CONTOH DIALOG NEGOSIASI PERUSAHAAN DENGAN SPONSOR | MATAKULIAH KOMUNIKASI BISNIS

Summary

The transcript captures a formal business meeting where representatives from two companies discuss a potential sponsorship deal. Ibu Lala and Ibu Nia propose a sponsorship package, but after some negotiation, Ibu Nad counters with a revised offer. The meeting focuses on finding a middle ground on the financial terms, with both parties agreeing to a sponsorship amount of Rp75 million. The agreement also includes additional promotions on social media. The conversation ends on a positive note, with both sides optimistic about the collaboration's success.

Takeaways

• 😀 The meeting begins with a warm greeting and introduction from the participants.
• 😀 The main objective of the meeting is to discuss a potential business partnership between two companies.
• 😀 Ibu Lala and Ibu Nia are looking to increase brand exposure through sponsorship at an upcoming event.
• 😀 The proposed sponsorship package includes branding placement, social media promotions, and on-site visibility.
• 😀 The initial price offered for the sponsorship package is Rp100 million, with significant promotional benefits.
• 😀 Ibu Nadia and Ibu Lala propose a reduced contribution of Rp75 million, asking for most of the benefits to remain the same.
• 😀 The proposing company expresses understanding but insists the initial offer is the best value for the sponsor.
• 😀 After some negotiation, a middle ground price of Rp85 million is agreed upon, with additional social media promotions included.
• 😀 Both parties express satisfaction with the final agreement, believing it will result in a mutually beneficial partnership.
• 😀 The meeting concludes with gratitude and well-wishing for the success of the partnership.
• 😀 The atmosphere of the meeting is cordial and focused on finding a fair and beneficial deal for both companies.

Q & A

What is the main purpose of the meeting in the transcript?

The main purpose of the meeting is to discuss a potential collaboration between two companies, focusing on a business partnership and the details of a sponsorship proposal.

Who are the key participants in this meeting?

The key participants are Ibu Lala, Ibu Nadia, and Ibu Nia from the sponsoring company, and representatives from a company based in Jombang.

What is the primary goal of the sponsoring company in this collaboration?

The primary goal of the sponsoring company is to increase their exposure and reach a wider audience through the event, while also positioning themselves well in the proposal materials.

What is the proposed sponsorship package discussed in the meeting?

The proposed sponsorship package is valued at Rp100 million, which includes branding at the event, product promotions on social media, and logo placement in event materials.

How does the sponsoring company respond to the proposed price of the sponsorship package?

The sponsoring company expresses that the proposed price of Rp100 million is slightly higher than their budget and requests a reduction in the cost, suggesting a budget of Rp75 million while still maintaining certain benefits.

What counteroffer does the hosting company make regarding the sponsorship price?

The hosting company offers a reduced price of Rp85 million, with added benefits like special promotions on the company’s social media, to accommodate the sponsoring company's budget.

What is the final agreement reached between both companies?

The final agreement is that the sponsorship package will cost Rp85 million, including the additional promotion on social media, and both parties agree that the collaboration will be mutually beneficial.

What are the key benefits included in the sponsorship package?

The key benefits include logo placement in event materials, branding at the event, product promotion on social media, and additional exposure at the event location.

What does the hosting company hope to achieve with this collaboration?

The hosting company hopes to strengthen its partnership with the sponsoring company and ensure the event's success through this collaboration.

What is the tone of the conversation between the two companies?

The tone of the conversation is polite, cooperative, and focused on finding a mutually beneficial solution, with both parties showing a willingness to compromise.