibición de Ahri, es probable que la piel siga teniendo éxito en ventas, especialmente en las regiones donde la participación en el boicot fue menor.

¿Cómo se puede interpretar el esfuerzo colectivo de la comunidad para enviar un mensaje a Riot a través del boicot?

El esfuerzo colectivo demuestra la capacidad de la comunidad para unirse en un objetivo común y ejercer presión sobre la empresa para abordar sus prácticas de monetización y precios de las pieles.

¿Qué otro producto adicional anunció Riot junto con la piel de Ahri y por qué podría haber causado controversia?

Riot anunció una estatua física de la piel de Ahri por un precio de 300 dólares, lo que podría haber causado más controversia debido a su alto costo adicional.

Outlines

00:00

🤯 La comunidad de League of Legends en rebelión

El primer párrafo describe la reacción de la comunidad de League of Legends ante la introducción de skins caras por parte de Riot Games. Se menciona la evolución de los precios de las skins, desde los legendary y ultimate hasta los recientes gacha mecánicas que alcanzaron los $200. La comunidad, particularmente los fans de Ahri, se sintió traicionada por la nueva skin de $500, lo que llevó a una propuesta de boicot: banear a Ahri en todos los juegos para forzar a Riot a negociar y bajar los precios. La idea, aunque absurda al principio, resultó ser efectiva, y la comunidad se unió en torno a esta causa.

05:04

🚀 El movimiento #permabanAhri toma velocidad

El segundo párrafo narra el crecimiento del movimiento #permabanAhri, que comenzó con una cantidad modesta de interacciones y aumentó significativamente con el hashtag #benari. La comunidad de jugadores, creadores de contenido y personalidades del esports comenzaron a hablar sobre el movimiento, lo que dio visibilidad a la causa. Además, se destaca la lanzamiento del Hall of Legends battle pass, que se centró en la figura de Faker y fue percibido como una buena oferta en comparación con otros passes anteriores. A pesar de este亮点, el boicot continuó, y los datos de los primeros días mostraron un impacto significativo en la tasa de ban de Ahri.

10:06

📊 Análisis de datos del boicot de Ahri

El tercer párrafo se centra en los datos que muestran el impacto del boicot en la tasa de ban de Ahri. Se menciona que la tasa de ban más que duplicó, alcanzando un pico del 24% en los rangos Platinum y Emerald. Aunque solo se necesitaba una persona en cada juego para banear a Ahri, el éxito del boicot fue sorprendente, especialmente considerando la cantidad de jugadores de League of Legends y la falta de participación de muchos en los debates en línea. Se destaca la diferencia regional en la participación en el boicot, con una mayor respuesta en el oeste y una relativa indiferencia en Corea, donde la skin está destinada.

15:07

💸 La realidad del éxito comercial de la skin de Ahri

El último párrafo reflexiona sobre el éxito potencial de la skin de Ahri a pesar del boicot. Aunque la comunidad en el oeste mostró su descontento con la política de precios agresiva de Riot, se sugiere que la skin aún podría tener un buen desempeño en ventas, especialmente en el este, donde la audiencia objetivo parece estar más dispuesta a aceptar los precios. Se menciona también la posibilidad de que Riot esté invirtiendo en contenido nuevo para los jugadores free-to-play, lo que podría mitigar la imagen negativa de la empresa.

Keywords

💡Riot

Riot es la compañía desarrolladora del juego League of Legends, mencionada en el video por sus decisiones en cuanto a la monetización de los skins del juego. La relación entre Riot y la comunidad es central en el tema del video, ya que las acciones de la compañía generan reacciones en los jugadores.

💡Skins

Los 'skins' son un tipo de contenido de pago dentro de League of Legends que cambian la apariencia de los campeones. En el video, se discute la polémica sobre los precios de ciertos skins, que han generado gran malestar en la comunidad.

💡Monetización

La 'monetización' se refiere a cómo Riot obtiene ganancias de sus productos, en este caso, a través de la venta de skins. El video explora cómo Riot ha aumentado los precios de los skins a lo largo del tiempo, lo que ha llevado a la comunidad a cuestionar sus prácticas.

💡Prestige Skins

Las 'Prestige Skins' son una categoría de skins que requieren un tipo de moneda virtual llamada 'Mythic Essence', que cuesta aproximadamente 100 dólares. El video menciona que estas skins son un punto de争议 por su alto costo.

