AFINAL, VALE A PENA VENDER AVON? PRÓS E CONTRAS DE TRABALHAR COM A MARCA

Summary

In this video, Jéssica Freitas shares her personal experience working with Avon, offering insights on both the pros and cons. She highlights the brand's high-quality products, wide variety, and the ease of sales due to its well-known reputation. On the downside, she discusses challenges such as delivery issues, customer resistance to gifting Avon products, and the short payment deadlines. Jéssica advises viewers to test products in their own regions and emphasizes the importance of managing finances when working with the brand. She invites others to share their experiences and thoughts on working with Avon.

Takeaways

• 😀 Avon offers high-quality products, despite being affordable and sometimes underestimated.
• 😀 Avon is a well-established brand, widely recognized, which makes it easier to sell.
• 😀 Sales are generally easy with Avon products, especially in categories like makeup and nail care.
• 😀 Avon frequently offers great deals, making it easier to attract customers and drive sales.
• 😀 Avon provides a wide range of products, including cosmetics, personal care, perfumes, and home goods.
• 😀 Stock availability with Avon is usually reliable, with few issues of items being out of stock.
• 😀 Fixed ordering and payment dates with Avon help in managing finances and avoiding disorganization.
• 😀 Delivery can sometimes be problematic, with delays and misdeliveries occurring in some areas.
• 😀 Customers may hesitate to buy Avon products as gifts due to stigma surrounding the brand's affordability.
• 😀 The lower price of Avon products can create doubt about their quality for first-time buyers.
• 😀 Avon’s profit margins are tied to a tiered system, where maintaining a certain sales volume is required to access higher margins.

Q & A

What are the key benefits of selling Avon products according to Jéssica?

Jéssica mentions several benefits, including high-quality products, Avon’s strong brand recognition, a wide variety of products, good deals through regular offers, and generally reliable stock availability. The fixed order dates and quick order cycles also help manage finances and sales dynamics.

Why does Jéssica believe Avon’s products are of good quality despite being affordable?

Jéssica points out that Avon products, while affordable, are known for their quality. She believes that some people may underestimate them due to the price, but those who have used the products recognize their value.

How does Avon’s brand recognition help Jéssica in her sales?

Avon’s long-established brand is widely recognized, which makes it easier for Jéssica to approach customers. She states that nearly everyone knows about Avon, which helps boost trust and sales potential.

What kind of products does Jéssica sell most successfully from Avon?

Jéssica has found that makeup and nail products have a great sales rate in her store, while body care and fragrance lines tend to have slower sales. She suggests testing what works best for individual regions or stores.

What are some challenges Jéssica faces with Avon deliveries?

Jéssica mentions that delivery in her region can be confusing, with occasional delays or issues such as packages being dropped off at incorrect locations or missing deliveries altogether. This creates difficulties in ensuring customers get their orders on time.

How does the short payment term for orders affect Jéssica’s business?

The short payment term of 14 days after receiving an Avon order can create financial pressure for sellers, especially when dealing with larger orders. Jéssica emphasizes the need for careful planning to avoid financial strain.

What is the Avon star-based level system and how does it affect earnings?

Avon has a star-based system where sellers can accumulate stars based on sales, from one to five stars. A higher star level results in a larger commission percentage. However, sellers must maintain a minimum level of orders to keep their commission rates, and failure to do so may lower their earnings.

What problem does Jéssica face when creating gift sets with Avon products?

Jéssica finds that some customers avoid buying Avon products as gifts, possibly due to the perception that Avon products are too affordable for presents. This stigma can reduce the sales potential of gift sets.

What are the potential downsides of Avon’s fixed order dates?

While the fixed order dates offer financial control, they can be limiting for some sellers. Jéssica notes that it can be difficult to plan for larger orders, and that the lack of flexibility in ordering dates might not suit everyone’s business model.

How do Jéssica’s customers generally perceive Avon products, and how does this affect sales?

While Jéssica’s customers appreciate Avon’s quality and accessibility, some customers hesitate to purchase Avon products because of their affordable price. This price perception can create resistance, particularly among those who are unfamiliar with the brand’s quality.