Joger Marketing Versi Humor

Summary

In this engaging and humorous script, the speaker reflects on his experiences growing up in the 1950s, touching on memories of ferry rides and the surprising marketing tactic of selling fried tofu with the catchy slogan 'tofu without bones.' The speaker emphasizes the importance of clever marketing, likening it to 'honest deception,' where consumers are pleased despite being tricked. He also shares a story about a street vendor who uses a similar tactic at traffic lights. The tone is lighthearted, exploring how marketing and human nature can lead to surprising results, all wrapped in a humorous and philosophical lens.

Takeaways

• 😀 The speaker starts by talking about their experience with a yellow shirt and a sound related to an 'odong-odong' (carousel), indicating a lighthearted introduction.
• 😀 The speaker shares their experience growing up in a village school, mentioning their 70th birthday and their birth year, 1951.
• 😀 They recall their past trips to Java, including taking a ferry and noticing how people marketed products such as fried tofu on board.
• 😀 The speaker emphasizes the power of effective marketing, citing an instance where the seller of fried tofu drew attention by shouting 'fried tofu without bones,' a catchy and intriguing phrase.
• 😀 The seller's marketing approach, which enticed many customers despite tofu being widely available, highlights the importance of creativity in promotions.
• 😀 The speaker introduces the concept of 'Joger marketing,' which involves convincing people to buy products in a way that makes them feel good about the transaction, even if it could be seen as deceptive.
• 😀 Joger marketing is described as selling products at a price higher than cost in a way that customers feel satisfied, using the example of selling something for 15 rupiah when it costs 10.
• 😀 The speaker humorously refers to themselves as a 'trickster' or 'liar' in business, acknowledging that entrepreneurs often 'trick' people but do so in an ethical way, ensuring the customers remain happy.
• 😀 They mention how many people fail to recognize the humorous side of life, urging the audience not to take life too seriously and to maintain a peaceful attitude even when angry.
• 😀 The speaker tells a brief story about a newspaper vendor who tricks people during a traffic light stop by shouting about scams, yet the customer only learns the trick when they buy the newspaper, making the situation ironically humorous.

Q & A

What is the speaker's primary point about marketing in the script?

The speaker emphasizes that effective marketing can be done through simple, memorable techniques, such as using unique phrases or attention-grabbing strategies, as shown in the example of selling tofu without bones. They stress that marketing should be engaging and can subtly 'trick' people into buying, but in a way that feels positive and satisfying.

How does the speaker describe the 'Tofu Without Bones' marketing technique?

The speaker describes it as a clever marketing tactic where the vendor uses the phrase 'tofu without bones' to attract attention, even though tofu naturally doesn't have bones. The phrasing itself sparked curiosity and drew people to buy, demonstrating the effectiveness of creative, attention-grabbing language in marketing.

What does the speaker mean by 'marketing style of Joger'?

The 'marketing style of Joger' refers to a playful and unconventional approach to selling, where the goal is to subtly deceive people in a way that they do not feel deceived. It's about creating a positive, enjoyable experience that makes customers feel happy, even when they are being 'tricked.' The speaker mentions that this method is honest, legal, and enjoyable for both parties.

What does the speaker say about the role of humor in business?

The speaker suggests that life and business are often humorous, but many people fail to see the humor in it. They imply that business, especially marketing, can be approached with a sense of fun, making it more engaging and memorable for customers.

Why does the speaker refer to themselves as a 'fraud' or 'cheater' in business?

The speaker uses the term 'fraud' in a tongue-in-cheek manner to describe the nature of entrepreneurship, where businesses often mark up their products, selling them for more than their actual cost. They humorously claim that they are a 'fraud' because they are legally and ethically selling goods at a price higher than their cost, which is a common practice in business.

What story does the speaker share about a ferry ride?

The speaker shares a story from their past, recalling a ferry ride to Java where they were not initially interested in marketing. They remember a vendor selling tofu on the ferry, drawing attention with the catchy phrase 'tofu without bones,' which intrigued many passengers and led to successful sales.

What lesson can be learned from the speaker's experience on the ferry?

The lesson from the ferry story is that marketing can be effective when it involves creative, attention-catching language or ideas. Even something as simple as the phrase 'tofu without bones' can make a product stand out and drive sales, highlighting the power of language and presentation in marketing.

What does the speaker say about the '72 people' story involving the newspaper vendor?

The speaker recounts a story where a newspaper vendor uses a loud, dramatic announcement about '72 people being tricked in broad daylight' to attract attention. When one customer asked about the story, the vendor humorously pointed out that if the customer bought a paper, they would be the 73rd person to be 'tricked,' blending humor with marketing tactics.

What can be inferred from the speaker’s attitude toward marketing and business?

The speaker's attitude towards marketing and business is playful and strategic. They view marketing as an art that involves cleverness and creativity, often with a touch of humor or exaggeration. Their approach seems to advocate for using unconventional tactics that engage and entertain customers while still being ethical and effective.

What is the significance of the speaker’s age, and how does it relate to the story?

The speaker mentions their age (70 years old in 2021) to highlight their long experience and perspective on life, business, and marketing. This reference to their age serves to frame the storytelling as coming from someone with decades of experience, giving weight to the insights shared throughout the narrative.