A história da redes sociais – História da Tecnologia

Summary

This video traces the history and evolution of social networks, starting with early platforms like classmates.com in 1995, progressing through significant milestones such as Friendster, MySpace, LinkedIn, Facebook, and Instagram, all the way to modern-day platforms like TikTok and Clubhouse. It highlights the rise and fall of various networks, the impact of social media on politics, and the growing influence of video content. The narrative also touches on privacy concerns, algorithm changes, and the development of niche platforms. Ultimately, the story of social networks is one of innovation, failure, and adaptation in a fast-changing digital landscape.

Takeaways

• 😀 Social networks have evolved from small-scale forums to the mega-corporations dominating them today.
• 😀 Classmates.com, launched in 1995, was the first website to resemble a social network, connecting users based on school affiliations.
• 😀 SixDegrees.com, created in 1997, is considered the first true social network, allowing users to create profiles, add friends, and view other profiles.
• 😀 Friendster, launched in 2002, introduced the concept of suggesting friends based on mutual connections and gained 3 million users in 3 months.
• 😀 MySpace became hugely popular in 2004 by targeting young people and bands, introducing profile customization, and creating a distinct culture.
• 😀 The 2000s saw the launch of major networks like LinkedIn, YouTube, and Facebook, which changed the landscape of social media forever.
• 😀 Facebook became the largest social network in the world, reaching 1 billion users by 2012, and eventually surpassed MySpace in Brazil.
• 😀 The 2010s marked the rise of photo-centric platforms like Instagram and Pinterest, and the introduction of ephemeral content with Snapchat.
• 😀 In 2018, Facebook's reputation suffered due to the Cambridge Analytica scandal, leading to public debates about privacy and data misuse.
• 😀 The rise of niche networks and platforms like Clubhouse, Parler, and Gab showed the increasing diversification of social media for various interests.
• 😀 Social media is now deeply integrated into daily life, used for personal expression, professional networking, and even political movements, but with the challenges of data privacy and fake news.

Q & A

What was the first site considered to have characteristics of a social network?

The first site considered to have social network characteristics was Classmates.com, created in 1995. It was a directory for students to reconnect with classmates but later evolved to include social networking features.

What distinguishes SixDegrees.com from earlier internet services?

SixDegrees.com, launched in 1997, is considered the first true social network because it allowed users to create profiles, add friends, and view other users' pages, features that would become standard in future social networks.

How did Friendster impact the growth of social networking sites?

Friendster, launched in 2002, became hugely popular by suggesting friends based on shared contacts. Despite technical issues, it grew rapidly to 3 million users in just three months, marking it as one of the first major social networks.

What led to the rise of MySpace and how did it differ from its competitors?

MySpace, launched in 2003, attracted a younger audience with a focus on music and band promotion. It allowed users to personalize their profiles, setting it apart from other social networks by offering a more customizable experience.

How did Facebook's growth in the early years reflect changes in social media use?

Facebook's expansion, particularly after it was launched to other universities and later to the general public, marked a shift towards a platform combining multiple functionalities, including socializing, sharing, and eventually business and advertising.

What significant event occurred in 2005 regarding social networks?

In 2005, News Corporation bought MySpace for $580 million, showing the financial potential of social networks. It was also the year Google acquired YouTube, solidifying the importance of combining social interaction with content sharing.

How did social networks influence political campaigns, particularly in 2008?

In 2008, Barack Obama's presidential campaign effectively used social networks to mobilize voters, marking a turning point where social media became a critical tool for political engagement and voter outreach.

Why did Google Plus fail despite significant investment?

Google Plus failed due to its lack of adoption, despite significant investment in its development. The attempt to unify Google’s various services under one platform was poorly executed, and the platform did not gain enough user engagement.

What was the impact of the Cambridge Analytica scandal on Facebook?

The Cambridge Analytica scandal, which involved the unauthorized collection of Facebook user data for political purposes, led to significant public backlash, legal challenges, and a decline in Facebook's reputation and user trust.

How did TikTok’s rise in 2018 affect the social media landscape?

TikTok’s rise in 2018, after merging with Musical.ly, introduced a new era of short-form video content. Its success pushed other platforms to adopt similar video-based features, changing how people consume and create content online.