Value chain pada industri logistik perusahaan lion parcel

Summary

This presentation discusses the value chain analysis of logistics in Lion Parcel, a service provider in the domestic and international shipping sector. The analysis highlights the importance of logistics in enhancing competitive advantage, reducing costs, and adding value. It delves into the primary and supporting activities of logistics, such as inbound logistics, operations, marketing, and sales. The company’s marketing strategies, such as inbound and outbound marketing, are also explored. The presentation emphasizes Lion Parcel's strategic position within the logistics industry, leveraging its infrastructure supported by the Lion Group’s aviation network.

Takeaways

• 😀 Value chain analysis helps companies assess their internal competitive strengths and identify opportunities for cost reduction or value addition.
• 😀 Michael Porter's value chain framework distinguishes between primary activities and support activities, which are crucial for competitive analysis.
• 😀 Primary activities in the value chain include inbound logistics, operations, outbound logistics, marketing & sales, and service.
• 😀 Support activities in the value chain consist of technology development, procurement, human resource management, and infrastructure.
• 😀 Logistics refers to the flow of goods and services from the source to the destination to meet customer needs.
• 😀 Inbound logistics involves managing the delivery of goods to the company, while outbound logistics focuses on delivering goods to customers.
• 😀 Lion Parcel’s marketing strategy incorporates both traditional advertising (TV, radio) and inbound marketing (creating engaging content).
• 😀 Inbound marketing aims to attract customers through valuable content rather than direct solicitation.
• 😀 Lion Parcel was established on February 14, 2017, specializing in domestic and international parcel delivery services.
• 😀 Lion Parcel benefits from the extensive infrastructure of the Lion Group, which is one of Indonesia's largest airlines, for its operational needs.
• 😀 The company strives to offer fast, cost-efficient delivery services, including free pickup and expedited shipping options.

Q & A

What is Value Chain Analysis?

Value Chain Analysis helps companies assess their internal competitive strengths along their value chain. It identifies opportunities for cost reduction or value addition in different stages of production or service delivery.

What does Michael Porter’s Value Chain Analysis include?

Michael Porter’s Value Chain Analysis distinguishes between primary activities and supporting activities within an organization. Primary activities include inbound logistics, operations, outbound logistics, marketing, and service, while supporting activities include technology development, procurement, human resources management, and infrastructure.

How does Value Chain Analysis help a company?

Value Chain Analysis enables a company to identify areas where it can reduce costs or enhance its product/service value, thereby improving its competitive position in the market.

What are the primary activities in Porter’s Value Chain?

The primary activities in Porter’s Value Chain include inbound logistics (handling goods coming into the company), operations (transforming goods into products or services), outbound logistics (distributing products to customers), marketing and sales (attracting customers), and service (maintaining customer satisfaction post-sale).

What are the supporting activities in Porter’s Value Chain?

The supporting activities in Porter’s Value Chain include technology development, procurement, human resources management, and infrastructure, all of which assist the primary activities in creating value.

What is the role of logistics in the value chain?

Logistics plays a crucial role in the value chain by ensuring the efficient flow of goods and services from suppliers to customers. It encompasses activities like inbound logistics, storage, and distribution, all aimed at fulfilling consumer needs.

What is the marketing strategy used by Lion Parcel?

Lion Parcel uses a mix of outbound marketing (advertising via TV, radio, etc.) and inbound marketing (creating engaging content that attracts customers) to reach a wider audience. Their strategy also involves expanding their service to both large cities and remote areas.

How does Lion Parcel differentiate its services in marketing?

Lion Parcel differentiates its services by offering fast, efficient, and cost-effective logistics solutions, including free pick-up services. Their marketing strategy aims to draw attention through advertisements and create organic customer attraction through engaging content.

What is the importance of inbound marketing in Lion Parcel’s strategy?

Inbound marketing allows Lion Parcel to attract customers by providing engaging content and value, rather than aggressively pursuing them. This strategy builds organic customer relationships and enhances brand loyalty.

What is the role of Lion Group in supporting Lion Parcel?

Lion Parcel benefits from the infrastructure and network of Lion Group, particularly its position as the largest airline company in the region. This connection provides Lion Parcel with the resources necessary to support its domestic and international logistics services.