This Formula Makes My Sales Grow On Autopilot (use with clients)

Summary

The video script outlines a strategic approach to scaling a business by focusing on identifying and resolving key constraints. It details the process of auditing a business to increase lead flow, conversion rates, and revenue, using metrics rather than emotions. The speaker emphasizes the importance of ROI calculators, case studies, and sales assets to drive business growth, while also discussing tactics to improve lead conversion and show rates, ultimately aiming for a scalable and healthy business model.

Takeaways

• 📈 The business in focus is an OnlyFans management agency that helps owners start similar businesses, emphasizing the importance of selling based on metrics rather than hope or dreams.
• 💰 The current asking price for the business is $99.8k, which is considered decent, especially considering the coaching offer being pushed.
• 📊 The business has been receiving 1,200 leads per month, but there are significant conversion issues, with only 7% of leads booking calls and 45% of those showing up.
• 📞 The close rate is at 21%, which is considered decent given the price point of the offer, and the average cash collected per close is $5.7k, indicating a strong upfront cash flow.
• 🚀 The cost of acquisition per customer is $1.7k, which is a healthy ratio when compared to the cash collected per close, allowing for reinvestment in business growth.
• 🔍 The main constraint identified is the low lead to call conversion rate, suggesting a need for better strategies to convert leads into booked calls.
• 📉 The show rate of 45% is seen as a problem, indicating that a significant number of booked calls are not being honored, which needs to be addressed.
• 📈 The business has a high gross margin, which is healthy and suggests scalability, but there's room for improvement in the contribution margin.
• 📚 The speaker emphasizes the importance of using case studies and sales assets to build trust and sell effectively, rather than relying on emotional appeals.
• 🎯 The strategy includes increasing lead flow through better use of social media reach, improving conversion rates, and focusing on metrics to optimize the sales process.
• 🛠️ The plan involves auditing and optimizing various aspects of the business, including the sales script, lead generation, and the appointment-setting process, to increase efficiency and revenue.

Q & A

What type of business is being discussed in the transcript?

The business discussed is an OnlyFans management agency that helps other agency owners start their own OnlyFans management businesses.

What is the main issue with the current selling approach according to the speaker?

The speaker criticizes the selling approach based on hope, dreams, or potential growth without concrete metrics, advocating for selling based on actual business performance data instead.

What is the current asking price for the business being discussed?

The current asking price for the business is $99.8k, which is higher than the typical $9.8k for the type of coaching offer they are pushing.

What is the average monthly lead flow for the business?

The business is getting 1,200 leads per month.

How many calls were booked in the last 30 days, and what was the show rate?

In the last 30 days, 82 calls were booked with a show rate of 45%, meaning 39 calls actually took place.

What was the close rate and the average cash collected per close in the last 30 days?

The close rate was 21%, and the average cash collected per close was $5.7k.

What was the total ad spend and sales team cost in the last 30 days?

The total ad spend was $3,000, and the cost for the appointment-setting sales team was not specified but acknowledged.

What is the main constraint identified in the business, and why is it problematic?

The main constraint is the low lead to booked call rate of 7%, which is below the desired 10% to 15%, indicating a problem in converting leads into booked calls.

What is the strategy to improve the business's lead flow?

The strategy includes creating attention-grabbing sales assets, optimizing the school landing page, and increasing ad spend to convert the large social media reach into more leads.

What is the speaker's approach to solving the business's conversion problem?

The speaker suggests focusing on increasing the number of leads who provide their information, improving the lead to call rate, and enhancing the show rate through various strategies like creating valuable content and optimizing the sales process.

What is the speaker's view on the importance of the average cash collected per close?

The speaker considers the average cash collected per close as one of the most important metrics because it indicates the amount of capital available to reinvest in business acquisition.

How does the speaker plan to scale the business to $200,000 per month?

The speaker plans to scale the business by setting clear daily targets, reinvesting resources, and auditing metrics and sales processes to ensure they align with the growth goals.

What is the role of a promo cycle in the speaker's strategy?

A promo cycle is used to offer a special promotion to potential clients, aiming to increase the lead to booking rate by providing an attractive offer based on a successful case study.

How does the speaker plan to address the issue of show rate?

The speaker plans to address the show rate issue by creating pre-qualifying assets, auditing the back-end systems for automation and workflows, and potentially introducing an SMS triager to follow up with leads.