💡Gacha mecánicas

Las 'Gacha mecánicas' son un sistema de juego que implica la obtención aleatoria de premios, a menudo asociado con microtransacciones. En el contexto del video, Riot introdujo skins que costaban 200 dólares y que utilizaban este tipo de mecánicas, lo que causó controversia.

💡Boycott

Un 'boycott' es un acto colectivo de abstenerse de usar o comprar un producto o servicio. En el video, la comunidad de League of Legends se propone un boycott de un skin de 500 dólares, con la esperanza de que Riot baje los precios.

💡Hashtag #permabanAri

El hashtag '#permabanAri' se creó como parte del movimiento de boycott, con el objetivo de always banir al campeón Ahri en cada partida para protestar contra el alto precio de su skin. Es un ejemplo de cómo la comunidad utilizó las redes sociales para organizar su protesta.

💡Hall of Legends

El 'Hall of Legends' es un pase de batalla introducido en el video, basado en la figura del jugador de eSports Faker. A diferencia de otros pases, este se centra en el contenido de eSports y no en skins específicos, lo que lo hace un punto de contraste con la controversia de los skins caros.

💡Ban rate

La 'ban rate' se refiere a la frecuencia con la que un campeón es baneado en las partidas. En el video, se utiliza esta estadística para medir el éxito del boycott de Ahri, donde se observa un aumento significativo en la tasa de ban.

💡Esports

El término 'Esports' hace referencia a la competición profesional de videojuegos. El video destaca la importancia de la cultura de eSports en Corea del Sur y cómo la comunidad reacciona a los eventos y productos relacionados con este ámbito.

💡Valor de la piel

El 'valor de la piel' se refiere a la percepción de los jugadores sobre si un skin justifica su precio. El video discute cómo los jugadores sienten que ciertos skins, como el de Ahri, tienen un precio demasiado alto y no valen la inversión.

Highlights

The community's reaction to Riot's high-priced skins led to a unified goal of protest.

Riot's monetization strategies have been pushing boundaries with expensive legendary and ultimate skins.

The introduction of prestige skins for Mythic Essence, priced at around $100, stirred controversy.

Gacha mechanics were implemented, offering new skins for $200, which were surprisingly successful.

The $500 skin release sparked widespread dissatisfaction and a feeling of betrayal among players.

Ari's skin controversy led to a community-driven boycott, with players banding together to ban the champion in every game.

The boycott strategy aimed to force Riot to the negotiating table by impacting the enjoyment of the expensive skin.

Riot's self-deprecating humor backfired, fueling the community's determination to boycott.

Support for the boycott extended beyond Ari mains, with other champions' communities joining in solidarity.

The #permabanAri movement gained traction, with a simple hashtag leading to significant social media interactions.

The release of the Hall of Legends battle pass, tied to Faker, offered a positive counterpoint amidst the boycott.

The battle pass was well-received, providing a good deal compared to other in-game offers.

Despite the boycott, the skin's targeted audience in the East seemed largely indifferent to the controversy.

Ban rates for Ari significantly increased, indicating the boycott's impact on a global scale.

Regional differences in the boycott's effectiveness highlighted cultural disparities in gaming spending habits.

The boycott's success demonstrated the power of community action in response to corporate practices.

Riot's potential indifference to the boycott suggests a focus on profitability over player sentiment.

The situation raises questions about the future of Riot's monetization strategies and their impact on the community.

