Passo a passo de uma rotina básica de um Promotor de vendas

Summary

In this video, Sílvia and Rafael, promoters for Flora, share their daily routine and insights into the retail industry. They emphasize the importance of taking ownership of tasks, building relationships, and executing key strategies such as training, pricing, and merchandising. Promoters are responsible for checking stock, identifying opportunities, and maintaining a presence in the store. The video highlights the value of personal branding, with promoters showcasing their efforts to improve the store and demonstrating their dedication. Sílvia’s vision is to create a high-performance team that is passionate about their work and committed to success.

Takeaways

• 😀 Building strong relationships with colleagues and competitors is crucial for success in retail promotion.
• 😀 Promoters should act as 'business owners' within their assigned stores, ensuring everything operates smoothly.
• 😀 Key strategies for success include training, stock management, pricing, exposure, and merchandising.
• 😀 Regular store visits allow promoters to optimize displays, check stock levels, and ensure proper product exposure.
• 😀 Proactive stock management is critical to prevent stockouts and lost sales, ensuring customers find what they need.
• 😀 Clear communication between promoters and store staff ensures alignment in pricing and promotions across all platforms.
• 😀 Differentiation from competitors is essential—promoters should demonstrate their value by offering practical solutions.
• 😀 Promoters must maintain a consistent, high-quality presence at the point-of-sale to build customer trust.
• 😀 Effective promoters photograph and document their successes to share with their teams and track progress.
• 😀 Continuous self-assessment and problem-solving help promoters improve their execution and drive long-term success.
• 😀 Passion and a commitment to excellence are key traits of high-performing promoters who strive for impact in every store visit.

Q & A

What is the role of the promoters in the company?

The promoters are responsible for managing and overseeing the daily operations in the store. They ensure that products are well-displayed, stock levels are maintained, and sales strategies are executed effectively.

What is the importance of having a good relationship with store staff?

Building a good relationship with store staff is essential for achieving success. It helps in gaining cooperation, making sure the products are well-displayed, and achieving better sales outcomes.

How do promoters ensure success in their work?

Promoters ensure success by adopting a mindset of ownership and responsibility for their store section. This includes keeping the store well-maintained, tracking stock levels, and actively engaging with competitors to secure prime shelf space.

What is the strategy followed by promoters to stand out in the store?

Promoters follow a strategy focused on four key aspects: training, presence, pricing, and merchandising. By excelling in these areas, they can differentiate themselves and create a stronger presence in the store.

What are the tasks promoters perform during their daily routine?

Promoters perform tasks like stock verification, identifying out-of-stock items, preparing reports on sales performance, and ensuring that all products are well-displayed and priced according to the promotional plan.

How do promoters identify sales opportunities in the store?

Promoters conduct stock checks to find opportunities for restocking, identify any ruptures (out-of-stock products), and analyze products that may not be selling well in order to adjust strategies and increase sales.

What is the importance of consistency in pricing across the store?

Consistency in pricing is vital as it ensures that the price of products on promotional displays matches the price at the primary shelf, creating a cohesive shopping experience for customers and building trust in the brand.

How do promoters work with competitors within the store?

Promoters recognize the presence of competitors and understand that securing a good point-of-sale space is highly competitive. They differentiate themselves by demonstrating their efforts to keep the store organized, clean, and properly stocked.

What role does teamwork play in a promoter's success?

Teamwork is essential for success. Promoters collaborate with store staff and other promoters, helping each other with tasks such as clearing stock or counting merchandise, to ensure the store runs smoothly and effectively.

How do promoters measure the effectiveness of their work?

Promoters measure their effectiveness by taking photos before and after they set up displays, keeping track of changes in stock, and sharing reports with the execution team. This helps identify areas for improvement and assess the impact of their efforts.