Passo a passo como vender muito no Instagram!

Summary

In this video, Neide Carvalho shares her journey of leveraging Instagram to boost her sales as a beauty consultant for Natura and Avon. She discusses the challenges she faced when starting out, from understanding Instagram’s features to overcoming personal hesitations. Neide emphasizes the importance of creating genuine connections with followers and not just focusing on sales. She highlights the dynamic nature of Instagram, its frequent updates, and the significance of showcasing personal content alongside product promotion. By sharing her strategies, Neide encourages viewers to embrace Instagram as a tool for relationship-building, helping them increase their sales over time.

Takeaways

• 😀 Understanding Instagram tools is crucial for increasing sales: Learn how to use features like Stories, Feed, and Direct Messages.
• 😀 Consistency and habit are key: Over time, using Instagram becomes easier through consistent practice and learning.
• 😀 Instagram is about relationship-building, not direct sales: Engage with followers rather than pushing for sales immediately.
• 😀 Personal content matters: Show a balance of personal life and professional content to create genuine connections with followers.
• 😀 Don’t neglect your personal profile: If you already have a personal profile, it can be used to build connections with your followers rather than starting a new professional one.
• 😀 Don’t be afraid to share personal experiences: Followers want to see who you are, such as recipes or personal tips, not just sales pitches.
• 😀 Focus on products you actually use: You don’t need to buy everything in the catalog, just share what you genuinely use and believe in.
• 😀 Photos of products can sell: Even a simple photo of a product with a brief description can be an effective sales tool.
• 😀 Instagram is dynamic: Keep up with regular updates and new tools to stay relevant and improve engagement.
• 😀 Building relationships with followers should be your primary goal: Focus on interaction and connection before pushing sales.
• 😀 Instagram can be fun: Use creative tools like Reels to bring fun and authenticity to your page, which can help increase sales.

Q & A

What is the main topic of Neide Carvalho's video?

Neide Carvalho's video focuses on how to increase sales through Instagram, specifically for beauty consultants and product sellers.

How long has Neide been using Instagram for sales?

Neide has been using Instagram for sales for approximately three years.

How many followers does Neide have on her Instagram account?

Neide has over 82,000 followers on her Instagram account.

What percentage of Neide's sales comes from Instagram?

Around 90% of Neide's sales come from Instagram, with the remaining 10% completed through WhatsApp.

What challenges did Neide face when she first started using Instagram?

Neide initially struggled with understanding how to use Instagram features, such as posting Stories and differentiating between Stories and the Feed. She also found it difficult to use direct messages (DMs).

What does Neide recommend about using Instagram for business?

Neide recommends learning to use all of Instagram's tools and developing a genuine passion for the platform, as Instagram is primarily a relationship-building tool rather than a direct sales platform.

Should users create a separate professional Instagram account for sales?

Neide advises against abandoning a personal Instagram account for a strictly professional one. Instead, she suggests maintaining the personal touch and sharing personal content alongside business-related posts to build stronger connections with followers.

What is the key to selling more on Instagram, according to Neide?

The key to selling more on Instagram is building relationships with followers, using Instagram’s features, and showing genuine engagement, rather than focusing solely on direct sales posts.

Do you need to buy all the products in the catalog to sell them on Instagram?

No, Neide emphasizes that you do not need to purchase all products from the catalog. It's important to only showcase the products you actually use and like, which makes the sales approach more authentic.

What type of content does Neide suggest posting on Instagram?

Neide suggests posting a mix of content that includes personal life moments, useful tips (like recipes), and product-related posts. This variety helps create a connection with followers beyond just selling products.