Transcripts

we all knew that the moment Riot

revealed something bad regarding skins

the community would go wild but what we

didn't know is that League's Community

would be able to accomplish something

incredible they would unite under a

single goal and that is something we're

going to talk about today so we all know

that R is on a bit of a streak when it

comes to figuring out just how far can

they get with their monetization we've

had the expensive legendary and ultimate

skins for a while sometimes we get

ultimate skins with the features of just

a legendary skin but those were

something we laughed at and that's kind

of it then Riot pushed for the new era

of prestige skins for Mythic Essence

which usually went for roughly about

$100 those started to grind some nerves

then Riot tried to introduce some gacha

mechanics which essentially meant we got

new skins for $200 and

those were quite successful which is why

Riot pushed for more of those that's the

point people often Overlook those $200

skins sold well enough that R tried it

again and there is a massive reason why

those skins sold well and that is a

crucial point for this video that's

right I know you thought I was just

rambling to turn one graph into a

10-minute video now of course that is

still going to happen but but that's not

really the case this time so remember

despite the seemingly big outrage there

was around the new gacha in League the

reality is it was both a success on the

financial side and even the company's

image stayed fine in the end so nothing

really changed and that's what leads us

into the current $500 skin drama of

course we talked about this in the

previous video so I don't think we have

to explain what the $500 skin is about

again

what's important is that a lot of people

didn't like it and a lot of people felt

like they were betrayed by Riot

especially the people who bought all of

Ari's skins because that's the people

who bonded with AR's character because

who wouldn't Bond over the lore of

sucking the living Souls out of your

lovers in the middle of the left act

because you have a massive hunger for

human Essence the lore is actually

really cool I swear anyway if there is

one place on the internet where they

felt like they just really had to Act of

course it was the AR remains and so

their Community assembled from the first

moment the skin was revealed and the

pricing was announced the AR remains

started thinking about their next move

and so 18 days ago the best way to Rebel

is to boycott Ari herself I think it's

atrocious that R is pricing a skin

bundle that caused half of my paycheck

for an entire month I say let's protest

in a way way that forces Raj to the

negotiating table all we need to do is

Ban Ahi every single game the whales

will never get to enjoy the skin if they

cannot play the champion and then R will

be forced to lower prices similar

strategies worked for Rise let's work to

get our reban rate to 100% see this was

a ridiculous idea on paper it would need

some ridiculous commitment for it to

work it was crazy

just crazy enough for it to work and the

community agreed that's actually genius

share to # peran Ari in all related

content platforms good idea but can't

wait for the mods to notice this post

and delete it to protect daddy RI

profits I think the problem is that

people don't care they would be it's

just a skin I don't even play Ari I

don't care and so on but it is worth a

shot easy way to counter R prices and so

the community bonded over the idea of a

boycott and what fueled the idea even

more was R's ability to make fun of

themselves even though this time they

did not do it in the most ethical of

ways wait till the Demon King hears

about these prices by the way it seems

like R removed these voice lines from

the game now and what's awesome is that

it wasn't just the AR Mains who suffered

all the main felt the pain and so like a

Cavalry one by one they all arrived to

land their helping hand even the sarapen

mains dear Ari players as seraphine

players are fighting with you it was

already mentioned probably from sarams

but we've got your back in it what's

even better that even some of the whales

were not happy about this as a whale you

Riot and so a whole new movement has

started # permaban Ari a movement with a

single goal every time someone would

play a game of League of Legends there

would be the gentleman's agreement that

one of them would always ban Ari that

way those who had the audacity to buy

that atrocity would never have a chance

to play that skin unless they played

quickplay where there are no bands but

we don't talk about that it was a

movement with Valiant effort a movement

that was met with equal courage a

movement that got about 500 interactions

last week so uh HH Perma Ari was uh

worthless which is when # benari arrived

on stage with 10,000 interactions it was

a simpler catcher hashtag that actually

started pulling off some numbers and now

we've had numerous amazing post that

started circling in the viral

territories not only the players but

also the creat haers and the Esports

personality started talking about it now

and suddenly the entire movement started

getting some traction which was even

further boosted on the 12th of June the

day the skin was released and from that

point on only one thing mattered the

results and not just the first day but

the following few days mattered too but

before those numbers arrived there

something else that people started

noticing you see on the 12th of June

besides just the AR skin W also

officially released the Hall of Legends

battle pass the first ever pass that

wasn't tied to a skin line or a

skin-based event but rather it was

purely based on Esports and specifically

it was based on Faker and from the very

first moment it was obvious that this

pass

would be a really good deal compared to

what we are normally getting within the

context of all the other passes it looks

really good and on the day this released

most people

agreed that remains to be true so now

among all the chaos you had this one

bright light this pass is actually

really well put together it has a whole

presentation with immersive elements and

animations and every five levels or so

you get a bonus video that shows shows

you an iconic moment from faker's

history it really feels like you are in

a museum dedicated to Faker which also

weirdly makes you feel like you are part

of a faker worshiping cult anyway the

point is the pass is actually really

good and the funny thing about that is

that R is using embedded YouTube videos

in the client to show you those historic

moments so if you find the link to those

unlisted

videos you can just watch the final

thank you from Faker for finishing the

pass yeah I feel special now so as you

can see not everything was horrible this

event and so there was the risk that

since this was good it could put a dent

in the boycott but now it's been 3 days

which is still not that long I would say

to get some good numbers we would need

at least one full week to see if the

boycott do anything but already with

only 3 days behind us we got some really

interesting data which actually might be

revealing what's happening in the

background the entire time and so has

Riot felt the difference was there

enough active players that would alter

the course of League of Legends or at

least to send right a message was there

enough players to ban Ari every game

well for context before the skin dropped

the ban rate for Ari was about 8% now

keep in mind that this game already has

about 160 Champions and every game you

get about 10 bands so even 10% is quite

high if you average everyone out

so how much did the community affect

this

[Music]

