Strategi Marketing Oreo-3H Manajemen_Kelompok 2

Summary

The video explores the fascinating history and marketing strategies behind the iconic Oreo cookie. It traces Oreo's creation in 1912 by Nabisco, highlighting its evolution through various brand names and changes in design. The video delves into Oreo's creative marketing tactics, such as limited-edition collaborations with brands like Supreme, and the introduction of diverse product variations, packaging, and flavors. It also discusses how the brand's exclusivity and appeal to different demographics, including children and collectors, contribute to its global success and enduring popularity.

Takeaways

• 😀 Oreo was first produced in 1912 by Nabisco and has become a globally recognized biscuit brand.
• 😀 The Oreo cookie consists of two chocolate biscuits with a creamy white filling in the middle.
• 😀 The origin of the name 'Oreo' is debated; it could be derived from the French word for gold, the Greek word for mountain, or simply due to its catchy and easy-to-pronounce nature.
• 😀 Oreo's advertising in Indonesia focuses on animation and visuals to attract younger audiences, especially children.
• 😀 Oreo has diversified its product range with various flavors and packaging to cater to different tastes and consumer preferences.
• 😀 Popular Oreo variants include Double Stuff, Mega Stuf, Red Velvet, Oreo Thins, and Oreo ice cream.
• 😀 Oreo collaborated with Supreme to release a limited-edition product, which was priced significantly higher than regular Oreo biscuits.
• 😀 Limited-edition collaborations, like the Oreo-Supreme partnership, tap into the exclusivity factor, creating a sense of scarcity and desirability among consumers.
• 😀 Oreo's scarcity marketing strategy, by releasing products in small quantities, boosts demand and makes products appear more valuable.
• 😀 Premium-priced limited-edition products, like the Oreo-Supreme collaboration, attract both collectors and resellers, further increasing the product's perceived worth and exclusivity.

Q & A

What is the history behind the creation of Oreo biscuits?

Oreo biscuits were first produced in 1912 by Nabisco. The product originally featured two chocolate cookies with a creamy filling. Over the years, the Oreo brand underwent several name changes and rebranding efforts before solidifying its identity in the market.

How did Oreo's product design evolve over time?

Initially, Oreo had a design similar to the modern version, but with slight differences. Over time, Oreo's design remained mostly consistent, with the brand focusing on expanding its flavor range and introducing new product formats like Oreo Mini and Oreo ice cream.

What is the significance of the name 'Oreo'?

There are various theories about the origin of the name 'Oreo'. One theory is that it comes from the French word for 'gold' ('or'), referring to the initial packaging. Another theory is that the name is derived from the Greek word 'oreo', meaning 'beautiful or well-done'. Other explanations suggest that 'Oreo' was chosen because it was short and easy to pronounce.

How has Oreo adapted its marketing strategy to cater to different consumer segments?

Oreo's marketing strategy includes offering a wide range of flavors (e.g., double stuff, red velvet, birthday cake) and packaging formats (e.g., Oreo Mini, Oreo wafer). This helps Oreo appeal to diverse demographics, including children, adults, and collectors.

Why is packaging an important part of Oreo's marketing strategy?

Oreo uses packaging as a way to keep the product fresh and appealing. By introducing new, vibrant packaging designs, Oreo ensures that the product remains engaging for consumers, especially younger audiences. This strategy is reinforced in advertisements that often include animated visuals.

How did Oreo collaborate with Supreme to create a unique product?

Oreo collaborated with Supreme to release a limited-edition Supreme-branded Oreo biscuit. These exclusive biscuits were sold at a premium price, around $120,000 for a pack, leveraging the scarcity of the product to make it highly desirable among collectors and luxury consumers.

What role does exclusivity play in Oreo's marketing strategy?

Exclusivity is a key component of Oreo's marketing strategy. By releasing limited-edition products and partnering with high-end brands like Supreme, Oreo creates a sense of rarity that drives up demand. This tactic makes the products more appealing to consumers, particularly those in the collector's market.

What impact did the Supreme collaboration have on Oreo's brand image?

The collaboration with Supreme positioned Oreo as a premium brand, associated with exclusivity and luxury. The high resale prices for the limited-edition Supreme Oreos contributed to this perception, elevating Oreo's status in the consumer market.

What makes Oreo's strategy of releasing limited-edition products effective?

Oreo's strategy of releasing limited-edition products is effective because it taps into the consumer psychology of scarcity. By offering only a small number of items, Oreo increases their perceived value, prompting consumers to purchase them at higher prices or resell them for significant profits.

How has Oreo maintained its market presence despite changes in the industry?

Oreo has maintained its market presence through consistent innovation in flavors, packaging, and collaborations. The brand adapts to changing consumer preferences while staying true to its classic recipe. Collaborations with luxury brands like Supreme also help Oreo remain relevant in the market.