SAGA SSS Day 3 Part 3 The Process

Summary

This video script outlines a step-by-step process for successful network marketing. It covers how to generate leads, build relationships, and qualify prospects through simple but effective communication techniques. The script emphasizes the importance of asking the right questions, understanding the motivations behind a lead's interest, and using follow-ups strategically. It also highlights the need to differentiate between 'suspects' and 'prospects' and stresses the power of consistency in asking the right questions and following up, ultimately leading to more successful conversions and business growth.

Takeaways

• 😀 Lead generation starts with reaching out and creating content to generate prospects. It's the first step to growing your network.
• 😀 Building relationships is key. Use the LORD technique (Location, Occupation, Recreation, Dreams) to engage and understand prospects better.
• 😀 Qualification is crucial. Asking the right questions helps you determine if someone is serious (prospect) or just curious (suspect).
• 😀 If someone expresses interest, dig deeper into their motivations. The more you qualify, the easier the close will be.
• 😀 Consistent follow-up is essential. Follow-up Fridays and Money Mondays are great practices to ensure you don't miss potential opportunities.
• 😀 Asking the question is vital. If you don't ask, you won't know if they're interested or not. Keep it casual but direct.
• 😀 Ghosting is a common challenge, but it's not personal. It's just part of the process—keep pushing forward and don't take it personally.
• 😀 The real value comes in understanding the prospect’s needs and showing genuine interest in their goals and challenges.
• 😀 The presentation is just a tool; the real selling happens during qualification and follow-up phases.
• 😀 For product sales, tie your questions directly to their pain points, while for business opportunities, dig deeper into their ambitions and goals.
• 😀 Leaders should act like leaders from the start. Plant seeds with your questions, and nurture them with follow-ups for better results.

Q & A

What is the first step in the lead generation process described in the script?

The first step in the process is generating a lead, which refers to finding a prospect or contact who might be interested in your business or product.

What is the importance of building a relationship with leads?

Building a relationship with leads is essential to establish trust and rapport. This relationship can be built through various means such as text, audio messages, zoom calls, or face-to-face conversations, and helps you understand the lead's needs and goals.

What does the acronym 'LORD' stand for, and how is it used in building relationships?

'LORD' stands for Location, Occupation, Recreation, and Dreams. It is used to ask questions that help build a connection and understand the lead's background and aspirations.

How should you approach asking about someone's goals in the relationship-building process?

You can ask about someone's goals by framing questions like, 'What is the one goal you want to accomplish in the next 12 months?' This helps you identify if the lead is ambitious and motivated, which is crucial in network marketing.

What are the two main ways to ask for a lead's interest in a business opportunity?

The first way is to ask when you identify pain or dissatisfaction in the lead's life, such as dissatisfaction with their job or lack of a plan to achieve their dreams. The second way is by routinely following up once or twice a week, on designated days like 'Follow-up Fridays' or 'Money Mondays'.

What does the script mean by 'suspects' vs. 'prospects'?

In the script, 'suspects' are people who show curiosity but are not necessarily serious about joining or investing. 'Prospects' are individuals who are serious and committed to the opportunity. The goal is to qualify leads to determine which category they belong to.

Why is it important to qualify leads deeply, and what role does asking the right questions play in this process?

Deeply qualifying leads is important because it makes the closing process easier. By asking the right questions, you understand the lead’s motivations and needs, making it clear whether they are a serious prospect or just a curious suspect.

What role do follow-ups play in the sales process according to the script?

Follow-ups are crucial for keeping the sales process moving forward. Multiple follow-ups increase the likelihood of success, and the script emphasizes that 'the fortune is in the follow-ups.' These should be based on the previous conversations and needs the lead has expressed.

What is the difference between leading with the business versus leading with the product?

Leading with the business focuses on presenting the business opportunity, while leading with the product involves discussing the benefits of the product first. The approach you choose depends on the lead’s interests and the context of the conversation.

Why does the script suggest asking specific follow-up questions like, 'Do you see how this system could help you travel the world?'

These specific follow-up questions are designed to align the business or product with the lead's personal motivations, showing that you understand their needs and demonstrating how your offering can help them achieve their goals.