well that can certainly be considered a

dent now as cool as this graph looks it

needs some context first of all the data

shown here is how different ranks band

Ari that's why the Blue Line actually

tilts down at the end that's all the

players in diamond and above so it's all

the people who had their fun with

Banning but then they got back to just

grinding ranked also they technically

represent about 1% of the player base so

the more accurate way to show the data

would be this this is a single line that

shows us the average ban rate across all

the ranks which should be in line with

how many games were played and here you

can see that it jumped from about

88.4% all the way to 21% ban rate which

means it more than doubled with the

highest ban rates being in Platinum and

Emerald where it peaked at

24% that is a ban for Ari every every

fourth game now to be honest for a

League of Legends community that is

impressive even more so because remember

there is a lot of games of League of

Legends played every day and most people

don't watch the drama on the internet so

to see a dent in the numbers this big

from the general player base is very

unusual now the reason why this feat was

so easily pulled off however is because

technically you only need one out of the

10 people in every game to do this

that's right for these boycotts only one

person needs to ban Ari so there was

already an advantage however as cool as

the graph looks there is something

important to be mentioned here this is

the global data of course different

regions would participate in different

ways for example EU West is holding the

line here in Europe the ban rate is

about

35% which is insane of course na also

likes to complain about everything so

they too are at 32% so overall the West

is standing together in this boycott but

of course when you look at the skin

while it is being sold everywhere it's

not really aiming at the global audience

it's not really the West specifically

this skin is targeting is it I mean

we're talking about Faker with an

Esports event that is rooted around

Korea with League of Legends Esports

being by far the biggest in Korea with

some of R's largest income also coming

from the East as in it might not even be

comparable I mean why do you think we

keep getting the lunar Rebel skins and

spirit Blossom and we have all the other

Eastern themed skins that just keep

coming back they are doing well well

that's why they keep coming back and

that's because the East likes to pay for

their games a lot more than the West

that is simply a fact about the gaming

industry and so the question now is how

did all of this look on the other side

of the world what do they think about

this skin well Vietnam Thailand and even

Japan are all United they are all

soaring around the 20 to 30% ban rate

which is great but those can hardly be

called the bigger audiences at least not

compared to Korea

where hardly anything happened see Ari

was roughly at a 5% ban rate before the

skin launched and then when it did she

jumped to impressive 9% which means that

some people joined the boycott but for

the most part it seems like they player

base doesn't really care I mean Ahi had

higher ban rate weeks before we even

learned about the existence of this Skin

So it seems like bad balancing matters a

lot more than bad pricing over there

which also means yeah this skin might do

well because the audience this skin is

directly targeting is fine with it or at

least that seems to be the case

according to these numbers I don't

actually see into the Korean social

media so if anyone does let me know what

it looks like over there

anyway there you have it that's really

why the situation is so Bittersweet in

the west the community clearly managed

to send a message people really think

this kind of pricing is extremely

aggressive and that's even with all the

people who stay away from the internet

drama it is still unbelievable such a

big portion of the player base took part

in these boycots it is honestly quite

amazing to see but unfortunately the

skin is still bound to do well which

means all of this will come back again

next year at the end of the day as I

mentioned in the last video when we

talked about this try to look at the

brighter side of this because that's all

we can really do I mean it is just a

skin and thankfully it is not ruining

the game play and if you feel like it

does for you just just keep in mind that

all the people who bought this skin are

probably getting bullied in game but

more on that with right revealing that

League of Legends is getting a vampire

Survivor based game mode it seems like

the money they get is not actually going

towards new Mansions league is building

new things for the free-to-play

audiences and when ride drops one of

these bigger pieces of drama all the

stakes are always on the next thing will

it be good enough for people to forget

the bad thing or will the company's

reputation take a hit what probably

didn't

help is that R also released a physical

statue of that skin for only

[Music]

$300 e